• 제목/요약/키워드: Market-seeking

검색결과 260건 처리시간 0.024초

Southeast Asia in Japan's Spiritual Market: The Sacralization of Exoticism

  • Gaitanidis, Ioannis
    • 수완나부미
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    • 제8권1호
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    • pp.95-119
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    • 2016
  • From the migrant care-workers arriving in Japan from the Philippines and Indonesia to support the depleted social support system for the large population of the elderly (Ogawa 2012) to the increasing number of retiring Japanese embarking on long-stay tourism in Malaysia (Ono 2015), the Japanese image of Southeast Asia as an exotic destination offering cheap labor in return for official development assistance seems to be fading away. Yet these changes are not necessarily reflected in the way contemporary Japanese, especially those who belong to the global, "spiritual-but not-religious" (Fuller 2001) population, think of and "consume" Southeast Asia in their daily lives. Using three case-studies, spiritual tours, Thai massage, and an NGO founded by a Japanese spiritual therapist, this paper argues that in Japan's large spiritual market, which targets people seeking alternative ways to express their religiosity, the old-fashioned colonial exoticism of Southeast Asian narratives were integrated in a totalizing discourse, in which Japan remains the exceptional outlier (Tanaka 1993), a country still claimed to be "advanced" both spiritually and economically.

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해외의류브랜드 국내시장 진입방식 결정요인 분석 (Factors that Influence the Entry Mode Choice of Foreign Apparel Brands in Korea)

  • 서유진;이재호
    • 한국의류학회지
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    • 제33권11호
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    • pp.1719-1732
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    • 2009
  • A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

Carbon Fibers(III): Recent Technical and Patent Trends

  • Seo, Min-Kang;Park, Sang-Hee;Kang, Shin-Jae;Park, Soo-Jin
    • Carbon letters
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    • 제10권1호
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    • pp.43-51
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    • 2009
  • Carbon fibers are a new breed of high-strength materials. The existence of carbon fiber came into being in 1879 when Edison took out a patent for the manufacture of carbon filaments suitable for use in electric lamps. However, it was in the early 1960s when successful commercial production was started, as the requirements of the aerospace industry for better and lightweight materials became of paramount importance. In recent decades, carbon fibers have found wide applications in commercial and civilian aircraft, along with recreational, industrial, and transportation markets as the price of carbon fiber has come down and technologies have matured. The market for carbon fiber has experienced a good growth in recent years. The growth rate for the last 23years was about 12%. The article reviewed 9,641 Korea, U.S., Japan, Europe patents issued in the carbon fibers in order to offer additional insight for researchers and companies seeking to navigate carbon fiber patent landscape. This article will provide you with all the valuable information and tools you will need to investigate your study successfully within the carbon fiber field. This article also will save you hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in the carbon fiber market.

쇼핑정보원 활용에 따른 해외여행자 시장세분화 및 세분시장 특성 연구 (Tourism Market Segmentation Based on Shopping Information Sources)

  • 전양진
    • 한국의상디자인학회지
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    • 제19권2호
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    • pp.117-128
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    • 2017
  • This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

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Analysis of the Car Industry Trade Structure between Korea and China

  • Lee, Jae-Sung
    • 유통과학연구
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    • 제11권11호
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    • pp.33-40
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    • 2013
  • Purpose - This study, in seeking to understand the trade structure of both Korea and China, aims to strengthen Korea-China economic cooperation; it examines trade impediments by analyzing the problems affecting trade and addressing these problems, thereby discovering ways to expand trade between these countries. Research Design, Data, and Methodology - The index of trade intensity developed by the trade intensity theory (Kruger, 1997) is used to analyze the trade decision factors of both countries. Although specific factors should have materialized from the analysis of trade decision factors, determining concrete explanations is difficult in reality, as there are many unsolved and diverse factors. Results - First, the index of A value/B value is the index of Korean versus Chinese market share/Korean versus world market share, which is a measure of comparative market intensity. Second, Korea has a comparative advantage in export specialization and, conversely, China has a comparative advantage in import specialization. Third, compared to 2000, the revealed comparative advantage (RCA) indexes are considerably improved. Conclusions - This study used quantitative measurement for analysis, applying trade intensity theory, trade specialization, and RCA indexes to gauge how inter-trade relations have changed between Korea and China during the past 10 years (2000, 2005, and 2012).

지속적 어업을 위한 시장기반 수산자원관리 연구 (A study on the market-based fisheries resource management for the sustainable fishery)

  • 김진영;장차익
    • 수산해양기술연구
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    • 제46권4호
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    • pp.416-429
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    • 2010
  • The market-based fisheries resources management system was reviewed and the improvement scheme was studied for seeking the sustainability of marine ecosystems and their fisheries resources. A demand-side policy is currently emerging to the management of fisheries resources by reducing over-exploitation, based on the consumer's selection. The role of consumers in the sustainable fishery was studied by comparing the social responsibility and consumer's activity between Korea and foreign countries and international NGO groups, based on the FAO guideline. The adoption of the Marine Stewardship Council (MSC)'s eco-labelling certificate was suggested by expanding the existing environment-friendly certification system in Korea. This new system will contribute to the protection of young immature fish and spawners in coastal and offshore fisheries as well as to the international trade of seafood in terms of fish products from well-managed fisheries. It is noted that the consumer's activities in the markets as regulators will contribute to the ecosystem health and sustainability.

소형 전기 상용차산업의 아세안 지역 적용 연구 (A Study about the Necessity of Cooperation in Technologies for Small Electric Vehicles in Major ASEAN Countries)

  • 임재완;원장혁;이춘범;임옥택
    • 한국수소및신에너지학회논문집
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    • 제32권4호
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    • pp.271-276
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    • 2021
  • Although the development of electric vehicles or electric commercial vehicles is underway in Korea, most companies are seeking to enter the global market because it is difficult to expand their business only in the domestic market. In addition, it is recognized that the country has difficulties in responding to regulations or related procedures when entering overseas markets, and due to such difficulties, it is not possible to gain opportunities to enter the market and gain the technical advantage. Therefore, it is necessary to support individual companies to overcome the difficulties of promoting and exporting products by establishing a pre-cycle support environment for technology development so that development parts can be installed in small electric commercial vehicles. Therefore, this study tried to understand the necessity and factors of small electric commercial vehicles for major ASEAN countries, and as a result, most of them raised the urgency and necessity of joint research.In addition, human resource development, government support, and technical support were suggested as the necessary factors for the study.

Regional Multinationals: Evidence from Wal-Mart's Withdrawal from the South Korean Market

  • AHN, Se-Yeon
    • 동아시아경상학회지
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    • 제9권1호
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    • pp.53-61
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    • 2021
  • Purpose - This study aims to understand the phenomenon called "regional multinational" in the geographical expansion of multinational enterprises and to find some evidence whether globalization of multinational enterprises tends to have a strong home region bias. Research design, data, and methodology - Through an in-depth case analysis, we analyze the series of strategic behaviors Wal-Mart made in South Korea from its entry in 1998 to its withdrawal in 2006. Then, we discuss the plausible causes of this exit, seeking to provide some evidence on the "regional multinational" phenomenon. Result - This study finds some evidence on the regional-based expansion of multinational enterprises. Our case study shows that Wal-Mart in South Korea focused on global standardization strategy and made an exit from the market as they were faced with increasing localization demands. From the perspective of multinational enterprises' globalization strategy, Wal-Mart's exit from the South Korean market can be considered as a strategic exit. Conclusion - The findings of this study suggest that while national responsiveness and localized adaptation are considered as a panacea for penetrating international markets, in reality most multinational enterprises attempt to add value primarily by capitalizing on similarities across markets and remain as regional multinationals.

스마트폰 환경에서 소셜커머스 사용에 대한 연구 (A Study on the Social Commerce in Smartphone Environment)

  • 안현철;이형용
    • 한국IT서비스학회지
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    • 제14권1호
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    • pp.145-158
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    • 2015
  • Currently, Social Commerces have increasingly gained popularity with the growth of Social Network Services (SNS). As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.

대학생들의 음식배달대행서비스 인식에 관한 주관성 연구 (A Study on the Subjectivity of University Students' Recognition of Food Delivery Service)

  • 김호석
    • 한국콘텐츠학회논문지
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    • 제19권11호
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    • pp.92-101
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    • 2019
  • 본 연구는 음식점에 직접 고용되지 않은 직원이 제공하는 음식배달대행서비스 행태에 관한 대학생들의 주관적인 의견과 인식의 구조를 유형별로 도출하기 위해 Q-방법을 사용하였다. 이를 위해 설문지를 작성하여 P샘플을 선정하고 분류작업을 거치는 Q-sort를 PC QUANL프로그램을 이용하여 Q요인 분석을 실시하였다. 분석 결과 총 3가지의 유형으로 분류되었다. 제 1유형(N= 7): 효율 추구형, 제 2유형(N= 19): 편익 추구형,〕제3유형〔(N= 6): 가성비 추구형으로 각 각의 유형별로 다른 특징에 기인하여 요인을 명명하였다. 각 유형별 특징은 제 1유형: 소비자와 외식업소 모두에게 효율적인 측면을 인식하는 유형, 제 2유형; 신속, 편리, 유익함의 편익을 제공받는 측면을 인식하는 유형, 제3유형; 인건비 절약에는 기여 하지만 소비자에게 부담가중의 초기 시장에서 가격과 품질 측면을 인식하는 유형으로 나타났다. 분류된 3가지 유형에 따른 음식배달대행서비스 사업의 문제점을 도출하여 발전 방향과 개선방안에 대하여 전략적 시사점을 제공하고자 한다.