• 농촌지도와개발
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• 제14권1호
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• pp.171-195
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• 2007

Gyeonggi rice has been placed relatively favorable market position in the domestic rice market. With the superiority of its quality, gyeonggi rice has been well recognized to consumers. The price of gyeonggi rice has placed higher position than that of others. But, gyeonggi rice are facing crisis on the competition by regional brands. Therefore, this study was carried out to find the differentiated marketing strategies on problem related with the product differentiation and brand marketing of gyeonggi rice. In order to find out how much the effort on the product differentiation of gyeonggi rice affects the price and brand recognition, fifty RPCs in gyeonggi province were surveyed. As the results, $22{\sim}23%$ of harvested rice which was gathered into RPC was come out 'obscurity of production origin' when we consider material hull rice in the original production territory by collecting time and channel. With comparing sales weight of gyeonggi rice by the place of shipment, agricultural cooperative channel was the highest by 44.7%. And, wholesaler comes to 17.7%, discount outlet store was 13.9%, large quantity delivery in business was 11.1%, and department store was only 5.2%. Finally, we could consider to adopt the traceability system on gyeonggi rice distribution system from production to consumers' table to get consumers' credibility and compete imported high quality rice.

• 수산경영론집
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• 제44권2호
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• pp.83-100
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• 2013

This survey was conducted with crewmen on large purse seines in order to increase satisfaction of crewmen. The degree of fulfillment of internal marketing on crewmen (internal communication, empowerment, welfare benefits, management support, and reward system), satisfaction of crewmen, turnover intention, recommendation intention and need for achievement were examined. 200 surveys were distributed and 150 surveys were returned, among which insincere responses were excluded to analyze 146 responses. The results are as follows. First, factors of internal marketing that influence satisfaction of crewmen include empowerment, welfare benefits, and reward system. Second, turnover intention was reduced and recommendation intention was increased with increasing satisfaction of crewmen. Third, while need for achievement moderated the relationship between satisfaction of crewmen and turnover intention, it did not moderate the relationship between satisfaction of crewmen and recommendation intention. In other words, stronger need of crewmen for achievement causes greater negative(-) effect of crewmen's satisfaction on turnover intention.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.427-438
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• 2021

This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-oriented simulation methods. Data, which are used for testing, are derived from 400 questionnaires. Data for SEM are collected by using questionnaire and are processed using AMOS software to identify the result whether it is proper to determine the proper variables and the indicators, which will be processed in the simulation using Powersim. The result shows that, from six variables proposed, five are significant variables that support the information credibility. The value of information credibility has fluctuated in 10 years. The important aspect in business activity is a business strategy that incorporates marketing activities. Many companies are adopting green marketing practice to achieve a better business performance, so that information credibility factor is needed. Over the past few years, numerous industries in Indonesia have increased awareness toward green movement. Some companies apply the whole process of creating green products, while others only do so partially, but this is a good approach to green business development in Indonesia nonetheless.

• 산업경영시스템학회지
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• 제17권31호
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• pp.125-139
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• 1994

The purpose of this paper is to study the problems to be solved in the marketing strategy aspect by domestic pharmaceutical industry under the competitive market circumstances with multinational pharmaceutic enterprises. The major concern has been paid to the key ideas and practical methods to be needed in strengthening the competitive marketing power of domestic pharmaceutical industry against multinational pharmaceutical enterprises. In this article, the researcher is to analyze the current situations and problems of domestic pharmaceutical industry and finally the researcher is to provide the major ideas concerning the problems to be solved in the marketing strategy aspect by domestic pharmaceutical industries.

• 디자인학연구
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• 제21권
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• pp.67-74
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• 1997

Marketing communication is becoming a critical element in today's competive retail environment. Consumers are better educated and discriminating in their choices. Especially, now in the totally opened Korean market situation, establishing proper retail marketing strategy faces many challenge and require special attention. In this study, various promotion media application strategies are mentioned in order to help retailers who need to develop their own promotion plan. Among the media mix, xisual merchandising is becoming effective communication system for retail promotion. Because of its complex development process, retailers and professionals both need to understand the theoretical background of VMD and application method. As a guide in developing systems for each use, it might have some limitations due to the method of research and data related to researcher's choice. In spite of above mentioned limitations, this study will serve as a practical guide for the retailers who wishes to achieve marketing goals in order to survive in this competitive retail situation.

• 한국농공학회지
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• 제38권2호
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• pp.87-96
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• 1996

General concepts and overall procedures of APMAG-Agricultural Products Marketing Analysis Model using GIS(Geographic Information System) techniques for appropriate allocation and management of agricultural products marketing facilities are introduced. In this study, modeling techniques and visual reporting skills are both emphasized. The APMAG enables to analyze the temporal and spatial flow of agricultural products marketing by the flow function that is proposed in this study. Results analyzed by proposed model for rice are displayed many different ways and show the use of the given model.

• The International Journal of Costume Culture
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• 제4권1호
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• pp.61-70
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• 2001

This study discuses the strategies for the reestabisgment of Korean textile industry by emphasizing the area of textile design which plays an important role in developing textile materials. The textile industry in Korea has been in stagnancy for a long period of time and appears to find no answer to the problem. The big part of the problem is that the industry itself does not realize the importance of textile design and its management does not understand its critical role in contributing the growth of the industry. To develop textile design, first, we need to foster textile designers who have the creativity, an understanding of international trend and a mind f management. This can be achieved through an education system with a close tie to the textile industry. Second, we need to globalize our textile design in three aspects : design, technology and marketing. A balanced and harmonized progression of these three aspects will guarantee a successful globalization of textile design. This progression, however, demands creativity, identity, and interaction on the design side, digital and networking on the technology side, and culture marketing, brand value, and global agent networking on the marketing side.

• 한국유통학회지:유통연구
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• 제1권1호
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• pp.197-222
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• 1996

The objective of this study is to investigate the determinants of trust between the producer and the distributor, focusing on relational norms (mutuality, flexibility, and solidarity) and environmental munificence, in agricultural marketing channels. More specifically, followings are investigated in cucumber marketing channels ; (a) the effects of environmental munificence on relational norms, and (b) tile effects of relational norms on trust. The major findings of this study are as follows ; (1) The cucumber producers' perceived output sector munificience positively affected the mutuality and solidarity of the relational norms. (2) The mutuality and solidarity of the relational norms positively affected the trust. Therefore, the efficient marketing transaction system, mutual efforts for a fair regard between producers and middlemen, and the development of sound moral and trading custom are required in the Korean agricultural market. And also the active roles of government to develop the infrastructure of agricultural marketing and the proper roles of agricultural cooperatives to keep transaction activity fair should be clarified and proactively conducted.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.89-94
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• 2022

The Saudi Vision 2030 defined the directions of the national economy and market towards diversifying sources of income, and developing energy to become less dependent on oil. The study sought through a theoretical review to identify the reality of the energy sector and the areas of investment available in the field of renewable energy. Findings showed that investment in the renewable energy sector is a promising source according to solar, wind, hydrogen, geothermal energy and burning waste than landfill to extract biogas for less emission. The renewable energy sector faces challenges related to technology, production cost, price, quantity of production and consumption, and markets. The study revealed some recommendations providing and suggested electronic marketing system to provide investors and consumers with energy available from renewable sources.

• International Journal of Computer Science & Network Security
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• 제21권12spc호
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• pp.383-390
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• 2021

The main purpose of the study is to determine the features of the functioning of the university as a part of the state structure in the context of marketing management n the context of storing information technologies. Students were obtained due to the following theoretical methods: systems of analysis and synthesis, induction and deduction, comparison, classification, generalization and systematization, idealization and abstraction. It is advisable to study the essence and nature of educational services, as well as the role of education in economic development, relying on the methodology of institutional theory, the theory of stakeholders, which makes it possible to assess the contribution of education to the harmonization of public and individual interests, the formation of appropriate structures and subjects of development, ensuring the building of intellectual potential and quality of life. The specificity of the functioning of the university as a part of the state structure in terms of managing marketing activities was characterized.