• Title/Summary/Keyword: Market-seeking

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Study on Children's Practical Korean Costume Design Applying Fairly Tales as Motif (동화의 이미지를 모티브로 이용한 어린이생활한복 디자인 개발)

  • Kim, Myoung-Ok;Suh, Mi-A;Lee, Youn-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.2
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    • pp.69-78
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    • 2008
  • The purpose of this study is to develop a plan that adopts a fairly tale motif, which is familiar to children, to traditional Korean costume design factors for the development of practical Korean costume enterprises, which lead the Korean costume industry in its existence. Literary research and previous research methods had been used in this study. After comparing traditional Korean costume factors with practical Korean costume factors through literary research, we examined children's Korean costumes and ordinary children costumes. The results of this study are the following: First, the result of literary research, which used traditional Korean costume as motif of practical Korean costume and adopted model factors that the developed motif had used, shows that the design factors of practical Korean Costumes have changed from traditional to modern, seeking practicability and convenience over appearance. Second, practical Korean costumes are suitable when fairy tale illustration is applied to children with curiosity and warm emotions, and towards children, who spend much time on activity during growth. Third, making use of CAD system, which is different from practical Korean costume based on traditional patterns and single color, and using various pint pattern with many stories for the design of practical Korean costumes, and applying diversity to the market of practical Korean costumes, this study provides new design motif from, which people can feel more familiar to practical Korean costumes.

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Effective Domestic e-Discovery Procedures (국내 특성을 반영한 e-Discovery 대응절차)

  • Lee, Shin-Hyung;Lee, Sangjin
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.5
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    • pp.1171-1183
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    • 2016
  • Today, many domestic companies often face the lawsuits from the U.S. companies as they expand their business in the U.S. market and it is necessary for the domestic companies to prepare for the e-Discovery process in the systematic manner. Yet, the e-discovery system has not been properly established in Korea, however, domestic companies are growing more and more interests in e-Discovery processes and procedures so that they are seeking for the appropriate actions that they should take when facing lawsuits. When adopting the e-Discovery system in Korea, there are three main considerations including the differences in laws and regulations, enterprise system and language and company culture. This study aims to draw the problems for the Korean domestic companies in responding the U.S. lawsuits and to suggest the specialized e-discovery processes and procedures to effectively overcome them.

The Effect of Non-cognitive Skill on Employability: Focusing on the Period of Job Search and Tenure (비인지적 요인이 취업에 미치는 영향: 구직기간과 근속기간 분석을 중심으로)

  • Lim, Chan-young
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.3069-3085
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    • 2018
  • In this study, we examined the effect of non-cognitive factors on job tenure and tenure using KLIPS. We examine the internal consistency of the big5 personality trait and of the locus of control, and use the parameterized proportional hazards model. As a result, we confirmed that non-cognitive skill such as personality traits and locus of control affect individual labor market performance. Conscientiousness has shown that the job seeking period of adult job seekers is lengthened, thereby lowering the unemployment rate. It can be understood that high attentiveness under uncertainty can misinterpret information, and that lack of decision restricts escape from unemployment. In the tenure analysis, people with internal locus of control tendency were less likely to leave the job due to longer tenure. Those who have internal control can not only be preferred by the organization but also the internal control tendency seems to be the factor that maintains the long-term job because of the motivation and self-control of their actions.

Determinants Influencing Users' Genre Repertoires in Personal Web-Casting: A Case of (인터넷 개인 방송 장르 레퍼토리 형성 영향 요인: <아프리카 TV> 사례를 중심으로)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.13-29
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    • 2018
  • An increasing number of people in their lifes have used personal web-casting services as a new type of broadcasting, whose power has grown in the broadcasting market and industry. Nevertheless, limited research concerning personal web-casting has been conducted so far. This research explored consumption structures of personal web-casting users in terms of their genre usage based on the theoretical concept of genre repertoire. And it also examined what determinants have influences on these structures by focusing on as an representative case in South Korea. The findings showed that sensation seeking, motivation for getting information and social presence affect genre repertoire of personal web-casting users. They also indicated that there is a moderating effect of social presence in the relationship between motivation for joy and genre repertoire.

The Power Brokerage Trading System for Efficient Management of Small-Scale Distributed Energy-Resources (소규모 분산에너지자원의 효율적인 관리를 위한 전력중개거래시스템)

  • Yang, Soo-Young;Kim, Yo-Han;Lee, Woo;Kim, Won-Jung
    • The Journal of the Korea institute of electronic communication sciences
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    • v.16 no.4
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    • pp.735-742
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    • 2021
  • Recently, renewable energy-related power generation facilities have been surging due to the government's "Renewable Energy 3020", "Green New Deal", "2050 Carbon Neutrality" and "K-RE100" policies. Most renewable energy facilities are small and distributed, making it difficult to manage efficiently, and small distributed resources less than 1MW are having a hard time with participating in the market due to the limited sales and avoidance of trading. In particular, the intermittency of renewable energy has a significant impact on the stability of the power grid. The government is seeking to address volatility and intermittency issues through 'small distributed resource brokerage trading, and to expand the systematic resourceization and acceptability of heterogeneous large and small distributed resources. In this work, we intend to apply an AI-based power generation prediction model to a distributed resource brokerage trading system so that it can be utilized as a foundation platform for pioneering new energy business markets.

Evaluating and Categorizing Brand Assets of Full-Service Carriers and Low-Cost Carriers (대형항공사와 저비용항공사의 브랜드 자산 평가와 유형화)

  • Jeong, Seung-Hwa
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.442-454
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    • 2021
  • Many domestic and international airlines that experienced dramatic recession due to COVID-19 pandemic are carefully being ready to normalise operations as a number of governments has begun to vaccinate for COVID-19. So with the same market share from domestic to short distant international services, the competition between Full Service Carriers (FSC) and low cost carriers (LCC) is anticipated to be more intensive. To explore the concepts such as the perception, value, attitude and faith of the object, this study implements Q methodology proposed to complement the limitations of quantitative and qualitative research methodology. As a result, the consumers of airlines' brand are divided into three types - the type of utility seeking, value-oriented and task-related. Using Q samples which consist of 25 statements, this study specifically approached the traits of each type by observing the subjectivity with the comparative P sample group that is made up for 20 participants. By discovering the type of FSC and LCC's brand asset and comparing the recognition of consumers, not only does this study evoke the need for a strategic direction of the effective management of Airlines' Brand asset but also have a signification in the way that especially provide hypotheses for follow up studies.

Effective Advertising Direction in the post-COVID-19 Era (포스트 코로나 시대의 효과적인 광고 방향에 관한 연구)

  • Lee, Jei-Young;Zheng, Zhao
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.89-101
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    • 2022
  • COVID-19 is significantly changing consumers' demand and habits. In order to understand consumer characteristics and find effective advertising directions in the post-COVID-19 era, this study set young consumers who are more sensitive to market changes and technological transformation from a subjective perspective of advertising audiences. Through the Q methodology, the advertising development model in the post-COVID-19 era was derived exploratively by examining their cognitive status of advertisements in the post-COVID-19 era. The model consists of three types of advertisements: "demand mining online ads" that value consumer demand and adapt to online shopping paths, "added value creation experiential ads" that value derived value and consumer experiences, and "practical and sentimental value creative ads" based on pragmatism and emotional values. In addition, this study also suggested for the sustainable practice of advertising in the post-COVID-19 era in various aspects, such as "seeking multidimensional values," "expanding consumer experience," and "mining and leading demand.

How do Physical Stores Survive in the Market: An Investigation into Consumer Switching Behavior from the Online to the Offline Channel (물리적 매장이 시장에서 살아남는 방법: 소비자의 온라인 채널에서 오프라인 채널로의 전환행동에 관한 연구)

  • Duan, Xiaowei;Zong, Lu
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.224-239
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    • 2022
  • Despite an impressive growth of online sales, the bricks-and-mortar bandwagon still remain high-profile in the realm of consumer channel switching behavior. Different from the existing research exploring the consumer switching behavior from the offline to the online retailer, this study is an effort to investigate why and when do consumers switch from the online to the offline channel by applying the push-pull-mooring framework. Thus, structural equation modeling and SPSS were used to test the established hypotheses. The results, as expected, show that both push factors (i.e., perceived risk and dissatisfaction) and pull factors (alternative attractiveness and perceived ownership) are positively related to a consumer's intention to switch from the online to the offline channel. Moreover, all of expected interactions between push factors and mooring factors (i.e., switching costs, variety seeking, and subjective norms), and between pull factors and mooring factors are supported, except for the interactions between push factors and switching costs as well as between pull factors and subjective norms. Finally, implications and limitations are discussed.

A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation -Focusing on the Relationship between Consumption Value Factors, Demographic Characteristics, and Global Consumption Propensity- (베트남 MZ세대의 다차원적 소비가치에 대한 연구 -소비가치 요인과 인구통계학적 특성 및 글로벌 소비성향의 관련성을 중심으로-)

  • Choo, Ho Jung;Jang, Ju Yeun;Baek, Eunsoo;Lee, Ha Kyung;Kim, Habin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.848-867
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    • 2022
  • As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

Research Trends of Technology Holding Companies and Suggestions for improving Corporate Performance : Focusing on the introduction of PMO (기술지주회사 연구동향과 기업성과 향상을 위한 제언 : Project Management Office(PMO) 도입을 중심으로)

  • Lee, Kangoh;Lee, Chanho
    • Journal of East Asia Management
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    • v.4 no.1
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    • pp.53-77
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    • 2023
  • Modern company faces an uncertain future and a competitive environment and are seeking new technologies and creative products to ensure the corporate growth and survival in the market through continuous innovation. "University Industry Cooperation(UIC)" is a point of contact for overcoming the crisis faced by companies and universities in this era and a cooperation platform for mutual prosperity. As a subsidiary of a university, "Technology Holding Company(THC)" is attracting attention as a new window for UIC in Korea. The role of THC is to establish and foster the business opportunities of their subsidiaries and to return investment profits to the university ecosystem again. But recently, the life cycle of technology is getting shorter, and the development cost is steadily increasing. In particular, with the increase of hybrid projects based on convergence and combination, the risk of conducting research(R&D) and new product development(NPD) projects is gradually increasing. A PMO refers to a project management organization that can contribute to improving the success rate of projects with increasing uncertainty by supporting project visibility and appropriate decision-making. The purpose of this study is to raise a research question on whether THC's corporate performance can be improved when "Project Management System(PMO Service)" is introduced into the subsidiary incubation system of THC. This study proposes several research methods to identify the relationship between the introduction of PMO and the corporate performance of THC.