• 한국응용과학기술학회지
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• 제39권3호
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• pp.433-441
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• 2022

MCN 스포츠 중계의 미디어 인게이지먼트, 미디어 공감, 그리고 미디어 가치와의 관계를 규명하기 위한 이 연구는 MCN 스포츠 중계 시청 경험을 가진 시청자 총 324명을 대상으로 비확률 표본 표집 중에서 목적 표집법을 통해 설문조사를 실시하였다. 탐색적 요인분석을 실시하여 타당도를 확인하였으며, Cronbach's α 검사를 실시하여 신뢰도를 조사하였다. 또한 상관관계분석을 실시하여 판별타당도를 검증하였으며, 연구가설을 검증하기 위해 선형 회귀분석을 실시하여 다음과 같은 결론을 도출하였다. 첫째, MCN 스포츠방송과 관련하여 미디어 인게이지먼트가 미디어 가치에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 미디어 인게이지먼트가 미디어 공감에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 미디어 공감이 미디어 가치에 긍정적인 영향을 미치는 것으로 나타났다.

• 문화기술의 융합
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• 제9권5호
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• pp.91-98
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• 2023

본 연구는 스마트 헬스케어 서비스에 대한 탐색적 연구로 멀티채널을 이용한 CCR 기반 헬스케어 서비스 시스템에 대한 개요와 작동원리를 살펴보고, 이러한 서비스가 사용자들과의 상호 커뮤니케이션이 중요한 역할과 기능인만큼 서비스 품질이 사용자 만족 및 지속사용의도에 미치는 영향을 조사하였다. 이를 위해, 헬스케어 디바이스 및 앱을 소유 및 이용한 경험이 있는 사용자 188명을 대상으로 구조방정식모형(SEM)으로 분석하였다. 분석결과, 첫째, 헬스케어 서비스에 대한 서비스 품질(유형성, 신뢰성, 공감성, 반응성, 보증성)은 모두 사용자 만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 사용자 만족도 지속사용의도에 유의한 영향을 미치는 것으로 발견되었다. 본 연구의 결과는 CCR 기반 스마트 헬스케어 서비스의 효과와 잠재적인 가치를 탐색하는 데 기여할 것으로 기대된다. 이를 통해 개인의 건강상태 관리와 예방에 대한 정확한 정보와 개인 맞춤형 서비스를 제공하는 향후 스마트 헬스케어 시스템의 발전에 기여할 수 있을 것이다.

• 유통과학연구
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• 제13권3호
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• pp.61-67
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• 2015

Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

• 한국산학기술학회논문지
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• 제20권2호
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• pp.404-411
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• 2019

곡교천 유역의 홍수-유출 특성을 파악하는 연구를 수행하기 위하여 HEC-HMS 모형을 적용하였다. 이 유역은 일부 소유역에서 대규모 농업용 저수지가 있어 소유역으로부터 발생한 초기 유출이 저수지에 의해서 상당량 저류되는 특징을 갖고 있다. 이러한 현상을 반영하기 위하여 3가지 침투모의 방법을 사용하였으며, 방법 1은 기존의 유출곡선지수법, 방법 2는 방법 1에 표면법 기능을 추가한 방법, 방법 3은 초기 및 일정손실율 방법이다. 모형은 3가지 방법으로 손실계산, Clark의 단위도법으로 강우의 직접유출 변환, 지수함수적 감소법으로 기저유량, Muskingum 법으로 하도추적 하는 과정을 포함한다. 모형에서 최적화 기법을 시행착오법과 병행하여 최적화 변수를 도출하였다. NSE, RAR, and PBIAS 등의 평가지표를 사용하여 모형의 보정을 수행하였다. 유출체적, 첨두유량, 첨두발생시각 등에 대하여 모의치와 실측치를 비교한 결과 초기손실을 반영할 수 있도록 설계된 방법2와 3에서 우수한 결과를 나타낸 반면, 그렇지 못한 방법 1은 모의치와 실측치의 차이가 큰 것으로 나타났다. 복합 강우인 경우에 방법 3은 방법 2에 비하여 좋은 결과를 나타내지 못하였다. 결론적으로 방법 2가 단일 강우나 복합강우 모두 좋은 결과를 주는 것으로 나타났다. 본 연구의 결과는 정책입안자가 홍수관리대책을 수립하는 데 유용한 도구로서 사용되어 질 수 있을 것으로 판단된다.

• 한국터널지하공간학회 논문집
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• 제25권6호
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• pp.479-493
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• 2023

터널과 공동구와 같은 지하구조물의 공용연수가 증가하고 노후화로 인한 사고로 인하여 안전 관리의 필요성이 대두되고 있다. 다만, 민간이 관리 주체인 일반 지하구의 경우 시설물 안전 및 유지관리 세부지침이 미흡하여 안전 관리가 부실한 상황이다. 또한 일반 지하구는 기본 설계 정보가 부족하고 안전 관리자가 안전 진단을 수행하기 위한 공간이 협소하여 기존 비파괴 검사법들의 적용에 한계가 있다. 따라서 본 연구에서는 박스형 일반 지하구의 안전 진단을 위한 기초 자료로 사용될 수 있는 구조물의 두께·철근 유무와 철근 깊이·내부 결함의 유무 및 깊이 등을 판단할 수 있는 품질 평가를 위한 초음파법과 충격 반향 기법 바탕의 비파괴 검사 방법을 제안하였다. 일반 지하구의 실제 현장 조건에서의 제안한 방법의 유효성을 검토하기 위해 콘크리트 벽체 모형 실험체들을 제작하여, 본 연구를 통해 제안한 방법론을 검증하였다. 초음파 신호와 충격 신호를 활용하여 신호를 인가하여, 다채널로 구성된 가속도계를 통해 신호를 수집하고, 최종적으로 모사된 시편의 두께 및 내부에 삽인 된 철근과 구현된 결함의 깊이를 도출하였으며, 실측치와의 비교를 통해 예측한 깊이가 설계한 깊이와 효과적으로 부합하는 것을 확인하였다. 본 연구 결과를 통해 일반 지하구 현장에서 활용할 수 있는 안전 진단 방법의 도출에 기여할 것으로 기대된다.

• 산경연구논집
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• 제1권1호
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• pp.5-12
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• 2010

The retail business of drugstore was introduced to Korea for the first time 10 years ago. Since Olive Young introduced a retail store in the name of drugstore in 1999 for the first time in Korea, new distribution channel combining drugstore, cosmetic products and dairy products, etc has been made. At initial stage, the new distribution channel grew up slowly because of low specialty and economic stagnation. However, the three big distribution channels, that is to say, Olive Young (CJ), Watsons (GS) and W Store (Kolon Well Care), etc, were established to produce new distribution system following large-scaled discount stores as well as convenience stores. The purpose of the study is to investigate ways making Korean style drugstore be new retail business in addition to traditional markets, department stores, E-Mart and other general super markets and to examine problems preventing the drugstore from being promoted and to find out solutions. The speciality retailers that is called a category killer attacking department stores as well as marts is expanding market quickly. New consumption trend that gives priority to wellbeing is being expanded in accordance with high level of standards of living life: The drugstore is thought to be new alternative of distribution because it keeps special products. Young ladies who are main customers of drugstores respond to the trend sensitively to have more buying power that is thought to be promising. And, consumers' desire has become concrete and special. This is because consumers want not only convenient shopping but also special shopping system that is current trend. These days, so called Multi-shop and Total shop and other special shops have been recently opened. Special multi-shop has been concentrated on fashion product and miscellaneous goods so far: Health total wellbeing shop shall be popular in accordance with wellbeing trends. Drugstores can play an important role. Drugstores were opened for the first time ten years ago. In particular, Olive Young succeeded in going into the black after making efforts for a long time by many persons. Drugstores could succeed in the business owing to many persons in the past as well as customers who liked drugstores. However, drugstores once lost ways and recorded poor business results. The three drugstores, that is to say, Olive Young, Watsons making efforts to go into the black and W-Store pursuing traditional drugstore shall compete each other and make effort to satisfy customers' desire. In that way, the three drugstores can be assured of present business as well as future business. The consumers' demand trend has become special at sub-division so that drugstores that can satisfy the demand can succeed in the business. Large businesses may be more interested in the 4th generation retail business to produce good income and to have bright future. Drugstore business and market are likely to expand and develop owing to large business' participation in drugstore business. Drugstores expanded shop at Seoul and Gyeonggi-do until middle of 2000. Drugstore business at station sphere in Seoul and Gyeonggi-do that have high ratio of temporary population has low customer loyalty to have limitation on continuous growth. Since 2009, drugstores have opened new shops at local towns: From the year of 2010, drugstores need to establish multiple shop strategy by accelerating business speed and to allow customers to drop in the shop anywhere in the nation and to enter consumers' life deeply, so that they can strengthen business base definitely. Drugstores need to have price competitiveness to have multiple shop opening strategy and to satisfy consumers and to supply high quality services that is future subject to solve. And, Olive Young and Watsons that are Korean style drugstore need to keep system in order and to strengthen substance as Korean style drugstore and to expand marketing, so that they can get business outcome within 5 years that was done 10 years before and they become the 4th generation retail business. The study had difficulties at collecting material from the three drugstore because of poor cooperation. And, the author had great difficulty at collecting statistical material that was made in disorder. Further effort is needed considering such problems.

• 농업과학연구
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• 제38권2호
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• pp.369-381
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• 2011

Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

• Asia pacific journal of information systems
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• 제17권4호
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• pp.1-29
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• 2007

The brand-based online community recently plays an important roles for consumers to facilitates searching and sharing information among them. Firms often find such a brand community as a critical channel to gain collective intelligence for developing new ideas and products. As a new web platform such as web 2.0 has been introduced, consumers could more easily participate in the new social networks created by sharing mutual value and belief among themselves. Accordingly firms began to recognize potentials of online brand assets and pay attention to the importance of online brand community loyalty. Previous research related to online community tends to focus on identifying the antecedents of community loyalty and their subsequent impacts on brand. They, however, tend to neglect the importance of individual characteristics of online community users. As integrating the fragmented variables with an individual characteristics, therefore, this study reexamined the impacts of interactivity, information, reward, and personalization services provided by an online brand community on the sense of community, community loyalty, and brand attitude. Also, this study investigated how users' individual characteristics(need for cognition: NFC) can play moderating roles among the variables identified in the previous research. A field survey was administrated and 671 valid samples were collected. In order to test the hypothesis we conducted the multi-sample structural equation modeling(MSEM) between two groups(a group with high vs. a group with low level of NFC). Results show that previously identified variables such as interactivity, information, reward, and personalization services have significant effects on the sense of community as previous research demonstrated. Subsequently, the sense of community positively influences the community loyalty and brand attitude. However, when considering the NFC as a moderating variable, we found that the effect of interactivity and reward service on the sense of community was stronger for a group with a lower level of NFC compared to a group with a higher level, while the effect of information providing service on the sense of community was stronger for a group with a higher level of NFC compared to a group with a lower level. This research revealed that NFC can affect the degree of individual perception on the sense of community which has been considered as an important indicator for the community loyalty and brand attitude. Hence, when firms developing customer relation strategy through building an online brand community, they need to reflect customers' NFC and accordingly provide varying degree of interactivity, information, reward, and personalization services.

• 한국위성정보통신학회논문지
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• 제4권1호
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• pp.1-7
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• 2009

본 미래 전쟁 양상은 정보화 시대의 도래와 함께 다른 분야와 마찬가지로 전쟁수행 여건에도 많은 변화를 가져왔다. 이에 따라 정보우위와 정보전이 중요시되고 네트워크 중심전(Network Centric Warfare) 등 새로운 전쟁수행 개념이 등장하게 되었다. 군 위성통신체계는 미래 NCW 전장환경에서 전장정보의 실시간 전송이 가능하며, 전장의 광역화, 자동화, 신속화 개념을 지원하고, 광역성, 이동성, 생존성 및 융통성이 보장된 전천후 핵심전략 통신체계이다. 이러한 군 위성통신시스템은 실시간 전장정보전송을 위한 광역 대용량 링크, 생존성, 이동간 통신을 제공하는 체계로 분류된다. 본 논문에서는 이러한 기능을 통합하여 지원하는 미군의 차세대 TSAT체계의 주요 운용개념과 핵심기술을 분석하였다. 분석 결과를 바탕으로 NCW 대비한 차세대 군 위성통신체계 상위 구조는 재밍이나 간섭 등의 채널환경에 최적으로 적응하여 서비스가 가능한 전송율, 항재밍 능력, 망 제어 및 망 관리 능력을 갖추어야 하며 고속 이동 차량, 초소형단말, 초고속 무인기 등의 다양한 플랫폼을 지원해야 하는 등 향상방안을 제안하고, 또한 이러한 체계 구조를 위한 소요기술로 적응형 다중안테나, 레이저 링크, 차세대 항재밍 waveform을 제안한다

• 한국분말야금학회:학술대회논문집
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• 한국분말야금학회 2002년도 제3회 최신 분말제품 응용기술 Workshop
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• pp.25-37
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• 2002

The most important industrial application of gamma radiation in characterizing green compacts is the determination of the density. Examples are given where this method is applied in manufacturing technical components in powder metallurgy. The requirements imposed by modern quality management systems and operation by the workforce in industrial production are described. The accuracy of measurement achieved with this method is demonstrated and a comparison is given with other test methods to measure the density. The advantages and limitations of gamma ray densitometry are outlined. The gamma ray densitometer measures the attenuation of gamma radiation penetrating the test parts (Fig. 1). As the capability of compacts to absorb this type of radiation depends on their density, the attenuation of gamma radiation can serve as a measure of the density. The volume of the part being tested is defined by the size of the aperture screeniing out the radiation. It is a channel with the cross section of the aperture whose length is the height of the test part. The intensity of the radiation identified by the detector is the quantity used to determine the material density. Gamma ray densitometry can equally be performed on green compacts as well as on sintered components. Neither special preparation of test parts nor skilled personnel is required to perform the measurement; neither liquids nor other harmful substances are involved. When parts are exhibiting local density variations, which is normally the case in powder compaction, sectional densities can be determined in different parts of the sample without cutting it into pieces. The test is non-destructive, i.e. the parts can still be used after the measurement and do not have to be scrapped. The measurement is controlled by a special PC based software. All results are available for further processing by in-house quality documentation and supervision of measurements. Tool setting for multi-level components can be much improved by using this test method. When a densitometer is installed on the press shop floor, it can be operated by the tool setter himself. Then he can return to the press and immediately implement the corrections. Transfer of sample parts to the lab for density testing can be eliminated and results for the correction of tool settings are more readily available. This helps to reduce the time required for tool setting and clearly improves the productivity of powder presses. The range of materials where this method can be successfully applied covers almost the entire periodic system of the elements. It reaches from the light elements such as graphite via light metals (AI, Mg, Li, Ti) and their alloys, ceramics ($AI_20_3$, SiC, Si_3N_4, $Zr0_2$, ...), magnetic materials (hard and soft ferrites, AlNiCo, Nd-Fe-B, ...), metals including iron and alloy steels, Cu, Ni and Co based alloys to refractory and heavy metals (W, Mo, ...) as well as hardmetals. The gamma radiation required for the measurement is generated by radioactive sources which are produced by nuclear technology. These nuclear materials are safely encapsulated in stainless steel capsules so that no radioactive material can escape from the protective shielding container. The gamma ray densitometer is subject to the strict regulations for the use of radioactive materials. The radiation shield is so effective that there is no elevation of the natural radiation level outside the instrument. Personal dosimetry by the operating personnel is not required. Even in case of malfunction, loss of power and incorrect operation, the escape of gamma radiation from the instrument is positively prevented.