• Journal of Digital Contents Society
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• v.7 no.4
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• pp.287-294
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• 2006

Mass-customization is fast growing a segment of the apparel market. 2D Virtual wearing system is one of visual support tools that make possible to sell apparel before producing and reduce the time and costs related to product development and manufacturing in the world of apparel mass-customization. This paper is related to fabric color mapping method for 2D image-based virtual wearing system. In proposed method, clothing shape section of interest is segmented from a clothes model image using a region growing method, and then mapping a new fabric color selected by user into it based on its intensity difference map is processed. With the proposed method in 2D virtual wearing system, regardless of color or intensity of model clothes, it is possible to virtually change the fabric color with holding the illumination and shading properties of the selected clothing shape section, and also to quickly and easily simulate, compare, and select multiple fabric color combinations for individual styles or entire outfits.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.26
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• pp.285-313
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• 2005

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30 million in Japan in 2005. The popularity of online games can be attributed to the availability of broadband network, pushing online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering Japan, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the difference, among the types of players, in demographic and social trends, perceptions related to game-design factors, and attitude toward the games. Based on data collected from online questionnaire survey, the differences between hardcore and casual players have been analyzed, and interesting conclusions have been provided concerning the online-game design and development strategies for Japan online-game players.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.322-331
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• 2014

The objective of this study is to examine the effect of regional globalization and its impact to globalized company. As emerging markets evolve from the periphery to the core of marketing practice, we will need to figure out their unique characteristics. Emerging markets are distinctly different from mature markets. Because of market heterogeneity it is important to segment customer and find out their characteristics for the companies. In this research we explores how inward internationalization, susceptibility to global consumer culture affect consumer's brand attitude and adoption of global brand. This study examines various strategic issues in the context of China. The result suggest that inward internationalization is an antecedent factor of susceptibility to global consumer culture and also influence to brand attitude and brand adoption positively. Several implications for Korean content providing companies and marketing strategies are discussed.

• The KIPS Transactions:PartD
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• v.12D no.3 s.99
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• pp.395-408
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• 2005

Ubiquitous computing spans a very broad range of technologies and needs very complicated user's requirements. There are many scenarios and technologies involved in ubiquitous computing. We need new software development tools and methodology to meet the requirements. A software product line is one of promising new technology for it. A software product line is a set of software intensive systems that share a common, managed set of features satisfying the specific needs of a particular market segment or mission and that are developed from a common set of core assets. Software architecture-based development is the exploration and maturation of the role of software architecture in the product line life cycle. In this thesis, we identify the foundational concepts underlying software product lines and the essential activities to develop the mobile application systems. So, we define, design, and implement the Mobile Application System Architecture(MASA) that includes the development process for applying into mobile business domain and encompass scoping and gathering requirements for the Product line based on Component Based Development(CBD).

• Culinary science and hospitality research
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• v.24 no.1
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• pp.82-95
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• 2018

The purpose of this study is to investigate the relationship between experiential value, customer loyalty and eating out tendency of dessert $caf{\acute{e}}$ in college students. This survey was conducted for college students who have used dessert $caf{\acute{e}}$ mainly in college areas where dessert cafes are concentrated in Seoul. The survey was conducted on August 17, 2017 to 28 August. A total of 250 copies of the questionnaires were distributed and 208 copies of valid data were used for the analysis. The results of the analysis are as follows. First, emotional experience value and service experience value were found to affect customer loyalty, and cognitive experience value did not affect customer loyalty. Second, the economic and health seeking type showed a positive(+) moderating effect between emotional experience value and customer loyalty, and negative(-) moderating effect between cognitive experiential value and customer loyalty. Next, atmosphere seeking type showed a moderating effect between service experience value and customer loyalty, and the eating out seeking type showed a moderating effect between emotional experience value and customer loyalty. Finally, convenience seeking type showed positive(+) moderating effect between cognitive experiential value and customer loyalty, and negative(-) moderating effect between service experience value and customer loyalty. Based on the results of this study, the dessert cafe operator can grasp the experience value of college students in order to secure college students who are using dessert cafe as loyal customers. In particular, the relationship between experience value and customer loyalty, it is expected to provide useful data for constructing a specific positioning strategy according to each segment market.

• Journal of the Korean Society of Costume
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• v.37
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• pp.191-209
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• 1998

The present study was made to contribute to thed improvement of the quality of jeans wear advertising, and to the establishment of more effective advertising policy by which the jeans wear advertisements can go well with the unique charateristics of jeans wear. The study analyzed the consumer's attitude and dimention of affective responses toward jeans wear advertisements by type of appeal. The research was implemented through the survery with a representative sample of 344 consumers residing in Seoul. Means, Standard Deviation, ANOVA, Duncan Test, Facor Analysis and Regression were imployed to analyze the data gathered. The results of the study are as follows : (1) There are four dimentions of affective responses toward jeans wear advertisements ; upbeat-activation dimention, erotic-activation dimention, calm-emotional dimention, negative emotional demention. (2) According to consumer's sex, there are significant differences in each dimention of their affective responses. Toward sex-appeal advertisements, men show high degree of affective responses in upbeat-activation dimen-sion and calm-emotional dimension. (3) There is a probability that non-sex-appeal advertisement covers wider range of consumer than sex-appeal advertisements. (4) There is no significant different in affective responses towards both sex-appeal and non-sex-appeal advertisement of jeans wear between and among sex·age and involvement level of consumer. (5) Men prefer sex-appeal advertisement to non-sex-appeal advertisement, while there is no significant differences between the attitude of female consumers toward sex-appeal adver-tisement and non-sex-appeal advertisement. (6) In particular, age of 15∼18 and 30∼35 group of female consumer show very positive attitude toward sex-appeal advertisement. Therefore, there is a need to segment female jeans wear market by age groups. (7) According to the age and the involvement level of consumers, there is a significant differences in their attitudes toward advertise-ment. In case of male consumers, group of low level involvement prefer sex-appeal advertise-ment to non-sex-appeal advertisement. While high level involvement group did not show any significant differences between the attitude toward sex-appeal advertisement and the attitude toward non-sex-appeal advertisement. And the age of 15∼24, low level involvement group of female consumers also more positive attitude toward sex-appeal advertisement than toward non-sex-appeal advertisements.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.138-149
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• 2016

Quality function deployment (QFD) is a widely adopted customer-oriented product development methodology by translating customer requirements (CRs) into technical attributes (TAs), and subsequently into parts characteristics, process plans, and manufacturing operations. A main activity in QFD planning process is the determination of the target levels of TAs of a product so as to achieve a high level of customer satisfaction using the data or information included in the houses of quality (HoQ). Gathering the information or data for a HoQ may involve various inputs in the form of linguistic data which are inherently vague, or human perception, judgement and evaluation for the information and data. This research focuses on how to deal with this kind of impreciseness in QFD optimization. In this paper, it is assumed as more realistic situation that the values of TAs are taken as discrete, which means each TA has a few alternatives, as well as the customer satisfaction level acquired by each alternative of TAs and related cost are determined based on subjective or imprecise information and/or data. To handle these imprecise information and/or data, an approach using some basic definitions of fuzzy sets and the signed distance method for ranking fuzzy numbers is proposed. An example of a washing machine under two-segment market is provided for illustrating the proposed approach, and in this example, the difference between the optimal solution from the fuzzy model and that from the crisp model is compared as well as the advantage of using the fuzzy model is drawn.

• Korean Journal of Poultry Science
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• v.18 no.1
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• pp.57-66
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• 1991

The broiler industry in Korea has been gradually changing its structure of independent operation into integrated and coordinated production and marketing system. It was in 1960s when the broiler industry first tried the integrated effort, but never succeeded as it was expected since due mainly to growers' attitudes favorable for traditional operation and agribusiness' passive response on structure change. Until mid 1980s, however, a bit of partially integrated system had been evolved by several factor suppliers. Recent years have furthered its progress toward completely integrated pattern, the ultimate goal of broiler integration. It is true that the external factors including the GATT Negotiations through the Uruguay Round stimulated the people involved in the industry to find the way of making it competitive to survive in the open, liberalized world economic system rapidly emerging through the process of globalization. Once the industry realized the necessity of reducing the cost of production and improving the quality of it, the conclusion tended to come to the point of an entire structural alteration by means of integration rather than an improvement of a certain segment such as marketing. It is very obvious. therefore. that the movement toward the complete integration will speed up in a coming few years under the leadership of not only entrepreneurs but also producers group. According to a report. there were three almost complete integrators and thirteen partial integrators as of December, 1990, all of which eagerly directed toward the completely integrated system in due course . Among others as an advantage of integrated structure. the cost saving must be pointed out as the greatest one In a survey, it was estimated that the cost of dressed and ready-to-eat chicken could be lowered by 31.8 percent and 41.5 percent, respectively, over that to be under the independent, non-integrated system. As long as everybody concerned about the future of the industry in the open market mechanism realizes the importance of the structure change through an integration, the broiler sector of Korean agriculture shall be moving toward the direction of vertically and completely integrated structure in order to make it competitive, even to export, hopefully before 1995 or by the end of this century in any case.

• Journal of Families and Better Life
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• v.25 no.4
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• pp.197-216
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• 2007

The Purpose of this research is to perform survey on employees of Non-Government Consumer Organization and interview with ADR personnel from Korean Consumer Protection Board to have thorough grasp of problems among consumer ADR. Also come up with plan that will activate Non-Government Consumer organization ADR. Result of this research states following remarks as solution First, consumers from Seoul and Gyeonggi area is the only people who use ADR in Non-Government Consumer organization, so other local governments need to concentrate on consumers from rural area to take advantage of the service. Second, low activity of ADR and legal procedure support compare to other services provide from Non-Government Consumer organization. Third, statistic shows that employees from Non-Government Consumer organization recognize importance of consumer's ADR and government's support as well as enforcement of law. Forth, the preparation of Consumer ADR in Non-Government Consumer organization, selecting committee is the most important procedures are reinforce human resource, improvement of organization structure. Fifty, order to establish Consumer ADR in Non-Government Consumer organization, recruit professional manpower is the priority and financial support is also important. All these result would help improve the activity of ADR in Non-Government Consumer organization, which will lead the organization to be more professionalize, globalize and able to segment the market. Further more, Non-Government Consumer organization would develop better ways to take itself to another level to provide better service. Also, create an institution that will help consumer's dispute and legal procedure. It will prevent future victims and protect consumer's right.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.282-293
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• 2010

Currently, due to the rapid growth of Internet businesses, competition is deepening even in Internet portal markets. In markets where competition is severe, companies can no longer hold a competitive advantage if they cannot deliver their own distinguished, unique images to customers. Therefore, this research planned to establish distinguished positioning strategies by comparing competition relationships among portals which go through building positioning maps and understanding the evaluation attributes and ideal points of internal portal images preferred by segmented customer groups. College students who are heavy users of the Internet were selected as research subjects, and they were led to make an evaluation of the image of Internet portals they mainly use. The analysis result showed that attributes distinguished the most among portals were entertainment, additional service, and convenience while the attribute distinguished the least was customer service. Moreover, understanding of preference and ideal points regarding portals also showed significant differences by segmented groups. Such research results are expected to become meaningful raw data in regards to building distinguished market segment strategies in Internet portal markets.