• Title/Summary/Keyword: Media Management

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Influence of review system using computerized program for Acute Respiratory Infection upon practicing doctors' behaviour (전산프로그램을 이용한 급성호흡기감염증 청구자료 심사 시행 후 개원의의 진료 및 청구 행태 변화)

  • Chung Seol-Hee;Park Eun-Chul;Jeong Hyoung-Sun
    • Health Policy and Management
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    • v.16 no.2
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    • pp.49-76
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    • 2006
  • The aim of this study was to explore the effects of a computerized review program which was introduced in August 1, 2003, using claims data for acute respiratory infection related diseases. National Health Insurance (NHI) claims data on respiratory infection related diseases before and after the introduction, with six month intervals respectively, were used for the analysis. Clinic was the unit of observation, and clinics with only one physician whose specialty was internal medicine, pediatrics, otorhinolaryngology and family medicine and clinics with a general practitioner were selected. The final sample had 7,637 clinics in total. Indices used to measure practice pattern was prescription rates of antibiotics, prescription rates of injection drug per visit, treatment costs per claim, and total costs per claim. Changes in the number of claims for major disease categories and upcoding index for disease categories were used to measure claiming behavior. Data were analysed using descriptive analysis, t-test for indices changes before and after the introduction, analysis of variance (ANOVA) for practice pattern change for major disease categories, and multiple regression analysis to identify whether new system influenced on provider' practice patterns or not. Prescription of antibiotics, prescription rates of injection drug, treatment costs per claim, and total costs per claim decreased significantly. Results from multiple regression analysis showed that a computerized review system had effects on all the indices measuring behavior. Introduction of the new system had the spillover effects on the provider's behavior in the related disease categories in addition to the effects in the target diseases, but the magnitude of the effects were bigger among the target diseases. Rates of claims for computerized review over total claims for respiratory diseases significantly decreased after the introduction of a computerized review system and rates of claims for non target diseases increased, which was also statistically significant. Distribution of the number of claims by disease categories after the introduction of a computerized review system changed so as to increase the costs per claims. Analysis of upcoding index showed index for 'other acute lower respiratory infection (J20-22)', which was included in the review target, decreased and 'otitis media (H65, H66)', which was not included in the review target, increase. Factors affecting provider's practice patterns should be taken into consideration when policies on claims review method and behavior changes. It is critical to include strategies to decrease the variations among providers.

Characteristics of Root Media Moisture in Various Irrigation Control Methods for Tomato Perlite Bag Culture (토마토 펄라이트 자루재배에서의 급액제어 방법에 따른 배지의 수분변화)

  • Sim Sang-Youn;Lee Su-Yeon;Lee Sang-Woo;Seo Myeong-Whoon;Lim Jae-Wook;Kim Soon-Jae;Kim Young-Shik
    • Journal of Bio-Environment Control
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    • v.15 no.3
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    • pp.225-230
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    • 2006
  • Tomatoes were experimented in perlite bags for various irrigation control methods to elucidate the efficient method for nutrient solution management. The irrigation control methods were for 3 different types such as control by drainage level sensor (PROBE), control by integrated solar radiation (ISR), and control by time clock (Timer). The substrate weight was maintained stably in the proper range in PROBE treatment, regardless of daily solar radiations or growth stages. The bed weights in the treatments of ISR and Timer were changed largely. Growth as well as total yield was the highest in PROBE treatment. There was no difference in soluble solids (Brix %) among the treatments. Consequently, ISR control could be useful only with appropriate timer control and also calibration. Control by drainage level sensor was suggested to be the most satisfactory as irrigation management method.

The Factors of Related towards Intention to Organ Donation by the Citizens of Busan (부산시민의 장기기증의사에 관련된 요인)

  • Hwang, Byung-Deog;Im, Bock-Hee;Jung, Woong-Jae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.1
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    • pp.341-350
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    • 2011
  • This study aims at providing basic data on organ donation by analyzing factors of influencing toward intention to organ donation and further at improving people's consciousness on organ donation, subject to citizens of Busan City. The data was collected for 47 days from 14 July to 31 August, 2009. Among a total of 2200 cases of the questionaries, only 2042 cases were used. For data analysis, SPSS 17.0 was used, and for the specific analysis method frequency analysis to understand general characteristics of the participants. In addition, examination on T-test and ANOVA analysis were conducted after analyzing the factors for participants' consciousness on organ donation, and logistic regression analysis for understanding of relations between participants' will to donate organs and general characteristics. The results of this study are summarized as follows; First, among the participants, those who have heard about organ donations were 71.6%. Second, the factors that general characteristics influence on the attitudes towards organ donation include gender, chronic diseases or incurable diseases in the respondents or their family, religion, acceptive attitude factor, exclusive attitude factor and positive attitude factor towards organ donation. Based on the results, in order to raise people's consciousness on organ donation and form social sympathy, more than anything else, public mass media like broadcasting is important. In addition, as organ donation centers and related institutions prepare nationwide events, we should endeavor to prepare the opportunities in various ways to converse people's consciousness on organ donation and further put organ donation into practice.

서비스 사용경험과 가입매체의 정보전달 풍부성이 하이테크 서비스에 대한 가입자의 초기이탈에 미치는 영향

  • Han, Sang-Pil;An, Jae-Hyeon;Lee, Dong-Ju
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.93-103
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    • 2006
  • 소비자의 하이테크 서비스 가입 이후 행태를 살펴보면, 가입자들은 서비스를 실제로 사용하기도 전에 가입 해지결정을 내리기도 한다. 최근 미국의 기간통신회사에서 출시된 인터넷전화 서비스의 경우, 출시 후 1년 반 동안 이탈한 고객 중 무려 60%정도가 서비스를 실제로 사용하기 전 상태인 네트워크 및 시스템이 준비되는 동안이나 소비자가 가정에서 전화기 연결용 어댑터를 설치하는 단계에서 이탈한 것으로 나타났다. 이와 같은 가입초기 고객의 이탈은 기업에게 고객획득과정에서 지출된 마케팅비용의 손실 및 미래의 매출감소뿐만 아니라, 기 가입자를 통한 미래의 가입 희망자에게 미칠 수 있는 긍정적 구전효과와 같은 간접효과에 대한 손실을 의미한다. 하지만 하이테크 서비스에 대한 소비자의 가입 후 행태에 대한 기존연구는 고객불평 연구, 서비스 사용 후 발생하는 정상적 이탈행태(normal churn)에 대한 연구, 또는 탐색적 연구를 제외하면 매우 부족하다. 더욱이 하이테크서비스의 특성을 고려한 서비스 출시초기에 소비자의 가입직후 해지결정에 대한 결정요인 연구는 그 필요성에 비해 연구가 전무하다시피한 실정이다. 본 연구에서는 하이테크 서비스에 대한 소비자의가입시점과 실제 사용시점 사이에 발생하는 소비자의 이탈행태를 이탈시점에 따라 '가입직후 이탈(immediate churn)' 과 '가입 후 이탈(earlychurn)'로 정의한 후, 특히 가입직후 고객의 이탈행태를 설명하기 위해 하이테크 서비스에 대한 소비자의 이전 사용경험정도와 서비스에 대한 정보를 획득한 채널의 정보전달 풍부성 등을 연구모형에 포함하였다. 이 기간 동안에 기업은 서비스 제공에 필요한 부수적인 기기 제공 및 서비스 준비 등을 수행하지만, 동시에 소비자는 여러가지 이유로 가입결정을 제고할 수도 있게 된다. 제안된 연구모형에 대한 실증분석을 위해 미국 유수의 기간통신회사에서 2004년 출시된 인터넷전화(Voice over Internet Protocol: VoIP)서비스에 가입한 12,000여명 의 고객 프로파일과 서비스사용 데이터를 활용하였다. 분석결과 가입자의 하이테크 서비스에 대한 사용경험정도가 낮을수록 서비스 가입직후 바로 해지하는 경향을 보였다. 하지만 하이테크 서비스에 대한 이전 사용경험이 낮은 경우라도, 가입 후서비스를 실제로 사용하였다면 서비스에 대한 가입해지 경향은 더 이상 나타나지 않았다. 이는 가입자의 하이테크 서비스에 대한 이전 사용경험정도가 가입직후 해지에만 영향을 미치는 요인임을 보여준다. 또한 매체의 정보전달 풍부성 (media richness)이 상대적으로 높은 소매점이나 웹사이트를 통해 서비스에 가입한 소비자일수록 가입 직후뿐만 아니라 서비스사용 이후에도 낮은 해지성향을 나타냈다. 이러한 분석결과를 바탕으로 인터넷전화 서비스에 적합한 고객지원 프로그램 설계와 마케팅 매체선정과 관련한 전략적 시사점을 도출한다. 그리고 국내에서 최근 이슈가 되고 있는 차세대 무선인터넷 서비스인 와이브로 출시에 따른 마케팅 및 고객관리와 관련된 시사점을 논의한다.

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A Study on the Usefulness of Spot Animation Character of Television Stations (방송사 Spot animation 캐릭터의 유용성에 관한 연구)

  • Youm, Dong-Cheol
    • Cartoon and Animation Studies
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    • s.17
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    • pp.53-67
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    • 2009
  • According to the changes of current regulation of media, the broadcasting environment has been loosened by market power, and came into competitive era for broadcasting industry with new technology of combined broadcasting and communication. To resolve these issues, the broadcasting provides are trying process of new channel brand identity to introduce their channels. The purpose of the research is to analyze Spot animation that has fast access to viewers among channel brand identity factors, review expandability and usage of Spot animation character to plan, manage character that can improve awareness and loyalty. Therefore it will study creation background and production, activities of each character representing KBS and MBC, compare the structure, color, material, expression of Spot animation character and summarize properties. To conclusion, three characters of KBS and MBC failed to apply structured and professional plan and management, only expressed image that each channel pursue on Station ID Spot animation and had issues of not deeply sighting expandability and usefulness as a character. The important factor to improve channel brand value of broadcasting provider is to have differentiated identity, and the core of it is to make image-responsible Station ID to be effective. Therefore, Spot animation and character of Station ID is a very important factor so there must be professional research and structural management from the early planning and production for character that represents the providers.

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Adolescents' Information-seeking Behavior for Gender Identity in a Community-driven Knowledge Site (청소년들의 성 정체성에 관한 지식검색 커뮤니티 정보탐색행태)

  • Yi, Da Jeong;Yi, Yong Jeong
    • Journal of the Korean Society for information Management
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    • v.36 no.4
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    • pp.161-181
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    • 2019
  • People begin to recognize sexual orientation or gender identity in adolescence, and adolescents frequently use an accessible and anonymous anonymity knowledge retrieval community to explore sensitive health information about gender. This study attempted to observe their information search behavior based on questions and answers about adolescents' gender identity in the knowledge retrieval community. First, we wanted to examine their information needs and to investigate what factors they preferred to answer by comparing the characteristics of the answers adopted with the non-adopted answers among the answers provided in the questions they shared. To this end, Naver, Korea's representative knowledge search community. In Knowledge-iN, a total of 358 sets of data were analyzed, consisting of responses adopted over three years from January 2016 to December 2018. As a result, adolescents with concerns about gender identity demanded information about definition or confusion about gender identity. In the responses adopted by the users, the factors that gave empathy and positive feelings were higher than those that were not adopted, whereas the negative responses were higher in the unaccepted answers. This study is meaningful in that it analyzes the information needs and information search behaviors of adolescents with no established gender identity, expands the discussion in the information search field, and confirms cognitive and emotional models for information evaluation of health information users. Also, based on the research results, we propose practical implications for effective information services on gender identity that social media should provide to young people.

Analysis of Consumer's Recognition and Satisfaction for the Improvement of the Doctor-Designation System (선택 진료 제도 개선을 위한 소비자 인식도와 만족도)

  • Im, Bock-Hee
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.385-396
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    • 2014
  • The purpose of this study was to examine the recognition of citizens in Busan on the doctor-designation system, the awareness of medical consumers with experience of using this system and their satisfaction in an effort to seek ways of improving this system. The subjects in this study were the selected citizens in Busan who were at the age of 20 and up. As a result, it's found that the largest group of the respondents was female, in their 20s, received college or higher education, students and in the service industry, and that the most common monthly mean income was between two and 2.99 million won. 27.7 percent were aware of the doctor-designation system, and 23.7 percent became cognizant of the system through others who had used it. The rate of knowing the rules of the doctor-designation system (the right answer) stood at 66.3 percent. They got to know about the system through mass media(31.9%), and used it since it offered highly specialized treatment(57.5%). The respondents who had used it intended to reuse it(76.3%), and the reason was that they were provided with high-class medical services (35.2%). The respondents who had used this system got a mean of 2.96 in satisfaction level, which was not high in general. They mentioned more publicity efforts(91.2%), offering information in a conspicuous place (96.7%) and cutting doctor-designation treatment fee as a means of improving this system. As for how to ensure the operating efficiency of the system, sustained publicity seem to be necessary to raise awareness of the system among patients, and it's required to take measures to relieve patients of financial burden caused by medical bills.

A Study on the Structural Relationship between Benefit, Consumer-Brand Relationship and Brand Attachment (제품 편익과 소비자-브랜드 관계 및 브랜드 애착, 구전 간의 구조적 관계에 관한 연구)

  • Lim, Jae-Moon
    • Management & Information Systems Review
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    • v.29 no.1
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    • pp.117-144
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    • 2010
  • This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

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A Study on the Recognition about National Health Insurance Coverage of Denture, Implant of Elderly People (일부 노인층의 틀니, 임플란트 건강보험에 대한 인식도 연구)

  • Oh, Sang-Hwan;Lee, Yu-Jeong;Lee, Yoo-Jin;Lee, Jeong-Mi;Lee, Ju-Hee;Kim, Seol-Hee
    • Journal of dental hygiene science
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    • v.14 no.4
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    • pp.502-509
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    • 2014
  • The purpose of this study was to investigate the recognition on the national health insurance of denture, implant among the elderly. This survey was performed on 238 of the elderly aged over 60 years in Daejeon. The research was performed using a self-reported questionnaire and interview method from June to July, 2014. The collected data was analyzed using chi-square test, multiple response frequencies by PASW Statistics ver. 18.0. Recognition of national health insurance denture coverage was 76.9%. Channel of information awareness is higher in the media (61.8%). Awareness of application time (36.4%), medical expense by insurance (43.2%) is generally low. And awareness of denture follow up management is significantly low (18.6%). Time of denture and implant coverage needs were over 60 and 65 years old respectively. The respondents want the national health insurance to help medical expenses over 50%. Period of implant and denture re-production required unlimitedness 32.0% and 47.8%, participation to oral hygiene (dentures) management by dental hygienist was 94.1%. In conclusion, denture and implant coverage was higher awareness, but details were not recognized. Therefore, we should provide more detailed information. To increase the efficiency of national health insurance should be considered to lower the coverage age.

Dental Treatment of a Wolf-Hirschhorn Syndrome Patient: A Case Report (Wolf-Hirschhorn syndrome 환아의 치과 치료 치험례)

  • Kim, Miae;Park, Jihyun;Mah, Yonjoo
    • Journal of the korean academy of Pediatric Dentistry
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    • v.43 no.3
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    • pp.313-319
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    • 2016
  • Wolf-Hirschhorn syndrome (WHS), associated with the deletion of the short arm of chromosome 4, causes multiple congenital malformations. Patients suffer from various deformities, including mental and growth disorders, epilepsy, hypotonia, congenital heart defects, and atypical craniofacial features. The "Greek warrior helmet appearance" is the most characteristic feature, with a prominent glabella, high arched eyebrow, broad nasal bridge, and hypertelorism. Cleft lip with or without cleft palate is observed in 30% of patients. Dental structure anomalies also exist including multiple tooth agenesis and over-retained primary molars caused by MSX1 gene impairment, and cone-shaped and taurodontic teeth. This case, a 9-year-old girl with WHS, showed intellectual disability, delayed growth development, previous occurrence of seizures, otitis media, and the typical facial features of WHS. Dental findings included multiple congenital missing teeth, over-retained primary teeth, and severe caries on the primary molars. Dental treatments were performed under general anesthesia. This report documents the characteristics of WHS, including general and oral features, and discusses the importance of oral hygiene and preventive dental management.