• 제목/요약/키워드: Media Theory

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언제 나 자신을 보호하는가? 소셜 미디어에서 온라인 성희롱에 대한 회피 동기: 위협 회피 이론을 기반으로 (When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory)

  • 이서현;이새롬;곽동헌
    • 지식경영연구
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    • 제23권3호
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    • pp.45-64
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    • 2022
  • 소셜미디어의 사용이 증가함에 따라 소셜미디어 상에서의 온라인 범죄도 증가하고 있다. 본 연구에서는 다양한 범죄 중 온라인 상에서의 성희롱에 집중하여 소셜미디어 사용자들이 온라인 성희롱을 피하기 위하여 어떤 방식으로 소셜미디어를 사용하는지를 논의하고자 한다. 이를 위하여 기술 위협 회피 이론을 기반으로 회피 동기에 영향을 주는 요인을 밝혔다. 이때, 소셜미디어 상의 기술적인 기능을 회피동기를 기반하여 기능별로 반영하여 측정하였으며 환경적인 요인이 행동의 동기에 어떤 영향을 주는지 검증하기 위하여 소셜미디어 상의 성애화 정도의 영향을 검증하였다. 그 결과 소셜미디어 상에서 성애화 정도가 클수록 회피동기가 적어짐을 알 수 있었다. 이를 통해 소셜미디어 상에 성적인 분위기가 성희롱을 회피하는 것을 줄이므로 지속적인 플랫폼 상의 게시물에 대한 관리를 통하여 성희롱에 대한 소셜미디어 사용자들이 적절한 대응을 할 수 있고 플랫폼도 범죄가 줄어드는 분위기를 형성하는 것이 중요하다.

미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제에 관한 연구 : 자기대상화이론을 중심으로 (A Study on the Psychological Mechanism underlying the Influence of Media Exposure on Diet Intention : Focusing on Self-Objectification Theory)

  • 김예솔란;이미나
    • 문화기술의 융합
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    • 제6권4호
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    • pp.359-370
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    • 2020
  • 본 연구는 미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제를 밝히기 위해 문화배양이론과 자기대상화이론에 기초하여 공적자기의식, 신체감시성, 신체수치심, 신체불만족의 역할을 상정하고 그 경로를 검증하였다. 20대 여성 350명을 대상으로 설문조사를 실시하여 구조방정식 모형분석을 통해 그 영향관계와 경로를 검증한 결과, 미디어 노출로 인해 야기된 공적자기의식이 신체감시성이나 신체수치심을 거쳐 신체불만족에 영향을 주고 이는 다이어트 의도로 이어지는 모형이 지지되었다. 또한 공적자기의식은 신체감시성을 매개로 신체수치심에 영향을 미쳤다. 신체감시성은 신체불만족을 매개로 다이어트 의도에 영향을 미치는 반면 신체수치심은 다이어트 의도에 직접적인 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 연구의 이론적 및 실무적 의의와 후속연구를 위한 제언을 제시하였다.

커뮤니케이션 매체의 이용수준이 성과에 미치는 영향 - 친숙도의 조절효과를 중심으로 - (A Study on the Effect of CMC on Learning Performance)

  • 이국충;권순동
    • 벤처창업연구
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    • 제6권2호
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    • pp.75-96
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    • 2011
  • 벤처기업을 경영함에 있어서 효과적인 커뮤니케이션은 필수적이다. 커뮤니케이션은 구성원들 간의 상호 응집력을 높이고, 근로의욕이나 협동심, 직업만족 등을 향상시키기 때문이다. 최근 정보기술의 발달과 융합으로 인해서 새로운 커뮤니케이션 매체가 등장하고 있고, 이러 한 새로운 커뮤니케이션 매체가 제공하는 기회를 활용하기 위해 새로운 연구들을 시도하고 있다. 본 연구에서는 커뮤니케이션을 통한 과업성과를 향상시키기 위해 다음 세 가지 질문에 대한 답을 찾고자 하였다. 첫째, 커뮤니케이션 매체의 이용수준이 높아지면 과업성과가 향상되는가? 둘째, 커뮤니케이션 매체의 이용수준이 과업성과에 미치는 영향은 과업이 친숙한 상황과 낯선 상황에 따라 어떻게 달라지는가? 셋째, 매체의 동기성 수준에 따라 과업성과가 어떻게 달라지는가? 본 연구에서는 이를 검증하기 위해 커뮤니케이션 매체의 이용수준과 친숙도 그리고 성과로 구성된 연구모형을 작성하였다. 본 연구에서는 연구모형의 답을 대학에서의 팀 과목 수업에서의 학업성과에 대한 연구에서 찾았다. 왜냐하면 기업조직에서의 과업 수행방식은 예비 관리자 또는 미래 경영자를 양성하는 경영대학의 팀 과목 수업방식과 유사하기 때문이다. 본 연구에서는 팀 과목을 수강한 경험이 있는 대학생들을 대상으로 163부의 설문을 회수하여 분석하였다. 분석결과는 다음과 같다. 첫째, 커뮤니케이션 매체 이용수준이 높아질수록 성과가 높아졌다. 즉, 전화통화나 핸드폰 문자, 이메일, 메신저, 블로그, 인터넷 게시판 등의 커뮤니케이션 매체를 더 많이 이용할수록 과목 내용을 보다 빠르게 이해하고, 이해수준을 높였으며, 더 나은 학점을 받았다. 둘째, 과목 친숙도의 조절효과를 분석한 결과, 과목 친숙도가 높을수록 커뮤니케이션 매체 이용수준이 학업성과에 미치는 영향이 크게 나타났다. 셋째, 커뮤니케이션 매체의 동기성 수준이 높을수록 커뮤니케이션 매체의 이용에 따른 학업성과가 크게 나타났다.

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공동체 형성에 있어서 뉴미디어아트의 사회적 역할에 대한 고찰 (The Social Implication of New Media Art in Forming a Community)

  • 김희영
    • 미술이론과 현장
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    • 제14호
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    • pp.87-124
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    • 2012
  • This paper focuses on the social implication of new media art, which has evolved with the advance of technology. To understand the notion of human-computer interactivity in media art, it examines the meaning of "cybernetics" theory invented by Norbert Wiener just after WWII, who provided "control and communication" as central components of his theory of messages. It goes on to investigate the application of cybernetics theory onto art since the 1960s, to which Roy Ascott made a significant contribution by developing telematic art, utilizing the network of telecommunication. This paper underlines the significance of the relationship between human and machine, art and technology in transforming the work of art as a site of communication and experience. The interactivity in new media art transforms the viewer into the user of the work, who is now provided free will to make decisions on his or her action with the work. The artist is no longer a godlike figure who determines the meaning of the work, yet becomes another user of his or her own work, with which to interact. This paper believes that the interaction between man and machine, art and technology can lead to various ways of interaction between humans, thereby restoring a sense of community while liberating humans from conventional limitations on their creativity. This paper considers the development of new media art more than a mere invention of new aesthetic styles employing advanced technology. Rather, new media art provides a critical shift in subverting the modernist autonomy that advocates the medium specificity. New media art envisions a new art, which would embrace impurity into art, allowing the coexistence of autonomy and heteronomy, embracing a technological other, thereby expanding human relations. By enabling the birth of the user in experiencing the work, interactive new media art produces an open arena, in which the user can create the work while communicating with the work and other users. The user now has freedom to visit the work, to take a journey on his or her own, and to make decisions on what to choose and what to do with the work. This paper contends that there is a significant parallel between new media artists' interest in creating new experiences of the art and Jacques Ranci$\grave{e}$re's concept of the aesthetic regime of art. In his argument for eliminating hierarchy in art and for embracing impurity, Ranci$\grave{e}$re provides a vision for art, which is related to life and ultimately reshapes life. Ranci$\grave{e}$re's critique of both formalist modernism and Jean-Francois Lyotard's postmodern view underlines the social implication of new media art practices, which seek to form "the common of a community."

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Analyzing Gifted Students' Social Behavior on Social Media at COVID-19 Quarantine

  • Khayyat, Mashael;Sulaimani, Mona;Bukhri, Hanan;Alamiri, Faisal
    • International Journal of Computer Science & Network Security
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    • 제22권9호
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    • pp.7-14
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    • 2022
  • COVID-19 has caused a global disturbance, increased anxiety, and panic, eliciting diverse reactions. While its cure has not been discovered, new infection cases and fatalities are being recorded daily. The focus of the present study was to analyze the reaction of gifted undergraduate students on social media during the quarantine period of the COVID-19. A special group of gifted students, who joined the program of attracting and nurturing talents at the University of Jeddah, University students as were the target sample of this study. To analyze online reactions during the pandemic; the choice of university students was arrived at as they are perceived to be gifted academically. Hence, the analysis of the impacts on their behavior on social media use is imperative. This study presented accurate and consistent data on the effects of social media using Twitter platforms on gifted students during the quarantine occasioned by the COVID-19 pandemic. The behavior of learners due to during the use of social media was extensively explored and results analyzed. The study was carried out between April and May 2020 (quarantine period in Saudi Arabia) to establish whether the online behavior of gifted students reflects positive or negative feelings. The methods used in conducting this study the research were online interviews and scraping participants' Twitter accounts (where most of the online activities and studies take place). The study employed the Activity theory to analyze the behavior of gifted students on social media. The sample size used was 60 students, and the analysis of their behavior was based on Activity theory Overall, the results showed proactive, positive behavior for coping with a challenging situation, educating society, and entertaining. Finally, this study recommends investing in gifted students due to their valuable problem-solving skills that can help handle global pandemics efficiently.

The Moderating Effect of Media Synchronicity in the Communication Media Use and Knowledge Creation

  • Ryoo, Sung-Yul;Koo, Chul-Mo
    • Asia pacific journal of information systems
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    • 제20권2호
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    • pp.103-124
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    • 2010
  • Social communications using information and communication technologies (ICT) for social interactions have been making a significant impact on task performance in organizations. However, most of the existing studies on ICT (e.g., telephone and email) have only focused on technical improvement of communication efficiencies (e.g., information exchange and storage). In this paper, we claim that ICT may be another alternative source of knowledge creation that enables employees to work, find solutions, and achieve their goals faster and better. We investigate the impact of ICT in terms of both tasks and social aspects with knowledge creation as task performance. Also, we investigate the moderating effect of media synchronicity on these relationships. This study contributes to the understanding of contemporary communications media usage and its performance in organizations. We collected and analyzed survey data of 248 company employees, using PLS. The results indicate that task urgency and social influence directly affect ICT usage, and even knowledge creation. Also the media synchronicity moderates the relationship between the characteristics of a given task and ICT usage and the relationship between ICT usage and knowledge creation. Theoretical and practical implications of these findings are also discussed in the paper.

User Commitment to Blockchain-Based Social Media Platforms from the Perspective of Perceived Justice Regarding the Token Reward System: the Mediating Role of Psychological Ownership

  • Xue, FAN;Seongtaek, RIM;Mengmeng, WANG
    • 동아시아경상학회지
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    • 제11권1호
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    • pp.1-19
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    • 2023
  • Purpose - In this study, we aimed to theorize blockchain-based social media platform users' commitment by examining the impact of their perceived justice of the token reward system. In addition, this study applied psychological ownership theory to verify the underlying mechanism between users' perceptions of justice and their commitment to the platforms. Research design, data, and methodology - To empirically test our conceptual framework in the study, we collected data through a web-based survey approach from the responses of 385 users who had experience with blockchain-based social media platforms. We employed a structural equation modeling approach to empirically test our proposed hypotheses. Result - The results indicated that distributive justice and informational justice have positive effects on user commitment. The results also showed that psychological ownership plays an important role in mediating the relationship between users' sense of distributive justice and commitment, and between procedural justice and commitment. The findings provided a better understanding of the sense of justice and user commitment in a blockchain-based social media environment. Conclusion - This study represents a preliminary attempt to theorize and empirically examine blockchain-based social media platform users' commitment. This study provided important contributions to the literature on how the effect of users' sense of justice in a reward system affects their commitment to blockchain-based social media platforms.

Media Dependency and Public Skepticism in Authoritarian States: Discursive Trends in Disseminating Information about COVID-19 in Iran

  • Alireza Azeri Matin
    • Journal of Information Science Theory and Practice
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    • 제11권4호
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    • pp.1-13
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    • 2023
  • Being one of the first and hardest hit countries by the coronavirus, Iran still continues to preserve its place among nations with the highest rates of infection and COVID-19 related deaths. While on the surface, such worrying status evinces the failure of the authorities in handling the crisis, at deeper levels, it points to the fundamentalist nature of the government and political system of the country. In this view, the current devastating condition in Iran is a clear indication of the all-out influence of the Islamic regime's ideologies on officials' decision-making and their political agendas throughout the pandemic. Accordingly, the staterun mainstream media, as the most preeminent institution of power, have been incessantly engaged in disseminating a series of ideology-laden information around the issues concerning the coronavirus, and in line with the developing political discourses during pandemic. Far from being based on factual accounts or scientific facts, these disseminated messages inevitably grew into a source of disinformation, ultimately resulting in overall public confusion and skepticism. Through examining the data gathered from some of the most prominent online news agencies run by the government, this study identifies five major discursive trends through which the mainstream media propagated ambiguous and manipulative information about COVID-19. These findings are then explained in the light of media system dependency theory, leading to the argument that within autocratic nation-states, public reliance on media during a national/global crisis brings about new opportunities for state exploitation, and further distressing consequences for the people.

Effect of Gender on Character Evaluation: Factors Affecting Enjoyment

  • Ulusoy, Ezgi;Lee, Hye Eun
    • International journal of advanced smart convergence
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    • 제8권1호
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    • pp.214-221
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    • 2019
  • This study attempted to extend Korean Wave literature by investigating (a) the influence of protagonists' personality characteristics and the role of empathy under the affective disposition theory, and (b) the power of some external factors in the entertainment media selection. After watching an episode of the popular Korean drama, Secret Garden, participants completed a survey in the United States. Results demonstrated that (a) the effect of personality characteristics varied across gender and (b) external factors affects the entertainment media selection positively. Findings indicate that media enjoyment is dependent on the audience's external factors.

Why do We Share Information? Explaining Information Sharing Behavior through a New Conceptual Model between Sharer to Receiver within SNS

  • Seok Noh
    • Asia pacific journal of information systems
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    • 제31권3호
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    • pp.392-414
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    • 2021
  • Social networking services (SNS) is an indispensable method in order to obtain information of the Internet participants. The study identified three variables of social media communication, sharing culture, and online trust in terms of social capital theory (SCT) and reviewed intention& behavior variables in terms of theory of planned behavior (TPB). The data were collected from 330 samples of SNS user, and were involved, and the research model uses AMOS to make confirmatory factor analysis. The findings confirmed our hypothesis that social media communication, sharing culture, and online trust affect individuals' behaviors to sharing information. This study emphasizes that not only social media communication but also sharing culture to SNS can stimulate information sharing. while previous research has predominately focused on personal cognition or social network, the study examines the integrated influence of communication, culture and trust on information sharing in SNS. In sum, by explicating the unique role of social capital, this paper aims at contributing to the continued development and success of SNS in general.