• 무역학회지
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• 제46권2호
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• pp.301-321
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• 2021

This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

• 가정과삶의질연구
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• 제28권5호
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• pp.1-12
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• 2010

This study investigates the mediation effects of affection-rejection parenting in the relationships between reports by mothers in regards to marital conflicts and the behavior and emotional control of preschoolers. The participants were 311 preschoolers and their mothers. A total of 311 preschoolers attended kindergartens or day care centers in Daegu or Gyeongbuk Province. The collected data were analyzed by Pearson's correlation, single and hierarchical multiple regressions, using SPSS Win 15.0. The results are as follows. (1) Mothers' marital conflicts exerted indirect effects on preschoolers' behavioral control mediated by affection parenting. (2) Mothers' marital conflicts exerted indirect effects on preschoolers' behavioral control mediated by rejection parenting. (3) Mothers' marital conflicts partly exerted indirect effects on preschoolers' emotional control mediated by affection parenting. (4) Mothers' marital conflicts partly exerted indirect effects on preschoolers' emotional control mediated by rejection parenting.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.245-254
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• 2022

This study is a study to empirically verify the mediating effect on college life adaptation and career preparation behavior of college students. The purpose of this study is to empirically analyze the multi-mediated effects of major satisfaction, job stress, and self-directed learning. For this study, 216 university students were enrolled. For the collected data, SPSS Process macro was used. The result is as follows. First, there were multiple parallel mediating effects and multiple serial mediating effects on major satisfaction, job stress, and self-directed learning between college life adaptability and career preparation behavior. Second, the path of simple mediation and double mediation effect was found between college life adaptation and career preparation behavior. Based on the research, the necessity of revitalizing the program for revitalization of teaching activities and industry-academic cooperation activities in the major field and improvement of career preparation behavior and university life adaptation ability and follow-up research were suggested.

• 한국보건간호학회지
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• 제29권3호
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• pp.441-451
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• 2015

Purpose: This study was conducted in order to examine the multiple mediated effects of self-regulation and hopelessness between self efficacy and internet game addiction in middle school students. Methods: The participants were 458 middle school students in G City, South Korea. Multiple mediation was analyzed using Indirect SPSS macro and the bootstrapping method. Results: Significant negative correlations were observed for internet game addiction, self-efficacy, and self-regulation. Self-efficacy and self-regulation were positively correlated. Self-efficacy showed a direct effect on Internet game addiction. The results of the indirect effects of all mediators showed the mediated effect of self-regulation (estimated effect=-.11, 95% CI[-.20, -.03]) and hopelessness(estimated effect=-.06, 95% CI[-.12, -.01]). Conclusion: Based on these study results, we suggest that self-efficacy should be examined to prevent development of Internet game addiction in middle school students. It is necessary to provide Internet game addiction preventive programs focusing on changing the self-regulation and relieving the feelings of hopelessness.

• 한국보육지원학회지
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• 제16권6호
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• pp.53-70
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• 2020

Objective: The purpose of this study is to analyze the mediating effects of mother's smartphone addiction on the relationship between mothers' parenting stress and young children's smartphone addiction. Methods: This study conducted a survey targeting a total of 327 mothers with young children between the ages of 3-5 years that were attending kindergartens and daycare centers in Gyeonggi-do, Gangwon-do, and the Busan region. After exploring the relationship between mothers' parenting stress, mothers' smartphone addiction, and young children's smartphone addiction based on the collected data, this study comparatively analyzed the complete mediation and partial mediation models by using the structural equation. Results: The mothers' smartphone addiction played a partial mediating role in the relationship between mothers' parenting stress and young children's smartphone addiction. In other words, the mothers' parenting stress and mothers' smartphone addiction were important variables for young children's smartphone addiction. Conclusion/Implications: This study aims to provide basiv data for the prevention of problems caused by young children's smartphone addiction, by exploring the paths of mothers' parenting stress and mothers' smartphone addiction which have effects on young children's smartphone addiction.

• Human Ecology Research
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• 제56권5호
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• pp.461-472
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• 2018

Using a sample of third grade middle school students from the forth wave of Children and Youth Panel Survey in 2012, the mediation effects of private educational expenditure between parenting styles and children's academic performance were investigated by applying factor, cluster, tobit, and two stage regression analysis. The major results were as follows. First, four types of parenting style were identified. The most frequent parenting style was ambivalent parenting (tiger parenting) which was followed by authoritative parenting. Second, compared to permissive parenting style, ambivalent, authoritative, and authoritarian parenting styles were significantly associated with more private educational expenditures. Third, more private educational expenditures were significantly associated with higher academic performance of children. I found both a full mediation effect of private educational expenditure for ambivalent and authoritarian parenting styles, and a partial mediation effect for authoritative parents. Authoritative parenting style has a negative moderating effect on the relationship between household income and private educational expenditure, along with a positive direct effect on the academic performance of children. The results suggested that an authoritative parenting style was related with higher academic performance of children with less private educational expenditures compared to other parenting styles. The results also implied that the public policies to enhance authoritative parenting style among parents would be effective to reduce household's private educational expenditures.

• 한국콘텐츠학회논문지
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• 제13권9호
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• pp.164-177
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• 2013

본고의 목적은 사회참여가 노인 자살생각에 영향을 미치는 경로에서, 사회적 지지와 자기효능감의 매개효과를 확인하는 것에 있다. 이에 본고는 서울시복지패널 2차 년도(2010년) 자료에 기재된 총 6,304케이스 중, 65세 이상 1,429명을 분석대상으로 추출하여 연구에 적용하였다. 분석방법으로는 AMOS 18.0의 구조방정식 모형을 사용하였으며, 매개효과의 유의수준을 확인하기 위하여 sobel 검증방식이 이용되었다. 분석결과, 측정모형과 구조모형의 적합도가 양호하고 경로계수가 유의하여 본 모형이 분석에 적절한 모형임이 확인되었다. 구체적으로 매개변수가 통제되면 직접효과가 상실되는 완전매개모형이 성립되었다. 그리고 sobel 검증방식을 응용한 결과, 사회적 지지와 자기효능감의 매개효과 유의수준이 확증되었다. 이에 본고는 제시된 결과를 기반으로, 2차 집단과 개인 간 관계의 중요성과 개입방안을 추론하였다.

• 디지털융복합연구
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• 제19권1호
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• pp.99-105
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• 2021

본 논문은 일의 의미가 직무열의라는 동기적 요소를 거쳐서 직무수행에 정적인 영향을 미치고, 궁극적으로 개인차원의 긍정적인 결과인 번영에 정적인 영향을 미치는 이중매개 관계를 검증하고자 하였다. 이를 위해서 395명의 직장인을 대상으로 온라인 설문방식을 통해서 연구를 진행하였고, SPSS와 SPSS Process Macro를 활용하여 위계적회귀분석, 부트스트래핑 분석을 시행하였으며. 연구 결과는 다음과 같다. 일의 의미(WM), 직무열의(WE), 직무수행(JP), 그리고 번영(FL) 간의 상관관계는 모두 통계적으로 유의미한 것으로 나타났으며, 일의 의미(WM), 직무열의(WE), 번영(FL) 간의 단순 매개관계와 일의 의미(WM), 직무수행(JP), 번영(FL) 간의 단순 매개관계가 통계적으로 검증되었다. 그리고 일의 의미(WM), 직무열의(WE), 직무수행(JP), 그리고 번영(FL) 간의 이중매개관계가 통계적으로 유의미한 것으로 확인되었다. 본 연구는 자율성이 중요해지는 최근의 업무 환경에서 효과적인 직원 관리 방법에 대한 의미 있는 결과를 보여주었으며, 향후 종단적 연구를 통해서 이중 매개관계에 대한 실질적인 검증 연구의 시행이 필요할 것으로 보인다.

• 한국의류산업학회지
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• 제21권3호
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• pp.346-355
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• 2019

This study aimed to determine the factors of the make-up artist experience and establish their effects on brand loyalty through the mediation of trust and brand satisfaction. The step of first surveyed the make-up artist experience level through precedent research and made concept frame of study. The step of second checked up the effects of make-up artist experience through the desires for change. The step of third established to the effects of brand loyalty through make-up artist experience brand through mediation of make-up artist trust and brand satisfaction. The survey was carried out on 440 women aged 20 to 40 who experienced make-up services in Seoul, Gyeonggi-do, Sejong and Daejeon. The data were analyzed using SPSS 23.0, and AMOS 18.0 using frequency analysis, factor analysis, reliability analysis, structural model analysis and t-tests. 1)Make-up artist experiences were divided into informational/ relational experiences and emotional experiences. 2)Desires for change influenced positive effects about information/relational experience and emotional experience. 3)The information/relation experiences influenced positive effects about artist trust and brand satisfaction. 4)The emotional experiences influenced positive effects about make-up artist trust and brand satisfaction. 5) The make-up artist trust influenced positive effects about brand satisfaction. Trust in the make-up artist did not directly influence brand loyalty, but influenced it through satisfaction. 6)The brand satisfaction influenced positive effects about brand loyalty. This study identified the roles of make-up artist and the importance of the make-up experience.

• 유통과학연구
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• 제12권7호
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• pp.23-35
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• 2014

Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business. Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data. Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects. Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.