• Journal of information and communication convergence engineering
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• v.21 no.2
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• pp.145-151
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• 2023

This study aimed to determine whether there is a significant difference in play properties in the case of media conversion through the combination of analog three-dimensional puzzles and immersive media in children's experience. Based on Roger Caillois' play theory and the contents of previous research, an experience was conducted on an experimental group and control group, and a questionnaire was prepared. The results of the correlation and paired t-test analysis showed that the play properties were higher and more evenly distributed in the media conversion immersive experience. This implies that an increase in children's fun during the immersive experience further increases their immersion, suggesting that the use of immersive media may have a positive effect on children who achieve holistic development through play and experience. We hope that this study will help recognize the difference in effectiveness through conversion into immersive media and will be referenced in various media studies that consider double-play properties.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.954-957
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• 2015

In this paper, the android platform based on the morning call system using multi-point group communication is proposed. Implemented multi-point group communication was applied by fusing a variety of techniques such as JAVA NIO, JSP, MySQL, DBMS Pool, GCM and JSON. Some experiments are conducted so as to verify the proposed method, and as a result, morning-call application based multi-point group communication is well performed.

• Journal of Information Processing Systems
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• v.4 no.4
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• pp.159-168
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• 2008

Human-Robot Interaction (HRI), based on already well-researched Human-Computer Interaction (HCI), has been under vigorous scrutiny since recent developments in robot technology. Robots may be more successful in establishing common ground in project-based education or foreign language learning for children than in traditional media. Backed by its strong IT environment and advances in robot technology, Korea has developed the world's first available e-Learning home robot. This has demonstrated the potential for robots to be used as a new educational media - robot-learning, referred to as 'r-Learning'. Robot technology is expected to become more interactive and user-friendly than computers. Also, robots can exhibit various forms of communication such as gestures, motions and facial expressions. This study compared the effects of non-computer based (NCB) media (using a book with audiotape) and Web-Based Instruction (WBI), with the effects of Home Robot-Assisted Learning (HRL) for children. The robot gestured and spoke in English, and children could touch its monitor if it did not recognize their voice command. Compared to other learning programs, the HRL was superior in promoting and improving children's concentration, interest, and academic achievement. In addition, the children felt that a home robot was friendlier than other types of instructional media. The HRL group had longer concentration spans than the other groups, and the p-value demonstrated a significant difference in concentration among the groups. In regard to the children's interest in learning, the HRL group showed the highest level of interest, the NCB group and the WBI group came next in order. Also, academic achievement was the highest in the HRL group, followed by the WBI group and the NCB group respectively. However, a significant difference was also found in the children's academic achievement among the groups. These results suggest that home robots are more effective as regards children's learning concentration, learning interest and academic achievement than other types of instructional media (such as: books with audiotape and WBI) for English as a foreign language.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.5
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• pp.245-250
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• 2018

The diffusion of smart media based on Internet has brought great changes on existing media business model. This changes also affect the core competence of jobs in media industry. This study performed two focus group interviews among professionals in media industry. The interviews examined the changes that media professionals recognize in the field and requirement changes to meet the job core competence. The interviews also examined the media education method in university that can respond to the changes in the media industry. Breaking away from the classical theory oriented education, university should develop the curriculum that can support competence required in the media industry. Media education in university should focus on fostering problem solving ability that can work regarding various issues in new media environment.

• Journal of Information Technology Services
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• v.16 no.3
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• pp.127-146
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• 2017

The convergence of e-commerce and social media have given rise to a social commerce of online group-buying. Social commerce of online group-buying is a subset of B2C (Business to Consumer) and uses social media for marketing to facilitate online buying of products and services. The social commerce of online group-buying offers new and popular products or services every day, and uses social media to bring together separated consumers. In these backgrounds, we think that personality trait associated with seeking new and popular products or services, and social influence from social media are likely to be related to intention to use in social commerce of online group-buying. This study aims to examine and analyze novelty seeking and social influence that influence intention to use in social commerce of online group-buying in China. Our research model, which included novelty seeking and social influence, was developed based on the technology acceptance model. A questionnaire survey was carried out for empirical analysis. The results of empirical analysis based on a sample of 218 users showed that novelty seeking has a significant positive impact on intention to use, and social influence has a significant positive impact on perceived usefulness. We suggested academic implications and practical implications based on our empirical research.

• ETRI Journal
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• v.34 no.4
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• pp.536-541
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• 2012

This paper aims to extend the transmission line matrix method with a hybrid symmetrical condensed node (HSCN) to model ferrite media in the time domain. To take into account the anisotropy and dispersive properties of ferrite media, equivalent current sources are incorporated into supplementary stubs of the original HSCN. The scattering matrix of the proposed HSCN is provided, and the validity of this approach is demonstrated for both transversely and longitudinally magnetized ferrites. Agreement is achieved between the results of this approach and those of the theoretical and the finite-difference time-domain method.

• Journal of the Korea Society of Computer and Information
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• v.23 no.4
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• pp.25-31
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• 2018

In recent years the privacy issue on social media is often being discussed. The purpose of this study is to explore the relationships among user gender, user group according to user activity level (highly active vs less active) and self-disclosure in social media. We collected a total of 180 million tweets issued by 13 million twitter users for 12 months and investigated attributes of tweet (user's profile, profile image, description, geographic information, URL) which are related to self-disclosure and boundary impermeability. The results show there are significant (p<0.001) interactions between user gender, user group and each attribute of tweet that are related to self-disclosure and show that the patterns of self-disclosure are different across attributes. The results also show that the mean self-disclosure scores and boundary impermeability of top 10% highly active users are significantly higher than other less active users for all genders.

• Asia pacific journal of information systems
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• v.8 no.3
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• pp.119-134
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• 1998

Among several theories to explain how different communication media affect task performance, media richness theory(MRT) is one of the most frequently cited. Recent studies related to the use of communication media, however, have raised the question of the effectiveness of the MRT as a predictor of media choices or of individual effectiveness. The objective of this research is to examine the assumptions of the MRT. MRT proposes that the properties of media are objective in other words, they are inherent and physical attributes recognizable by users. This study experiments on the effects of task characteristics and medium experience on the perceived media richness and social presence. The results of this study did not support the assumptions of the MRT. There was an interaction effects of task characteristics and medium experience on both the perceived media richness and social presence. While the inexperienced computer-mediated communication(CMC) group perceives their medium richer for the unequivocal task, the experienced CMC group perceives their medium equally for the equivocal and the unequivocal task.

• The Journal of Korean Academic Society of Nursing Education
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• v.17 no.1
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• pp.100-109
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• 2011

Purpose: This study was conducted to investigate how a program using video-audio media will affect the knowledge level and compliance of the sick role of patients admitted for coronary angiography. Method: A non-equivalent control group non-synchronized design was used. Subjects were selected from patients admitted to the internal ward of a hospital in B city for coronary angiography between July 1 and September 31, 2010. Twenty subjects were assigned to the control and experimental group, respectively. Video-audio media developed by the authors was used as the experimental tool. The effects of the program were analyzed using a knowledge assessment tool and questionnaire for compliance of the sick role. The SPSS/WIN 14.0 program was used for data analysis. Result: The first hypothesis that the "experimental group receiving the program using video-audio media will report a higher level of knowledge compared to the control group" was supported. The second hypothesis that the "experimental group that received the program using video-audio media will report a higher level of compliance of sick role" was supported. Conclusion: The program using video-audio media was effective in enhancing patients' knowledge about the disease and compliance of the sick role. Thus, it can be an effective nursing intervention for patients with coronary artery disease.