• Human Ecology Research
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• v.56 no.2
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• pp.133-144
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• 2018

The study examined the longitudinal relations of preschool children's peer interaction, linguistic and cognitive abilities, and self-control, while taking into account gender differences. The study was conducted with 671 preschoolers from the $5^{th}$, $6^{th}$, and $7^{th}$ wave of the Korean Children and Youth Panel Study (KCYPS). Data were analyzed by means of basic descriptive statistics, Pearson's correlations, and structural equation modeling analysis. Bootstrapping method was also used to determine the significance of indirect effects. The analysis were conducted to find the longitudinal effects of peer interaction at the age of 4 on their self-control at the age of 6, and the mediating effects of linguistics and cognitive abilities at the age of 5 on its associations. The results indicated gender differences among the variables. According to multi-group analysis, there was a significant influence of 4 years' peer interaction on subsequent 5 years' linguistic and cognitive abilities but also on 6 years' self-control across time for boys; however, no significant direct effect of peer interaction on self-control was found for girls. Based on the findings of this study, it can be implied that it is necessary to apply different methods for boys and girls to promote self-control from the influence of peer interaction and linguistic and cognitive abilities.

• Asia Marketing Journal
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• v.14 no.4
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• pp.117-142
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• 2013

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation, and firm performance against the backdrop of Korean SMEs. The authors empirically investigate the impact of market/brand orientation on organizational performance and the mediating role of brand orientation. They utilize 178 usable responses to test the four research hypotheses. The hypothesized model predicts that there is a positive association among market orientation, brand orientation, and firm performance. It is also expected that brand orientation mediates the relationship between market orientation and organizational performance. The statistical results based on PLS analysis confirm our prediction among the constructs in the research model. The empirical evidence provides significant theoretical and managerial implications for brand orientation among SMEs. The first theoretical implication is that we provide empirical evidence regarding the important role of brand orientation in explaining the multi-trait perspectives of strategic orientation. The second theoretical implication is that the concept of brand orientation can be empirically validated in the context of SMEs. In terms of managerial implications, managers of SMEs should attempt to build a brand-oriented corporate culture or mindset that places brand values and brand norms as the top priority among their company's tasks. In addition, managers should recognize that brand orientation is critical for SMEs as well as large enterprises. In the last section, the authors address limitations of the study and provide directions for further research.

• Journal of the Korea Society of Computer and Information
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• v.28 no.10
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• pp.277-289
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• 2023

The purpose of this study is to explore the mechanisms influencing consumers' continued intention to use live-streaming e-commerce for shopping, providing strategic recommendations for businesses to optimize live-streaming activities and enhance consumers' shopping experiences. In this paper, we innovatively integrate the UTAUT2 and ECM theoretical models to construct a comprehensive research framework. This framework not only thoroughly reveals the multi-dimensional variables that affect consumers' continuous usage intentions but also delves deeply into the interrelationships among these variables. We collected data extensively through surveys and utilized the Structural Equation Modeling and Bootstrapping methods for analysis. The research results indicate that performance expectation plays a crucial role in determining the continuous usage intention; satisfaction exerts a significant mediating effect between performance expectation and four other variables concerning continuous usage intention; and expectation confirmation stands out as the most prominent factor in enhancing satisfaction.

• 대한공업교육학회지
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• v.41 no.1
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• pp.44-67
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• 2016

The purposes of this study were to measure resilience, major satisfaction and employment preparation of technical high school students, and to analyze the structural relationship among resilience, major satisfaction and employment preparation of them. The population was technical high school students. The study was carried out through questionnaire survey method. The survey questionnaire was sent by mail. A survey questionnaire consists of 38 items. 391 questionnaires were used for analysis. Both descriptive and inferential statistics were employed for data analysis. And the data was analyzed by using structural equation modeling to examine structural relationship. The results of this study were as follows: First, resilience of technical high school students was high. In the domain of resilience, 'diversity of interest' was the highest, and 'emotional management' was the lowest. And resilience of meister high school students was higher than that of specialized high school students. Resilience of male students was higher than that of female students. Second, major satisfaction of them was moderate. In the domain of major satisfaction, 'major prospect' was the highest, and 'satisfaction of societal dimensions' was the lowest. And major satisfaction of meister high school students was higher than that of specialized high school students. Major satisfaction of male students was higher than that of female students. Third, employment preparation of technical high school students was moderate. In the domain of employment preparation, 'employment attitude' was the highest, and 'job performance competency' and 'employment information' were moderate. And employment preparation of meister high school students was higher than that of specialized high school students. Employment preparation of male students was higher than that of female students. Forth, resilience of technical high school students had a positive effect on employment preparation. Also major satisfaction of them had a positive direct effect on employment preparation. And the mediating effect of major satisfaction was significant in pathway from resilience to employment preparation. Lastly, a multi-group analysis by school type revealed that the mediation effect of major satisfaction did not differ by school type.

• Korean Journal of Culture and Social Issue
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• v.29 no.2
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• pp.223-252
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• 2023

The aim of this study is to examine the longitudinal mediation effect of coping strategies(emotion-focused, problem-focused, and maladaptive) on the relationship between perceived stress during the COVID-19 andemic and psychological distress(negative affect, depression, anxiety, and anger). ). Also, This study sought to find generational differences between coping strategies used during the COVID-19 pandemic. The participants were 941 adult aged between twenties and seventies. The final participants were recruited on two separated longitudinal time points, Time 1 and Time 2. The result were as follows: Only Maladaptive coping strategy(Time 2) had a mediating effect on the relationship between COVID-19 stress(Time 1) and psychological distress(Time 2). . The result of the generation-based multi-group analysis did not yield significant differences in the use of coping strategies. This study is meaningful that it longitudinally examined the psychological distress of adults during the COVID-19 pandemic. Implications, limitations and directions for future research are presented.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.3
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• pp.119-128
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• 2014

One of the theoretically and empirically grounded black boxes in HRD and firm performance link is employee' attitudes such as organizational commitment and job satisfaction. However, most studies were conducted with the regression analysis at the organizational level. This study used HLM(hierarchical linear modeling) analysis, which made it possible to estimate more accurate relationship between variables that were measured from two different levels. In addition, this study attempted to open an the black box(learning culture) in the relationship between HRD and employee attitudes. The result showed that the HRD have a positive effect on the organizational commitment and the job satisfaction. Also the HRD showed full mediation effect of organization commitment and the job satisfaction on the Learning culture. And the result showed that the HRD in 2007 have a positive effect on employee' attitudes in 2009. These findings concluded that systematic HRD like employee's education and training must be built and also the positive culture for employee's learning like support of management's learning organization must be improved in order to promote the organizational performance(organizational commitment, job satisfaction) in company.

• Korean Journal of Culture and Social Issue
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• v.29 no.1
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• pp.101-123
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• 2023

As an effort to further extend the existing understanding on the Psychology of Working Theory, this study examined gender differences in the paths to the attainment of decent work with Korean emerging adults. A total of 311 South Korean employees (mean age = 25.96, men = 94, women = 217) completed online questionnaires. We found that economic constraints inversely predicted work volition and career adaptability, which were positively relatedin turn, led to decent work. The overall indirect effect of work volition and career adaptability between economic constraints and decent work was significant., hHowever, the specific indirect effect of work volition and career adaptability was not significant. Further analyses showed a gender difference in the paths. Specifically, economic constraint was significantly negatively associated with work volition, and work volition predicted decent work only for women, but not for men. Moreover, economic constraint was significantly inversely associated with career adaptability, and career adaptability positively predicted decent work only for men, but not for women. Work volition mediated between economic constraints and decent work for women, while career adaptability had a mediating effect for men. It suggests that career resources for obtaining a decent work may be distinctive by genderdifferent groups.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.1-36
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• 2020

This study is to reveal the acceptance factors of the Market Sentiment Index (MSI) created by reflecting the investor sentiment extracted by processing unstructured big data. The research model was established by exploring exogenous variables based on the rational behavior theory and applying the Technology Acceptance Model (TAM). The acceptance of MSI provided to investors in the stock market was found to be influenced by the exogenous variables presented in this study. The results of causal analysis are as follows. First, self-efficacy, investment opportunities, Innovativeness, and perceived cost significantly affect perceived ease of use. Second, Diversity of services and perceived benefits have a statistically significant impact on perceived usefulness. Third, Perceived ease of use and perceived usefulness have a statistically significant effect on attitude to use. Fourth, Attitude to use statistically significantly influences the intention to use, and the investment opportunities as an independent variable affects the intention to use. Fifth, the intention to use statistically significantly affects the final dependent variable, the intention to use continuously. The mediating effect between the independent and dependent variables of the research model is as follows. First, The indirect effect on the causal route from diversity of services to continuous use intention was 0.1491, which was statistically significant at the significance level of 1%. Second, The indirect effect on the causal route from perceived benefit to continuous use intention was 0.1281, which was statistically significant at the significance level of 1%. The results of the multi-group analysis are as follows. First, for groups with and without stock investment experience, multi-group analysis was not possible because the measurement uniformity between the two groups was not secured. Second, the analysis result of the difference in the effect of independent variables of male and female groups on the intention to use continuously, where measurement uniformity was secured between the two groups, In the causal route from usage attitude to usage intention, women are higher than men. And in the causal route from use intention to continuous use intention, males were very high and showed statistically significant difference at significance level 5%.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37C no.11
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• pp.1064-1076
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• 2012

This study is an attempt to identify factors determining the success of international standardization and understand the relationship between the factors, such as government-driven standardization activities. Six factors were identified through factor analysis; namely, 'Direct government support', 'Indirect government support', 'Utilization of standardization bodies', 'Standardization strategy', 'Attainment of a dominant market power', and 'Adoption as an international standard.' The results showed that firstly, support from the government, whether direct or indirect, had no direct effect on the outcome of international standardization efforts, but produced an indirect influence on it through mediating factors such as the attainment of a dominant market power. Secondly, the attainment of a dominant market power proved to be the most important success factor of international standardization, suggesting that the government must direct its efforts to help boost the market power of target standards through measures like promoting a timely market entry and the development of high-quality standards, in a manner to induce market satisfaction, increasing lock-in effects and building a quasi-vertical integration system. Thirdly, direct support from the government holds the key to the success of international standardization with de jure standardization bodies, while the strategic use of standardization bodies appears the most important for the positive outcome of standardization concerning de facto standardization bodies.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.321-330
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• 2020

This study was conducted to provide the basis for the establishment of various youth policies by analyzing and validating the mediated effects of ego resilience on the impact of adolescents' self-rated health on life satisfaction. The population consisted of a nationally representative sample of adolescents(n=1,979) in high school first grade student who completed the Korean Children and Youth Panel Survey(KCYPS) in 2016. The study analyzed the data by descriptive analysis, t-test, ANOVA, Pearson's correlation coefficients and path modeling, using the SPSS and AMOS program. The result is following; Self-rated health has significant effects of ego-resilience(β=.26, p<.05). Self-rated health(β=.18, p<.05) and ego-resilience(β=.45, p<.05) have shown significant implications for life satisfaction. In addition, ego-resilience have been shown to be partial mediation effect between Self-rated health and life satisfaction. The results revealed that the adolescents who scored high on self-rated health were better the life satisfaction, and ego-resilience partially mediated the relationship between self-rated health and life satisfaction in adolescents. In order to increase the life satisfaction for adolescent, it was confirmed that a multi-dimensional approach is needed to consider the self-rated health as well as self-resilience.