• Journal of Information Technology Services
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• v.16 no.4
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• pp.99-120
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• 2017

As smartphones and tablets are drastically spreading, mobile IPTV service becomes very important emerging issue in addition to existing DMB broadcasting, and the consumption of personalized multimedia services is increasing in the mobile Internet environment. While the previous research focuses on influencing factors of the initial acceptance intention of the mobile IPTV Service, this study intends to find the factors that affect continuous use intention of the mobile IPTV service which has become one of core services in the mobile environment. The research model and the hypotheses of this study could be derived on the basis of four referent theories (that is, mobile service quality model (MOBISQUAL), post acceptance model (PAM), expectation confirmation theory (ECT) and extended technology acceptance model (ETAM)). In order to empirically test the hypotheses, the field survey was conducted for 278 respondents. Twelve ones of fifteen hypotheses were found to be statistically significantly adopted from the results of structural equation model analyses using Smart PLS 3.0. The theoretical contribution of this study is to empirically investigate the factors that affect the continuous use intention of mobile IPTV service. And the practical contribution is to provide the implementation guidelines of managing the service quality to enhance the competitive power of mobile IPTV business.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.161-176
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• 2010

Mobile internet has been emerged as a key IT infrastructure while mobile internet service equipments such as smart phones have been introduced in this mobile market. These mobile internet services would be more widely spread in shorter period because the wired internet services are already popular in our life and mobile internet services have the typical characteristics that ubiquitous has. This study investigates the research model for mobile internet services based on previous researches and tests it via questionnaire. The findings are that some of features such as joy and sufficiency are statistically significant as expected.