• Journal of Distribution Science
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• v.11 no.12
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• pp.71-81
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• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

• Health Policy and Management
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• v.26 no.1
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• pp.24-29
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• 2016

Background: Socio-economical status, represented by poverty, is a potent factor in predicting health status, because preventable illness and death occurs due to poverty and socio-economical situation. This study aims to provide information towards on the correlation between poverty and self-rated health in consideration of elements of health behaviors and family and friend support in Philippines. Methods: Data was collected on 15th to 28th of February 2011 by using structured questionnaire through interview method. Study area is Antipolo and Tondo in Manila, Philippines. Sample size was 1,100 but only 658 cases was analyzed due to incomplete questionnaire. Results: Results show that the poverty has direct negative influence on self-rated health, while the presence of family and friend support decreased negative influence. And through the analysis of mediated moderation model, similarly poverty has also indirect negative effect on self-rated health by health behaviors and family and friend support. Especially, regular exercise was found to be a major variable that mediates poverty and self-rated health. Conclusion: In conclusion, to improve the self-rated health state of respondents need to provide emotional support especially from family and friends. Also regular exercise should be encouraged by raising health awareness through continuous health education and promotion for the residents in order to develop health behaviors.

• Journal of the Korean Society of Food Culture
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• v.38 no.1
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• pp.61-72
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• 2023

In this study, we identified the differences in food content watching habits and nutrition quotient in adolescent (NQ-A). A total number of 811 subjects were surveyed to establish their general characteristics, food content watching habits, and NQ-A using a self-administered questionnaire. In addition, the mediating effect of watching motivation between the type of food content watched and the NQ-A score was determined. The classification by the type of the food content mainly watched showed that 405 participants (49.9%) watched the Mukbang content, 244 (30.1%) the Cookbang content, and 162 (20.0%) another contents. Among the content watching motives in the Cookbang content group, information acquisition and enjoyment were predominant, whereas emotional satisfaction had the lowest frequency. Compared to the Mukbang content group, when the Cookbang content group mediated information acquisition motivation, the scores of the total, diversity, balance, and practice of NQ-A score areas increased. Compared to the Mukbang content group, the score in the moderation area decreased when the Cookbang content group mediated enjoyment motivation. If food content with accurate information and interesting content are produced and used for adolescent nutrition education, the education will be highly effective.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.4
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• pp.183-199
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• 2024

Employees with a high learning orientation are more likely to identify a multitude of entrepreneurial opportunities created by the Fourth Industrial Revolution and readily develop innovative solutions. Therefore, understanding the structural link between employees' learning orientation and entrepreneurial intention is of great academic interest. Despite its importance, this relationship remains under-researched. This study investigated the mediating effect of entrepreneurship in the relationship between Korean employees' learning orientation and entrepreneurial intention, and verified the moderating effect of entrepreneurial experience in those relationships. The empirical analysis results of our study are as follows. First, employees' learning orientation had a significant positive effect on entrepreneurial intention. Second, there was a full mediating effect of entrepreneurship in the relationship between employees' learning orientation and entrepreneurial intention. This means that employees with a high learning orientation tend to have high entrepreneurship, and this high entrepreneurship can be a decisive factor in increasing their entrepreneurial intention. Third, the moderating effect of entrepreneurial experience was empirically confirmed in the relationship between learning orientation and entrepreneurship. This indicates that employees with higher learning orientation and more entrepreneurial experience generally exhibit higher levels of entrepreneurship. However, it was confirmed that the interaction term between learning orientation and entrepreneurial experience had a significant negative effect on entrepreneurship. Fourth, it was found that there exists a fully mediated moderation effect of entrepreneurial experience through entrepreneurship in the relationship between learning orientation and entrepreneurial intention.

• Management & Information Systems Review
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• v.36 no.5
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• pp.175-193
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• 2017

This study examines the effect of social capital formed on B to B inter - firm transactions on firm's performance through a research model developed around the mediating effect of knowledge absorption capacity. In other words, we examined how each level of social capital affects firm performance. by examining the dimensions of social capital that are not presented in previous studies, we have identified how each element of social capital affects corporate performance. in addition, the effects of knowledge absorption on firm performance are analyzed and presented in various ways. The results of the study are summarized as follows. First, social capital is divided into three dimensions. In other words, the relationship between structural elements, relational dimensions, and cognitive dimensions was verified. First, the structural dimension influenced the relational dimension, and the relational dimension had a positive effect on the cognitive dimension. this is meaningful in that it solved what is pointed out as a limit in previous studies. this is meaningful in that it verified what was pointed out as a limit in previous studies. secondly, the structural dimension influenced the cognitive dimension. Second, each component of social capital has a positive impact on knowledge absorption capacity. Finally, it was found that knowledge absorption capacity had a positive effect on the corporate culture, and it was confirmed that knowledge absorption capacity was important. the extent to which social capital is absorbed in BtoB transactions means that the performance of the two companies can be quite different.

• Journal of Korean Physical Therapy Science
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• v.31 no.2
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• pp.75-89
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• 2024

Background: The purpose of this study is to examine the mediating effect of life satisfaction and moderating effect of physical activity on the effect of adolescents' perceived positive parenting on depressed. In addition, the present study explores the role of life satisfaction and physical activity in the relationship between adolescents' perceived positive parenting and depressed, which may help in the reduction and control of adolescent depressed. Design: This study utilizes data from the 2021 Korean Children and Youth Panel Survey. Methods: First, positive parenting attitudes have a significant positive effect on life satisfaction. Second, life satisfaction has a significant negative effect on depressed. Third, life satisfaction has a mediating effect on the relationship between positive parenting and depressed. Fourth, physical activity has a significant negative effect on depressed. Fifth, physical activity has a moderating effect on the relationship between life satisfaction and depressed. Finally, this study confirmed the mediating effect of life satisfaction and moderating effect of physical activity on the relationship between positive parenting attitudes and depressed. Conclusion: This study confirmed that life satisfaction and physical activity are positive resources for depressed in adolescents. Therefore, a system that promotes a positive outlook on life and voluntary physical activity is necessary to prevent and overcome depressed. In addition, it shows the need for arts and physical education as well as entrance examination-oriented subjects in the curriculum. The results of this study may provide a basis for the therapeutic approach of mental health physiotherapy in the treatment of adolescent depressed.

• Journal of Service Research and Studies
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• v.6 no.4
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• pp.87-100
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• 2016

The purpose of this study is to clarity the effect of job autonomy, innovative work behaviors and perceived organizational support on organizational performance. To attain this goal, mediation analysis, moderation analysis and moderated mediation analysis were performed. 198 valid questionnaires from China Tianjin City's logistics enterprises were analyzed with SPSS Macro program. The results indicated that: (1) perceived organizational support's moderating effect existed in the relationship between job autonomy and innovative work behaviors, (2) innovative behaviors' mediated effect existed in the relationship between job autonomy and organizational performance, (3) perceived organizational support's moderated mediation effect is existing in the relationship between job autonomy, innovative behaviors and organizational performance. That is to say, the strength of the mediated effect decreased along with levels of perceived organizational support: stronger job autonomy relationship when perceived organizational support was weak.

• Journal of the Korea Safety Management & Science
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• v.17 no.3
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• pp.53-63
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• 2015

This study highlights empirically the relationship among major constructs such as accident, fear and anxiety emotion, self-efficacy, and negative spillover of work, focused on the railway drivers. The differentiated factor of this study is in that the experience of accident was posed as exogenous variable. The main statistical tool was Regression. Hypothesis tests based on 201 samples verified that the experience of accidents showed a significant effect on negative spillover of work mediated by fear and anxiety, with moderating effect of self-efficacy between fear and anxiety and negative spillover of work. However, the moderating effect was shown as increasing the degree of negative spillover of work, since the drivers recognized their fear and anxiety accrued by accident experience as uncontrollable. This findings suggest the need for mitigating driver's negative emotion - fear and anxiety - through an introduction of practice such as exemption of settlement obligation in accident site and lowering of the penalty for accident responsibility.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.420-451
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• 2017

This study verified the effectiveness of authentic leadership in promoting coopetition with the mediation of positive psychological capital and identified how this mediating effect of positive psychological capital is moderated by performance-based rewards Our findings showed that positive psychological capital played the role of mediator (indirect effect) between authentic leadership and coopetition. Also, performance-based rewards had negative conditional direct effect on the relationship between authentic leadership and coopetition as well as a positive mediated moderation (conditional indirect effect) when the relationship is mediated by positive psychological capital. This research presents a novel empirical study on the mechanism involved in the promotion of coopetition among organization members, especially concerning the antecendents involved at the individual level.

• The Research Journal of the Costume Culture
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• v.28 no.6
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.