• Journal of Intelligence and Information Systems
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• v.20 no.4
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• pp.59-87
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• 2014

In MIS field, the researches on payment services are focused on adoption factors of payment service using behavior theories such as TRA(Theory of Reasoned Action), TAM(Technology Acceptance Model), and TPB (Theory of Planned Behavior). The previous researches presented various adoption factors according to types of payment service, nations, culture and so on even though adoption factors of identical payment service were presented differently by researchers. The payment service industry relatively has strong path dependency to the existing payment methods so that the research results on the identical payment service are different due to payment culture of nation. This paper aims to suggest a successful adoption factor of noble payment service regardless of nation's culture and characteristics of payment and prove it. In previous researches, common adoption factors of payment service are convenience, ease of use, security, convenience, speed etc. But real cases prove the fact that adoption factors that the previous researches present are not always critical to success to penetrate a market. For example, PayByPhone, NFC based parking payment service, successfully has penetrated to early market and grown. In contrast, Google Wallet service failed to be adopted to users despite NFC based payment method which provides convenience, security, ease of use. As shown in upper case, there remains an unexplained aspect. Therefore, the present research question emerged from the question: "What is the more essential and fundamental factor that should takes precedence over factors such as provides convenience, security, ease of use for successful penetration to market". With these cases, this paper analyzes four cases predicted on the following hypothesis and demonstrates it. "To successfully penetrate a market and sustainably grow, new payment service should find non-customer of the existing payment service and provide noble payment method so that they can use payment method". We give plausible explanations for the hypothesis using multiple case studies. Diners club, Danal, PayPal, Square were selected as a typical and successful cases in each category of payment service. The discussion on cases is primarily non-customer analysis that noble payment service targets on to find the most crucial factor in the early market, we does not attempt to consider factors for business growth. We clarified three-tier non-customer of the payment method that new payment service targets on and elaborated how new payment service satisfy them. In case of credit card, this payment service target first tier of non-customer who can't pay for because they don't have any cash temporarily but they have regular income. So credit card provides an opportunity which they can do economic activities by delaying the date of payment. In a result of wireless phone payment's case study, this service targets on second of non-customer who can't use online payment because they concern about security or have to take a complex process and learn how to use online payment method. Therefore, wireless phone payment provides very convenient payment method. Especially, it made group of young pay for a little money without a credit card. Case study result of PayPal, online payment service, shows that it targets on second tier of non-customer who reject to use online payment service because of concern about sensitive information leaks such as passwords and credit card details. Accordingly, PayPal service allows users to pay online without a provision of sensitive information. Final Square case result, Mobile POS -based payment service, also shows that it targets on second tier of non-customer who can't individually transact offline because of cash's shortness. Hence, Square provides dongle which function as POS by putting dongle in earphone terminal. As a result, four cases made non-customer their customer so that they could penetrate early market and had been extended their market share. Consequently, all cases supported the hypothesis and it is highly probable according to 'analytic generation' that case study methodology suggests. We present for judging the quality of research designs the following. Construct validity, internal validity, external validity, reliability are common to all social science methods, these have been summarized in numerous textbooks(Yin, 2014). In case study methodology, these also have served as a framework for assessing a large group of case studies (Gibbert, Ruigrok & Wicki, 2008). Construct validity is to identify correct operational measures for the concepts being studied. To satisfy construct validity, we use multiple sources of evidence such as the academic journals, magazine and articles etc. Internal validity is to seek to establish a causal relationship, whereby certain conditions are believed to lead to other conditions, as distinguished from spurious relationships. To satisfy internal validity, we do explanation building through four cases analysis. External validity is to define the domain to which a study's findings can be generalized. To satisfy this, replication logic in multiple case studies is used. Reliability is to demonstrate that the operations of a study -such as the data collection procedures- can be repeated, with the same results. To satisfy this, we use case study protocol. In Korea, the competition among stakeholders over mobile payment industry is intensifying. Not only main three Telecom Companies but also Smartphone companies and service provider like KakaoTalk announced that they would enter into mobile payment industry. Mobile payment industry is getting competitive. But it doesn't still have momentum effect notwithstanding positive presumptions that will grow very fast. Mobile payment services are categorized into various technology based payment service such as IC mobile card and Application payment service of cloud based, NFC, sound wave, BLE(Bluetooth Low Energy), Biometric recognition technology etc. Especially, mobile payment service is discontinuous innovations that users should change their behavior and noble infrastructure should be installed. These require users to learn how to use it and cause infra-installation cost to shopkeepers. Additionally, payment industry has the strong path dependency. In spite of these obstacles, mobile payment service which should provide dramatically improved value as a products and service of discontinuous innovations is focusing on convenience and security, convenience and so on. We suggest the following to success mobile payment service. First, non-customers of the existing payment service need to be identified. Second, needs of them should be taken. Then, noble payment service provides non-customer who can't pay by the previous payment method to payment method. In conclusion, mobile payment service can create new market and will result in extension of payment market.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.65-73
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• 2005

Request about fast diffusion of internet and high-capacity multimedia service is increasing day after day. Because existent wireless LAN is short range, if subscriber is far away in base station transceiver system(Base Station), subscriber's quality of service becomes low, and wileless internet is expensive. Lately, WiBro(Wireless Broadband Internet) system that is developed in domestic by world first, is high-speed portable internet service that is situated in middle area of mobile phone and wireless LAN. In this paper, service traffic model and characteristics are analyzed to provide multimedia service based on IEEE 802.16 BWA accomplishes base of WiBro and simulation is conducted according to various traffic mixing ratio. Finally, on the basis of these simulation results, maximum allowable number of subscriber per cell is calculated.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.4 s.346
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• pp.1-12
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• 2006

In this paper we propose an efficient mobile multimedia communication protocol, mobile terminal software platform and mobile VoIP application for IP-based convergence networks. The Proposed mobile multimedia communication protocol is called as ST-MRSVP (Split tunnel based Mobile Resource reServation Protocol) which integrates split tunnel based Mobile IP and RSVP in order to support hish speed mobility. Since mobile terminal platform supports QoS (Qualify of Service) with keeping seamless mobility, mobile QoS supporting modules are developed and interworked together by means of shared memory mechanism. Testbed is composed of a core-network embedding the proposed protocols and wireless LAN-based access networks. We verify functionality and performance of the proposed techniques by using various mobility test over the testbed. As a result, the proposed architecture can reduce the handover delay time with QoS support under 30% comparing with the standard mechanisms and support voice quality as good as CDMA phone.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.243-246
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• 2013

Recently, the 4th generation of mobile communications in Korea with anyone supports was supported high speed multimedia communication services. With the launch of Apple iPhone, there is an explosion of interest in Smartphone itself as well as Internet-based services using Smartphone are being revitalized. Smartphone users, opinion experts almost of the economically active population is using, it has reached the saturation past the early stages of formation. In 1989, the 1st generation mobile communication service has been started with the analog voice service. After this, the 2nd generation mobile communication service for short messages and digital voices has been developed. And, the 3rd generation service of low speed data and low quality videos has been realized in 2000s. The very high speed data service of LTE (long term evolution), which is the 4th generation mobile communication service standards, had been in July 2011. and the subscribers are increasing constantly. However, changes in communication technology, has given an economical cost to Smartphone users. Therefore, the purposes of this study was trending of the communication cost according to the change in the communication technology of the mobile communication industry.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.173-181
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• 2010

Opened on November 2008, as the public exhibition center of a telecommunication company, T.um is dedicated for delivering the future ubiquitous technologies and business vision of the company leading domestic mobile communication business to the global expected clients and business partners. Since the public opening, not only over 18,000 audiences in 112 nations have been visiting T.um, but also the public media have been releasing news regarding the ubiquitous museum constantly. By the reasons, T.um is regarded as a successful case for public exhibition centers. The most distinguished quality of the museum is established by the Location Based Service technology in the initial construction stage. A visitor in anyplace of T.um can be detected by digital devices equipped GPS systems. The LBS system in T.um allows visitors to get the information of relevant technologies as well as the process of how to operating each content at his own spots by smart phone of which wireless network systems make it possible. This study is focusing on analyzing and defining the T.um special qualities in terms of technologies to provide the basic data for following exhibition space projects based on LBS. The special method of experiencing contents can be designed by utilizing the network system applied to T.um in the planning stage.

• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.99-115
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• 2015

This study aims to classify the pursuit benefits of smart-phone users, to find smart-phone market segments by pursuit benefits, and to analyze the relative importances of smart-phone attributes according to the smart-phone market segments. As a result, we found that smart-phone users are pursuing the network benefit as well as the two traditional benefits (the utilitarian benefit and the hedonic benefit). According to the levels of these three pursuit benefits, smart-phone users can be classified into four segments : All Benefits Cluster, Utilitarian-Network Benefits Cluster, Hedonic-Network Benefits Cluster, and Non-Network Benefits Cluster. We also verified that, according to the four smart-phone user segments by the pursuit benefits, there exist significant differences in relative importances of the seven smart-phone attributes : hand-set price, hand-set brand, hand-set speed, applications, tariff, mobile internet quality, and number of same service users.

• International journal of advanced smart convergence
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• v.5 no.4
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• pp.57-65
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• 2016

This paper aims to improve the quality of cultural experience by providing a three - dimensional guide service that enables users to experience themselves without additional guides and cultural commentators using the latest mobile IT technology to enhance understanding of cultural heritage. In this paper, we propose a method of constructing cultural contents based on location information such as user / cultural heritage using markerless tracking based augmented reality and GPS. We use marker detection technology and markerless tracking technology to recognize smart augmented reality object accurately and accurate recognition according to the state of cultural heritage, and also use Android's Google map to locate the user. The purpose of this paper is to produce content for introducing cultural heritage using GPS and augmented reality based on Android. It can be used in combination with various objects beyond the limitation of existing augmented reality contents.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.44 no.3 s.357
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• pp.85-91
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• 2007

Satellite Digital Multimedia Broadcasting (S-DMB) is the digital convergence service of broadcasting and communication for mobility and portability. Broadcasting service of S-DMB can be taken by the mobile phone or vehicle terminals anytime and anywhere. S-DMB system is currently providing 11 video channels and 26 audio channels. As the demand of multimedia service is recently increasing, S-DMB system needs high quality and new contents service. Therefore we need to make efficient S-DMB with more channel ability and high transmission quality. In this paper, we propose new S-DMB system that can be applied to powerful channel coding scheme and hierarchical 8-PSK(8-Phase Shift Keying) modulation with Backwards Compatibility modes that simultaneously can support both current and new system. And we analyze the performance of current S-DMB system and verify a possibility of advanced S-DMB through computer simulation.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.43-53
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• 2018

Recently, public service for the improvement of quality of life and life support such as safety, aging, disaster, welfare, housing, economy, urban environment, traffic etc are actively developed based on open public data, and the spread of the network and the necessity of everyday life, smartphones are playing a role in providing public services. Currently, the development of science is changing the life expectancy of human beings and changing into social structure in which aged people become bigger due to various social conditions and low fertility and aging problems. However, the elderly who do not have easy access to information are very uncomfortable in dealing with mobile devices with very low accessibility and utilization of public services provided by mobile phones. Therefore, this study recategorizes the condition of the elderly presented in the previous study and identifies the problem through case analysis provided for the elderly. Also, we summarize the hierarchy of the core items of the existing interface design and derive it as an improvement index of the public service design for the improvement of the information accessibility of the elderly, and propose a design method to improve the utilization of the public service provided through the mobile device.

• Korean Security Journal
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• no.13
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• pp.145-168
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• 2007

Like to change to the information-oriented society, the guard service needs to be changed. The communication and hardware technology develop rapidly and according to the internet environment change from cable to wireless, modern person can approach every kinds of information service using wireless communication machinery which can be moved such as laptop, computer, PDA, mobile phone and so on, LBS field which presents the needing information and service at anytime, anywhere, and which kinds of device expands it's territory all the more together with the appearance of ubiquitous concept. LBS use the chip in the mobile phone and make to confirm the position of the joining member anytime within several tens centimeters to hundreds meters. LBS can be divided by the service method which use mobile communication base station and apply satellite. Also each service type can be divided by location chase service, public safe service, location based information service and so on, and it is the part which will plan with guard service development. It will be prospected 8.460 hundred million in 2005 years and 16.561 hundred million in 2007 years scale of market. Like this situation, it can be guessed that the guard service has to change rapidly according to the LBS application. Study method chooses documentary review basically, and at first theory method mainly uses the second documentary examination which depends on learned journal and independent volume which published in the inside and the outside of the country, internet searching, other kinds of all study report, statute book, thesis which published at public order research institute of the Regional Police Headquarter, police operation data, data which related with statute, documents and statistical data which depend on private guard company and so on. So the purpose of the study gropes in accordance with the LBS application, and present the problems and improvement method to analyze indirect of manager side of operate guard adaptation service of LBS, government side which has to activate LBS, systematical, operation management, manpower management and education training which related with guard course side which has to study and educate in accordance with application of the new guard service, as well as intents to excellent quality service of guard.