• 가정과삶의질연구
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• 제31권5호
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• pp.173-184
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• 2013

The purpose of this study was to investigate adolescent consumers' consumption trends to identify their tendency for conspicuous consumption. To investigate adolescent consumers' consumption factors and conspicuous propensity for consumption, mass media, peers' effects & conformity were examined. The objects of the study are 503 middle and high school students in Seoul. The data were analyzed through frequency analysis, mean, standard deviation, t-test, Pearson's correlation, and hierarchical multiple regression analysis by using SPSS Win 12.0. The major results of this study are as follows: Firstly, the factors of gender, grade and allowance suggest a consumption-oriented attitude and conspicuous consumption is revealed to be the highest among female students rather than male students, and high school students rather than middle school ones. Allowance is significantly correlated with consumption-oriented attitude and conspicuous consumption. Secondly, factors that affect the propensity for the consumption-oriented attitude of adolescent consumers are mass media, peer conformity, and effects. Thirdly, the factors affecting the propensity for the conspicuous consumption of adolescent consumers are peers' effects, mass media, and peer conformity. This investigation could contribute to enhancing the understanding of adolescent consumers.

• 가정과삶의질연구
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• 제27권3호
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• pp.15-30
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• 2009

This study explored the level and general propensity of consumption-oriented attitude and impulsive buying behavior of high school students, and clarified factors affecting impulsive buying. The research results can be summarized as follows. 1. The degree of consumption-oriented attitude and impulsive buying behavior of high school students were relatively low. 2. Consumption-oriented attitude was found to have significant differences among students based on monthly allowance, self-esteem, influence of friends, influence of mass media and influence of consumer education at school. Moreover, impulsive buying behavior was found to have significant differences according to sex, level of parents's education, fathers job, monthly household income, monthly allowance, influence of home, influence of friends and influence of mass media. 3. The impulsive buying differed significantly according to consumption-oriented attitude. That is, the group showing a higher degree of consumption-oriented attitude also indicated higher impulsive buying. 4. The variables affecting the level of impulsive buying behavior were the level of consumption-oriented attitude, influence of mass media, influence of friends and sex. In other words, consumption-oriented attitude, influence of mass media and influence of friends had a positive affect, and female students were more apt to impulsive buying than male students.

• 한국학교보건학회지
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• 제33권1호
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• pp.1-9
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• 2020

Purpose: sexual permissiveness, sexual behaviors and the consumption of mass media in female high school students. Methods: 306 students, from three different girls' high schools in Seoul, who understood the purpose of the study, participated as subjects in the research. The research tools were the mass-media consumption scale, the sexual attitudes survey, the sexual permissiveness survey, and the sexual behaviors scale. The data were analyzed using descriptive analysis, t-test, ANOVA with SPSS/WIN. 18.0 program. Results: The subjects' daily mass media consumption was 143.7 minutes of TV watching on weekdays, while 253.9 minutes on weekends, 88.5 minutes of Internet surfing, 57.8 minutes of listening to pop music. Watching TV music programs was 68.3 minutes a week. Watching TV 'alone' was 30.7% and Internet surfing in one's 'own room' was the highest at 39.9%. The average score of sexual attitudes, sexual permissiveness, and sexual behaviors was 25.7/55, 35.4/64 and 0.7/10, respectively. Sexual attitudes and sexual permissiveness varied according to how much time they spent surfing the Internet, with whom they watched TV, and how much time they spent listening to popular music; and sexual behavior differed according to the time spent on the Internet. Conclusion: Educational programs need to be developed to help young people control their media consumption behaviors. In addition, political attention and a proper system are needed to promote a healthier and sounder pop culture through a public review system.

• 한국언론정보학보
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• 제37권
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• pp.377-417
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• 2007

본 연구에서는 이제까지 매스미디어 효과론 연구에서 등한시 되어온 매스미디어의 긍정적 효과를 학생들의 지능발달과 학업성적과 매스미디어 이용과의 상관관계를 통해 그 가능성을 점검해보고자 하였다. 매스미디어의 이러한 효과를 총체적으로 매스미디어의 '인지개발 효과'라는 한다면, 이제까지의 인지개발효과 연구들에는 텔레비전에 관한 연구가 대부분이라고 할 수 있다. 뿐만 아니라, 아이큐(IQ)를 종속변인으로 사용해 왔지만 아이큐검사의 타당성에 한계가 많기 때문에 새로운 지능이론을 원용하여 인지개발효과를 검증해볼 필요도 있다고 하겠다. 본 연구의 의의를 요약하면, 첫째는 텔레비전과 신문, 그리고 인터넷 전체를 대상으로 기존 연구에서 산발적으로 사용된 매체들의 이용 동기, 이용량, 그리고 이용형태 모두를 독립변인으로 설정하여 그 영향력을 비교 검토하였고, 둘째는 종속변인으로서의 지능개념에 새로운 다중지능이론을 원용했다는 점을 들 수 있다. 연구결과를 보면, 지능과 학업성적의 경우 모두에서 매체 이용형태가 가장 많은 영향을 미치는 것으로 나타났는데, 이는 학생들의 지능 발달이나 학업성적에 있어서 어떤 내용을 접하느냐가 중요하며, 접촉하는 내용에 따라서는 인지개발에 긍정적인 영향을 미칠 수 있는 것으로 나타났다. 인간의 지능을 여러 가지로 나누어 보았을 때에 매체관련변인들이 지능의 종류에 따라 각각 상반된 영향을 미치고 있다는 것도 본 연구의 중요한 발견의 하나라고 할 수 있다. 따라서 매체관련변인들이 8개의 다중지능들과 학업성적에 미치는 영향이 각각 다르다는 점에서 설정된 종속변인에 따라 그에 대한 설명틀도 각각 달라져야 할 것으로 생각된다.

• Human Ecology Research
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• 제55권4호
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• pp.351-362
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• 2017

Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

• 한국생활과학회지
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• 제17권3호
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• pp.485-492
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• 2008

The study is to provide the types of fashion consumption of male and female university students and to analyze fashion involvement to the types and students' source of fashion information. Then the correlations were examined between fashion involvement and source of fashion information. The data were analyzed by a factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results are as follows: 1. The awareness about fashion consumption is classified into five factors: "hedonic consumption", "impulsive consumption", "brand loyal consumption", "prudent consumption", and "independent consumption". The fashion involvement to the types is categorized into four factors; "pleasure", "trend", "image", and "risk awareness". The source of fashion information is categorized into "mass media", "product information", and "personal information". 2. The fashion consumption is classified into three types: "an independent consumer type", "a brand loyal/ prudent consumer type", and "an impulsive consumer type". 3. In the fashion involvement to the types and the source of fashion information, there is a high correlation between the factors of "mass media" and "trend", "product information" and "pleasure" and "personal information" and "trend".

• 대한가정학회지
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• 제37권9호
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• pp.103-127
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• 1999

The effects of environmental factors on adolescent’s socialization were examined according to the gender. Data were drawn from 1,412 adolescents. A hypothesized model was tested for male and female students separately by the links among housing, family conflicts, parent-adolescent relationship, family stress, peer relations, mass media, school atmosphere, consumption, consumer socialization, and adolescent’s socialization. There was no difference between male and female students in the predictability of the effects of environmental factors on internal and external socialization. For male students, the internal socialization was directly related to mass media, consumer socialization, peer relations, family stress, mother-adolescent relations, and school atmosphere. The external socialization was directly related to mass media, school atmosphere, consumer socialization, father-adolescent relations, housing, and mother-adolescent relations. For female students, the internal socialization was directly related to mass media, peer relations, father-adolescent relations, and consumer socialization. The external socialization was directly related to mass media, followed by consumer socialization, mother-adolescent relations, school atmosphere, housing, and peer relations. The findings are consistent with a growing body of literature showing that the environmental factors are related to male & female adolescent’s socialization.

• Asia pacific journal of information systems
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• 제25권2호
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• pp.370-402
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• 2015

The dynamic capabilities of social media are changing the nature of contemporary news by allowing users to communicate and create content, deliver and share newsworthy information, and consume news. News organizations engage with social media because this computer-mediated tool provides an alternative platform for delivering news and connecting with global audiences. This role of social media is conceptualized as its complementarity. However, when mass user-generated-content is constantly shared with other users, more users are attracted to indulge in news-seeking activities on social media. This phenomenon potentially fulfills users' news requirements on social media, which is contrary to what news companies envisioned when they began engaging with social media. This dichotomous role of social media, providing complementarity and showing the potential for becoming a superior news medium, is conceptualized as its competing-complementarity. This paper offers preliminary evidence of competing-complementarity by analyzing the news consumption of individuals. Such consumption is explained through the theoretical perspective of punctuated equilibrium by conceptualizing news consumption as a deep structure radically impacted by a disruptive technology. Although social media benefit news organizations, its competing potential poses serious challenges to their monopolistic controls on news production, distribution, readership, and revenue generation.

• 한국의류산업학회지
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• 제15권5호
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• 한국의류학회지
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• 제28권12호
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• pp.1562-1570
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• 2004

본 연구는 제품의 기능적 측면보다는 제품이 지니고 있는 사회적, 주관적 의미를 더 중요하게 생각하는 소비지향적인 사회분위기 속에서, 이론적 연구와 예비조사결과를 토대로 물질주의 성향과 사회화대행자의 영향력에 따른 의복의 상징적 소비에 차이가 있는지를 알아보고자 하였다. 연구대상은 수도권에 거주하는 20대 여성 500명을 편의 추출하여 설문조사하였으며, 불성실한 응답을 제외한 426명을 SPSS통계 Package를 이용하여 요인분석, 신뢰도 검증, 분산분석, Duncan-test, 회귀분석 등을 실시하였다. 연구결과, 의복의 상징적 소비는 유행추구적 소비, 유명상표지향적 소비, 쾌락적 소비 요인으로 분류되었으며,20대 여성 소비자에게 의복은 기능적 측면으로서 뿐만 아니라 쾌락적 소비의 수단으로써 중요한 존재임을 알 수 있었다. 또한 물질주의 성향이 높을수록, 사회화대행자의 영향력을 많이 받을수록 의복의 상징적 소비와 하위요인의 성향도 높게 나타났다. 다중회귀분석 결과 의복의 상징적 소비에 영향을 미치는 가장 큰 요인은 준거집단의 영향이었으며, 물질주의성향과 대중매체의 영향도 큰 것으로 나타났다.