• Journal of Information Technology Applications and Management
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• v.28 no.2
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• pp.1-16
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• 2021

In recent years, as IT technologies such as cloud computing and mobile payment have evolved and Internet users have increased, the Internet financial market has become intelligent, mobile, and platformed. This study considers the impact of the psychological characteristics of platform systems and users on the performance of fintech platforms. The results of this study are as follows. Information quality affected trust and commitment, service quality affected commitment only, and system quality affected trust and commitment. The perceived risk affected trust and commitment, and the perceived benefit only affected trust and was shown to have an insignificant relationship with immersion. Trust has been shown to have a significant relationship with commitment, and both trust and commitment affected performance. In the validation of mediation effects, trust has shown a partially mediated effect between information quality, system quality, perceived risks, and perceived benefits and performance. There was no mediation effect between service quality and performance. Immersion has been shown to have a partial mediating effect between information quality, service quality, system quality, perceived risk and performance, and there is no mediating effect between perceived benefits and performance. This study showed what are the main factors that affect the performance of the fintech platform and will be used as a useful foundation for increasing the performance of the platform in the future.

• Journal of Distribution Science
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• v.20 no.10
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• pp.105-117
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• 2022

Purpose: The digital healthcare business is rapidly growing due to the COVID-19 pandemic, and the medical service platform business based on smartphone apps is globally expanding. This study targeted medical information online to offline (O2O) platform users in the medical service field. It verified the effect relationship revealed in the continuous use intention of the platform with the mediation of platform quality components, namely perceived benefits, flow experience, and use satisfaction. Research design, data and methodology: Based on previous studies, three medical information O2O platform quality components, namely system quality, information quality, and service quality, were defined. And the questionnaire survey was carried out targeting 359 leading medical information O2O platform users in Korea. Results: As a result of the analysis, it was confirmed that system quality and service quality had a positive (+) effect on satisfaction and continuous use intention with the mediation of perceived benefits and flow experience. Meanwhile, information quality had a negative effect (-) on perceived benefits and flow experience and did not affect use satisfaction and continuous use intention. Conclusions: Consequently, it was ascertained that the system quality and service quality affecting user behavior and experience were more significant factors than information quality to medical information O2O platform users from the medical service aspect.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.6
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• pp.95-112
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• 2018

This study aims to examine their influential relations between the start-up motivation and entrepreneurial satisfaction of women entrepreneurs mediated by entrepreneurial orientation and commitment to start-up. An empirical analysis of the 386 questionnaires collected by the cosmetics store entrepreneurs located in Seoul and Gyeonggi provinces were conducted in this study. Mediator effect use the comparison by correspondence with total effect, direct effect, indirect effect inclusive of characteristic indirect effect. To achieve the research goal, this study were analyzed on the cornerstone of combination of parallel serial mediation models with entrepreneurial orientation and commitment to start-up as mediator variable. The following is the results verified through this study. First, Rewards motivation had the significant positive effects on the entrepreneurial satisfaction in total effects of X on Y and direct effects of X on Y. Second, Achievement motivation had the positive effects on entrepreneurial satisfaction in characteristic indirect effects of X on Y. Third, Environment motivation had the significant positive effects on the entrepreneurial satisfaction in total effects of X on Y and direct effects of X on Y. Fourth, The entrepreneurial orientation and the commitment to start-up between the start-up motivation and entrepreneurial satisfaction in women entrepreneurs had the serial mediation effects. I discussed theoretical and empirical implications with these findings and described the future research.

• Journal of the Korean Home Economics Association
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• v.49 no.6
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• pp.109-122
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• 2011

The major purpose of this research was to explore the mediating effects of ego-resiliency between parent communication style and stress coping styles in adolescence. The subjects who participated in this study included 247 high school students from Gyeong-gi province. They completed questionnaires on parent-adolescent communication, ego-resilience, and stress coping styles using the cognitive appraisal model by Lazarus & Folkman(1984). Data were analyzed by t-test, Pearson's correlation coefficients, and multiple regression. It was found that parent-adolescence communication as well as ego-resilience had significant effects on stress coping styles. In particular, female teenagers showed evidence that ego-resilience had complete mediation over relationships between a parent's communication styles and their stress coping styles.

• The Journal of Economics, Marketing and Management
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• v.3 no.3
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• pp.24-33
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• 2015

This study attempted to identify the effects that would be brought about by the value inclination of agricultural and livestock products producers upon the intention to produce environment -friendly products. In this study, We analyzed the data used in Yang et al.(2014) with producers of agricultural and livestock products in Incheon-si and Gyeonggi-do. Total of 149 valid questionnaires were corrected and value inclination as divided into individualism orientation and collectivism orientation, it has been tried to identify whether the intention to produce environment-friendly products would vary with producer's orientation or not. According to the analysis result, individualism, collectivism perceived public certification and shard value were positive effect on production intention of environment-friendly product. This can be said to have been an attempt to establish a more effective and specific strategy through identifying the characteristics of producers that must be considered first of all in the process of establishing policies.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.166-178
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• 2016

The study aims at verifying the effects of private donors' emotional or demonstrable utility on their mental health with the mediation effect of self-acceptance and the moderation effect of the gratitude for their lives. As a result of causal analysis of the variables by structural equation models, the notable findings are as follows: First, among the group of private donors with increased gratitude for their lives through sponsorship, while emotional utility from donative activity has a positive effect on donor's mental health, demonstrable utility does not have it. The indirect effect of self-acceptance is proved between emotional or demonstrable utilities and mental health. Second, among the donors without increased the gratitude, emotional utility has direct effect on donor's metal health but demonstrable utility does not affect the metal health. While the self-acceptance shows a full mediation effect between demonstrable utility and mental health, emotional utility has no mediation effect. In conclusion, the moderating effect of the gratitude for their lives is empirically proved and the donors who their gratitude for life has increased due to donative activity show better metal health, self-acceptance level, higher emotional and demonstrable utility, therefore, the gratitude for life is a key for metal health through donation.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.341-349
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• 2020

The present study aims to investigate the sequential mediation model in the relationships between optimistic bias, subjective perception, risk perception, and the future time perspective in terms of a particulate matter and depression, using the sequential mediation model. An online self-reported survey was conducted on 545 participants who agreed to participate in the current study. We considered depression as a dependent variable, optimistic bias as an independent variable, and subjective perception of particulate matter, the risk perception of particulate matter, future-time-perspective as mediators. The sequential mediation analysis was conducted using the SPSS Macro. The results show that optimistic bias was not directly related to depression, but was related to indirect paths through the subjective perception of particulate matter, the risk perception of particulate matter, and future time perspective. More specifically, the lack of optimistic bias was related to a tendency to subjectively perceive the quality of air pollution more seriously and a limited future time perspective, which subsequently related to depression. Future studies should pay more attention to the effects of particulate matter on the quality of life and mental health.

• Korean Journal of Culture and Social Issue
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• v.28 no.1
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• pp.43-59
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• 2022

This study conducted a multiple mediation analysis using sub-factors of basic psychological needs (BPNs) as mediators in the relationship between problem gambling and stress of gambling addicts to confirm that BPNs and stress, which affect gambling addiction, may be the result of problem gambling and to find effective intervention strategies. A total of 206 adults gambling addicts were screened by using CPGI. Descriptive statistics, correlation, hierarchical regression, and mediation analysis were conducted. Hierarchical regression analysis results yielded that problem gambling and sub-factors of BPNs were significant predictors of stress when controlling for gender and debt. The sub-factors of BPNs mediated the relationship between problem gambling and stress. These results indicated that BPNs and stress are not only the causes of gambling addiction but also the results from the harmful consequences of gambling addiction. The study supported the possibility of the psychological process of "Deficits of BPNs (of gambling users) → stress (of gambling users) → problem gambling → gambling addiction (of gambling addicts) → problem gambling → Deficits of BPNs (of gambling addicts) → stress (of gambling addicts)" among the variables and provided clinical implications for problem gambling counseling. Lastly, the limitations of this study and suggestions for further study were discussed.

• Journal of Distribution Science
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• v.11 no.12
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• pp.71-81
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• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

• Korea Trade Review
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• v.44 no.2
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• pp.239-267
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• 2019

The purpose of this study is to identify the effects of employment insecurity on organizational commitment and turnover intention, and mediating roles of conflict in Chinese enterprise workers. We examined the theoretical background and conducted an empirical study. The statistical analysis results revealed the following. First, employment insecurity has significant negative effects on organizational commitment and positive effects on turnover intention. Second, employment insecurity has significant positive effects on task and relationship conflicts. Third, task and relationship conflicts have positive significant effects on turnover intention. Fourth, intragroup conflicts (task and relationship conflicts) have partial mediating effects between employment insecurity and organizational commitment, and turnover intention, but task conflicts have no mediating effects between employment insecurity and organizational commitment. On the basis of the research findings, this paper discusses the theoretical and empirical implications of the research, and provides directions for future research.