• 산업경영시스템학회지
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• 제37권4호
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• pp.90-97
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• 2014

The mobile SNS is a promising e-service platform of the future. However, measuring its service quality is a challenge. An appropriate model for measuring service quality is required. This paper proposes e-service quality models for analyzing mobile SNS platform quality, based on previous service quality researches. An empirical study is performed on the proposed models. The results show that constructs of existing e-service models such as responsiveness and assurance do not fit the mobile SNS platform, and that loyalty and value are better measures for mobile service quality.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 추계학술대회
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• pp.280-282
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• 2015

본 연구는 소상공인이 추가적인 외부 전문 인력 도움 없이 고객 접점을 활용 할 수 있으며 모바일 앱과 모바일웹, 홈페이지를 자동으로 만들 수 있게 한다. 자동화 플랫폼 시스템은 Single Page Application, 크로스플랫폼 기반의 네이티브 모바일 앱, N-Screen 기반의 콘텐츠 구축, 사설 클라우드 기반의 PaaS구축 기술, P2P네트워크 기반의 파일공유 및 멀티미디어 스레드 기술을 접목하고 자동화된 플랫폼을 이용하여 소상공인이 고객과 쉽게 소통 할 수 있는 방법을 연구한다.

• 한국IT서비스학회지
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• 제11권2호
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• pp.19-47
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• 2012

Contemporary smartphone competition is generally described as the battle between Apple's proprietary platform and Google's open platform. However, this competition is not limited within smartphone adoption itself. User's pre-adoption of one mobile platform via smartphone can be connected to the post-adoption of the same mobile platform based on the other smart devices (e.g. smart pad). In this study, we investigate whether user's preference to a certain platform is persistent over mobile ecology, from the pre-adoption of one smart device to the post-adoption of following devices. For this investigation, we adopt the dual-model as the ground theory, where post-adoption of IT product is explained by both dedication and constraint factors. The empirical testing first evidences that dual model works well as our research model for identifying the reasons of post-adoption. Next, we group our data into two parts in order to compare the switching behavior of iPhone users and Android phone users. iPhone users show much lower switching rate to Android based smart pads, while Android phone users show higher churn rate to iPad (49.3% : 96.3%). Especially, satisfaction showed much stronger effect than switching cost on the continuing intention of existing platform, when the analysis is given to the iPhone user's group. From this result, we can conjecture the relatively stronger loyalty of iPhone users. More managerial implications on the mobile platform strategy are driven.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제4권1호
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• pp.29-33
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• 2004

I propose a personalized digital library system (PDLS) based on an advanced distributed agent platform. The new platform is developed by improving the DECAF (Distributed Environment-Centered Agent Framework) which is one of the conventional distributed agent development toolkits. Also, a mobile ORB (Object Request Broker), Voyager, and a new multi agent negotiation algorithm are adopted to develop the advanced platform. The new platform is for mobile multi agents as well as the distributed environment, whereas the DECAF is for the distributed and non-mobile environment. From the results of the simulation the searched time of PDLS is lower, as the numbers of servers and agents are increased. And the user satisfaction is four times greater than the conventional client-server model. Therefore, the new platform has some optimality and higher performance in the distributed mobile environment.

• 디지털산업정보학회논문지
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• 제19권4호
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• pp.147-154
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• 2023

With the recent popularity of smartphones, many games are being developed on mobile-based platforms. As a result, it has brought about many changes in the way mobile game is developed. Especially mobile platforms, which are divided into Android and IOS, can now be applied to each platform without additional development through cross-platform. This means that it is necessary to move away from the method of developing each using separate development tools and implement the development process through cross-platform unique features. In this paper, we studied various methods to increase the productivity and quality of game development for the development of mobile games, and a formal framework considering the development process was developed. The framework consists of process, development domain, and platform support parts, each playing its own role. Items of the detailed framework must be reflected so that detailed response data for efficient application of game development can be established in actual mobile game development. The framework was developed by approaching it from two domains, the need for a framework and the framework implementation of key item response data.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.137-150
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• 2014

The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

• 한국산업정보학회논문지
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• 제19권3호
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• pp.17-23
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• 2014

Recently, E-Commerce demands an integrated solution for online and off-line provided to customers on wired / wireless network and various mobile devices. Our E-commerce platform can use anytime, anywhere, for all consumers. And, it can take convenient and secure E-commerce service in mobile environment. So, we will implement a software platform base on the mobile environment that independent of the mobile OS. Particularly, our E-commerce platform is based on 3D GIS information for 3D electronic map. So, all users (customers) have got the more visible convenience. And, by using the e-catalog DB cloud server, off-line store operators can be built the online home-page easily. From now on our E-commerce platform based on 3D GIS can be usable at various E-commerce areas in the ubiquitous environment.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제9권3호
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• pp.206-212
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• 2009

This paper presents an optimized integrated task planning and control approach for manipulating a nonholonomic robot by mobile manipulators. Then, we derive a kinematics model and a mobility of the mobile manipulator(M2) platform considering it as the combined system of the manipulator and the mobile robot. to improve task execution efficiency utilizing the redundancy, optimal trajectory of the mobile manipulator(M2) platform are maintained while it is moving to a new task point. A cost function for optimality can be defined as a combination of the square errors of the desired and actual configurations of the mobile robot and of the task robot. In the combination of the two square errors, a newly defined mobility of a mobile robot is utilized as a weighting index. With the aid of the gradient method, the cost function is minimized, so the path trajectory that the M2 platform generates is optimized. The simulation results of the 2 ink planar nonholonomic M2 platform are given to show the effectiveness of the proposed algorithm.

• 한국전자통신학회논문지
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• 제7권3호
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• pp.515-520
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• 2012

최근 스마트폰이나 태블릿과 같은 모바일 기기의 사용자들이 급증함에 따라 관련 앱들이 증가하게 되었고 이에 따른 모바일 광고도 증가 추세에 있다. 모바일 사용자들은 무료 앱을 통해 다양한 모바일 광고를 접할 수 있으며, 광고주와 앱 개발자들은 모바일 광고 플랫폼을 통해 손쉽게 광고를 게재할 수 있게 되었다. 본 논문에서는 국내의 모바일 광고 플랫폼에 대해 특징과 모바일 광고의 기능성 형태에 대해 설명하고, 이들의 비교 및 분석을 하고자 한다.

• 인터넷정보학회논문지
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• 제18권5호
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• pp.123-131
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• 2017

최근 들어 모바일 서비스가 급증하면서 다양한 형태의 모바일 데이터 과금 방식이 등장하였다. 그중 네트워크 사업자인 통신사업자가 특정 앱/서비스에 대해 데이터 사용료를 받지 않고 자유롭게 사용할 수 있게 하는 제로레이팅 방식이 급증하고 있다. 이러한 통신사업자의 비과금행위에 따라 플랫폼 사업자는 자연스럽게 사업적 위기와 기회에 노출되어 있다. 플랫폼 사업자의 입장에서는 위기와 기회를 감안한 전략설정이 필요한 상황임에도 제로레이팅 및 플랫폼에 대해 명확하게 정의하고 분류한 연구조차 부족한 실정이다. 더욱이 제로레이팅으로 인해 플랫폼사업자에게 미치게 될 영향을 분석한 연구는 전무하다. 본 연구는 네트워크사업자의 제로레이팅에 따른 플랫폼사업자의 전략적 대응방안을 마련하기 위해 사업기회 및 위기를 분석하는데 목적을 두었다. 본 연구의 결과는 연구자들로 하여금 제로레이팅과 플랫폼에 대한 이해를 증진시키고, 플랫폼사업자의 입장에서 사업전략을 수립하는데 주요한 참고자료로 활용될 수 있을 것이다.