• Title/Summary/Keyword: Media Introduction

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Relevance between Marketing Route of Social Media and Consumer Age Group for Choosing Dental Clinics

  • Lee, Shin-Young;Kwak, Mi-Gyeong;Kim, Mi-Jeong;Song, Jung-Hwa;Lee, Young-Ju;Hong, Hye-Ju;Oh, Sang-Hwan
    • Journal of dental hygiene science
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    • v.21 no.4
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    • pp.260-266
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    • 2021
  • Background: The purpose of the study was to evaluate the relationship and route of dental Social Media marketing by age group and support effective dental marketingy by age group. Methods: A study was conducted on 265 people, aged 20 to 64 years, who lived in Seoul, Gyeonggi area and regularly used one or more of the social media platforms, Naver Band, Facebook, Instagram, KakaoStory, Twitter, or YouTube more than once a day. A 27-question questionnaire survey of approximately 10 minutes was conducted, and the collected data was statistically analyzed using the PASW program, with the significane level set to 0.05. Results: "Introduction of acquaintances" was the most common route to visit the dentist. Regarding the use of social media platforms based on age group, 'Instagram' had the highest frequency among people belonging to the age groups of 20 to 29 years and 30 to 39 years; 'YouTube' had the highest frequency among those aged 40 to 49 years; and 'Naver Band' had the highest frequency among those aged 50 to 65 years. Conclusion: The most frequently used social media by consumers according to age included Facebook, YouTube, and Instagram. However, social media was found to have no significant impact on the choice of dental institutions, as the number of people who visited the dentist through "Introduction of acquaintances" was the highest, and "Introduction of acquaintances" did not have experience accessing the dentist site after dental marketing. If this study could provide customized marketing information for each age group through social media, it is expected that the marketing effect of dental institutions through social media would be maximized in the future.

Automated Driving Car and Changes of Media Industry (자율주행차와 미디어 산업 변화)

  • Do, Joonho;Kim, Hee-Kyung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.5
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    • pp.15-23
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    • 2020
  • Automated driving car is drawing attention as a seminal service representing 4th industrial revolution era based on 5G network, AI, IOT and sensor technology. automated driving car is expected to evolve into the final level which does not require driver's input. Drivers are able to consume new additional time in private space. Many industries started to compete to control these time and space. Media industry is expecting quite big change due to the introduction of automated driving cars. This research examines the impact of the media industry and social & institutional issues of automated driving cars based on depth interviews of experts. The introduction of automated driving cars is giving new opportunity for media industry as contents provider. Telcos and IT corporations are expected to compete each other to get the control of infotainment systems of automated driving cars. The reform of current regulations regarding car driving is pointed as important task to protect private information and the introduction of automated driving cars.

Introduction to ACAP

  • Adams, Glenn
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2003.10a
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    • pp.211-233
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    • 2003
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A Study on the Knowledge and Practice of Breastfeeding Mothers about the Feeding and Supplementary Food (영유아의 수유 및 보충식에 대한 도시지역 어머니들의 지식 및 실천에 관한 조사연구)

  • 심재영
    • Korean Journal of Health Education and Promotion
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    • v.4 no.1
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    • pp.41-64
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    • 1987
  • The main objectives of the present study were to understand the knowledge and practice of breastfeeding mothers about the feeding and supplementary food and to analyze the factors related to it. The data for the present study collected from July 9 to July 31, 1984 for 302 mothers in Seoul. 1. The Knowledge of Breastfeeding Mothers about the Fee4ing and Supplementary Food (1) In the knowledge of mothers on the appropriate feeding pattern before 6 month, 69.3% of total women believed that breast-fed babies are healthier. There was a singificant difference in the type of feeding in order to education level, socio-economic state, and. mass-media exposure. (2) In the knowledge of mothers on an appropriate duration of lactation, the mean duration of breastfeeding is 8. 1 month. The duration of breastfeeding gradually decreases in order of education level, socio-economic state, mass-media exposure, and employment status. (3) In the knowledge of mothers on an appropriate time of introduction of supplementary food, the mean time of introduction of supplementary food is 4. 7 month. It is gradually decrease in order of education level, socioeconomic state, mass-media exposure, and employment state. 2. The Practice of Breastfeeding Mothers about the Feeding and Supplementary Food (1) The practice of mothers on infant-feeding before 6 month and that education level, socio-economic state and mass media exposure are the higher, the rate of breast feeding is the less. (2) The mean duration of breastfeeding is 9 month. It is 1 month longer the knowledge of mothers on an appropriate feeding pattern before 6 month. (3) The time of introduction of supplementary food is average 4.75 month. It is similar to the knowledge of mothers on an appropriate time about introduction of supplementary food. The result of this study indicate that the knowledge and practice of breast feeding is maintained comparatively high in low educated group, whereas it is noticeably decreasing among the high educated group. High educated group believed that the short duration of breastfeeding better than long, and they practiced breastfeeding so short period. And high educated group also thought early introduction of supplementary food is good for the babies health. Consequently, in this study, for the most part, elite group is found to have rather wrong opinions and practice about infant nutrition. Therefore the accurate information of infant nutrition is must be encouraged to mothers.

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An Analysis of the Media Effectiveness for Electronic Democracy (전자민주주의 매체의 효과 분석)

  • 오재인
    • Journal of the Korean Operations Research and Management Science Society
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    • v.23 no.4
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    • pp.225-234
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    • 1998
  • little attention has been given to the analysis of electronic democracy media, although electronic democracy, if adopted in Korea, is expected to enhance the quality of the political culture to a large extent. This research is to compare electronic democracy media, such as Internet, cable TV, teleconferencing, fax, and ARS and suggest recommendations on the successful Introduction strategy of electronic democracy in Korea. The analysis of collected data yields research findings, such as the fact that internet will be the most effective medium and a strategy for popularizing internet needes to be developed in advance.

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디지털미디어 시대의 시각디자인 교육시스템 연구

  • 정봉금
    • Archives of design research
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    • v.16 no.3
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    • pp.341-350
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    • 2003
  • The topic of 21st century's culture is the appearance of digital media. It made changes as big as the industrial revolution, and our society is now ruled by the digital media. The main objective of this study is to forecast the direction of current visual design education by researching and analyzing how the introduction of digital media is influencing the evolution of visual design's identity, which is an ever changing and developing science. Also, since the rain target of digital media is the young generation, the change in the method of expressing visual language is inevitable In fact, there have been a lot of changes in the methods of creating and distributing visual communication due to the introduction of digital media. In the past, most educational institutions of design had similar objectives, curriculums and teaching methods to provide education that prepares students for practical business. However, in this digital media era, the application and utilization of visual design are uncomparably diversified, and it is generally classified as interaction. The purpose of this study is to find a wat to train visual design professionals in this digital era. For this purpose, this study will identify a new educational system that fulfills the demands of this society by fusing the traditional education and the new digital education, and will suggest what an design education institute that is ahead of the demands of society should be like.

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Design and Implementation of Smartphone Application for Company Introduction (전공과 관련된 기업소개 앱 설계 및 구축)

  • Kim, Sang-Woong;Jeong, Woon Sub;Oh, Ju-Seok;Lee, Seong-Bok;Park, So-Hyeon;Lim, Yang-Won;Lim, Hankyu
    • Annual Conference of KIPS
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    • 2015.10a
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    • pp.454-456
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    • 2015
  • 스마트 폰이 보급화 되면서 구인관련 앱이 많이 생겨나고 있다. 하지만 전공을 특화시킨 어플리케이션은 보급화 되어 있지 않은 상태이다. 본 논문은 대학생 및 이직을 원하는 사람들에게 전공 관련 기업의 정보를 제공하고, 자신의 능력에 맞는 기업을 소개해주는 방식으로 설계 및 구현을 하였다. 이 앱을 통하여 대학생 및 이직을 생각하는 사람들에게 많은 정보와 기회를 제공할 것으로 예상된다.