• 한국콘텐츠학회논문지
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• 제15권2호
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• pp.196-207
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• 2015

본 연구는 '미디어-콘텐츠 레퍼토리'(미디어 이용자들이 주로 소비하는 미디어-콘텐츠 조합)를 소개하고 이에 따른 미디어 이용자들의 유형별 차이를 분석하였다. 스마트폰, 태블릿, PC, TV의 네 가지 미디어와 영화, 방송, 음악, 게임의 네 가지 콘텐츠로 미디어-콘텐츠 조합을 구성하여 각 조합 별 이용 시간에 따라 5개의 레퍼토리 군집을 도출하고 군집 별 인구통계 변수, 개인 성향, 콘텐츠 구매 행태의 차이 분석을 실시하였다. 분석 결과, 전반적으로 미디어 이용 및 콘텐츠 구매가 적은 저이용군, 50대 이상으로 주로 TV를 이용하는 스크린이용군, 20대 중심으로 대중교통 이용 시간이 많은 버라이어티군, 20,30대 중심으로 영화 및 방송을 이용하는 선택적 집중군, 30,40대 중심으로 콘텐츠 이용량이 많은 헤비유저군 등 5개 레퍼토리 군집이 서로 다른 특성을 지니고 있음이 증명되었다. 본 연구 결과는 기존 '미디어 레퍼토리'의 개념을 확장하고 레퍼토리 별 특성에 대한 심층 분석을 실시했다는 점에서 이론적 시사점을, 플랫폼 운영자와 콘텐츠 제작자들에게 각 이용자 그룹의 특성을 제공하고 세부 타깃별 전략에 대한 방향성을 제시했다는 점에서 실무적 시사점을 지닌다.

• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.120-127
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• 2020

The use of digital signage in the public and commercial communication areas has been increasing in recent years. By integrating cutting-edge information technologies such as 5G, artificial intelligence, and the Internet of Things, digital signage continues to break apart from traditional outdoor advertising media. This study identified the problems facing the domestic digital signage industry by exploring and analyzing major issues related to digital signage and derived future development measures. Specifically, online documents were collected based on the digital signage-related keywords created over the past 12 years to conduct big data network analysis, and key topics were derived through visualization of the results. This study has great policy implications in that it excluded biased interpretations based on the viewpoints of companies or the government and, more objectively, suggested the direction of the digital signage industry's development in the domestic media market.

• 한국콘텐츠학회논문지
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• 제19권1호
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• pp.74-85
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• 2019

싸이월드와 아이러브스쿨 같은 소셜 미디어가 한국사회에서 실패한 요인을 찾기 위해 계층 모델의 관점에서 전문가 인터뷰를 분석했다. 이용자 측면, 매체적 측면, 조직적 측면에서 성공 요인을 찾은 결과, 연결을 통한 소셜 관계를 충족시키고, 이용자 맞춤형 콘텐츠를 제공하고, 소셜 미디어 서비스를 선점한 미디어가 성공했다. 페이스북과 카카오톡이 대표적인 소셜 미디어라고 할 수 있다. 실패한 요인으로는 이용자의 취향이나 욕구를 외면하고, 메시지를 공유하는 플랫폼으로서의 확장에 한계가 있고, 급변한 커뮤니케이션 환경에 대응하지 못한 것을 지적했다. 대표적인 서비스로 아이러브스쿨, 싸이월드, 트위터가 있다. 인터뷰를 통해 소셜 미디어가 생존하려면 환경 변화에 민감해야 한다는 것을 밝혔다. 전문가들은 4차 산업혁명 시대 AI, 빅데이터를 접목한 서비스를 제공하는 등 지속적으로 변화해야 한다는 제안을 했다.

• 한국가정과교육학회지
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• 제32권2호
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• pp.99-115
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• 2020

이 연구의 목적은 가정 교과와 미디어 리터러시 교육의 관련성을 알아보는 것이다. 이를 위해 중학교 '기술·가정 2' 교과서 12종의 학습 자료를 분석하였다. 분석 기준으로 '미디어 리터러시 수행 목표'를 선택한 후, 빈도 및 내용 분석 및 세 번의 협의를 통해 미디어 자료의 분포와 '미디어 리터러시 수행 목표'의 반영을 분석하였다. 본 연구의 결과는 다음과 같다. 첫째, 12종 교과서의 전체 학습자료 중 미디어자료를 이용한 학습자료는 39.6%를 차지하였고 출판사별로 미디어자료를 이용한 학습자료의 빈도와 비중에서 차이가 있었다. 미디어 유형에 따라서는 '인쇄' 68.3%, '영상' 16.7%, '디지털' 13.5%로 분포하였고, 단방향 미디어의 사용은 86.5%로 대부분을 차지하였다. 둘째, 출판사별로 미디어 리터러시 수행목표가 반영된 학습자료의 빈도와 비중에서 차이가 있었고 총체적인 미디어 리터러시 함양을 위해 학습내용의 보완이 필요하였다. 학습자료에 반영된 미디어 리터러시 수행목표 중 '의미 이해와 전달'은 58.8%로 가장 많이 반영된 수행목표였지만 미디어를 통한 쌍방향 소통은 부재하였다. 이러한 교과서 분석 결과를 바탕으로 가정과 미디어 리터러시 수행목표를 수정하여 제안하면 다음과 같다. '의미 이해와 자기표현', '소통과 사회참여', '책임있는 미디어 이용', '감상과 향유', '미디어 기술 활용', '정보 검색과 선택', '창작과 제작', '비판적 이해와 평가'이다. 이상의 연구 결과를 바탕으로 현장의 가정 수업에서 가정과 미디어 리터러시 수행목표를 학습요소로 반영하여 가정과 교육에서 융합적인 미디어 리터러시 교육을 수행하는데 도움이 되는 기초 자료로 활용되길 기대한다.

• 한국정보시스템학회지:정보시스템연구
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• 제22권1호
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• pp.117-143
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• 2013

Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.

• 가정과삶의질연구
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• 제35권1호
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• pp.107-124
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• 2017

Consumer citizenship is essential for better market and economy, and social capital plays an important role for raising consumer citizenship. This study explored the types of social capital developed on social media, and investigated the relationship between consumer citizenship of college students and social capital. Using data from 263 undergraduate students currently using social media, K-mean cluster analysis, one-way ANOVA, Duncan's multiple range test, chi-squared test, and multiple regression analysis were conducted. The major results were as follows. First, four types of social capital on social media were identified: mediocre social capital, instrumental-centered social capital, weak social capital, and strong social capital. Second, socio-demographic characteristics variables such as gender and work experience showed significant difference by type of social capital through social media. In addition, the most used social media and time for using social media variables showed significant difference by type of social capital through social media. Third, controlling for socio-demographic characteristics and social media usage pattern, the types of social capital had a significant effect on consumer citizenship. Based on the results, the implications for consumer education to develop consumer citizenship were suggested.

• 한국의상디자인학회지
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• 제18권4호
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• pp.87-99
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• 2016

The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2007년도 추계학술대회논문집
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• pp.1253-1258
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• 2007

The media transport systems, such as printers, copy machines, facsimiles, ATMs, cameras, etc. have been widely used and being developed rapidly. In the development of those sheet-handling machineries, it is important to predict the static and dynamic behavior of the sheet with a high degree of reliability because the sheets are fed and stacked at such a high speed. Flexible media are very thin, light and flexible, so they behave in geometric nonlinearity with large displacement and large rotation but small strain. In the flexible media analysis, aerodynamic effect from the surrounding air must be included because any small force can make large deformation. In this paper, only the flexible media analysis is performed as early stage of analysis including aerodynamic effect. Through formulations and simulations for total Lagrangian(TL), updated Lagrangian (UL) and co-rotational(CR) method which are widely used for geometric nonlinear analysis, usefulness and reliability of each methods are investigated.

• 패션비즈니스
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• 제27권5호
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• pp.78-92
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• 2023

Fashion trends are actively disseminated through social media, which influences both their propagation and consumption. This study explored how users perceive subversive basic fashion in social media videos, by examining the associated concepts and characteristics. In addition, the factors contributing to the style's social media dissemination were identified and its distinctive features were analyzed. Through text mining analysis, 80 keywords were selected for semantic network and CONCOR analysis. TF-IDF and N-gram results indicate that subversive basic fashion involves transformative design techniques such as cutting or layering garments, emphasizing the body with thin fabrics, and creating bold visual effects. Topic modeling suggests that this fashion forms a subculture that resists mainstream norms, seeking individuality by creatively transforming the existing garments. CONCOR analysis categorized the style into six groups: forward-thinking unconventional fashion, bold and unique style, creative reworking, item utilization and combination, pursuit of easy and convenient fashion, and contemporary sensibility. Consumer actions, linked to social media, were shown to involve easily transforming and pursuing personalized styles. Furthermore, creating new styles through the existing clothing is seen as an economic and creative activity that fosters network formation and interaction. This study is significant as it addresses language expression limitations and subjectivity issues in fashion image analysis, revealing factors contributing to content reproduction through user-perceived design concepts and social media-conveyed fashion characteristics.

• 한국실내디자인학회논문집
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• 제19권3호
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• pp.38-45
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• 2010

Surface has been an important issue in contemporary architecture. That originates in structural freedom of surface since the end of modern architecture and the current stream of surface becoming an identity of building. Development of digital-media has brought a great change to our society in general. Digital-media is characterized by use of digital-information and interactive communication. Digital-media has been applied on surface in contemporary architecture lately. It is a purpose of the study to analyze the characteristics of digital-media application on surface based on the related characteristics of installation art. The categories and the contents for the frame of case analysis were arranged through document research. The foreign and domestic cases of digital-media application were analyzed based on the frame of analysis. Digital-media, which is installed on surface, is interacted with human and surroundings. It enhances emotional communication between human and architecture. Surface is not any more a simple fixture but an interactive creature. It makes surface more dynamically and fluidly that the course of light and human movement affect on digital-media. Surface itself is also turned into an object of art. It reflects the interweaving characteristics between contemporary architecture and installation art. It was analyzed through the study that emotional level of people is the important issue shared in digital-media application on surface and installation art. The complementary relationship between surface of contemporary architecture and installation art can be manipulated by the application of digital-media on surface.