• Hwankyungkyoyuk
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• v.18 no.2 s.27
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• pp.14-22
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• 2005

The objectives of this study were: a) to determine the motive type of adults' participation in environmental education program, and b) to identify factors related to their motive from the activities, and c) to provide strategies implications to satisfy their motive. For the purpose, literatures related to adults' participation motive type are reviewed. Based on the theoretical finding, the following suggestions could be offered for the environmental education program. 1) Environmental NGOs should offer motive-friendly programs which may help the adults participate in the NGO environmental education and activities. 2) Environmental NGOs should provide diverse education programs to facilitate participation and to formulate eligible management system for the activities. 3) To satisfy the motive of participation, environmental education programs should be organized and conducted through a careful consideration of the motive type of the participation, the characteristics of adults, and so on.

• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.93-116
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• 2013

This paper explored and compared the textile pattern and motive design of fashion designers' brands and H&M collaboration collections. In particular, this study put it focus on textile pattern design of seven fashion design brands such as Roverto Cavalli and Versace, etc., which were collaborated with H&M. The color, motive type, motive layout, motive expression, and pattern drawing technique were collected from fashion internet sites over the five year period, and then were cross-sectionally examined and compared based on their color, motive type, motive layout, motive expression, and pattern drawing technique of products between fashion designers' brands and H&M collaboration collections. The analyses showed the following results: First, the similar color, motive type, motive layout, motive expression, and pattern were found between fashion designers' brands and H&M collaboration collections, in order to show the perspective texture of products to consumers. Second, H&M collaboration brands demonstrated unique textile design of H&M rather than the trendy design patterns. Finally, the textile design pattern used in H&M collection was more restricted in terms of motive expression technique and chromaticity than that used in fashion designers' brands.

• Journal of the Korean Home Economics Association
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• v.35 no.6
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• pp.15-24
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• 1997

The objective of this study were to examine the relationships between clothing design preference, clothing attitude and sex role identity. Using the data collected through interview questions. 200 subjects who were 60years of age and older in Kunsan, Korea, the data were analyzed using $X^2$-test. The results of the study were the followings. 1. The androgynous type liked two button single jacket and the masculine and indifferentiate type three button single jacket, while the femin type liked soutien collar jacket in their woman. 2. The androgynous type' purchase motive was 'enough money' 'finding like clothing' while the masculine type's 'to attend meeting'. The feminine type's motive was 'enough money' and the indifferentiate type 'to attend meeting'. Clothing selection motive was more influenced the androgynous type than the feminine and indifferentiate type by 'design'. 3. The androgynous type felt 'indifferent' for dare clothing of the aging, the masculine type 'hate', the feminine type 'I like to', and the indifferentiate type 'look so good'.

• The Research Journal of the Costume Culture
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• v.10 no.2
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• pp.146-159
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• 2002

This study examines the textile pattern design of Italian fashion brands and their brand extensions by comparing their images. Five Italian fashion brands are chosen and the textile pattern design of their brand extensions, which were presented during the eight collection. Then their design style is compared with the design style of their main brands. The five main brands and their brand extensions are as fellows: Anna Molinari-Blumarine, Dolce & Gabbana-D&G, Girogio Armani-Emporio Armani, Gian Franco Ferre'-GFF, and Prada-MiuMiu. Their color, motive type, motive layout, motive expression, and pattern drawing technique are examined and compared. Results suggest that most brand extensions generally use color, motive type motive layout. and motive expression similar to their main brands. In particular, their pattern drawing technique is a painting style white their main brands use a graphic style. This result suggests that to create and develop new brand extensions, Italian fashion (main brand) firms in general employ color, motive type, motive layout, and motive expression technique similar to main brands, but different drawing technique to differentiate from their main brands. The results of this study suggest that textile pattern design plays an important role in developing new brand extensions and thus should be considered as a crucial part of the product.

• Journal of Distribution Science
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• v.20 no.1
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• pp.87-98
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• 2022

Purpose: This research investigates whether the existence of preannouncing price discount before purchase has an effect on after regret about purchasing and price fairness perception. Moreover, this paper examines whether the preannouncing effects on regret (or price fairness perception) are moderated by motive inference type (or brand trust). Research design, data and methodology: This experimental design consisted of total 8 between-subjects full factorial, which is completed by 2 (preannouncing price discount before purchase) × 2 (motive inference type) × 2 (consumer's brand trust level). Results: First, regret (or price fairness) differs depending on the presence/absence of preannouncing price discount before purchase and price discount motive inference type. Second, interaction effect of preannouncing price discount presence/absence before purchase and price discount motive inference type on regret (or price fairness) after purchase differs depending on motive inference type (or brand trust). Conclusions: Preannouncing external cue could decrease the possibility of consumers to regret and prevent consumers perceiving price change as unfair. Thus, corporations should sufficiently explain to consumers about preannouncing and specific reason of price fall in order to decrease regret caused by price fall and to increase price fairness perception from preannouncing effect.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.692-703
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• 2008

In the fashion enterprises of today, there are many kinds of inter-enterprises' collaborations which are related to the strategic management for reinforcing their competitiveness in various fields. These inter-enterprises' collaborations, which began to increase in the year 2000, will increase even more in the near future. The study investigated the differences of collaboration motive types in collaboration areas, trust/devotion, performance and satisfactions of collaborations, and characteristics of collaborated companies and their partners. A questionnaire was administered to 194 key employees of the fashion enterprises in Korea and the analysis was performed by factor analysis, cluster analysis, ANOVA, and $X^2$ test. The results showed that the collaboration motive had four factors: economic efficiency, business expansion, product planning improvement, and brand competitiveness increase. The cluster analysis showed that there were four collaboration motive types: brand competitiveness type, economic efficiency type, product planning type, and passive collaboration type. There were significant differences among the collaboration motive types in regard to collaboration areas, trust/devotion, and the performance/satisfactions of collaboration, and characteristics of companies. The brand competitiveness motive type tended to choose the marketing and brand collaboration areas, had a higher trust, and had higher scores on the performance and satisfactions of collaboration than did the other types.

• The Journal of Industrial Distribution & Business
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• v.9 no.11
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• pp.55-66
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• 2018

Purpose - Present research aimed at identifying the effects of ambient pride type on judgement difference between existing preference and final preference formed after being exposed to the preference inconsistent information from others representing a conflict between consumer's own perspective and the others' perspective. And this study also explored the roles of empathic concerns and motive type in the ambient pride type's effects on the judgement difference. Research design, data, and methodology - 2(information type: consistent versus inconsistent) × 2(pride type: hubristic versus authentic) between-subjects design was employed. Data for empirical analysis were from 252 undergraduate students who participated in questionnaire survey. To verify hypotheses, Anova and regression analysis were used. Results - First, there was the judgement difference among the experimental groups. The difference was greater at the authentic pride group than at the hubristic pride group. And the difference was greater at the inconsistent information group than at the consistent information group. The interaction effect of pride type and information type was significant. Second, when consumers who had made their preference were exposed to the inconsistent information from other, those of the hubristic pride group showed more defense motive and less empathic concerns than those of the authentic pride group. And there were the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of pride type on the judgement difference. Third, the self validity did not affect the difference even that become increased by defense motive rather than accuracy motive. Conclusions - This research could advance the information processing theory related to pride type by exploring the effects of the pride type on judgement difference between existing preference and final preference formed by the inconsistent information from others, and by identifying the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of the pride type. In view of the results from current study, marketers should make efforts of inducing defense motive and developing and communicating the consistent information to persuade consumers under hubristic pride who have the belief that attributes of their brand are better than those of the competitors' brand, and they also should conduct marketing acts by using the inconsistent information to persuade consumers under authentic pride who have the belief that attributes of the competitors' brand are better than those of their brand.

• Bulletin of the Korean Mathematical Society
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• v.54 no.5
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• pp.1827-1849
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• 2017

We prove that if a smooth projective algebraic variety of dimension less or equal to three has a unit type integral K-motive, then its integral Chow motive is of Lefschetz type. As a consequence, the integral Chow motive is of Lefschetz type for a smooth projective variety of dimension less or equal to three that admits a full exceptional collection.

• International Journal of Aeronautical and Space Sciences
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• v.9 no.2
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• pp.98-106
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• 2008

The motive gas of a supersonic ejector is supplied from different sources depending on the application. The performance of an ejector that is represented by the secondary flow pressure, starting and unstarting pressures heavily depends on the molecular properties of the motive gas. The effects of specific heat ratio of the motive gas were investigated experimentally for an axi-symmetric annular injection type supersonic ejector. Both the starting pressure and unstarting pressure, however, decreased with the increase of the specific heat ratio of the motive gas. It was discovered that the secondary flow pressure increased as the specific heat ratio of the motive gas decreased even if the stagnation pressure of the motive flow was invariant. However, when the motive gas flow nozzle area ratio is large enough for the motive gas to be condensed, different tendency was observed.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.371-380
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• 2019

To identify the relationship between instructor's image and participation motive, this study conducted a research on 293 elderlies over 65 at 6 sports centers located in Seoul, Gyeonggi, and Incheon regions. The research results were as follows. First, in the image of instructor based on demographic characteristic, gender showed significant difference with instructor's talent while gender showed significant difference with instructor's talent, instructing image, and living image. Also, the sports type had significant difference with all subfactors of instructor image. Secondly, in the participation motive based on the demographic characteristic, gender showed significant difference with internal motive while age and sports type demonstrated significant difference with all subfactors of participation motive. third, the instructor image had significant influence on both internal and external motive. While instructing image and human relationship image had significant difference in internal motive, the external motive showed significant difference with instructor talent, living image, and human relationship image. thus, the research result showed that instructor's image is a significant variable which enhances elderly's motive for participating in life sports.