Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 1 Issue 1
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- Pages.109-126
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- 1999
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- 1229-7240(pISSN)
A suggestion on the application to internet marketing of Morderniged Korean traditional clothes
생활한복 마케팅의 인터넷 활용 제언
Abstract
This study focused on the possibility of Saeng Whal Hanbok's(S.H. moderniged korean traditional cloths) new marketing system with the application of internet marketing. The fast growth and changes of S.H's environment wants renovation in the market. The raerness of data in the field of S.H restricted this research within the future development alternatives not the market itself. Result of the study suggests that internet marketing could applicated in S.H marketing especially to the younger generation.
Keywords