• Title/Summary/Keyword: Market structure

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A Strategic Analysis of Digital Transformation for Data Integration based on Platform Business Model: Focusing on Financial Industry (디지털 트랜스포메이션의 플랫폼 비즈니스 모델 기반 데이터 통합 관점 분석: 금융산업 사례를 중심으로)

  • Kim, Iljoo
    • The Journal of Society for e-Business Studies
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    • v.26 no.4
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    • pp.119-131
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    • 2021
  • With the boom of platform businesses, digital transformation has become the most important topic for businesses. Digital transformation has now become the most urgent strategy for survival, from a strategy considered as an option to choose in the past. Many companies are desperately seeking the ways to be digitally transformed. Even though there have been many studies on digital transformation, most of them are on strategic and conceptual model levels based on simple case analyses. In this study, we analyze the benefits of data integration and network effects from it, based on platform business model at the core of digital transformation. The change based on platform can be categorized into the internal one for the integration of data and better decision making, and the external one for the expansion of the businesses and better prediction of consumer behaviors through the integration of external data sets by the platform business model based enterprises. While the progress for digital transformation is not mature enough yet, financial industry is one of the most promising industries for the change and realization of the aim of it with its relatively much more advanced IT infrastructure. Many companies are making various efforts for the integration of external data, and if the good results can be accomplished, financial industry will contribute to the advancement of digital transformation in other industries as well. For "My Data" project by Korean government, we suggest the data structure and transaction of data (of Korea) should be advanced and established more quickly.

Problem Structuring in IT Policy: Boundary Analysis of IT Policy Problems (경계분석을 통한 정책문제 정의에 관한 연구 - 언론보도에 나타난 IT 정책문제 탐색을 중심으로 -)

  • Park, Chisung;Nam, Ki Bum
    • 한국정책학회보
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    • v.21 no.4
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    • pp.199-228
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    • 2012
  • Policy problems are complex due to diverse participants and their relations in the policy processes. Defining the right problem in the first place is important because Type III error is likely to happen without removing rival hypothesis in defining the problem. This study applies Boundary Analysis suggested by Dunn to structure IT policy problems in Korea. The time frame of the study focuses on 5 years of Lee Administration and data are collected from four newspapers. Using content analysis, the study, first, elaborates total 2,614 policy problems from 1,908 stakeholders. After removing duplicating problems, 369 problems from 323 stakeholders are identified as a boundary of IT policy problem. Among others, failures in government policies are weighted as the most serious problems in IT policy field. However, many significant problems raised by stakeholders dated back to more than a decade, and those are intrinsic problems, which initially caused by market distortions in the IT industry. Therefore, we should be cautious not to overemphasize the most conspicuous problem as the only problem in the policy field when we interpret results of problem structuring.

A Study on the Performance Variations of Liquid-crystal Aqueous Cleaning Agents with their Formulating Components and Mixing Ratios (액정 세척용 수계 세정제의 배합성분과 혼합비에 따른 성능 변화)

  • Jeong, Jae-Yong;Lee, Min-Jae;Bae, Jae-Heum
    • Clean Technology
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    • v.16 no.2
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    • pp.103-116
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    • 2010
  • It has been reported that the LCD panel market in the FPD industry is become growing and its panel size and production capacity are increasing, and its manufacturing technique is improved every year. FPD manufacturing process requires high cleanliness in its overall process. Especially, FPD cleaning process which accounts for 30~40% of total manufacturing process is very important in its technological and productivity aspects. It is difficult to remove residual liquid-crystal in the fine gap after liquid-crystal injection process in the cell. In this study, aqueous cleaning agents with excellent cleaning, rinsing, and penetrating abilities, but minimum ion content for LCD panel were formulated through mixing glycol ether-type and glycol dimethyl ether-type solvents and nonionic surfactants which are widely used as raw materials for alternative cleaning agents because of environmental regulation at home and abroad. And the formulated cleaning agents were applied to clean FPD liquid crystal after its injection in the cell. Physical properties, cleaning efficiencies, and rinsabilities of the formulated cleaning agents with different combination ratios of solvents, surfactants and additives were measured. As experimental results, the formulated cleaning agents showed higher wetting indices and cloud point than the traditional commercial cleaning agent. And it was found that cleaning efficiencies of the formulated cleaning agents were influenced by the structure of main solvents in them and the types of liquid crystal as soil for cleaning. The best cleaning agents among the formulated cleaning agents showed similar cleaning efficiencies and better rinsabilities compared to the conventional cleaning agent.

Analysis of Marketing Strategy in Domestic Online Luxury Fashion Platform (국내 온라인 명품 패션 플랫폼 마케팅전략 분석)

  • Min Gyung Lee;Hyeon Ju Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.361-372
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    • 2023
  • In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.

Comparative Physicochemical Characteristics and Microbial Communities in Commercial Kimchi and Mukeunji Products (국내 시판 김치와 묵은지의 이화학적 특성 및 미생물 군집 구조 비교)

  • Soo-Young Lee;Su-Ji Jeong;Myeong Seon Ryu;Gwangsu Ha;Yunjeong Noh;Do-Youn Jeong;Hee-Jong Yang
    • Journal of Life Science
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    • v.33 no.4
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    • pp.325-333
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    • 2023
  • This study compared and analyzed the microbial composition and physicochemical characteristics of kimchi (gimjang kimchi) and mukeunji (aged kimchi). Commercial kimchi and mukeunji products were purchased through an online market. After an analysis of physicochemical characteristics, the pH of the mukeunji samples was found to be lower and the acidity higher than in the kimchi samples. There was no significant difference in salinity between kimchi and mukeunji, but the sugar content was higher in the kimchi samples. The phylogenetic diversity index, which incorporates phylogenetic difference between species, was significantly higher in mukeunji than in the kimchi. The most dominant order in both groups was Lactobacillales, but several lactic acid bacteria, such as the Pediococcus and Lactobacillus species, which may be more acid tolerant or more competitive, are relatively predominant in mukeunji. Beta set-significance analysis based on two different distance metric results revealed that microbial distributions of population were different at the statistical confidence level (p<0.001). We investigated the effect of respective species on total microbial community using the LEfSe (linear discriminant analysis effect size) mechanism. According to the results of LEfSe testing, a relatively higher abundance of Weissella kandleri in kimchi and a higher abundance of Pediococcus inopinatus in mukeunji have the greatest influence on the differences in microbial structure between the two groups.

A Study on the Characteristics of Global FDI on China's Balanced Development Strategy : Focusing on Korean FDI Characteristics by Major Cities in China (중국지역균형발전전략에 미치는 글로벌 FDI 특성에 관한 연구 :중국주요도시별 한국FDI 특성을 중심으로)

  • Ryoo, Sung-Woo;Mun, Cheol-Ju
    • Korea Trade Review
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    • v.43 no.4
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    • pp.155-175
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    • 2018
  • This study estimates the technical efficiency and total factor productivity(TFP) of and analyzes the relationship between TFP and exports for Korean manufacturing companies from 2000 to 2016. Specially, TFP is decomposed into Technical Change(TC), Technical Efficiency Change (TEC), and Sale Effect(SE), and compared between large and small enterprises. First, in the case of technical efficiency, the Korean economy has been very vulnerable to external shocks, such as the sharp decline following the 2008 financial crisis. The efficiency of the electronics, automobile, and machinery sectors is low and needs to be improved. In addition, the technological efficiency of large enterprises is higher than that of SMEs in most manufacturing sub-sectors except for non-ferrous metals. In the case of TFP, most changes are due to TC, and the effective combination of labor, capital and the effect of scale have little effect, suggesting that improvement of internal structure is urgent. In addition, volatility due to the impact of the financial crisis in 2008 was much larger in SMEs than in large companies, so external economic impacts are more greater for SMEs than large enterprises. The relationship between TFP decomposition factors and exports shows that TC has a positive effect only on exports of SMEs. Therefore, in order to increase exports, in the case of SMEs, R&D support to promote technological development is needed. In the case of large companies, it is necessary to establish differentiated strategies for each export market, competitor company, and item to link efficiency and scale effect of exports.

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Competitiveness and Export Performance in Korean Manufacturing Enterprises : Focusing on the Comparison of Conglomerates and SMEs (국내 제조기업의 경쟁력과 수출: 대기업과 중소기업의 비교를 중심으로)

  • Lee, Dong-Joo
    • Korea Trade Review
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    • v.43 no.3
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    • pp.1-26
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    • 2018
  • This study estimates the technical efficiency and total factor productivity(TFP) of and analyzes the relationship between TFP and exports for Korean manufacturing companies from 2000 to 2016. Specially, TFP is decomposed into Technical Change(TC), Technical Efficiency Change (TEC), and Sale Effect(SE), and compared between large and small enterprises. First, in the case of technical efficiency, the Korean economy has been very vulnerable to external shocks, such as the sharp decline following the 2008 financial crisis. The efficiency of the electronics, automobile, and machinery sectors is low and needs to be improved. In addition, the technological efficiency of large enterprises is higher than that of SMEs in most manufacturing sub-sectors except for non-ferrous metals. In the case of TFP, most changes are due to TC, and the effective combination of labor, capital and the effect of scale have little effect, suggesting that improvement of internal structure is urgent. In addition, volatility due to the impact of the financial crisis in 2008 was much larger in SMEs than in large companies, so external economic impacts are more greater for SMEs than large enterprises. The relationship between TFP decomposition factors and exports shows that TC has a positive effect only on exports of SMEs. Therefore, in order to increase exports, in the case of SMEs, R&D support to promote technological development is needed. In the case of large companies, it is necessary to establish differentiated strategies for each export market, competitor company, and item to link efficiency and scale effect of exports.

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A policy case study for cultivation of global small giant companies in Healthcare areas: Focusing on German case (보건의료 분야 글로벌 강소기업 육성을 위한 정책사례연구: 독일을 중심으로)

  • Kim, Na-Hyeong;Han, Neung-Ho;Pak, Myong-Sop
    • Korea Trade Review
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    • v.42 no.4
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    • pp.69-91
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    • 2017
  • Since the global financial crisis, major countries have been executing policies related to two top-priority goals to create more jobs: revitalization of entrepreneur activity and the cultivation of small and medium-sized companies. In South Korea, the interest of policy makers is increasingly focusing on the role of SMEs that have a technological competitive edge in the realization of a "job-centered creative economy." Due to the nature of the field, the health and medical industry requires a particularly long time until the achievement of industrialization, Also, because of the complex distribution structure, it is essential for related government ministries and institutions to jointly devise strategies. A lack of policy supports for the industry has thus far resulted in its development being relegated for the most part of small and medium-sized companies, which consequently means low global competitiveness. Now is the time for the South Korean government to provide the revolutionary supported options and strategies. This study aims to propose a general policy direction and policy areas for the cultivation of Korea's small and medium-sized companies in the healthcare industry into global small giant companies through an exploration of the German case. It is crucial to first cultivate the international competitiveness of Korean small and medium-sized companies (as in the case of Germany) so that they can grow into global small giant companies. Another important task is the creation of an environment that expedites the qualitative growth of promising SMEs as well as technological development. After securing competitiveness in terms of both product quality and technology in the global health market, substantive policy supports will be necessary to cultivate global small giant companies that are export-based (e.g. job creation effect, sales value added).

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Discovering abstract structure of unmet needs and hidden needs in familiar use environment - Analysis of Smartphone users' behavior data (일상적 사용 환경에서의 잠재니즈, 은폐니즈의 추상구조 발견 - 스마트폰 사용자의 행동데이터 수집 및 해석)

  • Shin, Sung Won;Yoo, Seung Hun
    • Design Convergence Study
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    • v.16 no.6
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    • pp.169-184
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    • 2017
  • There is a lot of needs that are not expressed as much as the expressed needs in familiar products and services that are used in daily life such as a smartphone. Finding the 'Inconveniences in familiar use' make it possible to create opportunities for value expanding in the existing products and service area. There are a lot of related works, which have studied the definition of hidden needs and the methods to find it. But, they are making it difficult to address the hidden needs in the cases of familiar use due to focus on the new product or service developing typically. In this study, we try to redefine the hidden needs in the daily familiarity and approach it in the new way to find out. Because of the users' unability to express what they want and the complexity of needs which can not be explained clearly, we can not approach it as the quantitative issue. For this reason, the basic data type selected as the user behavior data excluding all description is the screen-shot of the smartphone. We try to apply the integrated rules and patterns to the individual data using the qualitative coding techniques to overcome the limitations of qualitative analysis based on unstructured data. From this process, We can not only extract meaningful clues which can make to understand the hidden needs but also identify the possibility as a way to discover hidden needs through the review of relevance to actual market trends. The process of finding hidden needs is not easy to systemize in itself, but we expect the possibility to be conducted a reference frame for finding hidden needs of other further studies.

The Effect of Social Awareness of Startup and Entrepreneurial Education on Entrepreneurial Intention: Focused on Entrepreneurship (창업에 대한 사회적인식과 창업교육이 창업의도에 미치는 영향 : 기업가 정신의 매개효과를 중심으로)

  • Bae, Jee-Eun;Kim, Soo-JIn;Lee, Phil-Soo
    • The Korean Journal of Franchise Management
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    • v.8 no.4
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    • pp.43-54
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    • 2017
  • Purpose - Recently, the meaning and importance of entrepreneurship has been emphasized in order to achieve innovation-led economic growth through entrepreneurship. Various forms of entrepreneurship education have been established centering on universities, and the scale of the entrepreneurship support programs of the government and the private sector has been increasing. Entrepreneurial education can enhance entrepreneurship and promote entrepreneurial intention. The purpose of this study is to examine the effect of experience of entrepreneuship education and social awareness of entrepreneurship on entrepreneurial intention through entrepreneurship, focusing on women who were relatively alienated from entrepreneurial activities. This study will provide suggestions for women's entrepreneurship in the future. Research design, data, and methodology - Recently, the meaning and importance of entrepreneurship has been emphasized in order to achieve innovation-led economic growth through entrepreneurship. Various forms of entrepreneurship education have been established centering on universities, and the scale of the entrepreneurship support programs of the government and the private sector has been increasing. Entrepreneurial education can enhance entrepreneurship and promote entrepreneurial intention. The purpose of this study is to examine the effect of experience of entrepreneuship education and social awareness of entrepreneurship on entrepreneurial intention through entrepreneurship, focusing on women who were relatively alienated from entrepreneurial activities. This study will provide suggestions for women's entrepreneurship in the future. Result - Recently, the meaning and importance of entrepreneurship has been emphasized in order to achieve innovation-led economic growth through entrepreneurship. Various forms of entrepreneurship education have been established centering on universities, and the scale of the entrepreneurship support programs of the government and the private sector has been increasing. Entrepreneurial education can enhance entrepreneurship and promote entrepreneurial intention. The purpose of this study is to examine the effect of experience of entrepreneuship education and social awareness of entrepreneurship on entrepreneurial intention through entrepreneurship, focusing on women who were relatively alienated from entrepreneurial activities. This study will provide suggestions for women's entrepreneurship in the future. Conclusions - Although women's economic activity is increasing, women's activities in the field of business start-up are still passive. The purpose of this study is to examine the effect of entrepreneurship on entrepreneuship education and the social perception of entrepreneurship. As a result, we found that social awareness, entrepreneurship education, and entrepreneurship all had a significant influence on the intention of entrepreneurship. Positive social atmosphere for entrepreneurship induces interest in entrepreneurship education and forms a virtuous cycle structure that fosters entrepreneurship through entrepreneuship education. In addition, the introduction of diverse programs that encourage entrepreneurship should enhance the attractiveness of promising talent to enter the entrepreneurial market.