• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.153-171
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• 2016

Purpose This study suggests the development of forecasting model for local cable TV advertisement. In order to verify the expected effect of the suggestion, using the causal loop map of System Dynamics, the factors affecting the prospects of cable TV commercial market were divided into 5 groups. Then targeting 97 people involved in the cable TV commercial market in Busan, Ulsan, and Gyeongnam, a survey was conducted on their perception of the current status of local advertisement market and future prospect. Design/methodology/approach The analysis of the collected data shows that workers in advertising and advertisers perceive the influence of cable TV as an advertising media to be high, while clearly understanding the problems of cable TV commercial market. Based on this the effects on the prospects of cable TV commercial market were analyzed and a forecasting method called Weighted Moving Average was applied. In order to improve accuracy of the added value of Weighted Moving Average, the 5 factors were divided into qualitative factors and quantitative factors, and using Multi-attribute Decision Making method, all the factors were normalized and weighting factors were deduced. The result of simulating the prospects of cable TV commercial market using Weighted Moving Average, both qualitative and quantitative factors showed downward turn in the market prospect for the following 10 years. Findings The result reflects generally negative perception of advertisement viewers about the prospects of cable TV commercial market. Compared to the previous studies on domestic cable TV commercials that focused on policy suggestions and surveys on perception of current status, this study has its significance in that it used scientific method and simulation for verification.

• 대한가정학회지
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• 제44권10호
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• pp.109-120
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• 2006

This study was conducted to provide basic data for desirable food culture by surveying the perception and utilization of Korean traditional food and fast-food from 6th grade elementary school students in the Ansan region. According to the survey, elementary school students have insufficient perception about Korean traditional food but they understand fast-food relatively well. The key factor for their concern in Korean traditional food was the mass media, while the variety of tastes and quickness were key factors of fast-food. Among the respondents, 76.0% chose Korean traditional food as more nutritious than fast-food. From the investigation of their diet situation, daily meals came out as Korean traditional food, while fast-food covered snacks and nighttime meals. Normally, just following their parents' selection was the biggest reason for going to Korean traditional food restaurants. They chose fast-food restaurants because the price is proper and they can use that place for their conversation. Among Korean traditional foods, their favorite was "Gal-bi-zim" (beef ribs stew), and among fast-food, they liked hamburger and pizza. Over 90% of male and female students ate fast-food within 30 minutes, which was less than Korean traditional food. Generally, Korean traditional food was relatively more expensive than fast food. Respondents usually went to Korean traditional food restaurants with their parents and family members, whereas they went to fast food restaurants mostly with their friends. Positive factors of Korean traditional food, in order of satisfaction, were taste, hygiene, price, and quickness, while those of fast-food, in the same order, weretaste, price, quickness, and hygiene.

• 한국광학회지
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• 제28권6호
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• pp.334-338
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• 2017

본 연구는 과학교사를 대상으로 물질의 굴절률에 대한 인식을 조사하여, 굴절률에 대한 올바른 정보 전달과 수업 지도의 시사점을 주는데 그 목적이 있다. 구체적으로 설문지를 제작하여, 현장에서 구하기 용이한 액체들의 굴절률에 영향을 주는 요인들에 대한 교사들의 인식을 조사하였다. 연구 결과 분자의 구조, 단위 부피당 분자 수 및 분자의 질량, 빛의 파장 등 다양한 요인들 중, 과학 교사들의 80.0%는 밀도가 굴절률에 가장 크게 영향을 미칠 것이라고 인식하는 것으로 나타났다. 이는 기존의 교과서에서 빛과 역학적 파동의 유사성에 기초하여 굴절을 설명하는 것에 의해 발생한 오개념으로, 과학교사들의 이러한 인식은 학생들에게 오개념을 심어줄 가능성이 크다.

• 한국의류학회지
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• 제44권2호
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• pp.209-223
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• 2020

This study examined consumers' perceived anxiety regarding how safe the clothing and lifestyle products are as well as influencing factors. Data was collected using a self-ministered online survey of 1,126 adult consumers. The results of this study showed that consumer anxiety about chemicals and hygiene product safety had a greater impact on the anxiety perception of general safety than clothing and beauty products. It was confirmed that the reliability of information source (government agency, mass media, expert group, and internet community/blog) varies depending on the level of consumers' overall safety anxiety. The study also found the effect of consumers' subjective perception of health on safety anxiety about clothing and lifestyle products. Further, the moderating effect of age in the research model was confirmed. This result can be a useful guide to marketing communication for developing consumer safety-related policies to reduce consumer anxiety. The information will also help consumers make informed decisions that lead to safe and sustainable consumption.

• 대한지역사회영양학회지
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• 제21권4호
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• pp.332-343
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• 2016

Objectives: Study purpose was to investigate perception on diet, diet problems and related factors among young adult women using focus group interviews (FGI) based on the Social Cognitive Theory (SCT). Methods: Eight groups of FGI were conducted with 47 female undergraduate or graduate students. Guide for FGI included questions regarding perception on optimal diet, diet problems and cognitive, behavioral, and environmental factors of SCT. FGI were video, audio-taped, transcribed and analyzed by themes and sub-themes. Results: Subjects showed irregular eating habits (skipping breakfast, irregular meal time) and selection of unhealthy foods as the main diet problems. Regarding cognitive factors related to optimal diet, subjects mentioned positive outcome expectations (e.g., health promotion, skin health, improvement in eating habits, etc.) and negative outcome expectations (e.g., annoying, hungry, expensive, taste). Factors that promoted optimal diet were mainly received from information from mobile or internet and access to menu or recipes. Factors that prevented optimal diet included influence from friends, lack of time and cooking skills. Behavioral factors for optimal diet included behavioral capability regarding snacks, healthy eating and smart food selection. Subjects mentioned mass media (mobile, internet, TV) as the influential physical environment, and significant others (parents, friends, grandparents) as the influential social environment in optimal diet. For education topics, subjects wanted to learn about healthy meals, basic nutrition, disease and nutrition, and weight control. They wanted to learn those aspects by using mobile or internet, lectures (cooking classes), campaign and events. Conclusions: Study results might be used for planning education regarding optimal diet for young adult women. Education programs need to focus on increasing positive outcome expectations (e.g., health) and behavioral capability for healthy eating and food selection, reducing negative outcome expectations (e.g., cost, taste) and barriers, making supportive environments for optimal diet, and incorporating topics and methods found in this study.

• 보건교육건강증진학회지
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• 제23권4호
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• pp.89-104
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• 2006

Objectives: This study was done to find factors related with performance of hepatitis B Vaccination among some aged persons through health belief model. Methods: A questionnaire survey was made during September 2004 toward 230 elderly persons using institutions for the elderly of Gwangju City. The relations between subjects characteristics including health belief, mass media contact, hepatitis B experience and performance of hepatitis B vaccination were tested by t test or X2 test. Multiple logistic regression analysis was done to find final significantly related variables. Results: 24.8% of the subjects were vaccinated against hepatitis B. By simple analysis of relation between performance of hepatitis B vaccination and subjects characteristics including health belief, significant variables were chosen as 6 variables including perceived susceptibility, perceived seriousness, perception of benefits, knowledge on hepatitis B, age, experience of hepatitis through family or friend. After adjusting for confounding variables by multiple logistic regression analysis, hepatitis B vaccine performance showed significantly higher rate as the perception of disease seriousness increased(OR: 1.08, 95% CI: $1.03{\sim}1.14$) and in the group contacted with TV or radio information about hepatitis compared with non-contact. The group who experienced hepatitis among family or friends showed significantly higher hepatitis B vaccination performance rate compared with non-experienced. Conclusion: These results suggested that hepatitis B vaccine performance was related with health belief including hepatitis susceptibility, disease seriousness perception, acquisition of information through TV or radio and indirect hepatitis experience from family or friends.

• 한국언론정보학보
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• 제21권
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• pp.87-113
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• 2003

이 연구는 대인커뮤니케이션 매체로서의 이동전화 이용을 우리의 전통적인 커뮤니케이션 가치관과 연결시켜 다뤄보자는 의도에서 출발했다. 온라인조사방법을 통해 수집된 자료를 분석한 결과, 어린 세대보다 나이 많은 세대에서 전통적 커뮤니케이션 가치관이 더 큰 영향력을 유지하고 있으며, 전통적 커뮤니케이션 가치관은 특히 나이 많은 세대에 있어서는 대인커뮤니케이션 매체로서 이동전화의 매체인식에 보다 큰 영향을 미치고 있음을 볼 수 있었다. 즉, 전통적 커뮤니케이션 가치관에 공감하는 정도가 높은 나이 많은 세대는 어린 세대에 비해 이동전화의 효율성은 내심 인정하면서도 우리 사회의 전통적 커뮤니케이션 가치관에 영향을 받아 이동전화의 적합성은 낮게 평가하는, 소위 ‘이동전화에 대한 매체인식의 이중성’의 일단을 보여주었다는 것이다. 특히 커뮤니케이션 상대가 윗사람이고 커뮤니케이션 상황이 개인적인 부탁을 해야하는 인간관계의 부담이 큰 상황일수록 나이 많은 세대의 이러한 '이중성'은 어린 세대에 비해 더 극명하게 드러났다.

• 대한지역사회영양학회지
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• 제14권1호
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• pp.43-54
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• 2009

The purpose of the study was to investigate the status of the nutritional education program on educational perception, facilities, contents and systems, which were focused on the school obesity education in the elementary school. A five point Likert scale was used to evaluate the importance and performance of each item in four sections of the survey and Importance-Performance Analysis (IPA; gap between importance and performance) matrix analysis was applied to determine improvement priority. The findings from IPA matrix analysis are in the following. The items of the sections to be improved intensively are recognition of parents and in-charge teacher, availability of the education place, preparation of consulting room, preparation of various teaching media, interest of an education program, meal adjustment of overweight children, combination with education and exercise, education for psychological factors, development of scientific and systematic education program and reduction of meal service duty for education. Accordingly, the IPA matrix analysis suggested that an intensive improvement area should be excessively concentrated on for better performance. The regional gap between importance and performance showed significant difference for textbook and diet of overweight children in Kyunggi-Do. There were significant differences for the government perception, dietary habits and food-life education, fast-food education, education for breakfast importance, and education of school meal indication system and method to read food nutrition indication in Chollabuk-Do. As for the age gap between importance and performance, the twenties showed significantly bigger gaps in perception of school dietitians and linking between school meals and diet education. Therefore, more proactive efforts for the education for obesity prevention are necessary to prevent childhood obesity in elementary school and to help children to possess better health throughout their entire lives.

• 한국식생활문화학회지
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• 제28권4호
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• pp.339-347
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• 2013

Yaksun, a medicinal diet, has been traditionally prepared and applied (based on theories in oriental medicine) for the modulation of disease symptoms and signs. However, restaurants that serve and claim Yaksun mainly focus on stamina foods. A consistent definition of Yaksun has not been provided, which can confuse the public interpretation of Yaksun. The purpose of this study was to investigate the perception of Yaksun in Korean adults living in Seoul, Gyeonggi, and Chungbuk regions. Among the participants (M=55, F=168, 25y), only 10.4% understood the definition of Yaksun (mainly through the broadcast media). The frequency of Yaksun consumed when eating out was 2~3 times per month in 50.2% of participants. The main reason for choosing a Yaksun menu (46.3% of participants) when eating out was for health. The mean satisfaction score of Yaksun was $3.5{\pm}0.8$ on the five point Likert scale. Participants highly agreed ($3.8{\pm}0.8$) that Yaksun is composed of nutritious foods combined with oriental medicinal herbs for the treatment of disease, which was significantly higher in groups with learning experience on Yaksun (p<0.05). Interestingly, participants showed neutral to the description, that a diet without oriental medicinal herbs is not Yaksun ($3.1{\pm}1.0$), which was significantly different between genders (p<0.05). Men recognized more than women that Yaksun should be based on oriental medical theory (p<0.05) and should be prepared for the prevention or treatment of diseases (p<0.05). In conclusion, the concept and terminology of Yaksun need to be defined and publicized in modern diet.

• 한국융합학회논문지
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• 제10권4호
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• pp.237-246
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• 2019

본 연구의 목적은 대학생들의 미디어 폭력성 매체 수용 정도, 미디어 폭력성 매체에 대한 현실감 지각과 폭력인식을 파악하고 데이트 폭력 행동에 미치는 영향 요인을 파악하고자 함이다. 대학생 211명을 대상으로 independent t-test, ANOVA, pearson correlation, multiple regression으로 분석하였다. 본 연구에서 데이트 폭력에 영향을 미치는 요인을 살펴보았을 때, 성폭력 영역에서 폭력 정당화(${\beta}=.38$, p<.001), 데이트 관계 신화(${\beta}=.17$, p=.010) 이었으며, 성희롱 영역에서는 폭력 정당화(${\beta}=.48$, p<.001)이었다. 언어 폭력 영역에서는 폭력 정당화(${\beta}=.52$, p<.001), 신체 폭력 영역에서는 폭력 정당화(${\beta}=.48$, p<.001)이었으며 스토킹에서는 폭력 정당화(${\beta}=.38$, p<.001), 데이트 관계 신화(${\beta}=.14$, p=.024)로 나타났다. 본 연구 결과를 토대로 미디어 폭력성의 수용 정도와 매체에 대한 특성을 파악하고, 폭력 정당화의 정도를 낮추고, 데이트 관계 신화의 인식을 개선할 수 있는 교육이 필요하다는 것을 알 수 있다.