• Journal of Global Scholars of Marketing Science
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• v.19 no.1
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• pp.23-35
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• 2009

A hypermarket as the one of the most globally standardized retailing format is also the type of store among various types of stores that the most active in expanding into other foreign markets. Recently, as several Korean retailing companies start to penetrate into Chinese market they differentiate themselves with modern facilities and customers service oriented high-end concept. China and Korea as Far East Asian countries share many common values, however precise and careful analysis should be carried out since there may also be critical differences in socio-economic aspects as well as in consumption patterns due to the level of development stages of retail industry among two countries. Even though precise and careful study is crucial on Chinese retailing market and consumers, none of researches and studies on 'how the quality of service dimensional structure is different between Korea and China', and 'what will be the most important and influential service dimensional factors for Chinese consuers compared to the hypermarkets customers in Korea' in order to improve the level of Chinese consumers satisfaction' have been fulfilled At this point of view, this study uses KD-SQS (Rho Eun Jung & Sir Yong Gu, 2008) which is a measure of Korean hypermarkets service quality to set up a hypothesis on Korean and Chinese consumers, and an empirical analysis is conducted. We try to get the answers about how the comparative importance of Service quality dimensions which decides the level of customer satisfaction is different depending on the cultural dimensions and socio-economic factors among two countries, Korea and China. Based upon the results, we try to give a valuable suggestion of what service dimensional factors should be reinforced to improve the level of CS in Chinese retailing market. Hypotheses for this study are as follows : H1. Each dimension of Service Quality significantly affects the level of CS H2. The effect of 'Basic Benefit' in service quality dimensions on the level of CS is greater in China than in Korea H3. The effect of 'Promotion' in service quality dimensions on the level of CS is greater in China than in Korea H4. The effect of 'Physical Aspects'in service quality dimensions on the level of CS is greater in Korea than in China. H5. The effect of 'Personal Interaction' in service quality dimensions on the level of CS is greater in China than in Korea H6. The effect of 'Policy' in service quality dimensions on the level of CS will be greater in Korean than in China H7. The effect of additional convenience in service quality dimensions on the level of CS will be greater in Korean than in China. More than 1,100 data were collected directly from the surveys of Chinese and Korean consumers in order to verify the hypotheses above. In Korea, stores which have floor space of over $9,000m^2$and opened later than year 2000 were selected for the samples, and thus Gayang, Wolgye, Sangbong, Eunpyeong, Suh-Suwon, Gojan stores and their customers were surveyed. In China, notable differences in the income levels and consumer behaviors between cities and regions were considered, and thus the research area was limited to the stores only in Shanghai. 6 stores which have the size of over $6,000m^2$ and opened later than 2000, such as Ruihong, Intu, Mudanjang, Sanrin, Raosimon, and Ranchao stores were selected for the survey. SPSS 12.0 and AMOS 7.0 were used as statistical tools, and exploratory factor analysis, confirmatory factor analysis, and multi-group analysis were conducted. In order to carry out a multi group analysis that decides whether the structure variables which shows the different effects of 6 service dimensions in Korean and Chinese groups is statistically valid, configural invariance, metric invariance, and structural invariance are tested in order. At the results of the tests, 3 out of 7 hypotheses were supported and other 4 hypotheses were denied. According to the study, 4 dimensions (Basic Benefit, Physical Environment, Policy, and additional convenience) were positively correlated with CS in Korea, and 3 dimensions (i.e. basic benefit, policy, additional convenience) were significant in China. However, the significance of the service-dimensions was turned out to be partially different in Korea and China. The Basic Benefit is more influential in deciding the level of CS in china than Korea, however Physical Aspect is more important factor in Korea. 'Policy dimension' did not make significant difference between two countries. In the 'additional convenience dimension', the differences in 'socio-economic factors' than in'cultural background' were considered as more important in Chinese consumers than Korean. Overall, the improvement of Service quality will be crucial factors to increase the level of CS in Chinese market same as Korean market. In addition, more emphases need to be placed on the service qualities of 'Basic Benefit' and 'additional convenience' dimensions in China. In particular, 'low price' and 'product diversity' that constitute 'Basic Benefit' are proved to be comparatively disadvantageous and weak points of Korean companies compared to global players, and thus the prompt strengthening those dimensions would be urgent for Korean retailers. Moreover, additional conveniences such as various tenants and complex service and entertaining area will be more important in China than in Korea. Besides, Applying advanced Korean Hypermaret`s customer policy to Chinese consumers will help to get higher reliability and to differentiate themselves to other competitors. However, as personal interaction, physical aspect, promotions were proved as not significant for the level of CS in China, Korean companies need to reconsider the priority order of resource allocations when they tap into Chinese market.

• The Journal of Industrial Distribution & Business
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• v.10 no.1
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• pp.59-67
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• 2019

Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.51-58
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• 2008

Lately, in public libraries, there are various service programs for child user by corresponding to importance of reading based education and also a variety of changes by accommodating family based cultural life style. Therefore there is a need for space planning based study on unit-data room. This study gives guide-line of space planning through categorizing of space plot and furniture lay-out in child data room. The researcher, as a first step, searched web sites of 29 data rooms of 26 libraries and summarized space plots and features of data rooms through in-person visits. Then the author made a categorization standard and did a general analysis of featured data rooms through multiple categorization steps. There are Basic Type, General Type, Book-Shelf Centered Type, Book-shelf Scattered type and Multi-Functional Type out of this categorization steps. In sum, six categorizing bases, dividing infant room from child room, space zonning, position of entrance, compactness of reading space, position of book-shelf and orientation of book-shelf will be important design standards for child data-room of future libraries and an effective guide-lines for other unit data-rooms.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1349-1355
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• 2018

Recently, a variety of contents services over the internet are becoming popular, among which MCN(Multi Channel Network) platform services have become popular with the generalization of smart phones. The MCN platform is based on streaming, and various factors are added to improve the service. Among them, augmented reality sticker service using face recognition is widely used. In this paper, we implemented the MCN platform that masks the augmented reality sticker on the face through facial emotion recognition in order to further increase the interest factor. We analyzed seven facial emotions using deep learning technology for facial emotion recognition, and applied the emotional sticker to the face based on it. To implement the proposed MCN platform, emotional stickers were applied to the clients and various servers that can stream the servers were designed.

• Architectural research
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• v.24 no.2
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• pp.29-40
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• 2022

The transition from manufacturing to service-based economies in highly developed societies during the post-industrial period resulted in the decline of the industrial landscape, leaving it abandoned or underutilized. In pursuit of revitalizing the obsolete industrial space, innovative design techniques based on adaptive reuse are applied to retrofit modern functions to create a new cultural space and preserve the historical, symbolic, and cultural importance of the abandoned industrial facilities. Design considerations based on facade redesign have proven to be one of the most adopted techniques that can help in recreating a new function for the vacant industrial buildings and integrating them into the present-day urban fabric. This paper examines the facade renovation elements used for the adaptive reuse of 15 abandoned industrial buildings presently used as multi-purpose facilities in South Korea. Through a questionnaire survey, this study analyzes the respondents' preference for different facade renovation elements in the 15 sites according to age and gender. The study found that both genders showed similar preference patterns between most elements. But on some elements, females were keener and expressed a stronger opinion than males. There were much more females than males who perceived color and material as the most important exterior elements. The findings of this study can be used for the adaptive reuse of industrial buildings according to user preferences for different facade renovation elements.

• Journal of the Korean School Mathematics Society
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• v.18 no.1
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• pp.61-82
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• 2015

This study investigated the learning process of Chines international student within a technology environment, who was studying in Korea to be well equipped as a math teacher in future. Her activities were observed and guided in a class for pre-service teachers in one university, Kyunggido, in the second semester of 2014. She experienced obstacles such as the lacks of comprehending Korean sentences, Korean math terminologies, mathematical concepts, and fidelities of technology in her learning. She was recovered by bilingual effect, visualization activities, repetition activities, and group activities. There was a learning helper who made her learning possible in a bilingual way. Thus, the bilingual education is crucial for students with multi-cultural background.

• Asia pacific journal of information systems
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• v.32 no.3
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• pp.630-655
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• 2022

This paper examines the integrated QR code payment service (QRIS) adoption by retailers in Indonesia. Indonesia started its cashless journey in 2017 by using electric money in card form. As the country keeps developing, Indonesia has planned to integrate its payment towards a cross-border payment using QR codes by 2025 in the South East Asian region. Facing government vision, MSMEs that act as the significant economy wheel in Indonesia was required to be prepared to face the multi-cultural, multi-currency, and the new tech innovation for doing transactions. However, as a developing country, Indonesia faced significant problems with its infrastructure, which made it hard for merchants to access digital payment. As infrastructure was a common problem for developing countries, Indonesia also faced financial inclusion, lack of digital knowledge, a high amount of cash use, and socialization that made low digital payment penetration. Therefore, as there was a need to increase digital payment penetration for ASEAN integrated payment, this study found that merchant compatibility, facilitating conditions, trust, and relative advantages are drivers for MSMEs using this payment method. Further, this research provides propositions for banks, financial institutions, and governments to develop and evolve towards a cashless ecosystem, especially for a country lacking infrastructure.

• Health Policy and Management
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• v.24 no.3
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• pp.261-270
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• 2014

Background: This study examined what factors affected a complete examination of infant health checkup. Methods: We used Korean national health insurance claim data of 2,936,650 infants, taking examination in 2012. These claim data included enrollment status of householders and records of infant health checkup from 2008 to 2013. Results: Our results shows that for infant characteristics, the likelihood of complete examination of infant health checkup is significantly lower in female, older aged, and handicapped ones. For householder characteristics, the likelihood of complete examination of infant health checkup is also significantly lower in female, older group and self-employed ones. For household characteristics, the likelihood of complete examination is also significantly lower in single-parent families, multi-cultural families, parent with unexperienced health checkup and lower monthly premiums. Conclusion: It is necessary to support an additional use-guide and follow-up management services to improve incomplete examination of infant health checkup.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.4 no.4
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• pp.845-852
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• 2000

In the 21s1 century, it may be possible to offer comprehensive service by integrating all communication media under the development of digital technology without the classification of broadcasting and communication. In addition, it will be begun to perform HDTV broadcasting by focusing on the Metropolitan area in 2001yr and will permit over 100 channels for satellite communication, thus multi-channel TV broadcasting age has come in Korea. Therefore, this study is to identify the future environment of TV broadcasting and service area in ISDB age and to present new interactive type publication satellite TV transmission system, which provides customizing type digital screen book publication, by analyzing satellite broadcasting technology to create Korean cultural area around the Korean peninsula.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.673-676
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• 2020

In 21 century, we entered the multiculture society. Multi cultural society became a trend. It is known that 65.5 percents of Koreans find difficuty in using foreign languages. The need for intellignet and machine translation is increasing rapidly. This paper suggests a translation system which is mainly using in MICE industry. There are many applications provide translation, however, using multuple translayion appication is rare. We provide untact service which can import many application tools to provide a better service.