• Fashion & Textile Research Journal
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• v.26 no.3
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• pp.251-264
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• 2024

This study identified the structural impact relationships, mediated by information reliability and brand authenticity, of different types of environmental messages from the perspective of luxury fashion brands, leading to formation of brand attitudes. Additionally, the study investigated how the impact of message sidedness on the formation of information reliability and brand authenticity varies according to consumers' regulatory focus tendencies. Data were collected through online surveys targeting individuals from Generation MZ, utilizing a professional research firm. A total of 300 respondents (150 for one-sided scenarios and 150 for two-sided scenarios) were selected. The collected data were validated using SPSS and AMOS. The following results were obtained. First, message sidedness influenced information reliability and brand authenticity, both of which demonstrated positive effects on brand attitude as mediating factors. However, message sidedness did not directly affect brand attitude. Second, consumers with both promotion and prevention focus tendencies perceived higher information reliability in two-sided message scenarios, and the perception difference in information reliability based on message sidedness was more pronounced among consumers with a prevention focus. Additionally, consumers with a prevention focus did not show a significant difference in brand authenticity between one- and two-sided message scenarios, while consumers with a promotion focus demonstrated an increase in brand authenticity in two-sided message scenarios compared to one-sided ones.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.53-61
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• 2018

In this study, we investigated whether the model attributes of CSR ads (value addition, attractiveness, expertise, trustworthiness) affect the attitude of the company. We also examined the mediating role of message authenticity in the model attributes and corporate attitudes of CSR advertisements. The results of the study are as follows. First, the value addition, attractiveness, and reliability of the CSR advertising model have a positive effect on the message authenticity of the CSR advertisement. Second, the attractiveness and expertise of the CSR advertising model have a positive effect on the attitude of the company. Third, the effects of the CSR advertising model on the value addition, attractiveness, and reliability are completely mediated by the message authenticity of the CSR advertisement. The results of this study suggest that it is effective to select the models with value addition, attractiveness, and expert image when producing CSR advertisements.

• International Commerce and Information Review
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• v.1 no.2
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• pp.229-247
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• 1999

Where a paper document, a manual signature, or negotiability is required in statute, then solutions must be found through a change in the law. However, where the problem originates in commercial usage, then the solution can be easier, and speedy. Certainly, nearly all of the functions that paper document provides can be equally, or better, satisfied by electronic means. That is, Electronic Commerce(EC), which has been increasing rapidly and is a new type of transaction, may be hindered by legal obstacles to use of Electronic Message, or by uncertainty to its legal effect and validity. Therefore, it is important to sustain legal effect to Electronic Message for the prosperity of EC The one of solutions is to use reliable Electronic signature system by Certification Authority to verify the authenticity of Electronic Message.

• IEIE Transactions on Smart Processing and Computing
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• v.2 no.2
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• pp.57-66
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• 2013

Wireless Sensor Networks consist of small, inexpensive, low-powered sensor nodes that communicate with each other. To achieve a low communication cost in a resource constrained network, a novel concept of signcryption has been applied for secure communication. Signcryption enables a user to perform a digital signature for providing authenticity and public key encryption for providing message confidentiality simultaneously in a single logical step with a lower cost than that of the sign-then-encrypt approach. Ring signcryption maintains the signer's privacy, which is lacking in normal signcryption schemes. Signcryption can provide confidentiality and authenticity without revealing the user's identity of the ring. This paper presents the security notions and an evaluation of an ID-based ring signcryption scheme for wireless sensor networks. The scheme has been proven to be better than the existing schemes. The proposed scheme was found to be secure against adaptive chosen ciphertext ring attacks (IND-IDRSC-CCA2) and secure against an existential forgery for adaptive chosen message attacks (EF-IDRSC-ACMA). The proposed scheme was found to be more efficient than scheme for Wireless Sensor Networks reported by Qi. et al. based on the running time and energy consumption.

• Journal of the Korea Society of Computer and Information
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• v.27 no.12
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• pp.131-139
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• 2022

In this paper, to verify the authenticity of UxNB that assists terrestrial base stations, the solutions for SI (System Information) security presented in 3GPP TR 33.809 are analyzed from the perspective of UxNB. According to the definition of 3GPP (Third Generation Partnership Project), UxNB is a base station mounted on a UAV (Unmanned Aerial Vehicle), is carried in the air by the UAV, and is a radio access node that provides a connection to the UE (User Equipment). Such solutions for SI security can be classified into hash based, MAC (Message Authentication Codes) based, and digital signature based, and a representative solution for each category is introduced one by one. From the perspective of verifying the authenticity of UxNB for each solution, we compare and analyze the solutions in terms of provisioning information and update, security information leakage of UxNB, and additionally required amount of computation and transmission. As a result of the analysis, the solution for verifying the authenticity of the UxNB should minimize the secret information to be stored in the UxNB, be stored in a secure place, and apply encryption when it is updated over the air. In addition, due to the properties of the low computing power of UxNB and the lack of power, it is necessary to minimize the amount of computation and transmission.

• Journal of KIISE:Computer Systems and Theory
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• v.32 no.6
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• pp.288-295
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• 2005

Multi-signcryption scheme is an extension of signcryption scheme for multi-signers performing together the signcryption operation on messages, and it provides useful cryptographic functions such as confidentiality and authenticity for the sound circulation of messages through the Internet. In this paper, we show the weaknesses of the previous multi-signcryption schemes. And then we propose a new multi-signcryption scheme that improves the weaknesses and the efficiency of the previous schemes. Our scheme efficiently provides message flexibility, order flexibility, message verifiability, order verifiability, message confidentiality, message unforgeability, non-repudiation and robustness. Therefore, it is suitable for protecting messages and multi-signers from malicious attacks in the Internet.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.5
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• pp.1450-1470
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• 2023

In a Vehicular Cloud (VC) network, an announcement protocol plays a critical role in promoting safety and efficiency by enabling vehicles to disseminate safety-related messages. The reliability of message exchange is essential for improving traffic safety and road conditions. However, verifying the message authenticity could lead to the potential compromise of vehicle privacy, presenting a significant security challenge in the VC network. In contrast, if any misbehavior occurs, the accountable vehicle must be identifiable and removed from the network to ensure public safety. Addressing this conflict between message reliability and privacy requires a secure protocol that satisfies accountability properties while preserving user privacy. This paper presents a novel announcement protocol for secure communication in VC networks that utilizes group signature to achieve seemingly contradictory goals of reliability, privacy, and accountability. We have developed the first comprehensive announcement protocol for VC using group signature, which has been shown to improve the performance efficiency and feasibility of the VC network through performance analysis and simulation results.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.8
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• pp.1741-1748
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• 2005

In this paper, we describe VLSI design and performance evaluation of OCB-AES crytographic algorithm that simulataneously provides privacy and authenticity. The OCB-AES crytographic algorithm sovles the problems such as long operation time and large hardware of conventional crytographic system, because the conventional system must implement the privancy and authenticity sequentially with seqarated algorithms and hardware. The OCB-AES processor with area-efficient modular offset generator and tag generator is designed using IDEC Samsung 0.35um standard cell library and consists of about 55,700 gates. Its cipher rate is about 930Mbps and the number of clock cycles needed to generate the 128-bit tags for authenticity and integrity is (m+2)${\times}$(Nr+1), where m and Nr represent the number of block for message and number of rounds for AES encryption, respectively. The OCB-AES processor can be applicable to soft cryptographic IP of IEEE 802.11i wireless LAN and Mobile SoC.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.3
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• pp.1144-1156
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• 2014

In Internet, IP multicast has been used successfully to provide an efficient, best-effort delivery service for group communication applications. However, applications such as multiparty private conference, distribution of stock market information, pay per view and other subscriber services may require secure multicast to protect integrity and confidentiality of the group traffic, and validate message authenticity. Providing secure multicast for group communication is problematic without a robust group key management. In this paper, we propose a group key management scheme based on the secret sharing technology to require each member by itself to generate the group key when receiving a rekeying message multicast by the group key distributor. The proposed scheme enforces mutual authentication between a member and the group key distributor while executing the rekeying process, and provides forward secrecy and backward secrecy properties, and resists replay attack, impersonating attack, group key disclosing attack and malicious insider attack.

• ETRI Journal
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• v.29 no.6
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• pp.755-768
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• 2007

A very promising application of active RFID systems is the electronic seal, an electronic device to guarantee the authenticity and integrity of freight containers. To provide freight containers with a high level of tamper resistance, the security of electronic seals must be ensured. In this paper, we present the design and implementation of an electronic seal protection system. First, we propose the eSeal Protection Protocol (ePP). Next, we implement and evaluate various cryptographic primitives as building blocks for our protocol. Our experimental results show that AES-CBC-MAC achieves the best performance among various schemes for message authentication and session key derivation. Finally, we implement a new electronic seal system equipped with ePP, and evaluate its performance using a real-world platform. Our evaluation shows that ePP guarantees a sufficient performance over an ARM9-based interrogator.