The Journal of Fisheries Business Administration (수산경영론집)

The Korean Society of Fisheries Business Administration (한국수산경영학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Effect of Internal Marketing of Central Purse Seine Fisheries on Crewmen's Attitude - A Focus on the Moderating Effects of Need-for-Achievement -

대형선망어업의 내부마케팅이 선원태도에 미치는 영향에 관한 연구 -성취욕구 조절효과 중심으로-

  • Han, Na-Young (Division of Business Adminstration, Pukyong National University) ;
  • Han, Chang-Eun (Large Purse-seine Fisheries Cooperative) ;
  • Hong, Jae-Bum (Division of Business Adminstration, Pukyong National University)
  • Received : 2013.08.07
  • Accepted : 2013.09.23
  • Published : 2013.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

This survey was conducted with crewmen on large purse seines in order to increase satisfaction of crewmen. The degree of fulfillment of internal marketing on crewmen (internal communication, empowerment, welfare benefits, management support, and reward system), satisfaction of crewmen, turnover intention, recommendation intention and need for achievement were examined. 200 surveys were distributed and 150 surveys were returned, among which insincere responses were excluded to analyze 146 responses. The results are as follows. First, factors of internal marketing that influence satisfaction of crewmen include empowerment, welfare benefits, and reward system. Second, turnover intention was reduced and recommendation intention was increased with increasing satisfaction of crewmen. Third, while need for achievement moderated the relationship between satisfaction of crewmen and turnover intention, it did not moderate the relationship between satisfaction of crewmen and recommendation intention. In other words, stronger need of crewmen for achievement causes greater negative(-) effect of crewmen's satisfaction on turnover intention.

Keywords

References

  1. Ahmed, P. K. and Raflq, M. (2000), "Advances in the Internal Marketing Concept Definition, Synthesis and Extension," Journal of Services Marketing, 14(6), 449-462. https://doi.org/10.1108/08876040010347589
  2. Apostle, R., Kasdan, L. and Hanson, A. (1985), "Work Satisfaction and Community Attachment among Fishermen in Southwest Nova Sotia," Canadian Journal of Fisheries and Aquatic Science, 42.
  3. Arnett, D. B., Laverie, D. A. and Mclane, C. (2002), "Using Job Satisfaction and Pride as Internal-Marketing Tools," Cornell Hotel and Restaurant Administration Quarterly, 4, 87-96.
  4. Bae, S. W., Yang, Y. J. and Yun, H. S. (2010), "The Effects of Internal Marketing on The Employees' Job Satisfaction and Switching Cost in a Hotel Industry: From The Viewpoint of Employees' Segmentation," The Korea Academic Society of Tourism and Leisure, 22(2), 379-397.
  5. Berry, L. (1995), On Great Service, The Free Press, Mew York, NY.
  6. Goo, J. D. (2007), "The Effects of Internal Marketing Level on Customer Orientation and Service Delivery Level," The Tourism Sciences Society Korea, 22(3), 125-141.
  7. Gronroos, C. (1990), Service Management and Marketing : Managing the Moments of Truth in Service Competition, Lexington Book, Lexington, MA.
  8. Han, N. Y. and Kim, Y. J. (2011), "The Impacts of Psychological Empowerment on the Organizational Citizenship Behaviors of Service Workers: The Moderating Effect of Need for Achievement," Korean Academy of Management, 19(1), 185-226.
  9. Han, N. Y., Park, B. M. and Hong, J. B. (2013)."The Effect of Environment Factors and Motivation Factors for Inshore Fishery Seaman's on Turnover Intention Mediated by Satisfaction," Journal of Human Resource Management Research, 20(1), 107-124.
  10. Han, N. Y. and Bae, S. W. (2012), "A Study on the Effect of Internal Marketing of Hotel Business on Intention of Customer Satisfaction Activity, Turnover Intention, and Recommendation Intention via Employee Satisfaction," Journal of the korean data analysis society, 14(4B), 2231-2244.
  11. Heskett, J. L., Sasser, W. E. and Schlesinger, L. A. (1997), The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value, New York: Free Press.
  12. Hollenbeck, J., Williams, C., and Klein, J. (1989), "An Empirical Examination of the Antecedents of Commitment to Difficult Goals," Journal of Applied Psychology, 74: 18-23. https://doi.org/10.1037/0021-9010.74.1.18
  13. Hong, M. Y. and Lee, K. P. (2003), "An Empirical Study on the Influence of Internal Marketing and Fairness Perception of the Policy on the Job Satisfaction of Seoul Deluxe Hotel Front Office Employees," The Academy of Korea Hospitality & Tourism, 5(2), 287-301.
  14. Jeon. K. H., Kim, J. W. and Mo, S. R. (2003), "A Study on Antecedents of Salesforce Turnover Intention: Relationship Theory Perspective," Korean Marketing Association, 18(2), 95-122.
  15. Jun, J. K. and Lee, C. W. (2001), "The Effects of Empowerment on Job Satisfaction and Turnover Intentions in the Hotel Industry," Korean Academic Society of Hospitality Administration, 10(3), 169-184.
  16. Kang, J. W., Han, N. Y. and Hong, J. B. (2012), "A study on the Attitudes of Inshore Fishery Seaman' s based on Herzberg's Two-Factor Theory: With Emphasis on Large Purse Seine of Keumsung Fisheries," The Journal of Fisheries Business Administration, 43(3), 59-73. https://doi.org/10.12939/FBA.2012.43.3.059
  17. Kim, C. S. and Shin, Y. K. (2006), "The Effect of Service Orientation on Job Performance, Job Satisfaction, and Turnover Intention of Family Restaurant," The Korea Academic Society of Tourism and Leisure, 18(1), 67-83.
  18. Kinicki, A. and Kreitner, R. (2009), Organizational Behavior: Key Concepts, Skills & Best Practices, 4th ed., Boston: McGraw-Hill.
  19. Kotler, P. (1997), Marketing Management : Analysis, Planning, Implementation and Control, 9th ed., Englewood Cliffs, New Jersey : Prentice-Hall, INC.
  20. Lee, Y. J. (2004), Service Marketing, Hakhyunsa.
  21. Lee, Y. J. and La, S. A. (2004), "Internal Branding: Investigating the Influence of Employees Brand Identification on Employee Satisfaction and CS Activities," Korean Marketing Association, 19(3), 81-112.
  22. Lee, J. H. and Yun, D. G. (2000), "A Study on the Internal Marketing Factors for Enhancing Performance: Centered on the Tourist Hotel in Kyong-ju," Korean Academic Society of Hospitality Administration, 9(1), 7-29.
  23. Loon, M. and Casimir, G. (2008), "Job-demand for Learning and Job-related Learning," Journal of Managerial Psychology, 23(1), 89-102. https://doi.org/10.1108/02683940810849684
  24. Lucas, B. A. and Maignan, I. (1996), "Striving for Quality: the Key Role of Internal and External Customers," Journal Marketing Focused Manage, 1(1), 175-197. https://doi.org/10.1007/BF00128689
  25. McClelland, D. C. (1985), Human Motivation, New York: Cambridge University Press.
  26. Pollnac, R. and Poggie, J. (1979), "The Structure of Job Satisfaction among New England Fishermen," Anthroplogy Working Paper No.31, International Center for Marine Resource Development, Kingston, RI.
  27. Shin, D. S. (2010), "A Study on Internal Marketing Factors upon Organizational Trust, Job Satisfaction and Turnover Intention in Service Firm: Focused on Employee of Travel Agency," The Tourism Sciences Society Korea, 25(2), 293-316.
  28. Shin, H. S. (2008), "The Impact of Internal Marketing on the Job Satisfaction, Customer Orientation," Korean Academic Society of Hospitality Administration, 17(3), 103-115.
  29. Singh, J. (2000), "Performance Productivity and Quality of Frontline Employees in Service Organization," Journal of Marketing, 64(Apr), 15-34. https://doi.org/10.1509/jmkg.64.2.15.17998
  30. Slocum, J., Cron, W., and Brown, S. (2002), "The Effect of Goal Conflict on Performance," Journal of Leadership and Organizational Studies, 9(1), 77-89. https://doi.org/10.1177/107179190200900106
  31. Song, H. B. and Park, S. H. (2005), "The Effect of Internal Marketing on the Attitude of Internal Customers in the Food-service Industry," The Tourism Sciences Society Korea, 29(3), 357-379.
  32. Subramariam, N., McManus, L., and Mia, L. (2002), "Enhancing Hotel Managers' Organizational Commitment: An Investigation of the Impact of Structure, Need for Achievement and Participative Budgeting," Hospitality Management, 21, 303-320. https://doi.org/10.1016/S0278-4319(02)00010-5
  33. Whang, S. C. and Choe, J. Y. (1996), "A Study on the Determinants of Fishermen's Work Satisfaction and Turnover Intention," The Journal of Fisheries Business Administration, 27(1), 15-45.