• 유통과학연구
• /
• 제19권2호
• /
• pp.15-24
• /
• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• 대한치위생과학회지
• /
• 제5권2호
• /
• pp.61-72
• /
• 2022

Background: This study was aimed at surveying the health science students' interest, demand, and awareness of virtual reality (VR) devices for learning to accumulate data necessary to develop and implement a curriculum with VR devices. Methods: We investigated the perception of health science students regarding VR device application and utilization. Statistical analyses were performed using SPSS 25.0 (IBM SPSS Statistics). Frequency and descriptive analyses were performed for the perception level of VR device use for university education. An independent twosamples t-test was performed to statistically analyze the perception level according to the VR device experience. A p-value < 0.05 was set to indicate statistical significance. Results: To the question "Do you wish to use VR devices for educational purposes?," 73% of the participants answered "yes." To the question "Do you think VR is necessary for the course curriculum?," over 65% answered "yes." Conclusion: In this study, health science students reported a great need for VR devices for education. VR-based classroom curriculum is expected to improve students' concentration, interest, and motivation.

• 한국실내디자인학회논문집
• /
• 제38호
• /
• pp.258-265
• /
• 2003

The design of space, which focuses on human senses and perception, has become more prominent. It can be understood as the space needed for a field of experience. Phenomenological attitude focuses on the relations between human in the context of their environment. The experiences generated were used as a method of design. The method guides a formation of active space through phenomenological experience in interior space as well as architecture. To stimulate a phenomenological sensitive experience, the parameters for certain experiences were connected to the five senses, finally creating a concrete space. Water, light, air, vapor, and earth as architectural media are connected to the five senses and lead to intermediation from abstract to actual. In particular, water is deeply rooted in peoples subconsciousness and stimulates our instincts. Using water by effectively combining its symbols and physical characteristics will be a method to reinforce the experience with a given space. This study will examine the need for space experience and characteristics of water as an essential elements for perception experience and present possible experimental design.

• 방송공학회논문지
• /
• 제1권1호
• /
• pp.22-28
• /
• 1996

팔레트 (palette)를 사용하는 컬러 색인 영상 (indexed color image)에서 손상된 팔레트의 색인값을 수신단에서 복원 영상의 심각한 화질 저하를 초래한다. 본 논문에서는 컬러에 대한 인간의 감지 특성을 이용해 화질 저하 및 복원 오차를 최소화하는 컬러 영상 팔레트를 제안하였다. 팔레트 구성 알고리듬의 성능을 비교하기 위해 새로운 평가함수를 정의하였으며, 컴퓨터 모의 실험을 통해 비트 오류 상황하에서 제안한 방법의 효율성을 보였다.

• 한국방송∙미디어공학회:학술대회논문집
• /
• 한국방송공학회 2011년도 추계학술대회
• /
• pp.143-146
• /
• 2011

This paper presents human perception-based video coding method using an online learning framework. In this work, we analyze the relationship between human attention regions and video quality, and also consider human memory. We classify the motion patterns based on the analysis. Then, we devise a motion pattern classification method using Hedge algorithm. Along with the motion patterns, we smooth out the specific regions or sharpen details of the regions using the regional priorities. The preprocessed sequences are applied to the video codec. The performance is excellent on the overall quality as well as the regional quality.

• 동아시아식생활학회지
• /
• 제18권1호
• /
• pp.135-148
• /
• 2008

This study examined the dieting behaviors and diet-influencing factors among college students in the Youngnam region. The data were collected by a self-administered questionnaires during May, 2007. One hundred-ninety samples were ultimately analyzed by SPSS Windows. The results were as follows. First, when comparing calculated BMI with perception of individual body image, many respondents regarded themselves as overweight although they were within normal BMI. Second, over four-fifths of the respondents indicated they were concerned with diet, and many respondents answered that they needed education and information on dieting. In terms of diet knowledge, the mean for correct answers was 77.9%. Mass media were very important sources for acquiring diet information, and the most popular dieting method was fasting therapy. The results of regression analyses to determine the factors affecting several dieting practices showed that grade, monthly allowances, diet awareness, diet knowledge, perception of individual body image, and BMI were significant.

• Asian Journal for Public Opinion Research
• /
• 제10권4호
• /
• pp.262-276
• /
• 2022

In this study, we examine how the third- and first-person perceptions of election polling news are linked to voters' political behaviors through anxiety and pride. The results of two web-based surveys conducted before and after the 2022 local elections in South Korea demonstrate that the third-person perception of election polling news is directly and indirectly linked to support for restrictions on media reports of election poll results through anxiety. The first-person perception of polling news is positively associated with reinforcement of support for the preferred candidate. These results suggest that how voters perceive the effects of polling news may have actual impacts on their political behaviors.

• ETRI Journal
• /
• 제41권1호
• /
• pp.42-51
• /
• 2019

The rainbow hologram provides views of reconstruction with rainbow color within a large viewing zone. In our recent paper, a Fourier rainbow holographic display using diffraction grating and a white-light LED source was introduced. In this technique, the rainbow effect is realized by the dispersion of white-light source on diffraction grating, while the slit is implemented numerically by reducing the demands of the space-bandwidth product of the display. This paper presents a novel analysis on the visual perception of the Fourier rainbow holographic display using Wigner distribution. The view-dependent appearance of the image, including multispectral field of view and viewing zone, is investigated considering the observer and the display parameters. The resolution of the holographic view is also investigated. For this, a new quantitative assessment for image blur is introduced using Wigner distribution analysis. The analysis is supported with numerical simulations and experimentally captured optical reconstructions for the holograms of the computer model and real object generated with different slit size, reconstruction distance, and different observation conditions.

• 대한예방한의학회지
• /
• 제25권3호
• /
• pp.89-99
• /
• 2021

Objectives : This study aimed to assess youth perception of COVID-19 vaccination in one Korean Medicine college, to compare according to COVID-19 vaccination. Method : An on-line survey using Google Form was conducted on students enrolled in one Korean medical college. Results : A total of 74 students out of 260 individuals replied, with 43 males and 31 females, 68 (91.9%) were vaccinated (or vaccine reserved), six (8.1%) were not vaccinated. The response rate was 28.5%. All the unvaccinated were intended to receive vaccines in the future. The vaccinated were most concerned about the adverse events. The unvaccinated responded that COVID-19 vaccine was unnecessary, not effective, not safe, and do not recommend vaccination to others compared to the vaccinated. Conclusion : In order to improve the COVID-19 vaccination rate, clear information on the risk of COVID-19 infection and the effects of vaccines should be known through the media.

• 한국콘텐츠학회논문지
• /
• 제16권10호
• /
• pp.766-779
• /
• 2016

본 연구는 세월호 참사 보도에 드러난 '가상성'을 중심으로 매개된 현실과 실제 현실의 간극을 조명하고자 기획되었다. 방송기자연합회 저널리즘 특별위원회는 한국 언론의 세월호 보도 양상을 가리켜 저널리즘의 침몰이라고 명명할 만큼 세월호 보도는 현실 반영에 커다란 문제점을 드러냈다. 언론 보도의 가상성이 문제가 되는 것은 실제 현실보다 보도된 현실, 즉 매개 표상들을 더욱 많이 접촉하고 경험할 때, 수용자는 '실제 현실'에 근거하여 행동하기보다는 '매개된 현실'로부터 받아들인 것을 실제 상황이라 여기고 이에 근거해 반응한다는데 있다. 많은 연구에서 매체의 수용자들은 매개현실을 실제 외부세계로 받아들이는 것으로 관찰된다. 본 연구는 선행연구와 사상사에서 다루어진 '가상' 개념에 대한 중요 담론을 검토하여 매개현실의 문제와 한계를 설명하고자 하였다. 매개현실의 가상성은 여론에 영향을 미칠 뿐만 아니라 권력의 사회화, 사회 통제, 사회주도권 개념들과도 쉽게 연결 지을 수 있었다.