• 한국의상디자인학회지
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• 제13권2호
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• pp.121-131
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• 2011

Green Marketing, a response to the serious environment problems of the 21st century, is an important point for trends in both art and fashion. It is a strategy for reminding consumers of the threatening environment problems and to recognize that everyone must take responsibility for these problems. Green marketing is a concept that is the point at issue and social reform movement. The purpose of this study was to find examples of Green Marketing in fashion and classify them into four groups. The results of this study were as follows. First, the terms related to green marketing as related to fashion can be categorized into four areas: 1. Eco-friendly product marketing: product merchandising that usually uses organic materials and green manufacturing processes. 2. Green-communication marketing: PR strategies that use green slogans through deep impression advertising or special promotional events relating reducing, reusing and recycling, etc., with the brand's name. 3. Green environmental-marketing: marketing strategies that is an enlightenment campaign for environmental preservation and sustainable fashion design such as reusing, recycling, and reducing. 4. Cause-related marketing: marketing plans that return profits to society and that take an active part in the causes of the community. It was expected that these types of green marketing strategies would yield positive effects in enhancing brand value and consumer confidence as well as increasing profits.

• The International Journal of Costume Culture
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• 제4권1호
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• pp.61-70
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• 2001

This study discuses the strategies for the reestabisgment of Korean textile industry by emphasizing the area of textile design which plays an important role in developing textile materials. The textile industry in Korea has been in stagnancy for a long period of time and appears to find no answer to the problem. The big part of the problem is that the industry itself does not realize the importance of textile design and its management does not understand its critical role in contributing the growth of the industry. To develop textile design, first, we need to foster textile designers who have the creativity, an understanding of international trend and a mind f management. This can be achieved through an education system with a close tie to the textile industry. Second, we need to globalize our textile design in three aspects : design, technology and marketing. A balanced and harmonized progression of these three aspects will guarantee a successful globalization of textile design. This progression, however, demands creativity, identity, and interaction on the design side, digital and networking on the technology side, and culture marketing, brand value, and global agent networking on the marketing side.

• 디자인학연구
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• 제15권2호
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• pp.101-114
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• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.248-254
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• 2007

A center of economy, during last 50 years, has been transferred from production into consumption and a new consumption culture has been made by changing from reasonable trend into subjective and psychological trend. In the past, an interest of consumers was to possess things, however, in present, an interest of them is mental value and satisfaction to experience various cultures, to focus value and meaning human's life, and to realize desires. According to this trend, society's interest on interior design has continuously increased. Social phenomenon to make a serious consideration of design management and value is rushing with various brands on the basis of marketing strategy. In this kind of era, interior designers also should try to make interior design area brand through long, objective and systematic marketing plan. Therefore, this research shows differentiation strategy to make interior design brand on the basis of marketing strategy with theoretical background through literature study, and presents an example of spa and cosmetic beauty salon - current new consumption culture - on the basis of marketing strategy.

• 식품보건융합연구
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• 제7권3호
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• pp.1-11
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• 2021

Purpose of the research: This study aims to explain the state of marketing using fun among recent popular marketing strategies. Although companies are using various differentiated marketing strategies to gain a competitive edge, among them, fun marketing has constituted the most effective area of interest recently. Research design and methodology: To extract the customer selection attributes of fun marketing, after reviewing the literature, six optional attributes were selected from the factors of fun marketing towards consumers such as funny design, language play, celebrity use, funny taste, how to eat, and newtro (new + retro). Out of 300 questionnaires, 276 were used for analysis, excluding unscrupulous or incomplete questionnaires. The results were reviewed for validity and reliability using SPSS andAMOS, and the hypothesis was verified using structural equation modelling (SEM). Principal results: The results showed that funny design, language play, and newtro statistically significantly affected customer satisfaction, but celebrity use, funny taste, and eating methods had no significant effect. It was also confirmed that satisfaction had a statistically significant effect on repurchase intention. Major conclusions: This study can serve as basic data to enhance the marketing strategy of the food service industry, and it provides theoretical and practical implications.

• 한국의상디자인학회지
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• 제1권1호
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• pp.109-126
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• 1999

This study focused on the possibility of Saeng Whal Hanbok's(S.H. moderniged korean traditional cloths) new marketing system with the application of internet marketing. The fast growth and changes of S.H's environment wants renovation in the market. The raerness of data in the field of S.H restricted this research within the future development alternatives not the market itself. Result of the study suggests that internet marketing could applicated in S.H marketing especially to the younger generation.

• 한국실내디자인학회논문집
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• 제19권2호
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• pp.73-80
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• 2010

The introduction of coffee business means adapting new culture more than coffee business itself as you see if from the trend of brand coffee stores in Korea now days. This 'new coffee culture' is popular among the adults from university students to business people and it has settled as a trend not only for drinking coffee but also for a place where they can take a rest and enjoy the culture. For that reason the elements which organize space to space takes great deal of weight in Marketing. Customers are looking for spaces such as business room, studying room, parkinglot, smoking area and also want comfortable seats and good atmosphere. It shows how important marketing is in Space design. Following study is to study about the key space design elements which is getting luxurious and individual in brand coffee stores. The aim of this essay is to broden variety and creativity of the space design in the market from now on.

• 한국실내디자인학회논문집
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• 제20권4호
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• pp.118-125
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• 2011

Despite the recent economic depression, the beverage industry is becoming as big as the bakery industry, reaching 3 trillion in scale. With the national income exceeding twenty thousand dollars, the consumption of coffee has greatly risen, of which professionals say that the coffee craze is only in the beginning stage. With this growth, the number of coffee shops is also increasing, and in order to increase competitiveness and to secure profit in the market economy, design marketing is being perceived as a very important factor. By examining domestic coffee shops and their space design, and deducting their marketing strategies and expressive elements of space design through SWOT analysis and 4P analysis, this research aims to analyze domestic coffee houses and their marketing strategies by case studies. This research shows how important expressive elements are through comparison of the various expressive elements of space design used in the individual types of coffee houses. Future research might investigate in depth about each element and their adequateness for the space types.

• 산경연구논집
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• 제14권5호
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• pp.1-9
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• 2023

Purpose: Visual design has many prospective applications, including attaining business, social, educational, and political goals. The purpose of this study is to gain an understanding of how visual design influences consumer-facing brand values and marketing messages. In order to be successful in marketing, one must promptly attract the attention of the clients one is attempting to sell to. Research design, data and methodology: In order for the research to provide useful information, it will be necessary to sort the findings in descending order of importance and construct an integrated whole out of the knowledge gleaned from various books, papers, and other sources. This method is essential for establishing the degree of objectivity present in each piece of research and combining the results of those studies. Results: Visual marketing promotes a product or service through moving or still images, illustrations, logos, and other forms of digital content. The audience may comprehend your message better if you include visuals. Even if people only scan your content, they may be more likely to notice it if it is presented appealingly. Conclusions: In conclusion, this study found that visual design substantially influences both the demand for products and the awareness of brand values within their target audiences

• 한국산학기술학회논문지
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• 제15권11호
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• pp.6472-6477
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• 2014

본 연구는 최근 영역을 넓히고 있는 일러스트 작가의 아트마케팅 트랜드를 살펴보고 색조화장품의 디자인 컨셉을 제안하고자 한다. 아트마케팅은 문화마케팅의 한 종류로 전시, 공연, 기타 예술 활동을 통한 마케팅을 의미한다. 아트와 생활의 경계가 모호해 지고 아트적인 모티브가 제품 속으로 녹아들고 아트적 속성이 다시 캔버스에 반영될 수 있는 자유로운 감성 표현이 주목받고 있다. 일러스트 작가의 작품들이 캔버스가 아닌 생활속의 아이템으로 영역을 넓히고 있는 것이다. 본 논문에서는 아트마케팅을 반영한 색조화장품 디자인을 제안하였다. 디자인 컨셉을 제안한 주요 타켓층은 20대 초중반의 젊은층으로 그들은 트랜드 지향적이며 개성이 강하고 스스로 인정받고 싶어하는 경향이 있다. 색조화장품 패키지 디자인에 디자인 컨셉을 강조하기 위하여 현란하고 강렬한 색상조합으로 타겟 계층의 진취적인 이미지를 반영하였다. 아트적인 무드가 생활속에 파고 들면서 우리 생활에 문화적 가치와 의미를 제공하고 있음을 알 수 있다.