• 한국의류학회지
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• 제31권6호
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• pp.869-878
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• 2007

본 연구의 목적은 한국 여대생의 인터넷을 통한 의류제품 구입에 있어서의 위험수용 정도를 알아보기 위함이다. 한국 서울 소재 대학에서 의류학을 전공하는 2학년 이상의 여학생 324명을 조사대상으로 하였다. 설문지가 조사도구로 사용되었으며, 조사는 2005년 3월에 실시되었고, 자료분석에는 요인분석, 판별분석이 활용되었다. 구매과정에 있어서 분실제품의 추적 가능성 여부와 같은 배달의 안전성 문제가 구매자의 큰 관심사인 것으로 판단되었다. 37.7%의 응답자에게는 인터넷을 통해서만 구매 가능한 의류브랜드의 선택 가능성 여부가 인터넷 구매율에 크게 작용하는 것으로 나타났다. 요인분석결과, 인지위험은 1) 인터넷 구매 선택의 선호여부, 2) 배송과정의 문제와 안전부족, 3) 제품의 질과 특성, 4) 반품의 어려움과 5) 가격의 적절성 등 5가지의 위험수용 항목으로 구성되었다. 판별분석의 결과, 비구매자, 소량구매자, 대량구매자를 분별하는데 있어서 1), 2), 3)요인이 중요한 역할을 하는 것으로 나타났다. 또한 설문응답자의 연령대에 따라 요인 1)과 요인 3)이 다르게 나타났고, 모든 응답자에게 있어서 첨단 패션의 선택 가능성 여부와 배송 및 안전과 관련된 위험수용성 여부가 인터넷 시장 점유율에 중대한 역할을 하는 것으로 나타났다. 직접적인 제품 확인의 어려움에도 불구하고 양질의 제품배송과 충분하고도 정확한 제품특성정보의 전달여부가 인터넷을 통한 의류제품 구입의 동기 부여에 크게 기여할 것으로 사료되며, 이는 인터넷 의류시장의 강력한 경쟁력 형성의 열쇠가 될 것이라 판단된다.

• 한국의류학회지
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• 제34권10호
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• pp.1671-1686
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• 2010

This research presents a fashion adoption process model based on collective selection theory and examines the differences in the consumer adoption process of merchandising types at each stage of the fashion cycle. A questionnaire survey of 472 adult women was conducted for the purpose of empirical analysis of the fashion adoption process. The results show that fashionability and popularity (the primary attributes of fashion goods) have direct effects on resistance and adoption as well as indirectly through social compatibility and personal compatibility in the evaluation stage. In conclusion, on the theoretical side, this study verified the fashion process model according to consumer participation in the adoption process of fashion goods existing at different stage of the fashion cycle, internally through negotiating with individual tastes, and externally through interacting with others. On the practical side, this study presented an empirical result that can apply to merchandizing strategy centered on merchandizing type by connecting consumer adoption for the fashion goods released by actual companies.

• 산업경영시스템학회지
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• 제34권3호
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• pp.134-146
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• 2011

This paper suggests the product supply process model based on the store and production capacity, assortment planning and quick response for fast fashion retailers with BPMN. In the fast fashion industry, the standardized business process model is required to respond quickly market trends and customer requirements based on the quantitative and qualitative criteria. Thus we define the product supply processes which incorporate forecasting and assortment plan, cost and profitability of the production, store capacity based on the visual merchandising, and production capacity of the fast fashion retailers. Also we design the key performance indicators to evaluate the effectiveness of these product supply processes. The product supply process model for the fast fashion has great significance in embracing the fast fashion product development process because it presents the holistic view of the product supply process of the fast fashion and provides a performance evaluation mechanism. A case study shows that adopting the processes, a Korean fast fashion company achieves improvement in various performance indicators.

• 복식문화연구
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• 제27권1호
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• pp.72-80
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• 2019

A teaching manual was developed to incorporate the creative problem solving process into a fashion marking course. Students' creativity, problem solving, critical thinking, and analytical thinking are promoted by applying the creative problem solving process systematically to solve authentic business problems experienced by local apparel business owners. This teaching manual is based on the FourSight Model that consists of Clarify, Ideate, Develop, and Implement. Various tools promoting divergent thinking are also utilized in the process. A local fashion business is invited as a problem owner and four resource groups are formed with students based on the results of the Kirton Adaption Innovation Inventory. Each resource group consists of 6-8 students. The creative problem solving process is implemented into a classroom setting as four 75-minutes sessions that are held twice a week for two consecutive weeks. The local fashion business owner will be in presence during the first (Clarify) and last (Implement) sessions. The instructor facilitator meets with the problem owner outside the classroom three times including pre-session client interview, after the second (Ideate) session, and before the third (Develop) session. This modified CPS manual for fashion marketing and merchandising courses provides practical guidelines to work with local fashion businesses while providing students with learning opportunities of the creative problem solving process.

• The International Journal of Costume Culture
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• 제8권2호
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• pp.105-110
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• 2005

This paper documents a dress design process to demonstrate the theory that form follows intent. It includes a statement of the design context as a venue where the conceptual intent originated. The dragon icon became the subject, form, and content of the design project. The author's designerly endeavor is discussed with focus on reconfiguration of formal characteristics shown in the visual reference of the eastern dragon symbol into a dress design with the consideration of utilitarian, expressive, and symbolic issues. Throughout the process, the author was an active agent who created formal characteristics, manifested a thought into an object, and imbued a meaning to the dress, demonstrating the notion that form follows intent.

• 한국의류산업학회지
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• 제4권3호
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• pp.289-292
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• 2002

'Burn-Out' is a kind of printing process that can create many textural effects, also high added value of the fabrics. In the previous studies, it is examined how to burn out the cellulose part of the velvet and the polyester/cellulosic fiber mixed fabric without damage of the other part and the effects of process conditions. In this study, dyeing properties of the colored burn-out printing were investigated with various conditions onto the polyester/cellulosic fiber mixed fabrics with red disperse dye. As a results, the apparent color depth (K/S) is increased with increasing of concentration of dye. The optimum treatment conditions without any shrinkage or occurrence of yellowness on the polyester ground fabrics are fixation temperature of $140^{\circ}C$ and time of 3 minutes.

• 패션비즈니스
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• 제12권6호
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• pp.34-45
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• 2008

This research was designed to find decision factors through color assortment planning process by Korean women's clothing merchandisers and to look for if there exists difference with American women's clothing merchandisers. A merchandise assortment is a collection of various quantities of styles, colors, sizes, and prices of related merchandise, usually grouped under one classification within a department. The subjects were 20 women's clothing merchandisers who work for clothing retail stores from 5 to 22 years in US and Korea. The authoring process was done for qualitative data analysis. The decision factors of color assortment planning were identified with four stages; information search, qualitative evaluation, quantitative evaluation, and selection. There were differences of color assortment decision factors due to different business types, business sizes, fashion-ability, sourcing ways, and merchandise turnover. Noticeable color assortment decision factor differences caused by country difference were not found except considering the target market ethnicity and skin color in US market. Korea merchandisers seem to be more sensitive to present sales data usages and spot order availability in color assortments because of more local production use than American merchandisers.

• 한국의류산업학회지
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• 제3권4호
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• pp.373-377
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• 2001

When the polyester/cellulosic fiber mixed fabrics were treated with sodium hydrogensulfate for burn-out printing, it is examined how the effects of process conditions as concentration of acid, fixation temperature and fixation time act onto the properties of the polyester ground fabrics. The print paste, indalca solution, was mixed with sodium hydrogensulfate and glycerine, and then screen-printed on the fabrics. The properties of the polyester ground fabrics after removing away the cellulosic fibers were investigated. The yellowness index and the breaking load of polyester ground fabrics affected by the process conditions, especially dry heat fixation temperature.

• 산업융합연구
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• 제2권2호
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• pp.173-195
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• 2004

The purpose of this study is to analyze satisfaction factors that consumers perceive during purchasing products and using services on Internet Shopping Mall. Consumers' purchase process on Internet Shopping Mall is examined by finding the relation between overall satisfaction and intention. The study results show that consumers' higher appraisal degree on satisfaction means their higher purchase intention. In the process of service encounter, many factors affect customer's evaluation for overall satisfaction. They are categorized as five factors; information provision, merchandising, ordering convenience, payment risk, after services.

• 한국의류학회지
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• 제38권6호
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• pp.796-809
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• 2014

This study identifies formativeness and the Korean consciousness of the vernacular design in a Korean designers' collection in order to discover the internal characteristics of vernacular expression elements. The study is based on a theoretical review and an analysis of cases collected from Korean fashion designers' clothes. Research is limited to international collections of clothes presented by Korean fashion designers since 2,000. The process of Korean vernacular designs in fashion were analyzed for formativeness in form, color, pattern and detail. The research findings identified formativeness and Korean's consciousness of modern fashion designs that reflect vernacular designs as follows. First, they are round, flexible line and shape based on assimilated with nature, rhythmic curve to express life force and asymmetry based on an ecstatic world based on nature. Second, a white color explained the pure mind and racial peculiarities in regards to the five colors that expressed the thinking of traditional rituals such as prayers for comfort of life and ancestor worship. Third, there were patterns around shape of nature, praying, and Korea culture. Finally, there were skills of Korean traditional handcrafts such as embroideries, knit-works, gold foils, and quilts where clothes expressed the hardship of life and strong willpower to overcome. In conclusion, the clothing of Korean vernacular designs contains characteristics such as natural beauty, decorativeness, shamanism, and eclecticism.