• 경영과학
• /
• 제23권1호
• /
• pp.115-133
• /
• 2006

From early 1999 years, the mobile telecommunication companies have introduced the mobile telecommunication membership program to attract more customers. However, the severe competition in the mobile telecommunication market has made the mobile telecommunication membership program to be faced with the matured mobile telecommunication market and the mobile number portability. Wain focus of this study is to find what are the core elements of service qualify of the mobile telecommunication membership program. To achieve research objective, we conceptualized the service quality of mobile telecommunication membership program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the mobile telecommunication membership program which can be applied to improve the corporate competitiveness.

• 한국경영과학회:학술대회논문집
• /
• 한국경영과학회 2005년도 추계학술대회 및 정기총회
• /
• pp.371-387
• /
• 2005

From early 1999 years, the Mobile Telecommunication Companies have introduced the Mobile Telecommunication Membership Program to attract more customers. However, the severe competition in the Mobile Telecommunication market has made the Mobile Telecommunication Membership Program to be faced with the matured Mobile Telecommunication market and the Mobile Number portability. Main focus of this study is to find what are the core elements of service quality of the Mobile Telecommunication Membership Program. To achieve research objective, we conceptualized the service quality of Mobile Telecommunication Membership Program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the Mobile Telecommunication Membership Program which can be applied to improve the corporate competitiveness.

• 경영과학
• /
• 제23권3호
• /
• pp.1-11
• /
• 2006

This study investigates empirically on the business analysis of fixed mobile convergence telecommunication service. As for the stage of empirical analysis, the process was carried out in the order elaboration of a test model, selection of sample, empirical analysis and interpretation of result. We report our Preliminary results on the fixed mobile convergence telecommunication service demand pattern forecasting by Bass model. The results show that the fixed mobile convergence telecommunication service may sustain profitability over the next ten years in the market. In conclusion, the practical implication of the result attained by this study is that in order to create a fixed mobile convergence in the korean business world, practical tools such as WiBro service is no less important than fixed service and Mobile service, and that users may be rightfully encouraged to adopt WiBro service.

• 한국통신학회:학술대회논문집
• /
• 한국통신학회 2004년도 추계종합학술대회 논문 초록집
• /
• pp.305-305
• /
• 2004

• 품질경영학회지
• /
• 제44권4호
• /
• pp.921-934
• /
• 2016

Purpose: The purpose of this study was to propose useful suggestions by explore the effects of the Mobile Telecommunication service quality on customer satisfaction and Customer Loyalty (Focus on Moderation effect of switching barrier) in Korea Mobile Telecommunication industry. Methods: After reviewing the literature, the structural eqation modeling(SEM) conducted by LISREL 8.53 test the research model. The data was collected from subscriber of mobile telecommunication service by the questionare in Korea. Results: The results of SEM show that Mobile Telecommunication Service Quality have a positive effect on customer satisfaction, and customer satisfaction also have a positive effect on customer loyalty. And switching barrier have a moderation effect between customer satisfaction and customer loyalty. Conclusion: Mobile Telecommunication Service Quality is highly related to Customer Satisfation and Customer Loyalty, so Mobile Telecomunication Company should improve Service Quality especially price-related service quality and process/ human- related service quality. And the company need to get higher the positive Switching Barriers in order to improve Customer Loyalty.

• 산업공학
• /
• 제17권4호
• /
• pp.459-465
• /
• 2004

The purpose of this paper is to examine whether there are relationships of substitutability or complementarity between the call demand of fixed telecommunication and mobile telecommunication services. In order to clarify the relationships, we suggest a model of call demand of fixed telecommunication service which incorporates the variables representing the diffusion of mobile telecommunications subscription and estimate it with relevant time series data. Finally it is shown that there is complementary relationship between the call demand of fixed telecommunication and mobile paging services, and it is also found that there is substitutable relationship between the long distance call demand of fixed telecommunication and mobile phone services.

• 대한전자공학회:학술대회논문집
• /
• 대한전자공학회 1998년도 추계종합학술대회 논문집
• /
• pp.39-42
• /
• 1998

In this paper is design of signal discriminatior system for the third generation mobile telecommunication system (IMT-2000 : International mobile telecommunication service-2000) This system is basically using multiplexing method of CDMA, TDMA and FDMA that this system can be solved third generation systems problems-Frequency bandwidth, international roaming and development new architecture of mobile telecommunication systems. Designed signal discriminator system is perfectly separated three styles multiplexing method signals that more easily, nearly and economically implementation of third generation telecommunication systems. As we develop signal discriminator we will contribute to technical evolution of mobile telecommunication for third generation and stay ahead in the interior technical accumulation in addition to international intercourse as to mobile telecommunication.

• 한국콘텐츠학회논문지
• /
• 제5권6호
• /
• pp.255-263
• /
• 2005

최근 이동 통신 산업은 급격하게 발전하고 있다. 이러한 경쟁은 날로 더 심화되고 있으며 이동통신사들은 이러한 경쟁에서 살아남기 위한 생존경쟁이 치열하다. 본 연구에서는 이동통신서비스의 특성과 고객만족, 고객충성도간의 관계를 살펴봄으로써 이동통신사들의 생존전략에 기여하고자 한다. 따라서 본 연구는 이동통신서비스의 특성(경제적 유인, 상징적 유인, 편의적 유인)과 고객만족, 고객충성도간의 영향 관계를 살펴보고자 한다.

• 한국통신학회:학술대회논문집
• /
• 한국통신학회 2006년도 하계종합학술발표회 논문 초록집
• /
• pp.511-511
• /
• 2006

• 한국IT서비스학회지
• /
• 제8권2호
• /
• pp.229-245
• /
• 2009

The Korean mobile telecommunication service market is faced with a tremendous competitive period, in which the market is entering into the maturity stage with launching of the 3rd generation service and with introduction of mobile number portability. In general, it is more important to sustain the old customers than to attracting new customers, as the life cycle of an industry is entering the maturity stage in which the growth rate of new customers is decreasing gradually or becoming stagnant. Thus, mobile telecommunication business has to seek a way to maintain the existing customers instead of promoting new customers. So this study investigates whether the service quality of mobile telecommunication could have effects on the switching barrier of the industry. In order to test the hypothesis on the effects of service quality of mobile telecommunication in Korea on switching barrier, this study collected the questionnaire response data of students including middle and high school students and undergraduates, who are regarded as the major customers in that mobile telecommunication industry.