• Title/Summary/Keyword: Media Analysis

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Roof collapse of shallow tunnel in layered Hoek-Brown rock media

  • Yang, X.L.;Li, K.F.
    • Geomechanics and Engineering
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    • v.11 no.6
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    • pp.867-877
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    • 2016
  • Collapse shape of tunnel roof in layered Hoek-Brown rock media is investigated within the framework of upper bound theorem. The traditional collapse mechanism for homogeneous stratum is no longer suitable for the present analysis of roof stability, and it would be necessary to propose a curve failure mode to describe the velocity discontinuity surface in layered media. What is discussed in the paper is that the failure mechanism of tunnel roofs, consisting of two different functions, is proposed for layered rock media. Then it is employed to investigate the impending roof failure. Based on the nonlinear Hoek-Brown failure criterion, the collapse volume of roof blocks are derived with the upper bound theorem and variational principle. Numerical calculations and parametric analysis are carried out to illustrate the effects of different parameters on the shape of failure mechanism, which is of overriding significance to the stability analysis of tunnel roof in layered rock media.

Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types

  • Song, Seobgyu;Park, Seunghyun Brian;Park, Kwangsoo
    • Journal of Smart Tourism
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    • v.1 no.3
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    • pp.21-29
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    • 2021
  • This study explored the relationship between post types and linguistic characteristics in marketer-generated content and social media engagement to find the optimized content to enhance social media engagement level. Post data of 23,588 marketer-generated content were collected from 50 states' destination marketing organization Facebook pages in the United States. The collected data were analyzed by employing social media analytics, linguistic analysis, multivariate analysis of variance, and discriminant analysis. The results showed that there are significant differences in both engagement indicators and linguistic scores among the three post types. Based on research findings, this research not only provided researchers with theoretical implications but also suggested practitioners the most effective content designs for travel destination marketing in Facebook.

Perception of Electronic News Media of Pakistan in the Digital Age

  • Saeed, Muzammil;Farooq, Tayyab;Khan, Muazam Ali;Mahmood, Nasir
    • Asian Journal for Public Opinion Research
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    • v.9 no.3
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    • pp.293-306
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    • 2021
  • The news and views of Pakistani television channels are extensively shared on digital media for information or analysis where the general public discusses overt and covert agendas by mentioning their factual and presentational style. This study contributes to the contemporary studies of media perception through focus group interviews with 72 randomly selected master's and bachelor's students studying Media and Communication at the School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan to provide information about the feelings and observations of future journalists and media literates. In summary, the findings of our research exposed the negative perception of Pakistani electronic media among the participants due to what they perceived as biased, inaccurate, and unethical reporting.

The Impact of Social Media Functionality and Strategy Alignment to Small and Medium Enterprises (SMEs) Performance: A Case Study in Garment SME in East Java

  • Mahendrawathi ER;Nanda Kurnia Wardati
    • Asia pacific journal of information systems
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    • v.30 no.3
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    • pp.568-589
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    • 2020
  • Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

Media Criticism on TV for the Last 10 Years: A Content Analysis of (TV 미디어 비평의 어제와 오늘: <미디어비평(KBS)> 10년, 내용분석)

  • Hong, Won-Sik;Kim, Eun-Jung
    • Korean journal of communication and information
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    • v.64
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    • pp.59-84
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    • 2013
  • It has been 10 years since KBS first broadcasted TV program for the purpose of expanding mutual criticism among Korean mass media. This study conducted a content analysis of KBS episodes for the last 10 years. Through the content analysis, this study explored what the program had showed us in the aspects of 'the subject of criticism', 'the ground of criticism', 'the attribution of criticism'. The content analysis could show meaningful results to the study of media criticism, because it not only provides a meta-analysis of the problems Korean mass media have had for the last 10 years but also examines the program has been consistent in the regard of criticism fairness. The result of this study showed that has pointed out the practices of unfairness, political bias and superficial and shallow reporting as the most critical problems the Korean mass media have. Also, the result showed that had not been consistent in the regards of 'the subject of criticism', 'the ground of criticism', 'the attribution of criticism'. While the program mostly focused on the problems of political bias and unfairness in the early stage, the focus of criticism moved to the problems of sensationalism and superficial reporting laster. This study discussed that the change of criticism might have a relation with the change of KBS governance.

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A Study on Positive User Experience Design for Customer to Participate as a Unexpectedness (적극적인 고객 참여를 위한 사용자 경험으로서 의외성에 관한 연구)

  • Lee, Kyu Tae;Kim, Sung Hoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.4
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    • pp.171-182
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    • 2010
  • The precent, many outdoor advertisements in the media has such experience. Looking at the trend of outdoor advertising media, visual stimuli, causing extreme curiosity, stimulate emotion, expression, such as illogical to consumers using a variety of unexpectedness "surprising expression" attempt to give a strong impression on consumers appears to can. In this study, outdoor advertising media, outdoor advertising is now through the case study to evaluate the characteristics of the media in the unexpectedness, in the process based on components derived extraordinariness configure Tetrad Map and extraordinariness factors of outdoor advertising media Analysis of the key elements to configure the user experience factor that has the purpose of identifying the characteristics extraordinariness. As a result of analysis of outdoor advertising media element to configure the Visual / Installation / Technology / Story of the most important factors acting Visual elements were found to be leveraging. Components, as well as factors was higher than the interest factor involved. So now with the development of outdoor advertising media, the unexpectedness expression appears in the flow, limited to the visual aspect of extraordinariness factors that could be seen being used. Characteristics of outdoor advertising media in the past did not deviate more as consumers look to stimulate the technical attributes of a visual form that could be seen to be extended.

Parents, peer, and teachers relations as predictor of adolescent adult media addiction and depression (부모의 양육 방식, 또래 및 교사 관계가 청소년 성인 매체 중독과 우울에 미치는 영향)

  • Kim, Hyo-Jung;Rha, Jong-Youn
    • Human Ecology Research
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    • v.55 no.6
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    • pp.567-580
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    • 2017
  • This study explored the influence of adolescent depression on adult media addiction by examining Bronfenbrenner's ecological perspective. The ecological perspective is a useful framework to identify the link between youths' interacting subjects in the ecological environment. It can also be used to understand adolescent problems and addiction behaviors. The current study examined the influence of parents, peers, and teachers on adult media addiction and depression with a focus on micro-systems that have the greatest influence on adolescents among various environmental systems. We analyzed 568 participants who reported exposure to adult media. SPSS 20.0 was used to conduct a descriptive analysis of the data; AMOS 19.0 was used to conduct a confirmatory factor analysis and structural equation model. The results of study are as follows. First, parental abuse and peer alienation significantly increases depression. Second, peer communication significantly decreases depression. Third, parental monitoring and parental affection significantly decreased adult media addiction. Fourth, parental abuse, peer alienation, and depression significantly increased adult media addiction. This study is meaningful in that it examines the influence of parent, peer, and teacher relationships among adolescents on adult media addiction and depression. This study can be helpful to understand adult media addiction and depression among Korean adolescents.

The Effects of Food and Nutrition Information in Mass Media on Adolescents' Dietary Behaviors (대중매체의 식품영양정보가 청소년의 식행동에 미치는 영향)

  • Yoon, Soongyi;Yoo, Hyesook
    • Journal of The Korean Society of Integrative Medicine
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    • v.4 no.2
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    • pp.109-120
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    • 2016
  • Purpose : This study surveyed the relationship between the dietetic behaviors of high school students and nutrition information available from mass media thereby suggesting the way of improving the dietetic health promotion of adolescents. Method : This study surveyed coeducational high school students in S region. 220 questionnaires have been collected and analyzed, which is statistically significant as in other previous studies. The survey lasted for one month, March 14 through April 14 in 2016. The statistical analysis was performed by using the windows version 21.0 of SPSS. Primarily, the frequency analysis and descriptive statistics was carried out on the general information, the usage and confidence of mass media, and the diabetic behaviors of respondents. t-Test and One-way ANOVA were adopted to clarity the mass media usage and diabetic behaviors of respondents for general characteristics. Result : The statistical analysis on the diet usage of mass media among high school students shows that famous restaurants(Response rate 51%) and diet control(20%) are highly evaluated, but disease prevention(15%) is low. Regarding the dietetic information acquisition, the mass media including TV, radio, and Internet appear as main information carriages (p<.001). The confidence in mass media are analyzed in the relation with 10 dietetic behaviors, and 4 items(meal amount: p<.011, vegetable intake: p<.005, protein intake: p<.003) are inversely related to the mass media, which means regular intake party is less dependent of the exterior information. The seaweed(p<.017) intake is statistically significant in confidence level. Conclusion : To increase the interest and the health promotion of students, the dietetic information need to be offered in mass media and education course.

The Relationship among Fashion Social Media, Information Usage Behavior, and Purchase Intention (패션 소셜미디어 품질, 정보 이용행동, 구매의도 간 관계 연구)

  • Kim, Naeeun;Kim, Mi-Sook
    • The Journal of Industrial Distribution & Business
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    • v.9 no.11
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    • pp.25-38
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    • 2018
  • Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

Selection of Culture Media Applied to Grafted Cactus 'Hwangwall' for Export (수출용 접목 선인장 '황월'에 적합한 배지선발)

  • Kim, Yang Hee;Ryu, Byung Yeal
    • FLOWER RESEARCH JOURNAL
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    • v.18 no.3
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    • pp.171-178
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    • 2010
  • This work is for selecting superior media which is similar to Peat Moss that is in general use as media of Gymnocalycium mihanovichii for Export such as 'Hwang wall' but lower price. The result on growth of 7 kinds of media (Peat Moss, BM6 Culture Medium, Coco Peat, Hydro Cray, Hydro Ball, Hugato, Vermiculite) which are applied watering (overhead irrigation, sub irrigation) based on bichemical analysis including chemical, physical analysis are following. The result of bi-chemical analysis shows that Coco Peat was stabilized planting after 90 days and Hydro Ball has high water holding capacity. The experimental result of growth in grafted cactus 'Hwangwall' shows Coco Peat is similar to Peat Moss on organic matter and in case of inorganic media, Hugato, Vermiculite, Hydro Cray made satisfactory results. But, the weight of inorganic media is too light to be tied. Consequently, Coco Peat and sphagnum moss as organic media has lower price and the condition of growth is analogous to Peat Moss. On the other hands, Hydro Ball was chosen as a substitute of Peat Moss in inorganic media.