• Journal of Digital Convergence
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• v.15 no.11
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• pp.441-446
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• 2017

As mentioned on the paper, this study does not tackle the issue of contention about different media mix. It rather analyzes the capability and intensity of new media created through the correlation of different media, and researches the intermediality relationship among media to create new type of fine quality media. Along with the development of digital technology, the intermediality relationship among painting, video media such as movie and animation has become active. Also, as the study examined, the mix of 'painting and movie', 'movie, animation, game' has blurred the boundary, and formed a mutual inevitable relationship. Thus, this study examined the transfer of media and correlation based on intermediality relationship insisted by Rajewski and Deleuze's theory. Deleuze's theory explains the relationship of being which analyzed the variation of media. As for the intermediality relationship of media, the study examined process of media combining and converting based on 3 types of category of Rajewski, "media combination, media conversion, intermedial relationship matching".

• Asia Pacific Journal of Corpus Research
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• v.1 no.1
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• pp.95-125
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• 2020

This paper aims to inform people how to support each other on social media. It alludes to an architecture for social media discourse and proposes a novel theory of support in social media discourse. It makes a methodological contribution. It combines predominately artificial intelligence with corpus linguistics analysis. It is on a large-scale dataset of anonymised diabetes-related user's posts from the Facebook platform. Log-likelihood and precision measures help with validation. A multi-method approach with Discourse Analysis helps in understanding any potential patterns. People living with Diabetes are found to employ sophisticated high-frequency patterns of device-enabled categories of purpose and content. It is with, for example, linguistic forms of Advice with stance-taking and targets such as Diabetes amongst other interactional ways. There can be uncertainty and variation of effect displayed when sharing information for support. The implications of the new theory aim at healthcare communicators, corpus linguists and with preliminary work for AI support-bots. These bots may be programmed to utilise the language patterns to support people who need them automatically.

• Asia pacific journal of information systems
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• v.30 no.4
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• pp.695-718
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• 2020

Based on the Construal Level Theory, we aim to study a most favorable fit among the advertising model, media type, and message construals, which are important factors in an advertisement. A two (social distance of the ad model in an ad: distal (low similarity) vs proximal (high similarity) by two (social distance of a media type: distal (portal) vs. proximal (SNS)) by two (message construal: abstract vs concrete) laboratory experiment was conducted to examine attitude changes on ad messages. The results show that abstract messages were more effective in attitude toward advertisement and purchase intention under the distal social distance (i.e. advertising model in low-similarity and portal media type) while concrete messages were so under the proximal social distance and SNS media type.

• International Journal of Knowledge Content Development & Technology
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• v.13 no.2
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• pp.71-88
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• 2023

Behaviour on social media sites need to be clearly defined so that students would know the clear distinction between the acceptable and unacceptable acts they are supposed to exhibit whenever they get on social media platforms. With the adoption of the survey approach, this study randomly selected 204 students from two renowned universities in Ghana to participate in the study. Using the theory of Technological Determinism, the results of this study indicated that technology has the power to influence human behaviour in a positive and negative manner. The results also brought out the acceptable and unacceptable behaviour that should or should not be exhibited on social media sites by students. The study established the importance of the theory of Technological Determinism to media use. It also gave a vivid description of what is right and not right on social media sites.

• Asia pacific journal of information systems
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• v.34 no.2
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• pp.470-492
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• 2024

For nonprofit organizations to effectively conduct social media marketing, which is characterized by viral marketing, it is essential that members engage in voluntary and active social media marketing activities. The purpose of this study was to present and empirically analyze the factors that influence the social media marketing activities of nonprofit organization members. To this end, this paper presents a research model that combines social capital and social cognitive theory based on the theory of reasoned action. To test this research model, valid survey data were collected from 317 members of nonprofit organizations in Korea and analyzed with structural equation modeling. The main results suggest that reciprocity, shared goals, outcome expectations, and self-efficiency affect the social media marketing activity intentions of nonprofit organization members through attitude and subjective norms. These results provide practical guidelines for the revitalization of social media marketing in nonprofit organizations.

• Women's Health Nursing
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• v.16 no.1
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• pp.78-86
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• 2010

Purpose: This study was to examine the fitness of a path model based on the objectification theory and to expand it by including the new variables to explain eating disorder symptomatology (EDS). Methods: The subjects consisted of 444 college women. Data was collected through self-report questionnaires that measured self-objectification (SO), social physique anxiety (SPA) and EDS as the original variables in the objectification theory, and influence of mass media (IMM) and sex-role attitude (SRA) as the new variables. Data was analyzed by SPSS/WIN 12.0 and Amos 5.0 programs. Results: IMM and SRA showed direct effect on SO. IMM had direct and indirect effect on SPA and EDS. SRA had direct and indirect effect on EDS, but only indirect effect on SPA. SO and SPA influenced EDS directly, and SO influenced indirectly EDS. Conclusion: Path analyses indicated support for the original theory and the expanded theory. It is necessary for repeated studies including various age groups of women to clarify the applicability of the objectification theory to Korean women's eating disorders. And it were recommended that we should promote womens' criticism of the image and message about the perfect female body presented in the mass media, and to highlight the relationship of gender equality to women's eating disorders in health education.

• Korean journal of communication and information
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• v.17
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• pp.61-84
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• 2001

Discussions and debates over media education abound in Korra as the number of both institutions that provide media related education and students enrollment for these programs increases rapidly in recent years. In spite of this rather impressive expansion, however, many have raised serious questions about media education of Korea for its not being able to meet the need of the Industry and students, and, moreover, inability to face the challenges brought by new communication related technologies. Who teaches What for what purposes are some of the fundamental questions underlying these heated debates and discussions. To understand these rather complex and interrelated issues more clearly, it is attempted to delineate the nature of these debates by exploring the evolutionary process of media education. The issues related to debates over purposes of media education, curriculum, and faculty qualification have changed through the history of media education, but the nature of the debates, that is the struggle between professionalism and academism, or the tension between practice and theory, has not. Upon this understanding, some argue that what distinguishes opposing sets of dichotomies, such as skills vs. knowledge, training vs. education, now-how vs. know-why. professional vs. academic, practice vs. theory, is more a reflection of social class division and group interests which have privileged theory over practice than a rational scholastic distinction. In addition, it has been often pointed out that the media studies have failed to establish ties with specific industries, and furthermore academic studies seriously lack solid theoretical and practical bases. In the case of the United States, leaders of the industry had contributed much for the Initiation of journalism education in a college setting. However, once inaugurated,, the process of its evolution has depended heavily on academicians. In a country like Korea, where academic and theoretical orientation is much stronger, these problems of media studies and education are even more acute. In this study, it is suggested that academicians and educators be more open-hearted to the realities of changing world, practices of the industries, and recruitment of professionals and practitioners to fill the gap between practice and theory, for the sake of the future of media studies and education.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.41-50
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• 2014

In relation to spatial expression, the remediation theory of Jay David Bolter & Richard Grusin shows a sufficient possibility of providing extended idea and experience through the space of critical representation. The remediation theory discussed in the scope of new media says about the existence method and the development process of media through immersion into media and awakening, and one attribute of remediation which aims at the extension of another realistic experience and recognition through various media, contains common denominators which display diversity and complexity of installation space, and use the audience as expression elements. Therefore, this study aims to apply the remediation theory in order to interpret space using more diverse and multisensory expression methods. For achieving this purpose, this study found the connection among characteristics of hypermediacy which is an axis of installation and remediation theory, and analyzed diverse cases regarding installation space and characteristics of hypermediacy, depending on external aspects of form and expression and internal aspects of experience and cognition. The method of hypermediation expression in installation space converts the recognition about the basic custom of new experience, space and representation. This means that the logic of remediation could approach space by leading to more extended form and recognition. In conclusion, the characteristics of space and the possibility of extended expression revealed in the relationship between installation space and hypermediacy logic would provide another developmental significance for research on space design.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.177-188
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• 2020

The Muslim population is growing significantly in Asian countries. By conducting an experiment, this study examines the cultural differences between South Korean and Indonesian female, young adults, and their perception of hijabis who are represented in the media. The main goal of this study is to compare the perception towards hijabis in a homogenous country new to Muslims against a Muslim-majority country. Results showed that non-hijabis were deemed more physically attractive, empathetic, and enjoyable among Koreans when compared to Indonesians. Through this study, we provide a theoretical explanation using cultivation theory and (parasocial) contact hypothesisto clarify the differences between South Korea and Indonesia. Thisstudy provides a baseline of understanding to determine where both cultures are at in perceiving hijabis. Our results suggest that it will be compelling to correct media representation in order to reduce stereotypes and lead to a successful understanding of both cultures.

• Journal of Information Technology Applications and Management
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• v.16 no.1
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• pp.169-183
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• 2009

The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs(automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.