• Journal of The Korean Astronomical Society
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• v.49 no.1
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• pp.25-35
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• 2016

Multiple color selection techniques are successful in identifying quasars from wide-field broadband imaging survey data. Among the quasars that have been discovered so far, however, there is a redshift gap at 5 ≲ z ≲ 5.7 due to the limitations of filter sets in previous studies. In this work, we present a new selection technique of high redshift quasars using a sequence of medium-band filters: nine filters with central wavelengths from 625 to 1025 nm and bandwidths of 50 nm. Photometry with these medium-bands traces the spectral energy distribution (SED) of a source, similar to spectroscopy with resolution R ~ 15. By conducting medium-band observations of high redshift quasars at 4.7 ≤ z ≤ 6.0 and brown dwarfs (the main contaminants in high redshift quasar selection) using the SED camera for QUasars in EArly uNiverse (SQUEAN) on the 2.1-m telescope at the McDonald Observatory, we show that these medium-band filters are superior to multi-color broad-band color section in separating high redshift quasars from brown dwarfs. In addition, we show that redshifts of high redshift quasars can be determined to an accuracy of Δz/(1 + z) = 0.002 - 0.026. The selection technique can be extended to z ~ 7, suggesting that the medium-band observation can be powerful in identifying quasars even at the re-ionization epoch.

• The Bulletin of The Korean Astronomical Society
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• v.36 no.2
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• pp.77.2-77.2
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• 2011

We present our follow-up observation of the recently discovered supernova in M101. Being only 6.4 Mpc away from the Earth, the object is a Type-Ia supernova discovered this close in decades. We followed up this event with various observing facilities including on-campus telescopes at Seoul National University, the McDonald observatoy's 2.1m telescope, and UKIRT 4-m telescope. The light curves and the preliminary analysis of the multi-wavelength data will be presented, which cover the wavelengths from optical to NIR.

• The Bulletin of The Korean Astronomical Society
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• v.37 no.2
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• pp.79.2-79.2
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• 2012

SN 2011fe (also known as PTF 11kly) is a Type-1a supernova that appeared in M101, 2011 August. Being only 6.4 Mpc away, this supernova has been intensively observed by various facilities in the world. We monitored this supernova in UBVRI, grizY, and ZYJHK-bands using SNUO, LOAO, SOAO, CQUEAN/McDonald, UKIRT telescopes, and small telescopes in Korea and Mongolia. The monitoring observation is still ongoing, and the light curve has been accumulated over a year. We present the results of the long-term monitoring observation, together with a light-curve fitting result. We will also discuss our findings in terms of the usefulness of Type-Ia supernovae as a distance indicator.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.403-410
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• 2009

This paper is to find out which factors affect preference and revisiting on brand personality according to cross-national college students in Korea and China, and to suggest distinguished strategies for attracting core customers continuously on each country and restaurants. The questionary hand out each 150, then used for data analysis 142 in Korean, 122 in China. The results come up with; First, It couldn't compared huge gap for McDonald and Burger King in sampling. Second, three variables (successful, harmony, and western) are highly recognized brand personality in Korean. They should build up powerful image to communicate 20's ages. For Chinese that ranked highly three variables (Darling, Friendly, and Sincere), they reinforced warm-hearted image with special character, providing promotion coupon, and various event. Third, because 2 factors(Sincere and Sensitivity) had significant in preference for Korean and Chinese. It should be formed non-producted parts which are visual decoration, atmosphere, uniform and music. Also, 'feminine' had meaningful for Chinese. Fourth, 'Sincere' was connected directly in revisiting for Korean and Chinese. Trust Is prior to customer and brand. Also, for Korean, 'sensitivity' had significant. Therefore, it should make exciting surrounding, and atmosphere.

• International Area Studies Review
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• v.13 no.3
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• pp.613-636
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• 2009

This paper examines the performance of assessing sponsors and non-sponsors recall and recognition at the 2008 Beijing Olympic Games perceived by Korean and Chinese university students. Using a sample of 1,573 respondents, a survey was administered in Seoul and Beijing before and after Games to compare the recall and recognition that changed between two periods. The findings reveal that the effectiveness of the 2008 Beijing Olympic sponsorship has was lower than we expected. Results were founded that while Samsung(mobile), Coca-cola, McDonald's, and Visa achieved the desired sponsorship marketing effectiveness in Korea. On the other hand, non-sponsors of Nike, Dell, AIG, Samsung(computer) and Hyundai led to obtain the benefit and resulted in increasing consumer confusion as to who is a sponsor. In China, Samsung, Coca-cola, Lenovo, Volkswagen, Visa, and PICC achieved the desired sponsorship marketing effectiveness. On the other hand, Lining, Nokia, KFC, China Merchants Bank had some impact on the effectiveness of a rival brand from an official sponsor's product category. The paper concludes by considering some issues for sponsorship marketers.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.556-563
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• 2019

This study was conducted to improve the use experience of elderly people in fast food kiosks which are actively utilizing 'un-tact' technology. First, the Kiosk design analysis criteria were discussed through literature research. Then, the UI screens of McDonald's, Lotteria and Burger King, which are currently serving kiosks in Korea, were divided into colors, layouts and buttons. Next, the usability evaluation and survey of the elderly revealed problems with the interface design of the current kiosk. As a result, older people do not recognize buttons without an outline as buttons, and errors occur when layout changes or when viewing is complicated. In addition, horizontal navigation and vertical layout menus were error-free, and the design of buttons was error-free with the same color for the same function. Research shows that the Kiosk UI design is preferred by older people. First, buttons in the form of outline or solid are recommended. Second, vertical binding of buttons combined with images and text is recommended. Third, the screen layout should be consistent with the direction of view flow and manipulation, and should avoid increasing the number of menus and information. Fourth, page navigation is recommended in horizontal form and menu arrangement is vertical form. Finally, buttons that perform the same function are efficient for buttons to use the same color, and for different functions, applying a complementary colors can reduce confusion.

• The Bulletin of The Korean Astronomical Society
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• v.43 no.2
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• pp.36.2-36.2
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• 2018

Cosmic reionization era in the early universe was playing a leading part on making the present universe we know. However, we have not been able to reveal the main contributor to the cosmic reionization to date. Faint quasars have been mentioned as the alternative due to the uncertainty of the faint end slope of the quasars luminosity function. With the availability of the deep (~25mag) images from Subaru Hyper Suprime-Cam (HSC) Strategic Program survey, we have tried to find more quasar with low luminosity in the ELAIS-N1 field. Faint quasar candidates were selected from several multi-band color cut criteria based on the track of the simulated quasar at z ~ 5. The Infrared Medium-deep Survey (IMS) and The UKIRT Infrared Deep Sky Survey (UKIDSS) - Deep Extragalactic Survey (DXS) provide J band information which is used to cover the relatively long wavelength range of quasar spectra. To search the reliable candidates with possible Lyman break, medium-band observation was performed by the SED camera for QUasars in EArly uNiverse(SQUEAN) in the McDonald observatory and Seoul National University 4k Camera(SNUCAM) in the Maidanak observatory. Photometric redshifts of the observed candidates were estimated from chi-square minimization. Also, we predicted the importance of the faint quasar to the cosmic reionization from the expected number density of the faint quasar.