• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.266-274
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• 2006

This study aims to examine the effect of mass media on fashion leadership of make-up and fashion products. The subjects of the study were 168 women consumers who lived in Seoul. Data were collected during September in 2003. Statistical analyses used in this study were frequency, Cronbach's $\alpha$, ANOVA, Duncan test, t-test, and multiple regression. The results of this study were as follows; 1. As a result of multiple regression for the effect of mass media on fashion leadership of make-up, there was a significant effect of movies on fashion leadership of make-up. 2. As a result of multiple regression for the effect of mass media on fashion leadership of fashion product, there were significant effects of magazines, internet, and movies on fashion leadership of fashion product. 3. In regard to the effects of consumer characteristics on fashion leadership, there were significant effects of consumer characteristics on fashion leadership of make-up and fashion product.

• Journal of Korea Multimedia Society
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• v.21 no.7
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• pp.802-812
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• 2018

Recently, there are several active and vibrant studies on Realistic Media that try to provide the immersion and the presence by adding sensory effects to video. Because existing sensory effects on Realistic Media are produced through experts and automation programs on sensory effects, there is a limit to fill up the gap of user satisfaction which comes from the diversity of cybernauts. In this paper, we propose a method to improve the satisfaction with sensory effects by collecting and analyzing user's response information, and applying the result to the attributes of sensory effects. The proposed method allows you to produce the Sensory Effect Metadata effectively by analyzing users' biometric data and subjective satisfaction with realistic media experience, measuring the weighted value to revise the effects, and applying to the attribute of sensory effect. The experimental result shows that the proposed method improves the satisfaction with realistic content by generating the revised Sensory Effect Metadata in response to user's experiential feedback information.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.113-123
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• 2021

This study involves an experiment aimed to reveal the communicative effects by different types of visual expressions in SNS advertisements. This study analyzes consumers' dynamic responses to vicarious emotional experiences and the creative rhetorical expressions of networking media platforms through experiments that sample university students. The vicarious emotional experiences of networking media platforms have a significant effect on the consumers' subsequent reactions. The greater the vicarious emotional experiences are, the more positive this effect is. There is a significant interactive effect between consumers' vicarious emotional experiences and the rhetorical creative types of targeted media.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.180-188
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• 1994

The purpose of this study was to evaluate the effect of basic needs and demographic variables of adult woman on the modesty and aethetics In the selection of clothes. The results of the study were as follows: 1. There are factors which have effect on variables of need. School careers have effect on physical need. Age, marriage status and household type have effect on safty need. Native community and household type have effect on self-esteem. School career, native community, household type and frequency of contact with mass media have effects on need of self-actualizing and native community has effect on the aesthetic need. 2. Physical bleed, self-esteem, self-actualization, safety need, fiequency of contact with mass media, age, native community and income have direct effect on the modesty of clothing. 3. Aethetic and self-actualization need, frequency of contact with mass media and income have direct effect on the aethetics of clothing.

• The Journal of Information Systems
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• v.27 no.3
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• pp.103-121
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• 2018

Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.159-178
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• 2004

The purpose of this study was to investigate the effect of sexual messages in the media on adolescents' attitudes and behaviors toward sex. Subjects of this study consisted of 488 high school students in Cheong-ju City. The findings of this study were as follows; First, sexual messages in the media influenced-adolescents' attitudes toward sex. The more exposure to sexual messages adolescents had more liberal and permissive attitude toward sex. Secondly, sexual messages in the media also effected adolescents' behaviors toward sex, as well. The less sexual messages that they were exposed to, they displayed less sexual relations and behavior. In particular, the number of sexual materials in mass media, variety of sexual messages, and types of school were significant factors in predicting adolescents' sexual intercourse. The research suggested that sexual messages in the media definitely had an effect on adolescents' attitudes and behaviors toward sex. Therefore, it should be encouraged to take advantage of the television V chip and screening software for computers to reduce inappropriate access for adolescents.

• Journal of Korean Society of Water and Wastewater
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• v.21 no.4
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• pp.485-491
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• 2007

The fluctuation of inlet flow to a water treatment plant makes a serious problem that it can change the filtration rate abruptly, and ultimately occur the breakthrough of the detained particles inside filter media. Also, since it takes very short time (about 10 minutes) for the surface wave occurred from the fluctuation of inlet flow to reach the filtration process, it is impossible to control the filtration rate stably. Therefore, this study was conducted to evaluate the effect of daily flow-rate fluctuation on the performance of sand filtration process, and to suggest the dual media composition for coping with that effect. Comparative column tests have been carried out for various dual media (sand and anthracite) compositions. From the results of column tests, dual media, especially in the case of sand 45cm/anthracite 30cm, is more effective to cope with the effect of flow-rate fluctuation on the performance of filtration than single media (only sand). In addition, irrespective of dual media composition, managing ability to cope with that fluctuation tends to be weak at the end of allowable filtration duration time,

• Korean Journal of Childcare and Education
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• v.18 no.6
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• pp.21-36
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• 2022

Objective: The present study examined long-term effects of media use during early childhood on grit in middle childhood, focusing on the mediating role of attention problems. Methods: For statistical analysis, the 6th, 7th, and 11th data sets from the Panel Study on Korean Children were used. A total of 1,352 cases were finally selected. Descriptive statistics analysis, correlation analysis, path analysis, and bootstrapping were conducted. Results: The results showed that the use of media for educational purposes in early childhood did not have a significant effect on attention problems and grit. However, when the media use time for play in early childhood was longer, levels of attention problems in early childhood were higher and levels of grit in middle childhood were lower. The mediating effect of attention problems on the relationship between media use time for play of young children and grit of middle childhood was significant. Conclusion/Implications: Findings of the present study suggest that the use of media for play during early childhood needs to be carefully monitored because it can have a negative effect on attention and grit development.

• The Korean Journal of Mycology
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• v.4 no.1
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• pp.53-58
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• 1976

This study was undertaken to investigate the direct effect of three different kinds of steroid to Trichophyton(T.) mentagrophytes growth in vitro. A loopful of T. mentagrophytes was inoculated into Sabouraud's media and Sabouraud's media containing various concentrations of dexamethasone (0.04%-0.00004%) prednisolone (0.25%-0.00025%), triamcinolone acetonide (0.2%-0.0002%), Sabouraud's media containing imidazole nitrate (econasole nitrate) 10 micro gm. per cc. of media, and Sabouraud's media containing econazole nitrate $10{\mu}g$ per cc. of media of various dexamethasone concentrations (0.04%-0.00004%). After inoculation they were left for two weeks at room temparature and the colony diameter were compared between Sabouraud's media and Sabouraud's media containing various concentrations, of three different steroids, Sabouraud's media containing econazole nitrate and Sabouraud's media containing econazole nitrate of various dexamethasone concentrations. For complementary study, hanging slide culture were done between Sabouraud's media and Sabouraud's media containing various dexamethasone concentrations to compare the degree of branching of hyphae and sporulation serially. The study results were as follows: 1. There is no significant difference in growth rate of T. mentcgrophytes between Sabouraud's media and Sabouraud's media containing various concentrations of three different steroids. 2. There is no significant difference in growth rate of T. metagrophytes between Sabouraud's media containing econazole nitrate 10 micro gm per cc. of media and Sabouraud's media containing econazole nitrate 10 micro gm per cc. of media of various dexamethasone concentrations. 3. In hanging slide culture, there is no significant difference in branching of hyphae and sporulation between Sabouraud's media and Sabouraud's media containing various dexamethasone concentrations.

• Journal of Intelligence and Information Systems
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• v.19 no.4
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• pp.133-146
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• 2013

While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.