• Journal of Korea Multimedia Society
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• v.21 no.2
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• pp.323-332
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• 2018

Today, the life cycle of mobile games is getting shorter. In order to overcome this problem, we tried to summarize the strategies and marketing types of game marketing. Recently, I considered the TV advertisement that used the star of the marketing form of mobile game. In this research, user survey was analyzed based on correlation between star marketing and mobile game TV advertisement. And, through an interview with Delphi experts, I summarized the important elements of TV advertisement for mobile games. In conclusion, this research presented a total of five elements on a successful mobile game marketing strategy.The direction of mobile game advertising can promote a successful game that needs to set effective advertising marketing strategy, based on the basic nature of the game and main target.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.97-113
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• 2012

In order to implement the real-time enterprise (RTE) and smart work effectively, many companies have introduced a mobile office. A mobile office improves employee productivity and increases ability to respond to business opportunities by helping employee manage their business anytime and anywhere. However, it also raises the user's stress level. We conducted in-depth interviews with users to assess user's perception of a mobile office according to Saaty's BOCR model. Based on the results of the interviews, we set variables affecting user's perception of the mobile office using factor analysis. This study revealed that support for real-time business, support for communication and collaboration, and information processing quality were positively related to continuous intention to use mobile office. Further study demonstrated that three variables have mediating effect between the psychological stress and continuous intention to use. This result implies that the system quality and function are the key elements of mobile office and may contribute to the continuous use.

• The Journal of Korea Robotics Society
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• v.2 no.1
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• pp.29-39
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• 2007

We present an implementation of particle filter algorithm for global localization and kidnap recovery of mobile robot. Firstly, we propose an algorithm for efficient particle initialization using sonar line features. And then, the average likelihood and entropy of normalized weights are used as a quality measure of pose estimation. Finally, we propose an active kidnap recovery by adding new particle set. New and independent particle set can be initialized by monitoring two quality measures. Added particle set can re-estimate the pose of kidnapped robot. Experimental results demonstrate the capability of our global localization and kidnap recovery algorithm.

• 제어로봇시스템학회:학술대회논문집
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• 2002.10a
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• pp.37.3-37
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• 2002

$\textbullet$ Mobile robots $\textbullet$ Sensor-based motion planning $\textbullet$ Potential field $\textbullet$ Local minimum-free motion $\textbullet$ Virtual target point $\textbullet$ Set of linked line segments $\textbullet$ We build a sensor-based motion planning using virtual target point for free of local minimum

• The Journal of Industrial Distribution & Business
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• v.10 no.5
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• pp.49-58
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• 2019

Purpose - Consumer behaviors or decision-making process has been changing recently as the consumer environment, including mobile everyday life, has changed. In view of this changing consumer smart environment, this study aims to investigate structural relation about the influence omni-channel propensity and regulatory focus on consideration set formation. Research design, data, and methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for university students with experience in purchasing in less than three months. With reference to previous studies, operational definition was made for the questionnaire design. From 2018 Nov. to 2019 Feb. Survey was conducted on the panel consumers who purchase item within that period. 315 collected survey data were used to verify hypotheses except the data that had incorrect values. This data were used for SPSS/AMOS for confirm hypothesis which developed by researcher. Results - The results of this study are as follows. First, Consumers were considering a more heterogeneous alternatives if they were more omni-channel propensity in the process of forming consideration set. Second, Consumers were more conscious of the price if they were more omni-channel propensity Third, Consumers were considering a more newness alternatives if they were more omni-channel propensity in the process of forming consideration set. Meanwhile, The results of the study on regulatory focus and consideration set relationships are as follows. Consumers were considering a more heterogeneous alternatives if they were more promotion focus tendency in the process of forming consideration set. Second, Prevention focus tendency were more conscious of the price in the process of considering alternatives. Third, Consumers were considering a more newness alternatives if they were more promotion focus tendency. Conclusions - Depending on the changing consumer environment, the omni-channel propensity was shown to influence the formation of the consideration set. Also, Regulatory focus of consumers significantly influence to formation of consideration set. this study also contributes to the development of the theory as well as the practical approach with understanding consumer decision process on smart(mobile) environment.

• Journal of Communications and Networks
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• v.9 no.3
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• pp.254-264
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• 2007

A promising approach to improve the performance of mobile location system is the use of antenna arrays in both transmitter and receiver sides. Using advanced array signal processing techniques, such multiple-input multiple-output (MIMO) communication systems can offer more mobile location information by exploiting the spatial properties of the multipath channel. In this paper, we propose a novel approach to determine the position of mobile terminal based on estimated multipath signal parameters using only one base station in MIMO communication systems. This approach intends to minimize the error occurring from the estimation of multiple paths and gives an optimal estimation of the position of mobile terminal by simultaneously calculating a set of nonlinear location equations. This solution breaks the bottleneck of conventional mobile location systems which have to require multilateration of at least three base stations.

• The Journal of Information Systems
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• v.27 no.2
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• pp.115-134
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• 2018

Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

• International Journal of Computer Science & Network Security
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• v.21 no.12spc
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• pp.375-382
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• 2021

The paper introduces a model for evaluating and prioritizing mobile quality attributes and refactoring techniques through the examination of their effectiveness during the mobile application development process. The astonishing evolution of software and hardware has increased the demand for techniques and best practices to overcome the many challenges related to mobile devices, such as those concerning device storage, network bandwidth, and energy consumption. A number of studies have investigated the influence of refactoring, leading to the enhancement of mobile applications and the overcoming of code issues as well as hardware issues. Furthermore, rapid and continuous mobile developments make it necessary for teams to apply effective techniques to produce reliable mobile applications and reduce time to market. Thus, we investigated the influence of various refactoring techniques on mobile applications to understand their effectiveness in terms of quality attributes. First, we extracted the most important mobile refactoring techniques and a set of quality attributes from the literature. Then, mobile application developers from nine mobile application teams were recruited to evaluate and prioritize these quality attributes and refactoring techniques for their projects. A prioritization-based model is examined that integrates the lightweight multi-criteria decision making method, called the best-worst method, with the process of refactoring within mobile applications. The results prove the applicability and suitability of adopting the model for the mobile development process in order to expedite application production while using well-defined procedures to select the best refactoring techniques. Finally, a variety of quality attributes are shown to be influenced by the adoption of various refactoring techniques.

• Journal of Institute of Control, Robotics and Systems
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• v.13 no.7
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• pp.711-717
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• 2007

Location information will become increasingly important for future Pervasive Computing applications. Location tracking system of a moving device can be classified into two types of architectures: an active mobile architecture and a passive mobile architecture. In the former, a mobile device actively transmits signals for estimating distances to listeners. In the latter, a mobile device listens signals from beacons passively. Although the passive architecture such as Cricket location system is inexpensive, easy to set up, and safe, it is less precise than the active one. In this paper, we present a passive location system using Cricket Mote sensors which use RF and ultrasonic signals to estimate distances. In order to improve accuracy of the passive system, the transmission speed of ultrasound was compensated according to air temperature at the moment. Upper and lower bounds of a distance estimation were set up through measuring minimum and maximum distances that ultrasonic signal can reach to. Distance estimations beyond the upper and the lower bounds were filtered off as errors in our scheme. With collecting distance estimation data at various locations and comparing each distance estimation with real distance respectively, we proposed an equation to compensate the deviation at each point. Equations for proposed algorithm were derived to calculate relative coordinates of a moving device. At indoor and outdoor tests, average location error and average location tracking period were 3.5 cm and 0.5 second, respectively, which outperformed Cricket location system of MIT.

• ETRI Journal
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• v.45 no.1
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• pp.7-17
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• 2023

The error-rate floor of low-density parity-check (LDPC) codes is attributed to the trapping sets of their Tanner graphs. Among them, fully absorbing sets dominantly affect the error-rate performance, especially for short blocklengths. Efficient methods to identify the dominant trapping sets of LDPC codes were thoroughly researched as exhaustively searching them is NP-hard. However, the existing methods are ineffective for Raptor-like LDPC codes, which have many types of trapping sets. An effective method to identify dominant fully absorbing sets of Raptor-like LDPC codes is proposed. The search space of the proposed algorithm is optimized into the Tanner subgraphs of the codes to afford time-efficiency and search-effectiveness. For 5G New Radio (NR) base graph (BG) 2 LDPC codes for short blocklengths, the proposed algorithm finds more dominant fully absorbing sets within one seventh of the computation time of the existing search algorithm, and its search-effectiveness is verified using importance sampling. The proposed method is also applied to 5G NR BG1 LDPC code and Advanced Television Systems Committee 3.0 type A LDPC code for large blocklengths.