• 아태비즈니스연구
• /
• 제14권4호
• /
• pp.1-21
• /
• 2023

Purpose - The study investigates the role of authenticity of B2B salespersons has on their consultative selling competence. The study also examines the mediating effect of customer orientation between the authenticity of B2B salespersons and their consultative selling competence, as well as the moderating role of trust in the buyer-seller exchange. Design/methodology/approach - This research utilized a covariance-based structural equation model technique. The study assessed the research model's moderation effects through a stepwise approach, which allowed for an examination of the moderating effect of trust in the buyer-seller relationship. Findings - As a result of structural equation analysis, this study found that the authenticity of B2B salespersons influences their consultative selling competence by mediating their customer orientation significantly. In addition, trust in the buyer-seller exchange plays a significant role as a moderating variable between customer orientation and competitive selling competence, but it is not significant as a moderating variable between the authenticity and customer orientation of B2B salespersons. Research implications or Originality - This research proposed the role of authenticity of the B2B salesperson as a key factor in the trust-based relationship and a key variable of consultative selling competence. The study has taken the research on the authenticity of the B2B salesperson one step further from the study of authenticity of the brand and the company's leadership.

• 한국콘텐츠학회논문지
• /
• 제8권12호
• /
• pp.334-346
• /
• 2008

본 연구는 서번트 리더십과 조직몰입 간의 관계에서 조직에 대한 신뢰의 매개효과를 실증적으로 검증하는데 주목적을 두고 있다. 서번트 리더십의 측정은 선행연구와 동일하게 이타적 소명, 감정적 치유, 지혜, 설득, 조직의 청지기 정신 등 총 5개의 하위요인으로 분류되었다. 이를 통한 실증분석 결과를 요약하면 다음과 같다. 첫째, 서번트 리더십은 매개변수인 조직에 대한 신뢰에 정(+)의 영향을 미쳤다. 둘째, 서번트 리더십은 정서적 몰입과 규범적 몰입에 유의한 영향을 미치는 것으로 나타났으나, 거래적 몰입에는 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 상사의 서번트 리더십과 정서적 몰입, 규범적 몰입 간에는 조직에 대한 신뢰의 부분매개효과가 있음이 검증되었으나, 거래적 몰입에는 매개효과가 나타나지 않았다. 본 연구의 성과는 서번트 리더십과 정서적 몰입, 규범적 몰입 간에 조직에 대한 신뢰의 매개효과가 검증된 점이며, 조직에 대한 신뢰가 높을수록 서번트 리더십이 조직몰입에 미치는 영향의 정도가 높아 간다는 점이다.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권10호
• /
• pp.275-281
• /
• 2020

This study aims to explore a new approach of relationship assessment by partially employing attitudinal commitment to measure the influence on perception of cooperation within the Vietnamese rice supply chains, which begins from commercial enterprises up to the retailers in the Vietnamese market. The quantitative research is first built around the measurement instruments for the constructs of relationship quality (RQ) and its dimensions; next, a questionnaire is designed; finally, we deal with sample issues and analyze the data to answer the research questions. The truncated sampling technique and Likert-scale survey is a suitable method for analyzing Vietnamese rice retailers and data collection. The preliminary test was conducted using SPSS Statistics; the main test was, then, carried out to evaluate the proposed model and test the hypotheses. Appropriately, the results point to a significant influence of attitudinal factors on trust and satisfaction. In addition, with the involvement of perceived trust and satisfaction, that combination showed the mediating effect between the attitudinal factors and the relationship quality. The ad-hoc analysis indicated the significant role of the two mediators. To be more specific, the high degree of trust and satisfaction has a positive impact on the formation of the relationship between participants in the sector.

• 지능정보연구
• /
• 제28권4호
• /
• pp.229-250
• /
• 2022

본 연구는 한국 사회와 기업 경영의 주요 이슈가 되고 있는 ESG 경영 활동과 조직공정성에 대한 영향 관계와 조직공정성이 조직신뢰, 조직동일시에 미치는 영향 관계를 검증하였다. 또한, ESG 활동 인식과 조직신뢰 및 조직동일시 간의 관계에서 조직공정성의 매개효과를 검증하였다. 분석결과, 첫째, 기업체 종사 종업원의 재직회사의 ESG 활동에 대한 인식은 조직공정성에 유의한 영향을 미치는 것이 확인되었다. 둘째, 종업원의 조직공정성 인식은 종업원의 조직신뢰와 조직동일시에 유의한 영향을 미치는 것이 확인되었다. 셋째, 종업원의 ESG 활동 인식과 조직신뢰와 조직동일시 간의 영향 관계에서 조직공정성의 매개효과를 확인하였다. 이에 따라, ESG 활동 강화와 회사의 제도적 관행 개선을 통한 조직공정성을 높여서, 조직의 경쟁력 강화를 위한 종업원의 긍정적 태도와 행동을 이끌어 내어야 할 것이다.

• 한국콘텐츠학회논문지
• /
• 제20권12호
• /
• pp.426-440
• /
• 2020

본 연구는 조직론적 관점에서 담임교사의 변혁적 리더십과 교실 구성원인 학생의 정서적 안정감 관계에서 담임교사신뢰의 매개효과를 확인하고자 수행되었다. 이를 위해서 서울지역 중등학생 290명의 자료를 수집 및 분석하여 연구한 결과는 다음과 같다. 담임교사의 변혁적 리더십은 리더 신뢰에 정적(+) 영향을 주고 있었다. 또한, 담임교사의 리더 신뢰는 학습자의 정서적 안정감에 정적(+) 영향을 미치는 것으로 나타났다. 또한, 교사의 변혁적 리더십은 학습자의 정서적 안정에 정적(+) 영향을 미친다는 것을 확인하였다. 마지막으로 담임교사의 변혁적 리더십과 학습자의 정서적 안정감의 관계에서 교사신뢰는 부분 매개효과가 있음이 확인되었다. 본 연구는 학교 조직의 말초 단위로서 교실 운영을 위해 담임교사가 지향해야 하는 리더십은 어떤 것이며, 그러한 리더십이 조직원인 학생에게 어떠한 정서적, 심리적 영향을 미칠 수 있는지 객관적으로 확인하였다는 것에 의미가 있다.

• 한국컴퓨터정보학회논문지
• /
• 제23권1호
• /
• pp.131-137
• /
• 2018

This study conducted empirical analysis on the influence of perception of organization politics of social welfare facility employee to job attitude, and based on the analysis result, it aims to suggest theoretic and political implications. For this, the study conducted survey targeting social workers working at social welfare facilities in Gwangju. 350 copies of survey were distributed,. 197 copies were retrieved and 176 copies were used in analysis after excluding 21 copies with insincere reponses. The collected data was processed through SPSS 20.0 for reliability analysis, frequency analysis, T-test, and hierarchical regression analysis. The study results are as below. This study analyzed the job exhaustion, turn over intention and causal relationship as the result variables and perception of organization politics of social workers, and analyzed the leader trust as mediating effect among the previous researches related to perception of organization politics. As for the analysis result, the perception of organization politics of social workers improve job exhaustion and turn over intention, and leader trust was confirmed to have mediating effect on relationship among the variables.

• 아태비즈니스연구
• /
• 제12권1호
• /
• pp.1-24
• /
• 2021

Purpose - The purpose of this study is to explore the impacts of Korean executives' trust on a firm's corporate social responsibility (CSR) activities and corporate financial performance (CFP), which depends on their individual social responsibility (ISR). Design/methodology/approach - A survey was conducted, and 273 Korean executives were recruited. I used SPSS version 25.0, AMOS version 26.0, SmartPLS version 3.2., and PROCESS Macro 3.4. to analyze the moderated mediation model. And, the Structural Equation Modelling (SEM) was employed to confirm the proposed relationships in the model. Findings - The results show that Korean executives' trust is positively related to CSR. I also found that Korean executives' trust is positively related to CFP. Moreover, I found that there is a mediating effect of a firm's CSR activities on the trust-CFP relationship. However, I didn't find conditional indirect and direct effects on the relationships among the proposed constructs. The findings overall suggest that Korean executives' trust is such an important mechanism that will affect firm-level CSR and CFP. Research implications or Originality - Although prior studies reveal that executives' trust in their subordinates positively influences cooperation, creativity, and innovation among subordinates in a team, it is still unclear whether executives' trust in their employees or strangers impacts firm-level CSR and CFP. Moreover, not many studies examined the mediating effect of CSR on executives' trust and CFP especially in the Korean context. Therefore, this study intends to fill the knowledge gap by focusing on South Korea. This study also contributes to extant CSR and trust literature, and practically contributes to executives, policy makers, and practitioners in South Korea.

• 한국콘텐츠학회논문지
• /
• 제18권9호
• /
• pp.320-334
• /
• 2018

본 연구의 목적은 한식당의 테이크아웃 음식 선택속성이 신뢰와 고객만족에 미치는 영향을 분석하고, 추가적으로 신뢰의 매개역할에 대하여 분석하는 것이다. 수집된 자료는 SPSS 22.0과 AMOS 22.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 공분산 구조분석을 실시하였다. 본 연구의 실증분석에 따른 결과를 요약하면 다음과 같다. 첫째, 선택속성은 안전성, 편의성, 음식의 품질, 경제성 요인으로 분류되었다. 선택속성의 안전성, 편의성, 음식의 품질, 경제성 요인 모두 신뢰에 유의한 영향을 미치는 것으로 나타났다. 둘째, 선택속성의 안전성, 편의성, 음식의 품질, 경제성 요인 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 신뢰는 고객만족에 유의한 영향을 미치는 것으로 나타났다. 넷째, 신뢰는 선택속성과 고객만족 사이에서 매개효과가 있는 것으로 나타났다. 본 연구는 연구결과를 통하여 선택속성, 신뢰 및 고객만족을 향상시킬 수 있는 전략적 시사점을 제시하였다.

• 한국IT서비스학회지
• /
• 제23권2호
• /
• pp.99-116
• /
• 2024

Recently, interest in ChatGPT has been increasing. This study investigated the factors influencing the satisfaction of users using ChatGPT service, a chatbot system based on artificial intelligence technology. This paper empirically analyzed causality between the four major factors of service quality, system quality, information quality, and security as independent variables and user satisfaction of ChatGPT as dependent variable. In addition, the mediating effect of reliability between the independent variables and user's satisfaction was analyzed. As a result of this research, except for information quality, among the quality factors, security and reliability had a positive causality with use satisfaction. Reliability played a mediating role between quality factors, security, and user satisfaction. However, among quality factors, the mediating effect of reliability between service quality and user's satisfaction was not significant. In conclusion, in order to increase user satisfaction with new technology-based services, it is important to create trust among users. The research results sought to emphasize the importance of user trust in establishing development and operation strategies for artificial intelligence systems, including ChatGPT.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권3호
• /
• pp.793-805
• /
• 2021

Corporate Social Responsibility (CSR) program has become one of the primary concerns of companies worldwide. For many companies, treating the environment and the community well is important to business practice and reputation, and this is reflected in their CSR programs. CSR is a company's obligation to consider the interests of its employees, customers, shareholders, communities, and the environment and to consider the social and environmental consequences of their business activities. CSR plays an important role in relationship building with customers. Thus, the main purpose of this study is to analyze the relationship between customer perception of CSR and customer trust. The model of this study considers two mediating variables, i.e., company reputation and word of mouth to link CSR to customer trust. This study employs a causal survey design. The respondents were 160 consumers who have purchased products and knew about CSR programs of a global food company. Data analysis was using structural equation modeling (SEM) to test the hypotheses. The results of this study revealed that CSR negatively impacts customer trust. Furthermore, CSR positively impacts corporate reputation and word of mouth. Besides, this study found corporate reputation positively impacts word of mouth and customer trust. While the mediating effect of reputation and word of mouth also positively impacts the relationship between CSR and consumer trust. A good reputation and word of mouth could be connecting buyers and enhances the power of suppliers.