• Title/Summary/Keyword: Modeling CRM System

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A Study on the Efficent Propulsion of Customer Relationship Management System for Library (도서관 CRM 시스템의 효율적 추진에 관한 연구)

  • You Yang-Keun
    • Journal of Korean Library and Information Science Society
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    • v.35 no.3
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    • pp.251-270
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    • 2004
  • The purpose of this study is to introduce a customer relationship management(CRM) for more user satisfied information in through the relationship between an user-centered library management and library customers. The characteristics of library customer information needs and a general CRM system design are introduced. The result shows a plan for library CRM system. It is included a conceptual modeling design for the CRM system, a data dictionary, and event class.

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Modeling CRM System for Iron and Steel Industries in SCM Environment (SCM환경에 적합한 철강산언의 CRM 시스템 모델링)

  • 남호기;박상민;김용주
    • Journal of the Korea Safety Management & Science
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    • v.6 no.1
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    • pp.71-79
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    • 2004
  • According to the changing environment of management, the concept of the one-to-one marketing is appeared in the environment of management by high Quality that customers needs. In this paradigm, CRM(Customer Relationship Management) offering integrated multiple view points is able to be executed by the advance of Information Technology (IT). In this study, the environment and the management status of the steel company that CRM implemented is analyzed. This study presents the system architecture which applies OLAP(on-line analytical processing), web technologies, and logistics service. Then this research presents a variety of effects and development direction in the future.

A Study on Development of Scoring Campaign System (고객 스코어링 캠페인 시스템 개발에 대한 연구)

  • Han, Sang-Tae;Kang, Hyun-Cheol;Choi, Ho-Sik;Jang, Myung-Suk
    • The Korean Journal of Applied Statistics
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    • v.22 no.1
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    • pp.1-16
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    • 2009
  • Recently, most companies are speeding up the movement of modeling and strategically applying IDI (Integration Database Information). This is due to the fact that CRM (Customer Relationship Management) representing communication and relation maintenance with customers, has been raised one of the most important issues for companies. From this point of view, this study is to develop the scoring campaign system connect-ing customer scoring model to marketing layer through data mining techniques which are the core factor for CRM. This developed system makes users easily choose the target customers as well as easily obtain customer scoring results under GUI circumstances which helps users easily apply as a result.

A Study on Efficient Stock Arrangement of Distribution Center Using MBA Analysis and Simulation in Retail Business (유통업에서 MBA분석과 시뮬레이션을 이용한 물류센타 재고배치 효율화에 관한 연구)

  • Yeo, Sung-Joo;Seong, Kil-Young;Wang, Gi-Nam
    • IE interfaces
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    • v.22 no.3
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    • pp.234-242
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    • 2009
  • It is most important for distribution center in retail business to delivery commodities in a timely manner. Accordingly, many companies try to make distribution center effective using the Warehouse Management System(WMS) integrated legacy system. Also, the Customer Relationship Management(CRM) is the most typical paradigm in management lately. Even though the WMS and CRM are independent system of each other, WMS, coupled with CRM makes customer satisfied more effectively. In this paper, we proposed the methodology for inventory location after analyzing and applying customer buying pattern data in the CRM through the MBA(Market Basket Analysis), which is part of data mining. We used an example modeling a real distribution center in retail through a 3D simulation tool and examined correlation between commodities using customer buying pattern. After that, we applied it to the inventory location system through the MBA in an example. Finally, we identified decrease in the time for picking, which is the majority of distribution center. Besides, we proposed a simulation methodology before applying new methodology. Consequently, it removes potential errors in advance and makes a optimized inventory location system.

A Modeling Methodology for Analysis of Dynamic Systems Using Heuristic Search and Design of Interface for CRM (휴리스틱 탐색을 통한 동적시스템 분석을 위한 모델링 방법과 CRM 위한 인터페이스 설계)

  • Jeon, Jin-Ho;Lee, Gye-Sung
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.4
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    • pp.179-187
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    • 2009
  • Most real world systems contain a series of dynamic and complex phenomena. One of common methods to understand these systems is to build a model and analyze the behavior of them. A two-step methodology comprised of clustering and then model creation is proposed for the analysis on time series data. An interface is designed for CRM(Customer Relationship Management) that provides user with 1:1 customized information using system modeling. It was confirmed from experiments that better clustering would be derived from model based approach than similarity based one. Clustering is followed by model creation over the clustered groups, by which future direction of time series data movement could be predicted. The effectiveness of the method was validated by checking how similarly predicted values from the models move together with real data such as stock prices.

효율적 Mobile-CRM 구현 방향에 관한 연구

  • 임영문;김흥기
    • Proceedings of the Safety Management and Science Conference
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    • 2001.05a
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    • pp.269-273
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    • 2001
  • Nowadays the most important thing is not to gather new membership but to manage existing membership with useful information in electronic commerce system. To satisfy various customers, it is vital to understand and analyze customer's need. This paper presents the modeling method for efficient marketing system in mobile commerce.

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Development of a Distributed Rainfall-Runoff System for the Guem River Basin Using an Object-oriented Hydrological Modeling System (객체지향형 수문 모델링 시스템을 이용한 금강유역 분포형 강우-유출 시스템의 개발)

  • Lee, Gi-Ha;Takara, Kaoru;Jung, Kwan-Sue;Kim, Jeong-Yup;Jeon, Ja-Hun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2009.05a
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    • pp.149-153
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    • 2009
  • Physics-based distributed rainfall-runoff models are now commonly used in a variety of hydrologic applications such as to estimate flooding, water pollutant transport, sedimentation yield and so on. Moreover, it is not surprising that GIS has become an integral part of hydrologic research since this technology offers abundant information about spatial heterogeneity for both model parameters and input data that control hydrological processes. This study presents the development of a distributed rainfall-runoff prediction system for the Guem river basin ($9,835km^2$) using an Object-oriented Hydrological Modeling System (OHyMoS). We developed three types of element modules: Slope Runoff Module (SRM), Channel Routing Module (CRM), and Dam Reservoir Module (DRM) and then incorporated them systemically into a catchment modeling system under the OHyMoS. The study basin delineated by the 250m DEM (resampled from SRTM90) was divided into 14 midsize catchments and 80 sub-catchments where correspond to the WAMIS digital map. Each sub-catchment was represented by rectangular slope and channel components; water flows among these components were simulated by both SRM and CRM. In addition, outflows of two multi-purpose dams: Yongdam and Daechung dams were calculated by DRM reflecting decision makers' opinions. Therefore, the Guem river basin rainfall-runoff modeling system can provide not only each sub-catchment outflow but also dam inand outflow at one hour (or less) time step such that users can obtain comprehensive hydrological information readily for the effective and efficient flood control during a flood season.

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A Study on the Strategic Implementation of e-Supply Chain Management System in the Manufacturing Industry (e-supply chain management system 구축 전략의 실행방안에 관한 연구 : 제조업을 중심으로)

  • 김계수
    • Journal of Korean Society for Quality Management
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    • v.31 no.2
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    • pp.98-116
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    • 2003
  • The objective in this paper is to develope the e-Supply Chain Management System and applied for the Manufacturing. A Manufacturing that is consider to be world class recognize that its ability to complete in the marketplace depends on developing e-SCM System that is properly align with its mission of serving the customer. This paper investigated the relationship between e-SCM and performance in manufacturing. A stratified random sample was collected from the Federation of Korea Industries. Conclusively, e-SCM is important factor between source factors (environmental dynamic, Leadership) and manufacturing performance. e-SCM is significantly related to Quality, Flexibility, Delivery, and Cost.

Version Management of Business Processes Managed by BPM (BPM에서 관리되는 업무 프로세스의 버전관리)

  • Cho, Eunmi;Bae, Hyerim
    • Journal of Korean Institute of Industrial Engineers
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    • v.32 no.2
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    • pp.126-132
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    • 2006
  • Recently, business environments have been changing quickly. To establish competitive advantage, most enterprises have been using information systems such as Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and Customer Relationship Management (CRM). Many consider Business Process Management (BPM) a new innovative solution for enterprise-wide processes. As the BPM system is used more widely and matures, new techniques and functions will be developed by commercial vendors. However, they mainly focus on correctly executing process models, and user convenience has not been considered. In this paper, we have developed a new method of designing business processes, which provides users with an easy modeling interface. The method is based on version management. Version management of a process enables a history of the process model to be recorded. In order to prevent wasted storage, not all of the process versions are stored. An initial version and changes to each process are stored by automatically detecting changes. Our method enhances the convenience of the modeling business processes and thus helps the process designer. A prototype system is presented to verify the effectiveness of our method.

A Study on Modeling a Education Ontology for Link between School Library and MLA (학교도서관과 MLA 연계를 위한 교육 온톨로지 모형 구축에 관한 연구)

  • Lee, Hye-Won
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.19 no.1
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    • pp.19-36
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    • 2008
  • The advantage of ontology leads a new knowledge system through integrating existing knowledge system and descriptive element of the concept. This study based on the advantage of ontology, providing a modeling education ontology that considered educational circumstances and related objects-person, organization, educational resources and so forth. Therefore, this study developed the framework for education ontology that provided link between school library and MLA to practice teaching-learning activity, these characteristics of educational ontology were as follows : the first, utilizing the existing education metadata and ontology, the second, representing a concept of educational ontology, subsequently defining classes and properties of education domain, the third, adding new classes and properties to connect existing classes and properties.