• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.129-149
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• 2003

Explosive growth of mobile devices over the past years has greatly increased commercial interests in mobile commerce, but mobile commerce has not yet seen enough increase on demand side as anticipated. Despite the slow start, mobile commerce has a lot of potential from users' perspective. In order to make this potential a reality, businesses must focus on the values from their customers' perspective, not technical competencies. This research employed Keeney's(1992) value focused thinking approach and explore values of mobile commerce from actual users' viewpoint. In depth interviews were conducted with seventy Practical users of mobile commerce. Through an extensive focus group sessions, 748 statements obtained from actual users were classified into 18 categories of means objectives and 12 categories of fundamental objectives of mobile commerce. The means-ends network diagram of values seen in mobile commerce by actual users were presented and compared to typical electronic commerce diagram. Results suggest the mobile commerce needs to be handled differently from the traditional electronic commerce.

• Journal of Distribution Science
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• v.17 no.10
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• pp.73-81
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• 2019

Purpose - The purpose of this study was to examine the effect of the heuristic type of consumers affecting purchase decision making and the intention of shopping value in their relationship to derive mobile social commerce purchase promotion plans. Research design, data, and methodology - A research model was constructed to relate the mediating effect of shopping value between heuristic types and purchase intentions. A total of 233 valid questionnaires were used for analysis for users using mobile social commerce. The statistical program used SPSS 24.0 and AMOS 24.0, and correlation analysis, regression analysis, and 3-step parametric regression analysis were used for the analysis. Results - The results of the analysis showed that representativeness heuristics, availability heuristics, adjustment heuristics, and affect heuristics had a statistically significant effect on the utilitarian value and the hedonic value. On the other hand, affect heuristics among the heuristic types were found to have the greatest influence not only on the utilitarian value but also on the hedonic value. The two types of shopping value were found to be partially mediated between representativeness heuristics and purchase intentions, between adjustment heuristics and purchase intentions, and fully mediated between availability heuristics and purchase intentions, affect heuristics and purchase intentions. Conclusions - These findings suggest that mobile social commerce companies should check in advance how consumer heuristic types affect purchase intentions. In particular, affect heuristics are caused by consumers' emotional mood such as mood or external stimulus being more important to decision making than rational decision making. Therefore, the result of this study suggests that it can be an important factor to secure the competitiveness that the potential customers who access to use mobile social commerce can feel enough fun and enjoyment in the platform provided by the company. It is also worth paying attention to the utilitarian and hedonic values perceived by consumers. This is because the judgment regarding the economic, convenience and important information provided by the mobile social commerce users affects the purchase intention through the trust of the information, past use, and shopping experience displayed on the mobile social commerce platform.

• Asia Marketing Journal
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• v.18 no.2
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• pp.25-44
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• 2016

This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

• Korean Journal of Artificial Intelligence
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• v.7 no.1
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• pp.1-4
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• 2019

This study to investigate Mobile service quality factors influencing on customer satisfaction and repurchase intention for the research purpose. This study collected data by a survey method for an empirical. A total of 340 replies were used for data analysis. While 340 replies were collected from Chinese users of Mobile e-commerce. Our results support previous researches to results of SPSS analysis all of the 7 hypotheses, 4 hypotheses are adopted and 3 are deleted. After an empirical analysis of this study, the academic implications are as follows. As there have not been many academic studies related to mobile commerce quality, this study can be a meaningful framework when quality factors associated with mobile commerce are being analyzed. This paper as the mobile commerce industry is very sensitive to environmental changes, academic research that can be used to cope with these changes is continuously required. Further studies should be carried out to overcome limitations that have not been analyzed by this study.

• Asia pacific journal of information systems
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• v.15 no.2
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• pp.1-21
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• 2005

This study is an empirical study about the effects of perceived risks and perceived benefits on purchase intention in mobile commerce. Perceived risks and perceived benefits are proposed as mediators that make a significant impact on purchase intention in mobile commerce. Also, this study compared the direct effect of perceived risks, perceived benefits and consumer subjective knowledge to purchase intention. As antecedents of perceived risks and perceived benefits, subjective knowledge, mobile Internet familiarity, credibility for the purchase and provided information level are proposed and verified. Results from this study are as follows: First, the effect of perceived risks to purchase intention is not significant whereas that of perceived benefits is significant. Second, this study revealed that mobile Internet familiarity, credibility for the purchase and information level are significantly related to mobile purchase intention through perceived benefit. Third, subjective knowledge makes a significant impact on purchase intention directly not mediated by perceived risk or perceived benefit. Based on these results, managerial implications for mobile commerce vitalization and marketing strategy are discussed. Finally, limitation for this research and further research issues are suggested.

• The Journal of Korean Association of Computer Education
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• v.7 no.4
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• pp.61-66
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• 2004

Electronic commerce that use Mobile Phone according as the radio Internet develops rapidly and performance of Mobile Phone develops is activated. It is said that electronic commerce that use these Mobile Phone is M-Commerce. Also, the most important controversial point is data security or an user certification technology at these electronic commerce, there are research reactor WPKI and WTLS about this technology. However, when transmit message again after sign electronic documents in Mobile Phone, if do not encrypt, danger exists to be exposed to outside. Therefore, in this paper, designed system to encipher document that handle and handles user certification applying XML electronic sign technique in Mobile environment. Prevent of XML electronic sign in Mobile environment through this paper, and can stave off danger from outside by enciphering electronic sign document.

• Journal of Fashion Business
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• v.18 no.1
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• pp.1-21
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• 2014

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.574-589
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• 2016

This research investigates the characteristics of the mobile social commerce and explores the moderating effects of perceived risk and price sensitivity. This survey targeted consumers in their 20s to 30s who use mobile social commerce applications. We used 261 questionnaires for the final statistical analysis. Descriptive analysis, factor analysis, reliability analysis, and hierarchical regression analysis were applied in the data analysis. The results are summarized as follows. First, characteristics of mobile social commerce are composed of economics, informativeness, entertainment and promotion. Second, perceived risk (which had a negative effect on purchase intention) had moderating effects between perceived risk and economics or entertainment. Third, price sensitivity (which had a positive effect on purchase intention) had a moderating effect between price sensitivity and promotion. This study contributes to the disclosure of the role of perceived risk and price sensitivity as moderating factors between the characteristics of mobile social commerce and purchase intention. Finally, useful implications (both academic and practical) are provided for fashion retail managers.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.04a
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• pp.361-364
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• 2002

EJB(Enterprise JavaBeans)는 서버 상의 Java 컴포넌트와 그 컴포넌트를 위한 동작 환경을 제공하는 전체 프레임웍(Framework)이다. EJB 에서 동작하는 컴포넌트를 엔터프라이즈 빈(Enterprise Bean)이라고 하고, 그 컴포넌트가 동작하기 위한 환경을 컨테이너(Container)라 한다 EJB 에서는 기존에 개발자가 직접 컴포넌트로 제공해 주어야 하는 트랜잭션, 영속성, 보안문제, 데이터베이스 연결 풀링, 쓰레딩 관리 같은 기능을 컨테이너에서 처리해 줌으로 일반 개발자는 복잡한 하부 로직에 신경쓰지 않으면서 더 쉽고 빠르게 동일한 기능을 구현할 수 있게 된다. 본 논문에서는 이러한 EJB 컨테이너를 설계함에 있어서 하나의 중요한 요소인 트랜잭션 관리에 관한 설계를 논한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.04a
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• pp.401-404
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• 2002

EJB 는 분산 트랜잭션 기반의 엔터프라이즈 어플리케이션을 위한 컴포넌트 컴퓨팅을 위한 아키텍처이다. EJB 는 J2EE 플랫폼을 위한 서버 측 컴포넌트 아키텍처이며, J2EE 플랫폼의 재사용 가능하고 J2EE 기술 중에서 다중 플랫폼 또는 다중 서버에 이식 가능한 비즈니스 로직을 표현하는 코어 기술이다. EJB 기술을 사용하게 되면 응용 로직 개발자들은 시스템 영역의 서비스들 즉, 트랜잭션, 보안, 생명주기, 쓰레딩, 영속성_등의 기능을 직접 구현하지 않고 손쉽게 응용 로직을 개발할 수 있다. 본 논문에서는 J2EE 의 핵심 서버인 EJB 서버 시스템의 설계 사상과 네이밍 및 디렉토리 관리 모듈에 대한 구체적인 설계 방안을 제시한다.