• International Journal of Contents
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• 제7권2호
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• pp.42-48
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• 2011

The aim of this study is to investigate college students' opinion on participation in media education. The research question is as follows: first, what is the college students' perceptions who participated in media education? Second, what are the differences among the perceptions of college students who participated in media education? To answer these research questions, we used Q-methodology, which is more useful in organizing subjectivity types and opinions of students, both in explaining and sorting of data by characteristic and personal opinion. As a result, two types were found; type 1 is the active participation type that focuses on the active participation in media education as a productive tool and teaching method, as well as diminishing the current controls and restrictions on its use in education. On the other hand, type 2 is the growing adaptive type and is positive for the future development of media education in a transitional role, while they think that current media education for college students is not qualitative yet, a productive tool and the quality of the information message is lacking, and so on.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제7권4호
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• pp.273-287
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• 2001

본 논문에서는 멀티미디어 스트리밍 프레임워크에서 미디어 관리자의 설계와 구현에 대한 경험을 기술한다. 미디어 관리자는 스트리밍 프레임워크 내에서 미디어 스트림이 어떠한 타입의 소스로부터 얻어지며, 그것이 어떠한 종류의 스트림인가를 판별하고, 획득된 미디어를 가장 적절하게 처리할 수 있는 코덱을 선택하며, 어떠한 미디어 디바이스를 통해 재생되어야 효과적인지를 식별하고 관리하기 위해서 필요하다. 제안된 미디어 관리자는 크게 미디어 소스와 싱크 모듈로 구성되어 있는데, 미디어 소스 모듈은 미디어를 추상화시킴으로써 여러 소스로부터 입력되는 성격이 다른 미디어들을 어떤 소스에서 전달된 미디어인지 상관하지 않고 효과적이고 일관된 방법으로 처리할 수 있다. 미디어 싱크 모듈은 클라이언트 측에서 얻어온 미디어 데이타를 적절한 미디어 디바이스에 분배해주는 역할과 전달된 미디어를 다양한 미디어 표현장치를 통해 재생시키는 역할을 수행한다. 제안된 미디어 관리자는 멀티미디어 데이타베이스와 연동기능을 지원함으로써 높은 부가가치 서비스 제공을 가능케 하였고, RTP/RTSP 소스필터나 Winamp 게이트웨이 기능도 지원함으로써 융통성을 제공한다. 더욱이, 향후 새로운 형태의 미디어 소스가 출현하더라도 이를 용이하게 스트리밍 프레임워크에 추가시켜 서비스할 수 있는 유연성과 확장성을 지원한다.

• 감성과학
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• 제20권3호
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• pp.23-38
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• 2017

In order to identify effective approaches for creating more viral Facebook posts, this research conducted an empirical content analysis of leading Korean brands' Facebook fan-pages (Samsung Mobile, SK Telecom, Kia Motors, and POSCO). Their distinctive visual storytelling and communication patterns were investigated as effective user engagement triggers. Through analysis of the research results, it was statistically proved that the different industrial attributes of the four brands, which are primarily characterized by their product (or service) types, affect their Facebook posting patterns by showing different engaging rates (measured by like, comment, and share metrics). In addition, the user engagement rates of the posts were influenced by their visual storytelling factors (i.e. ad objective, value scale, and visual media types). In line with these statistical findings, the distinctive visual storytelling strategies of the four brands were identified. Moreover, competitive and uncompetitive visual storytelling tactics were suggested according to the ad objectives and visual media types on Facebook.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.585-594
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• 2013

본 논문은 비언어커뮤니케이션의 분류방법을 사용하여 인터랙티브 미디어아트를 분석하고 관객, 작품, 작가간의 커뮤니케이션 방법에 관하여 연구하였다. 비언어 커뮤니케이션 분류방법 중 기호 및 의미 분류방법[1]을 기반으로 4가지 유형을 분석하고 인터랙티브 미디어아트 작품 분석에 적합한 오감, 몸짓, 단서, 상호작용의 기준으로 재 분류를 시도하였다. 이를 통해 각 유형에 상응하는 인터랙티브 미디어아트 작품을 분석하여 유형별 특성을 도출해 내었다. 또한 작품들이 각 유형에 중첩되는 영역을 분석하고 상호작용하는 대상을 분류한 결과, 작품에 포함되는 커뮤니케이션 방법이 다양한 비언어 커뮤니케이션의 유기적 접목에 의해 관객과 작품을 연결하는 요인으로서 작용한다는 사실을 도출하였다. 본 연구는 비언어 커뮤니케이션의 분류방법을 사용하여 인터랙티브 미디어아트 분석을 통해 관객, 작품, 작가간의 커뮤니케이션 방법에 대한 새로운 접근 방법 제시한다.

• 인터넷정보학회논문지
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• 제18권1호
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• pp.89-103
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• 2017

이 연구는 정부의 위기 상황에서, 정부 운용 소셜 미디어의 매체 환경적 특성에 따라 이용자의 참여가 얼마나 능동적인지, 메시지 확산 유형에 어떤 영향을 미치는지 살펴보았다. 소셜 미디어 환경을 인간 상호작용성과 매체 상호작용성을 기준으로 유형화했고, 이용자의 능동성은 좋아요, 공감 같은 감정을 표현하는지, 댓글까지 쓰는지를 기준으로 능동성 정도를 측정했다. 소셜 미디어에 올라온 댓글에 대해서는 네트워크 분석을 통해 유형화했다. 분석 결과 정보제공 참여형과 관계지향적 참여형의 경우, 이용자의 능동적 참여가 높게 나타났고, 정보 제공형과 제한적 플랫폼에서 능동적 참여가 낮았다. 메시지 확산 유형을 분석한 결과 제한적 플랫폼에서 합리적 의견 제한형이 나타났고, 나머지 소셜 미디어 환경에서는 감정적 의견 확산형과 감정적 의견 제한형이 형성됐다. 메르스 사태와 같은 위기 상황에서 정부는 소셜 미디어의 매체 환경적 특성에 적합한 메시지를 제공하지 못하는 것으로 나타났고, 이러한 매체 환경은 이용자의 참여와 댓글 형성에 영향을 미친 것을 알 수 있었다. 정부는 이용자와의 상호작용성을 증가시켜 이용자 친화적인 소셜 미디어 환경을 만들고, 위기 상황에서 이용자와 소통하는 노력을 해야 할 것이다.

• 한국염색가공학회지
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• 제22권3호
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• pp.282-291
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• 2010

Digital textile printing(DTP) is becoming more important because the production trend of textile printing goods is adapting to small-lot multiple items. Recently enhanced use of DTP is closely connected with production of high value-added products in fashion industry, which is also appropriate for quick response system(QRS). Quality of DTP depends on pre-treatment, after-treatment, ink, media, printer, etc. One of these parameters, Selection of good media is very important to obtain high quality of DTP products. Especially, the effects of media on printing quality of DTP according to yarn twist and structure of knitting fabric were examined in this study. Two types of yarn twist of 830 t.p.m and 1630 t.p.m for cotton knit were used and five types of media structures were knitted with single circular knitting machine. First, MIU, MMD, SMD's values are closely related with surface roughness of sample as well as printing quality. The hard twist samples were higher values than normal twist samples in the same media structure. In case of SMD, the values increased from plain to corduroy types. Second, aspect of line sharpness, line area, and line width values of hard twist samples decreased from plain to corduroy than those of normal twist samples. Third, line deviation values of hard twist samples, blurriness of line, also decreased than those of normal twist samples.

• 지식경영연구
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• 제19권3호
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• pp.89-112
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• 2018

Under exhibition circumstances, exhibition advertising by organizer is a mean to promote exhibition service to exhibitors and visitors while general advertising is to promote products and services to consumers. The objective of this research is to suggest advertising strategies by seeing differences in the impact of information quality and media credibility on visitor intention depending on the types of exhibition. This study adopted Elaboration Likelihood Model to measure the impact of central and peripheral cues on advertising attitude and its consequence on visitor intention. We further examined how these influence processes were moderated by exhibition types of B2B and B2C. We conducted survey from B2B and B2C exhibitions respectively, and analyzed structural equation model and moderator regression. We found that first, among factors of information quality as a central cue, argument strength has a positive impact on attitude towards advertising. Second, we also found among factors of media credibility as a peripheral cue, media trustworthiness has a positive impact on attitude towards advertising. Lastly, this study revealed that a type of exhibition moderates the central and peripheral routes towards advertising attitude, showing that B2C visitors are influenced by factors of information quality, and B2B visitors rather by media credibility. This study yields implications in that it gives marketers of organizer a background to set different marketing strategies depending on the types of exhibition.

• 한국의상디자인학회지
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• 제12권2호
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• pp.67-73
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• 2010

Whole process of textile printing is made by computer and it remarkably improves environment problem. This digital textile printing is becoming next step environment friendly textile printing method. But, still now range of textile possible for digital textile printing is limited, and also color analysis according to fiber types is not completed. The ink printed on the fabrics through DTP printer can be absorbed and fixed into textile without any blots by pre-treatment using suitable media solution for fabrics types. The chemical formulation of media solution used in the pre-treatment process varies according to the types of textiles and inks for DTP products. First, I studied reference books or articles about color analysis of digital textile printing. Second, I recorded pre-process, printing, post-process and coloring of silk, wool, nylon at same condition. After that, I analyzed $L^*\;a^*\;b^*$, Total K/S, ${\Delta}E$ and studied color intensity and coloring. According to this study, I suggested particular textile special for coloring and manual for affective coloring control. It showed that the performance of the digital printing on the Silk, Wool and Nylon blend fabrics treated by the media solution developed in this study was better than the one treated by the previous media solution for each single inks.

• 인간식물환경학회지
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• 제24권2호
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• pp.209-218
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• 2021

Background and objective: Instagram, an image-based social media, is being used as an important outlet for the communication and place marketing of public spaces. The purpose of this paper was to analyze how types of place-based content affect user reactions (Likes and Comments) on Instagram in order to provide basic data on the operation and utilization of social media by public places such as botanical gardens and arboretums. Methods: A total of 850 posts uploaded to the Instagram account of Kew Gardens from November 6, 2014 to July 3, 2020 were classified using 14 subject codes. Multiple regression analysis was performed to evaluate the user's reaction between the dependent variables ("Likes", "Comments") and the independent variables (14 subject codes). Results: The findings showed that user reactions appear to differ depending on the typology of the content, and "Likes" and "Comments" were presented in independent behavioral reactions. In particular, "close-ups of plants (botanic, macro)," "plant colony (botanic, wide)," "place-specific landscape (building, landscape)," "anniversary" and "information" showed positive impacts on both "Likes" and "Comments"which could lead to electronic word-of-mouth and content sharing. Conclusion: Based on these findings, it can be argued that the typology of a botanical garden's content can be used to determine factors that affect the immediate reactions and enhance engagement with users.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.375-385
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• 2024

In the context of contemporary digital media, virtual influencers have become an increasingly important form of socialization and entertainment, in which emotional expression is a key factor in attracting viewers. In this study, we take Luo Tianyi, a Chinese virtual influencer, as an example to explore how emotions are expressed and perceived through facial expressions in different types of videos. Using Paul Ekman's Facial Action Coding System (FACS) and six basic emotion classifications, the study systematically analyzes Luo Tianyi's emotional expressions in three types of videos, namely Music show, Festivals and Brand Cooperation. During the study, Luo Tianyi's facial expressions and emotional expressions were analyzed through rigorous coding and categorization, as well as matching the context of the video content. The results show that Enjoyment is the most frequently expressed emotion by Luo Tianyi, reflecting the centrality of positive emotions in content creation. Meanwhile, the presence of other emotion types reveals the virtual influencer's efforts to create emotionally rich and authentic experiences. The frequency and variety of emotions expressed in different video genres indicate Luo Tianyi's diverse strategies for communicating and connecting with viewers in different contexts. The study provides an empirical basis for understanding and utilizing virtual influencers' emotional expressions, and offers valuable insights for digital media content creators to design emotional expression strategies. Overall, this study is valuable for understanding the complexity of virtual influencer emotional expression and its importance in digital media strategy.