• Title/Summary/Keyword: Multi-Market

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A Proposal for the Application of Multi-Platform Convergence for Intellectual Property-Based Games (지식재산권 기반 게임의 융복합 멀티 플랫폼 활용 방안 제안)

  • Lee, Hyun-Ku;Kim, Tae-Gyu
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.421-426
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    • 2020
  • The global game market is growing evenly across a variety of platforms, but in the Korean game market is a decline in growth rates on PC and mobile platforms, which account for more than 80% of the total Korean game market, which requires an alternative. In this study, propose a multi-platform launch of IP-based games as a way to increase the growth rate of the Korean game market. It has been analyzed that multi-platform launch methods can be divided into Stand-alone Multi-platform method, Interlocking multi-platform method, and Upgrade-interlinking Multi-platform method, respectively, and the effect of expanding, providing more satisfactory game play environment and preventing them from escaping to competitive games. Given the limited case analysis in this study, further studies are needed to propose more effective multi-platform utilization measures.

Forecasting 4G Mobile Telecommunication Service Subscribers in Korea by Using Multi-Generation Diffusion Model (다세대 확산모형을 활용한 국내 4세대 이동통신 서비스 가입자 수 예측)

  • Han, Chang-Hee;Han, Hyun-Bae;Lee, Ki-Kwang
    • The Journal of Society for e-Business Studies
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    • v.17 no.2
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    • pp.63-72
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    • 2012
  • The Korean telecommunications market has been expanding swiftly, these days, to be saturated. In this environment, the upcoming mobile telecommunication market, where 4G service was introduced this year, is becoming more substitutive and competitive. Thus, the demand forecasting of 4G service is very difficult, while it is critical to market success. This paper adopts a multi-generation diffusion model to capture the diffusion and substitution patterns for two successive generation of technological services, i.e., 3G and 4G mobile telecommunications services. The three parameters, i.e., the coefficient of innovation, the coefficient of imitation, and the coefficient of market potential, used in the multi-generation diffusion model based on Norton and Bass[11] are obtained by inference from similar substitutive relations between older and newer telecommunication services to 3G and 4G services. The simulation results show that the Bass type multi-generation model can be successfully applied to the demand forecasting of newly introduced 4G mobile telecommunication service.

The Relationship between Hospital Size and the Impact of Market Orientation on Performance in Korea (병원산업에서 시장지향성이 성과에 미치는 영향과 규모와의 관계)

  • Lee, Kyun-Jick
    • Health Policy and Management
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    • v.16 no.4
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    • pp.1-23
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    • 2006
  • There is general consensus in the research literature that market orientation is related to organizational performance. The study examines this relationship in the Korean hospital industry. One feature of this study is to examine the differences between large and small hospitals in terms of their market orientation, performance and the relationship between these constructs. The other feature is that both market orientation and performance are conceptualized as being multi-dimensional constructs. Hence a structural equations modeling (SEM) technique is used to examine the dimensionality of market orientation and performance and to examine the nature of this relationship. Data for this study are collected using a questionnaire that is mailed to the top marketing-related managers of 1,048 hospitals. Usable responses are obtained from 230 hospitals for a response rate of 21.9%. The SEM results confirm the multi-dimensional nature of both market orientation and performance, and the strong relationships between the constructs. Interestingly, this relationship is found to be much stronger for smaller hospitals than for larger hospitals. For smaller hospitals, this study shows that market orientation has a tremendous influence on performance, with almost 73.9% of the variance in performance being attributed to market orientation.

Effect Analysis of OSMU on Entertainment Contents Export in East-Asia Market (아시아 시장에서 엔터테인먼트 콘텐츠 수출의 One Source Multi-Use(OSMU) 효과분석 - 일본.중국.대만.홍콩 시장을 중심으로 -)

  • Lee, Chan-Do
    • International Commerce and Information Review
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    • v.9 no.1
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    • pp.427-449
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    • 2007
  • The question of what our cultural goods might have known in a major exporting market, has intrigued investigators since 2000 year. Actually, Maybe Korean cultural assets just didn't have time to get to know International or Asia market. But now, a new euphoria can be tasted, on the lips of the small but growing Korean Contents Mania, as New Korean Wave-Crust begin to welcome the priciest contents from korea. Given Asian's surging population for our entertainment contents-drama, movie, music, character, etc., and the sense of a positive response its newly international market, it is hardly surprising. Now, Korea Wave must play an important roles in our country- economy, business, specially. This paper is seeking in OSMU on Korean Contents in East-North Asian Market, and is developing about Korean Wave study model. and It also points to a different strategy for exporting cultural contents, suggesting it should be effected for model to OSMU.

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Competitive Analysis among Multi-product Firms

  • Kim, Jun B.
    • Asia Marketing Journal
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    • v.21 no.3
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    • pp.47-64
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    • 2019
  • We analyze and study competition in differentiated product market using public data source. Understanding competitive market structure is critical for firms to assess how their products compete against other firms in a given market. In this paper, we estimate consumer demand, extend clout and vulnerability framework, and study competition among multi-product manufacturers in differentiated product market. For our empirical analysis, we adopt choice-based aggregate demand model and estimate consumer demand while accounting for unobserved product characteristics. Once we estimate consumer demand, we compute full price elasticity matrix and investigate intra- and inter- manufacturer substitutions among consumers. This research offers a framework for marketers to analyze and understand market structures, leading them to informed decisions.

A Comparative Study on the Adoption of Mobile Devices

  • Lee, Jong-Oh;Whang, Jae-Hoon
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2007.02a
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    • pp.32-34
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    • 2007
  • The global market for mobile phone business is already matured. Accordingly, the repurchasing issue for the mobile phone is being weighted drastically by the marketers. The purpose of this research is to investigate the relationships among seven crucial factors, and also examines the differences between Korean and Indonesian markets concerning the relationships of these key success factors. This research classifies these two markets as a matured market and an emerging market respectively. The structural model is tested with the data from each of the sub-samples. The analysis of the multi-group structural equation model (MSEM) showed that compared to Korean, Indonesian had more emphasized on extra-functions for the mobile phone as well as giving more influence on satisfaction from brand image. Due to the different market situation and users, the lessons to which product features must be more emphasized could be obtained for the product managers in the industry.

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Assessing the Impact of Network Effects on Brand Choice in the Growth Market: A Multi-Brand Diffusion Model

  • Seungyoo Jeon
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.4
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    • pp.279-293
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    • 2023
  • This study investigates network effects to measure how strongly the early adopters affect the brand choice of the potential consumer. By using the Gumbel-Hougaard (GH) copula, this study checks the magnitude of network effects varied from country to country. To consider consumer heterogeneity and network effects in the growth market, this study proposes the multi-brand Gamma/Shifted-Gompertz (m-G/SG) model based on the GH copula. Out of eighteen Western European cellular phone market data and South Korea smartphone data sets, the m-G/SG model provides an improvement in the estimation accuracy over the Libai, Muller, and Peres model. The results show that network effects enhance (i) the polarization of brand choice probabilities as time elapses; (ii) the dominance of the more preferred and the earlier entered brand; and (iii) the deceleration of category-level diffusion. Potential followers can analyze their relationship with earlier entrants through the m-G/SG model and also establish an optimal market entry strategy.

Multi-Agent Model and Simulation for the Dynamics of Housing Market (주택시장변동 분석을 위한 멀티에이전트 모형의 개발 및 시뮬레이션)

  • Moon, Tae-Heon
    • Journal of the Korean Association of Geographic Information Studies
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    • v.12 no.3
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    • pp.101-115
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    • 2009
  • The prompt recovery of housing market in Korea became the national task, for which tools that can analyze the influence that changing situation of housing market and new policy may have on the housing market needs to be developed. Thus, this research intends to develop Multi-Agent Housing Market Model and simulation system in Jinju City as a study area. Analyzing the local housing market of Jinju City, then multi-agent model of housing market that consolidates 3 sub-models, house choice model, hedonic model of house price and location choice model is developed. Moreover in order to develop simulation system the model is programmed in the virtual space of which the size is $150{\times}100$ cell including physical shape of city such as road, urban facilities, land use, etc. With the system, simulations are performed to confirm the impact of urban development on the pattern of residential location. As a result, it is found that the residential location can not be easily induced when only road, commercial and convenient facilities are supplied. However, it is also found that since supplying green results in very many residences, arrangement of infrastructure and environmental factor should be considered at the same time for urban development. As conclusion, it is confirmed that the model and simulation system developed in this research smoothly works to be utilized for the analysis of diverse policy experiment and housing market.

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A Study on the Needs for Managerial Service for Residents in Multi-family Housing (공동주택의 입주자관리서비스에 대한 필요도 - 거주자와 관리자의 견해를 중심으로 -)

  • Chae, Hye-Won;Lee, Kyung-Hee;Hong, Hyung-Ock
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2004.11a
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    • pp.393-397
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    • 2004
  • The purpose of this study was to analyze the needs for managerial service for residents in multi-family housing. For the survey and statistical analysis, the questionnaires from 484 residents and 84 housing managers of multi-family housing within the Seoul metropolitan area were used. The analytical methods adopted in this study were frequency, percentage, t-test, and factor analysis. The results of this study are as follow : (1) Basic services within a multi-family housing included management, minimum residential self governance, basic etiquette, and community program. And additional service were categorized by the health and entertainment program, the consumer service program, the residential life services, the information and financial services program, and the children's program. (2) The favorite needs of residents' additional services were the market news and information, the programs related health, the mail services, the health diagnosis service programs etc. But, housing managers' needs were the market news and information, and the flea market. As to the results analyzing the needs for additional service fir residents, it was found there were differences between residents and housing managers.

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Environment Improvement for the Traditional Market Activation of the Small Capital - Focused on Okcheon Traditional Market- (소도읍의 재래시장 활성화를 위한 환경개선에 대한 연구 -충북 옥천재래시장을 중심으로-)

  • Han, Sang-Ho;Choi, Hyo-Seung
    • Journal of the Korean Institute of Rural Architecture
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    • v.6 no.3
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    • pp.1-14
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    • 2004
  • Around the rural village area the traditional markets which are center the small capital it was active at the strong-point and the possibility the fact that it is developed. With this the same small capital currently as the city and the area where the quality of the rural village coexists, has the regional quality which belongs in guard of the capital region or strong-point city. With relative estrangement from the support process against this result past falling behind farming village it does not illustrate the possibility of knowing the fact that the duplex point who is falling behind as guard territory of reverse appears. Selects the small capital of the each area from like this point of view and the possibility of knowing center role of traditional market the possibility which is various is the possibility of doing in the process which propels an activation. Currently it is planned from the multi local self-governing group and the result which investigates the traditional market activation contents which are in the process of propelling, it will be able to discover the multi branch problem points against a traditional market activation.

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