• 한국문헌정보학회지
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• 제49권3호
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• pp.311-332
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• 2015

이 연구는 자기결정성 동기이론을 적용하여 독서동기를 측정할 수 있는 도구를 제안하는데 목적이 있다. 자기결정성 이론은 단순히 내적 동기와 외적 동기로 양분하지 않고, 개개인의 자율성 혹은 결정성에 따라서 무동기, 외적 조절, 주입된 조절, 동일시 조절, 통합된 조절, 내재적 동기 등 6가지로 구분하였다. 자기결정성 동기이론은 동기 유형을 세분화하여 다양한 외재적 동기를 어떻게 내면화할 것인가에 중점을 둔다. 이에 본 연구에서는 MRQ, MRP, ERAS, RSCS와 같은 기존의 독서동기 관련 측정도구를 분석하고, 이를 자기결정성원리에 의한 6개 범주로 재분류한 후, 이를 바탕으로 자기결정성이론에 의한 독서동기 측정도구를 개발하였다. 본 연구에서 제안하고자 하는 독서동기 측정도구는 자기결정성의 원리에 의거 6개 영역 30문항으로 구성되어 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• 융합보안논문지
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• 제19권2호
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• pp.47-58
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• 2019

본 연구에서는 Fishbein & Ajzen(1975)이 제창한 합리적 행위이론을 근거이론으로 활용하였다. 그리고 억제이론의 구성요인인 제재와 보호동기이론의 보호동기 일부요인을 선행변수로 채택하여 이론적 확인과 정보보호분야에서 인용된 사례를 제시하였다. 합리적 행위이론의 변수인 주관적 규범을 매개변수로 채택하여 제재와 지각된 취약성, 반응비용 및 자기효용성과 정보보호정책 준수 행위 의도간의 인과관계를 분석하였다. 연구가설 검증 결과 제재를 제외한 지각된 취약성, 반응비용과 자기효용성은 행동 의도와 유의미한 인과관계가 있었으며, 주관적 규범은 선행요인과 의도 간에 매개효과를 입증하였다.

• Child Health Nursing Research
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• 제13권3호
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• pp.257-264
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• 2007

Purpose: The purpose of this study was to develop an effective obesity management program for elementary school children, based on the motivation theory. Method: This study was a methodological study. A child obesity management program, based on the motivation theory was developed, a web site was made and children with obesity participated in the internet program. After the children finished the program, they evaluated the clinical validity of the program. The clinical validity was tested from Jun 12 to 16, 2006. The participants were 6 students. The evaluation tool was Keller's IMMS(Instructional Material Motivation Survey). Data were evaluated using $means{\pm}SD$ for four major components A,R,C,S (Attention, Relevance, Confidence, Satisfaction), based on ARCS in the motivation theory. Results: The program developed in this study was named 'ARCS children obesity escape', and the URL is 'http://www.119kid.co.kr'. Regarding the four components of ARCS, the overall reaction of participants showed that they were very highly motivated by this program. Conclusion: Utilizing the ARCS motivation strategies for solving obesity problems for children is an effective method to motivate the management of obesity, and can increase achievement motivation, attention, relevance, confidence, and satisfaction with the management of obesity. Thus, the program developed in this study is expected to reduce obesity in children, and become an important guide for obesity management and health improvement for children.

• 한국심리학회지 : 문화 및 사회문제
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• 제14권1호_spc
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• pp.111-134
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• 2008

이 논문에서는 한국 청소년의 학업동기가 어떤 양상으로 발달하는 가를 탐색하기 위하여 학업동기에 핵심적인 영향을 미치는 지각된 유능감과 자율성 개념을 중심으로 중학생과 고등학생들을 대상으로 수행한 경험적 연구 논문들을 검토하였다. 지각된 유능감은 자기효능감 이론과 기대-가치이론, 자기결정성이론에 기초한 연구들을 대상으로 하였으며, 자율성은 내재동기이론의 하나인 자기결정성이론에 기초한 연구들을 대상으로 하였다. 연구들을 종합한 결과, 초등학생시기부터 중학교로 올라가면서 유능감은 감소하다가 고등학교로 가면 약간 증가하거나 변화가 없는 경향을 나타냈다. 자기조절 유형 별로 확인한 자율적 동기 역시 중학생들의 발달 상태가 초등학생에 비해 퇴보된 것과 같은 결과를 보였다. 모든 연령 수준에서 내재동기가 낮고 확인된 조절 동기가 가장 높은 것으로 나타났다. 특히 학년이 올라감에 따라 무동기 경향이 높아지는 결과가 나타났음을 확인하였다. 이러한 결과에 대해 논의하고 후속 연구와 교육현장에서 고려해야 할 사항들에 대해 제안하였다.

• 간호행정학회지
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• 제12권1호
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• pp.5-13
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• 2006

Purpose: The aim of this study was to analyze effects of internal marketing activities on nurse's motivation based on the Herzberg's two factor theory. Methods: The subjects of this study were 521 nurses who were working in the 4 general hospitals located in Seoul and Incheon area. The data were collected by self-reporting questionnaires. The data were analyzed using descriptive statistics and path analysis. Results: The mean score of nurse's perception of internal marketing was 3 point, and it was similar to previous studies results. In the motivation factors, the most satisfied factor was a responsibility. Advancement was the most unsatisfied factor. In the hygiene factors, the most satisfied factor was a technical supervision. Policy and administration were the most unsatisfied factors. Internal marketing activities affecting on nurse's motivation were different by each motivation-hygiene factors. In an aspect of motivation factors, the statistically significant internal marketing factors were paid-leave, employee welfare and communication, however, in hygiene factors, education, employee welfare and reward. Conclusion: These results will be used to develop a macro or micro internal marketing strategies to enhance nurse's motivation based on motivation factors and hygiene factors.

• 가정과삶의질연구
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• 제24권1호
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• pp.11-30
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• 2006

The purpose of this study was to verify a Structural Equation Model that constructed the causations among the leisure constraints, leisure. motivation, and leisure participation. This model posits that constraints determine motivation to participation. Concretely, structural and interpersonal leisure constraints(contextual factors) will affect interpersonal leisure constraints in the light of ecological perspective. Also, leisure constraints will affect leisure motivation based on self-determination theory that may influence leisure participation indirectly. A survey questionnaire was administered to 301 elderly in an institution for the elderly. A measurement model and a structural equation model estimates by Maximum Likelihood method(ML method) utilizing LISREL 8.0 ver. The analysis showed that a goodness of fit is good of structural equation model presented in the study. And, all hypothesis adopted about causations among the leisure constraints, leisure motivation, leisure participation.

• 아태비즈니스연구
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• 제13권1호
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• pp.301-315
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• 2022

Purpose - The main objective of this study was to investigate tourists behavior by applying protection motivation theory and health belief model during COVID-19 pandemic. Specifically, the study examined how risk perception of COVID-19 affects tourists' protection motivation and travel avoidance intention. Design/methodology/approach - The empirical data was collected by self-administered questionnaires to obtain perception and behavior regarding COVID-19 pandemic situation. A total of 486 questionnaires were used for data analysis and SEM analysis was applied in order to examine seven hypotheses. Findings-The results showed that COVID-19 risk perception is a significant antecedent of threat appraisal, coping appraisal, and cue to action (H1, H2, H6). Moreover, protection motivation is affected by threat appraisal and coping appraisal (H3, H4) and influences on travel avoidance intention (H5). However, cue to action does not affect protection motivation (H7). Research implications or Originality - This study provides insightful implications for tourism industry practitioners who will prepare the post-corona field and the results enrich knowledge of the tourist behavior during pandemic situation.

• 수산해양교육연구
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• 제26권6호
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• pp.1425-1434
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• 2014

The purpose of this study was tried to identify the effect of nursing students' learning motivation in microbiology through microbiology laboratory practice based on the Keller's ARCS model. In order to achieve this research, this study was designed a quasi-experimental pre-post tests control group. Experimental group received a microbiology theory and practice based on ARCS model and control group received microbiology theory only. To identify the microbiology learning motivation effect to nursing student, we measured learning motivation by Keller's ARCS model that consisted of attention, relevance, confidence, and satisfaction. The major results of the experimental group showed significantly higher level of total learning motivation and all four subcategories compared to control group. Based upon the above results, microbiology laboratory practice might be beneficial for the nursing students to motivate microbiology learning.

• 지식경영연구
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• 제17권4호
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• pp.129-145
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• 2016

Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.