• Knowledge Management Research
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• v.19 no.2
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• pp.69-90
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• 2018

The purpose of this study is to investigate the effect of message framing of social media contents on social media credibility and behavioral intention and the role of customers' gourmet restaurant involvement. In this study message framing is divided into regulatory focus and message sidedness and used experimental stimulus composed of $2{\times}2$ factorial design. Also investigated the effect into the social media credibility and behavioral intention. A total of 560 valid samples were analyzed. According to the results, it was confirmed that stimuli 'two-sided / prevention' and 'one-side / promotion' framing were the most influential framing on social media credibility and behavioral intention and the social media credibility has significant effect on the behavioral intention. In this study the effect of message framing which was not widely used in the hospitality industry research was confirmed. Also the usefulness of regulatory focus and message sidedness were identified in the various research in hospitality management.

• International journal of advanced smart convergence
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• v.12 no.4
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• pp.63-74
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• 2023

This study compared news coverage of national and international disasters, Hurricane Katrina and the Haiti Earthquake, using textual analysis of The New York Times and The Washington Post. The results reveal that media framing of the historical cases developed in three stages upon the development of post-disaster relief: (1) Call for humanitarian assistance; (2) New Orleans under anarchy and hopelessness vs. Haiti under scrutiny with hope; and (3) Katrina effects. By framing the outcomes of the hurricane as the "Katrina effect," the media used the disaster as a reference point to explain other economic and political issues. In addition, analysis of relevant statements and press releases confirmed that different social actors involved in the relief process, such as donors, facilitators, and beneficiaries, contributed to the media framing of the issue, although the facilitators were most successful in transferring their own frames to media frames. This study makes important contributions to the field as it looks beyond traditional relationships between quantitative measures of media attention and aid allocation. For governmental and nongovernmental organizations in the area of humanitarian assistance, the findings of this study will assist them in media-relations in the future.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.102-114
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• 2019

There are various researchers who studied the relationship between seasons and feelings. However, only a few did shed light on how these two variables affect decision-making and physical behaviors especially prosocial behavior which emphasize on the benefits of other people and/or society as a whole. Due to a lack of studies on the topic, we investigated whether the combination of seasons and message framing could be useful in eliciting intention to help on an environmental issue. A 3x2 experiment examined the interactions between seasonal mood (summer, winter, controlled) and types of message framing (gain, loss) on future helping intention (volunteer, donation, petition signing). The findings suggest that in normal circumstances where seasonal mood were not applied, gain message framing was more effective in promoting higher intention to sign a petition than loss message framing. However, when thinking of winter, loss message framing has greater ability to do so than gain message framing. Moreover, seasons and mood are found to be associated with a higher positive mood in summer and a negative mood in winter. Lastly, limitations and implications are discussed.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.726-738
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• 2016

This study selected the Marine Corps camp accident in 2013 as its subject and analyzed it in order to explore the relevance of media framing on discourse on the safety of outdoor experience activities. Data were collected from search sites provided by news coverage data from March 26, 2010 when the sinking of the South Korean Navy corvette Cheonan occurred in South Korea, which had seen a surge in Marine Corps experience camps, to July 21, 2013, a few days after the Marine Corps camp accident. Data about a total of 211 cases 138 cases before the Marine Corps camp accident, and 73 cases after the accident were inductively analyzed. According to the results, news coverages on the Marine Corps camp were largely divided into positive framing that glamorized outdoor experience activities before the accident and negative framing after the accident. To put it concretely, the framing before the accident tended to glamorize outdoor experience activity as the best educational program which helped the participants to enhance their patience and sense of independence through boot camp experience, thereby increasing their self-esteem and arousing their cooperative spirit as members of society. However, after the accident media framing tended to publicize insensitivity to safety. The media framing characterized by dualistic coverage is considered to be an obstacle to the spread of safety culture, which is required in South Korean society. Therefore, media need to maintain more cool-headed and objective attitudes when reporting news.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.108-128
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• 2021

Research on the news coverage of North Korea has been paying less attention to social media platforms than to legacy media. An increasing number of social media users post, retweet, share, interpret, and set agendas on North Korea. The accessibility of international users and North Korea's publicity purposes make social media a venue for expression, news diversity, and framing about the nation. This study examined the sentiment of Twitter posts on North Korea from a framing perspective and the relationship between network strengths and sentiment from a social network perspective. Data were collected using two tools: Jupyter Notebook with Python 3.6 for preliminary analysis and NodeXL for main analysis. A total of 11,957 tweets, 10,000 of which were collected using Python and 1,957 tweets using NodeXL, about North Korea between June 20-21, 2020 were collected. Results demonstrated that there was more negative sentiment than positive sentiment about North Korea in the sampled Twitter posts. Some users belonging to small network sizes reached out to others on Twitter to build networks and spread positive information about North Korea. Influential users tended to be impartial to sentiment about North Korea, while some Twitter users with a small network exhibited high percentages of positive words about North Korea. Overall, marginalized populations with network bonding were more likely to express positive sentiment about North Korea than were influencers at the center of networks.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• Asian Journal for Public Opinion Research
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• v.8 no.2
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• pp.126-143
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• 2020

Since 2008, strategic partnerships have been established between China and Korea. From 2009 to 2019, the bilateral relationship kept a generally stable rate of development with conflicts and uncertainties. It is necessary to study national image construction in the respective mainstream media of the two countries. The present study analyzed Korea-related reports (N = 744) in the People's Daily from 2009 to 2019, aiming to examine the Korean national image framing under Fairclough's three-dimensional Critical Discourse Analysis (CDA) framework: "whatness," "how," and "whyness." The results shed light on what the Korean national image in the People's Daily was and how and why it was framed in that way. This study provided some implications for readers to further recognize the role that media play in constructing a particular image of one country and a frame for researchers to study foreign national image framing in one of China's mainstream newspapers.

• Korean journal of communication and information
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• v.38
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• pp.73-118
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• 2007

The purpose of this research is to figure out the effects of media framing and image restoration strategies on the public's crisis perceptions. The literature review revealed that the public perceives crises through the media lens and image restoration strategies heralded by the organization interact with media frames in the process of the public's perceiving the crisis. The news content analysis and the experiment were conducted to accomplish the research purpose. Also food-related crises were selected for a research case because they have a great impact on the society. The content analysis showed that image restoration strategies designed by the crisis organization tend to be conveyed through anecdote-type news frames. Most image restoration strategies were close to defensive communications and not differentiated by the crisis type. The experiment outcomes demonstrated that the organization's image restoration strategies were not consistent with what the public preferred in the crisis situation. Such public perceptions also were changed according to media frames. Media frames and image restoration strategies have an interaction effect on the public's crisis perception.

• Asia pacific journal of information systems
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• v.26 no.1
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• pp.189-210
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• 2016

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

• Journal of Contemporary Eastern Asia
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• v.20 no.1
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• pp.1-23
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• 2021

With regard to the recent developments in public diplomacy, the increasing fusion of strategic communication appears necessary. China engages in public diplomacy with a strategic purpose to shape its national image abroad. Hosting diplomatic advocacy event is regarded as an instrument with expectations to present reliable and responsible image and promote international collaborations. The present research focuses on the Belt and Road Forum (BRF) in May 2017 with the objective to analyze its outcomes and influence on the international news agenda, news frames, and foreign citizens' comments online. The quantitative content analyses are used to compare the media reports (N=364) and Facebook users' comments on the selected news (N=957) between the US and Pakistan. Results reveal that Pakistani media provided more diverse frames and attributed more positive evaluations to the BRF than the US media. However, Facebook comments expressed more unfavorable opinions toward the BRF and China's image with rare differences between two countries. In conclusion, the BRF has served as an eye-catching advocacy of Chinese foreign policy, as it influenced the news agenda in two selected countries. However, news frames vary due to the differences in media system and the involvement in the BRF. China's public diplomacy practices follow a traditional top-down communication which needs meticulous subdivision of target stakeholders, delicate messaging strategies, and integrated tactics.