• Culinary science and hospitality research
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• v.23 no.1
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• pp.48-57
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• 2017

With the increasing popularity of mobile commerce, restaurant service has become one of the leading service categories. Thus, this study attempted to understand the shopping behavior of restaurant mobile consumers by focusing on their shopping orientations. Specifically, this study investigated the structural relationships among shopping orientations, perceived value, concentration, and purchase intention in restaurant mobile commerce. Data analysis employing a structural equation approach was carried out for this study. Results revealed that, first, a consumer's shopping orientations was found to have a positive influence on perceived value, with time/convenience orientation possessing a stronger influence on perceived value than other factors (economic and hedonic). Second, a consumer's perceived value was found to affect concentration and purchase intention. Third, a consumer's concentration also appeared to influence purchase intention.

• Proceedings of the Korean Information Science Society Conference
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• 2002.10e
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• pp.337-339
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• 2002

본 논문에서는 유선 인터넷상에서 소규모 여러 인터넷 상점들이 정보를 공유하고, 통합된 서비스를 제공함으로써 고객의 인지도를 높이기 위한 방법으로 등장한 기존의 허브(Hub)사이트와 모바일(Mobile) 인터넷이 결합된 M-Commerce 환경에서 고객에게 실시간으로 개인화된 맞춤 정보를 제공하기 위한 기법을 제안한다.

• The Journal of Society for e-Business Studies
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• v.7 no.1
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• pp.35-50
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• 2002

Recently, payment method is one of the most hot issues for transaction of contents in mobile and internet markets. Many kinds of mobile contents services are rapidly growing with the combination of internet application services. Payment method algorithms are demanded for the stable transaction between producer and consumer. Security protocol algorithms are widely adapted for mobile Platform terminals. In this Paper, we described security mechanism for the current wireless internet services and compared with the performance result. There are security protocols that based on java machine platform or WAP protocols. The system is based on J2ME technology for the java mobile platform. Based on this technology, a security system is proposed for the service of mobile commerce electronic payment. The system is designed for the stability of transaction so that it enables to apply into many kinds of internet payment system.

• International Commerce and Information Review
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• v.7 no.1
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• pp.35-54
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• 2005

The rapid growth of wide Korean Mobile Communication Market in recent years. in order for Korean Mobile Communication Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Competitive Advantage in Korean Mobile Communication Market The Purpose of this paper Investigates Competitive Advantage that Evaluation in Korean Mobile Communication Market. Especially, we Focused on Competitive forces model of Porter. Consequently, the study results show that Competitive Advantage like M-commerce, CS and high technology product in Korean Mobile Communication Market.

• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.61-78
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• 2015

This study investigates the differences between IT workers, who possess a high understanding of technology, and non-IT workers in the resistance to accepting an innovative service like mobile commerce. From a total of 317 survey respondents, the results of the study revealed that perceived risk, compatability, and complexity were the significant factors for resistance to mobile commerce for IT workers, while relative advantage, compatibility, and complexity were the factors of resistance for non-IT workers. Higher innovation resistance was shown to result in lower intention of use for both groups of mobile commerce users.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.89-98
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• 2018

The emergence of the mobile commerce market as a new megatrend, mobile shopping is becoming an important distribution channel in the domestic online shopping market. The purpose of this study is to classify shopping values perceived by mobile social commerce users into a utilitarian value and a hedonic value explained and to empirically examine the effects of social commerce characteristics on the purchase intention and shopping values in mobile social commerce. conclusion, this implies that site providers and sellers need to try to supply cheaper and more economical products than those offline and provide the most effective and optimum information and service so sellers and consumers can exchange messages with each other and create meanings.

• 한국정보컨버전스학회:학술대회논문집
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• 2008.06a
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• pp.135-140
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• 2008

Recently in the Mongolian wireless marketplace, many E-commerce companies have been making considerable investments in the technological development of M-commerce, taking competitive advantage of new business possibilities offered by Internet-based wireless technologies. In the Mongolian wireless marketplace, this new mobile environment opens the door for new and exciting market opportunities in mobile services and applications. In the near future, these companies will be looking toward M-commerce services as a supplemental source of revenue in the mobile marketplace. This paper examines the roles of M-commerce in the consumers' in order to promote the consumers' loyalty in the booming M-commerce. This paper contains theory that focuses on the basic concepts of the M-commerce environment, its wireless network technologies, and its applications infrastructure. Upon searching for references to assist us in establishing a market hypothesis, we discovered that few comprehensive studies on consumer perspective and behavior related to M-commerce services actually exist in the literature. In the area of M-commerce, many companies neglect the consumer perspective, concentrating only on technological factors only when formulating their market strategies. And, due to technological blindness, many companies were not able to succeed in end-user E-commerce services. Given that fact, this paper formulates a consumer-centric research model. In order to prove the research model, we chose the survey method which allows for the collection of large amounts of data from a sizeable population in a highly economical way. Through the survey, this paper defines consumer's attitudes towards M-commerce services by identifying potential Business-to-Commerce(B2C) applications and its primary target groups in terms of gender and age, and by investigating whether consumers recognize the value proposition of M-commerce applications and services. As shown in the data analysis and results, this research concludes that M-commerce development in Mongolia is still at its infancy, and that the implementation of M-commerce depends not only on technological progress, but also on consumer attitudes and their willingness to adopt M-commerce services. As well, other complex cross-cultural factors-socially, economically, culturally, et cetera-enter strongly into the equation.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2004.06a
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• pp.29-34
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• 2004

본 연구에서는 Mobile Commerce(M-커머스) 사이트의 신뢰도에 영향을 미치는 요인들을 거래안전성, 기업이미지, 검색기능성 그리고 결제편의성으로 분류하여 관련 연구들을 통해 검증된 요인들을 추출하였다. 그리고 M-커머스 사이트의 현재 또는 잠재 고객들을 대상으로 직접 설문조사를 통해 M-커머스 사이트의 신뢰도에 영향을 미치는 요인을 식별해냄으로써 고객과의 신뢰형성을 위해 최우선적으로 고려해야 할 방향을 제시하고 M-커머스의 활성화에 기여하고자 한다.

• Journal of KIISE:Computing Practices and Letters
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• v.11 no.2
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• pp.180-191
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• 2005

The rapid growth of mobile communication technology has provided the expansion of mobile internet services, particularly mobile commerce takes much weight among them. Even though current mobile commerce service has serious problems which check its development, such as limited contents, expensive charge system and hardware restriction of mobile device, it is strongly expected as one of the next generation Internet services. In this paper, we summarize the problems like above and provide some total solution to meet them as follows: a function for automatic gathering of product information on online Internet and automatic translation it to data for mobile commerce, a middlelet application which provides functions for product search and order on the mobile device through off-line processing, and a function of user adaptive recommendation. We have actually designed and implemented the proposed system and verified the functions and effectiveness of the system.

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.36-44
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• 2005

Recommender services are being used by an ever-increasing number of mobile commerce applications to help consumers find items to purchase with the use of the situated contexts. In this paper, we propose a new leveled recommendation for context-aware mobile commerce. This enables a consumer to obtain relevant information efficiently by using leveled recommendation, patterns and prefetching. This paper describes the method and application scenarios. Several experiments are performed and the results verify that the proposed method's recommendation performance is better than other existing methods.