Knowledge Management Research (지식경영연구)

The Knowledge Management Society of Korea (한국지식경영학회)
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When do I Protect Myself? Avoidance Motivation toward Online Sexual Harassment on Social Media: A Study Based on Threat Avoidance Theory

언제 나 자신을 보호하는가? 소셜 미디어에서 온라인 성희롱에 대한 회피 동기: 위협 회피 이론을 기반으로

  • Received : 2022.08.04
  • Accepted : 2022.09.02
  • Published : 2022.09.30
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Abstract

With the increasing use of social media, the occurrence of cyber crimes on social media has also increased. In this paper, we focus on online sexual harassment among various cyber crimes and discuss how social media users use social media to avoid online sexual harassment. Drawing on threat avoidance theory, the factors affecting avoidance motivation were identified. Avoidance motivation was measured based on the affordance of social media, and the influence of the degree of sexualization was tested to examine how environmental factors affect motivation behavior. The results indicated that the more users perceived sexualization on social media, the lower their motivation to avoid sexual harassment. Thus, it is important to create an atmosphere on social media where crime is minimized, and users are able to respond appropriately by continuously managing their accounts on these platforms.

소셜미디어의 사용이 증가함에 따라 소셜미디어 상에서의 온라인 범죄도 증가하고 있다. 본 연구에서는 다양한 범죄 중 온라인 상에서의 성희롱에 집중하여 소셜미디어 사용자들이 온라인 성희롱을 피하기 위하여 어떤 방식으로 소셜미디어를 사용하는지를 논의하고자 한다. 이를 위하여 기술 위협 회피 이론을 기반으로 회피 동기에 영향을 주는 요인을 밝혔다. 이때, 소셜미디어 상의 기술적인 기능을 회피동기를 기반하여 기능별로 반영하여 측정하였으며 환경적인 요인이 행동의 동기에 어떤 영향을 주는지 검증하기 위하여 소셜미디어 상의 성애화 정도의 영향을 검증하였다. 그 결과 소셜미디어 상에서 성애화 정도가 클수록 회피동기가 적어짐을 알 수 있었다. 이를 통해 소셜미디어 상에 성적인 분위기가 성희롱을 회피하는 것을 줄이므로 지속적인 플랫폼 상의 게시물에 대한 관리를 통하여 성희롱에 대한 소셜미디어 사용자들이 적절한 대응을 할 수 있고 플랫폼도 범죄가 줄어드는 분위기를 형성하는 것이 중요하다.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2019S1A5A8034695).

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