• 벤처혁신연구
• /
• 제2권2호
• /
• pp.47-64
• /
• 2019

본 연구는 소기업 CEO 역량유형별 기업성과 영향을 분석한 것이다. 독립변수로는 소기업CEO들의 4가지 역량 즉, 전략적 역량, 마케팅 역량, 관리 역량, 네트웍 역량을 설정하였고 이것이 종속변수인 재무적 성과와 비재무적 성과에 유의한 영향관계를 미치는지를 분석하였다. 또한 영향을 미치는 소기업의 CEO 역량 중 그 영향력의 크기도 함께 실증적으로 분석하였다. 연구결과는 다음과 같다. 첫째, 본 연구에서 설정한 소기업 CEO의 4가지의 역량은 재무적 성과에 모두 유의한 영향이 있는 것으로 나타났으며, 비재무적 성과에는 관리역량을 제외하고 모두 유의한 영향이 있는 것으로 나타났다. 소기업CEO의 역량이 높을수록 기업의 재무적 성과 및 비재무적 성과가 높은 것으로 나타났다. 둘째, 소기업CEO의 4가지 역량 중 재무적 성과에 미치는 영향력의 크기는 네트웍 역량 > 관리 역량 > 전략적 역량 > 마케팅 역량 순으로 분석되었다. 셋째, 비재무적 성과에 미치는 영향력의 크기는 네트웍 역량 > 마케팅 역량 > 전략적 역량 순으로 나타났다. 본 연구는 소기업CEO의 역량을 세분화하여 기업성과와 연관해서 분석하면서 그 영향력의 크기를 밝혔다는데 학문적인 의의가 있었으며, 성공적인 창업을 하거나 지속가능한 경영을 위해서는 소기업CEO대상으로 정부와 관계기관의 적극적인 교육을 통해서 역량강화에 관심을 기울여야 한다는 점에서 실무적인 의의를 찾을 수 있었다.

• 유통과학연구
• /
• 제19권8호
• /
• pp.101-112
• /
• 2021

Purpose: This study aims to explain the effect distribution strategy and competitiveness of entrepreneurial personality on marketing capabilities and performance, the effect of marketing capabilities on marketing performance, the role of marketing capabilities as a mediating variable on the effect of entrepreneurial personality on marketing performance, and the role of credit access moderating effect of entrepreneurial personality on marketing capabilities and performance. Research design, data, and methodology: This research was conducted in Bali, on a small clothing industry. The sample size was set at 150 respondents, using a cluster random sampling approach. Data were analyzed using descriptive analysis techniques and partial least square. Result: The findings show that; entrepreneurial personality and marketing capabilities have a significant effect on marketing performance, entrepreneurial personality has a significant effect on marketing capabilities. Another result shows that marketing capability mediates the effect of entrepreneurial personality on marketing performance, access to credit acts as a moderating predictor, and as quasi moderating the effect of entrepreneurial personality on marketing performance. Conclusions: Entrepreneurs should try to increase their knowledge and skills in marketing formally or informally. Competence in terms of individual knowledge and skills can indicate social capital investment, which indirectly contributes to one's mindset and insight.

• Asia Marketing Journal
• /
• 제17권1호
• /
• pp.149-160
• /
• 2015

Social enterprises that seek to pursue socially desirable goals through economic profits have received considerable attention in recent years. Despite the widespread attention paid to social enterprises, they often achieve limited success in markets. This research examines how types of enterprises affect consumer judgments. This research considers two types of enterprises: social and for-profit enterprises. Building on the stereotype content model, we propose that consumers perceive social enterprises using the dimensions of warmth and competence. Study 1 shows that a product of a for-profit enterprise is judged as having higher performance, but being less meaningful; in contrast, a product of a social enterprise is judged as warmer, but less competent. Further, in Study 2, we demonstrate that consumers' willingness to buy products can be lowered when the products are offered by a social enterprise. Practical and theoretical implications are further discussed.

• 한국조리학회지
• /
• 제22권6호
• /
• pp.132-144
• /
• 2016

This study reviewed previous researches about the competence selection of foodservice firms, and shows firm's performance model through the results. The study classified factors according to core competence, differentiation strategy, and management performance. Out of 400 survey responses from by the firm's executive and employees who had worked for over three years at the headquarters (sales, financial, marketing/plan, R & D, etc.), a total of 302 questionnaires were used for the final analysis due to missing values and biased responses (response rate: 75.5%). As the results of analyzing final research model of this study, it appeared that ${\chi}^2(df=170)=384.88$, ${\chi}^2/df=2.26$, GFI=0.90, NFI=0.92, CFI=0.95, RMSEA=0.07. The results indicated that the CEO leadership, organizational culture, and human resource competencies are a driving force in all aspects of competitive advantage differentiation strategies. In addition, the R & D innovation, service, and marketing differentiation strategies are positively related to performance. The results validate the fact that foodservice firms could reinforce strategic decisions through a variety core competencies and achieve continuous performance through competitive strategies.

• 보건의료산업학회지
• /
• 제9권4호
• /
• pp.13-32
• /
• 2015

Objectives : This study explored ways to identify factors that have competitive advantages and achieve high performance by investigating the influence of competence and competitive strategy on the performance and moderating effect of the business environment within special hospitals. Methods : A total of 80 specialized hospitals participated in the study. A multiple regression analysis was carried out by configuring sub-factors for each factor, and a hierarchical regression analysis was conducted with interaction terms as independent variables. Results : Among the competence factors of special hospitals, the competence of hospital staff and business management had a significantly positive (+) effect on the internal performance, and the competence of the marketing management had a significantly positive (+) effect on the external performance. Conclusions : The findings of this study suggest that in the rapidly changing health care environment, special hospitals should select and focus on competitive strategies and competency factors required to ensure competitiveness and achieve high performance, and based on this, need to seek integrated strategic management measures.

• Journal of Information Technology Applications and Management
• /
• 제17권2호
• /
• pp.91-109
• /
• 2010

The success of new product is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, and competitive environment as the key success factors of new product advantage. Recently, the role of IT capability in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT capability are lacking. The purpose of this study is to identify the effects of IT capability on new product competitive advantages and the relationship between IT capability and the key success factors for new product advantage. Conducting an empirical field study, the IT capability is shown to have a direct effect on new product competitive advantages, and to be also the key success factor to make up for marketing capability and manufacturing technical capability. This study develops a conceptual model on the role of IT capability in enhancing new product competitive advantages by integrating marketing research and IS research.

• 벤처혁신연구
• /
• 제1권2호
• /
• pp.89-107
• /
• 2018

본 연구는 소기업의 지속적인 성장 발전을 위하여 경영자의 성공요인을 살펴보고, 성공요인으로 경영자의 역량을 발견하여 이 요인과 경영성과와 어떤 관계가 있는지 실증적으로 연구하였다. 또한 소기업 경영자의 정보 및 자원 접근성을 제고하여 사회적 자본 확보를 위하여 네트워크 활동의 역할을 검정하였다. 이에 본 연구에서는 소기업 경영자의 역량과 경영성과 간에 네트워크 활동의 매개효과를 중점적으로 검정하였다. 연구 결과 리더십역량, 대외협력역량, 마케팅역량은 경영성과에 유의미한 영향을 주는 것으로 밝혀졌으며, 경영성과를 높이기 위하여 경영자의 리더십, 대외협력, 마케팅 능력을 높이는 경영자 스스로의 노력과 정부 및 지원기관의 정책과 노력이 필요하다. 또한 소기업 경영자의 정보와 자원을 확보하고 획득하는 네트워크 활동의 매개효과를 검정하여 경영성과를 높이는 데 역할을 한다는 점도 실증하여 경영자의 정보와 자원에 대한 접근성을 제고하는 방안을 추진하여야 한다. 따라서 이런 실증적인 검정을 바탕으로 정부, 지방자치단체 및 지원 기관에서는 소기업 지원정책을 수립하고 시행함에 있어 경영성과에 영향을 미치는 요인을 우선적으로 지원하도록 실무적인 참고가 되길 바란다.

• 유통과학연구
• /
• 제15권3호
• /
• pp.81-89
• /
• 2017

Purpose - Universities are fostering the development of closer relationships with students due to the increase in competition among universities. Universities are placing greater emphasis on relationship quality as a source of competitive advantage. Thus relationship marketing has become an important strategic theme in higher education. The purpose of this study is to investigate the effects of faculty trustworthiness on relationship building process in the context of relationship marketing. For this study, faculty trustworthiness is divided into competence, benevolence, and integrity. And relationship development variables are composed of satisfaction, commitment, positive WOM, and negative WOM. Research design, data, and methodology - To empirically evaluate the proposed research model, this study was carried out using the survey with undergraduate students who were taking business courses. The 270 questionnaires were asked, and a total of 245 respondents provided complete and usable data. The sample consisted of 143 males(58.4%) and 102 females(41.6%). The variables of proposed model were measured on a 5-point Likert scale. The structural equation modeling analysis was used for the hypothesis test. Results - The overall fit of the model was acceptable(χ²=579.7(df=264, P=0.00), GFI=0.935, NFI=0.949, CFI=0.956, RMR=0.040). The results supported 6 hypotheses except for

and

. First, competence and benevolence were positively related to satisfaction, while integrity was not significant. A key result of the analysis was that benevolence has the strongest effect on satisfaction. Second, satisfaction had a positive impact on commitment and positive WOM but didn't significantly affect negative WOM. Third, commitment significantly enhanced positive WOM and reduced negative WOM. Conclusions - This study emphasizes the role of faculty trustworthiness based on a long-term relationship. And the findings suggest that the dimensions of faculty trustworthiness have differing effects on satisfaction. In particular, benevolence is found to be the most important factor. This study provides university managers with the following managerial implications. In order to increase the satisfaction of the students, university managers should focus on the faculty's competence and benevolence. Also, it is important that university managers take a relationship approach to maximize WOM effect.

• 복식문화연구
• /
• 제30권3호
• /
• pp.414-428
• /
• 2022

The goal of this study was to develop a curriculum based on practice and job competency, reflecting opinions on the required job competence of nail practitioners and professionals related to nail beauty. Through in-depth interviews with nail experts, the research focuses on developing nail beauty competency-based curriculum and curriculum profiles that reflect practitioners' needs of job competence in the field. In-depth interviews with 11 field experts and surveys of 154 people were conducted to develop a competency-based curriculum for beginner nail hairdressers. The results of this study show that the existing 38 National Competency Standards (NCS) job competencies were reduced to 21 job competencies. In addition, based on the common opinions of experts who reflect the current trend, two tasks on "eyelashes" and "waxing" were added, and they were modified and supplemented with 23 core competencies. The development of a competency-based curriculum and educational programs for nail beauty was performed based on the requirements of the core competencies investigated and the development of a systematic map for the core competencies of beginner nail technicians and hairdressers. In conclusion, the need for professional education and training for nail hairdressers is growing, and it can be seen that a curriculum building multi-faceted abilities is needed for their qualifications as experts. This study found that it is necessary to develop interpersonal communication skills that include marketing elements other than practical skills such as personality and customer response methods in the nail beauty curriculum.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권10호
• /
• pp.147-158
• /
• 2022

This study examines the relationship between employee engagement and goal orientation toward competence. In addition, it also examines the relationship between competence and employee performance in financial institutions in Indonesia. Questionnaires were distributed to several employees who work at financial institutions in Aceh, North Sumatra, and Riau. The basis for selecting the research object was that most financial institutions have similar business products. The similarities are the marketing of home loan ownership products and multipurpose investments. The three study regions are located in western Indonesia's most central provinces and have a significant amount of trade. The sampling technique used was purposive sampling based on specific criteria for the respondents. 275 employees made up the research sample, and partial least squares data analysis methods were applied. In data analysis, initial testing was carried out on the components of the research statement items to see their validity and reliability. The results of this study indicate that employee engagement behavior can improve employee performance, which improves financial institutions' organizational performance. The study's findings offer suggestions for policies and guidelines that will encourage productive work behavior among employees and boost organizational performance. The fact that employees must think and act creatively to develop their competence and become superior employees is another distinctive feature of this research.