• 마케팅과학연구
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• 제18권2호
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• pp.189-222
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• 2008

본 연구는 동물병원 산업에서 동물병원의 시장지향성 활동과 동물병원의 공급업체와의 관계지향성 활동이 동물병원의 사업성과-재무적 및 비재무적-에 어떠한 영향을 미치는지를 체계적으로 분석하고, 동물병원 경영자의 특성 (경영자의 근속연수)과 동물병원의 사업입지가 이들 영향관계에서 어떠한 조절역할을 하는지를 분석하고자 하였다. 분석 결과, 동물병원의 시장지향성 활동은 동물병원의 재무적 성과와 비재무적 성과 모두에 유의적으로 영향을 미쳤다. 또한 동물병원의 시장지향성 활동은 동물병원 경영자의 근속연수에 따라 사업성과에 유의적인 영향을 미치나, 동물병원의 입지에 따른 동물병원의 시장지향성은 동물병원의 사업성과에 유의적인 영향을 미치지 않은 것으로 나타났다. 한편 동물병원의 공급업체와의 관계지향성 활동은 동물병원의 재무적 성과 및 비재무적 성과에 대부분 정의 방향으로 영향을 미치는 것으로 나타났다. 또한 동물병원 경영자의 근속연수에 따라 공급업체와의 관계지향성 활동이 동물병원의 사업성과에 미치는 영향에 관한 연구에서, 경영자가 4년 이상 장기간 근속한 경우 관계지향성 활동이 재무적 성과와 비재무적 성과에 정의 방향으로 영향을 미치는 것으로 나타났다. 하지만, 동물병원 경영자가 3년 이하 단기간 근속한 경우, 관계지향성 활동은 재무적 성과에 영향을 미치지 않았고 비재무적 성과에는 비교적 약하게 영향을 미치는 것으로 나타났다. 동물병원의 사업입지에 따라 관계지향성 활동이 동물병원의 사업성과에 미치는 영향에 관한 연구결과에서, 비수도권에서 공급업체와의 관계지향성 활동이 재무적 및 비재무적 성과에 매우 유의하게 영향을 미치는 것으로 나타났고, 수도권에서는 관계지향성 활동이 재무적 및 비재무적 성과에 모두 영향을 주지 않는 것으로 나타났다. 요약하면, 동물병원의 시장지향성 활동과 공급업체와의 관계지향성 활동이 동물병원의 재무적 및 비재무적 사업성과에 미치는 영향에 관한 전반적인 연구에서, 시장지향성은 동물병원의 사업성과에 일관되게 영향을 미치지만, 공급업체와의 관계지향성 활동은 경영자의 근속기간 및 사업입지에 따라 사업성과에 다른 영향을 미치는 것으로 나타났다. 즉, 동물병원 경영자의 근속연수나 사업입지에 따라 동물병원의 사업전략을 선택적으로 접목해야함을 알 수 있었다. 마지막으로 연구결과에 따른 시사점, 연구의 한계점과 향후 연구방향에 대해 논의를 하였다.

• 유통과학연구
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• 제20권7호
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• pp.11-22
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• 2022

Purpose: Since the emergence of the Covid-19 pandemic, almost all the hospitality industry has experienced a decrease in the distribution of room occupancy. Therefore, this study aims to examine how to improve the performance of 5-star hotels in Bali by involving market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. Research design, data and methodology: This study involved 127 managers in 62 five-star hotels in Bali. Analysis of this study using structural equation modelling (SEM) with SmartPLS software. Results: This study reveals that the performance of five-star hotels in Bali is influenced by factors such as market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. In addition, revenue management orientation, competitive advantage, and dynamic capability have been shown to mediate the effect of market orientation on the performance of five-star hotels in Bali. Finally, pricing capability has been proven to have not been able to increase the revenue and performance of five-star hotels in Bali. Conclusions: Hotel performance is largely determined by several important factors which include market orientation, revenue management orientation, competitive advantage, dynamic capability, and pricing capability. This study provides important implications for hospitality practitioners to improve the distribution of hotel performance.

• 인터넷정보학회논문지
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• 제12권4호
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• pp.51-59
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• 2011

본 연구의 목적은 해외유료방송의 시장집중과 시장성과 간의 실증적인 관계분석을 통해 국내 미디어산업의 바람직한 규제 및 정책 방향을 고찰해 보는 것이다. 세계적으로 방송통신이 융합되어 규제가 완화되고 있음에도 불구하고, 국내의 경우에는 미디어 시장이 특정사업자에 집중될 경우 시장 비효율이 발생하고 다양성이 훼손된다는 전제 하에, 여전히 시장집중현상을 집중적으로 규제하고 있다. 본 연구에서는 전 세계 17개 유료방송시장을 대상으로 1위 사업자의 시장점유 정도가 시장가격과 서비스 보급에 영향을 미치는지 분석하였다. 조사결과 시장집중 현상이 초래되어도 가격이 상향되거나 서비스 보급이 지연되는 않는 것으로 분석되었다. 본 연구결과, 시장성과에 영향을 주는 요인들이 다각화되었기 때문에 단순히 시장집중만을 규제하면 기술혁신 침체와 같은 부작용도 발생하는 것을 포함하여 다양한 시사점들이 도출되었다.

• 유통과학연구
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• 제13권3호
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• pp.61-67
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• 2015

Purpose - Exports have long been regarded as significant drivers of sustainable competitive advantage and growth among small and medium enterprises (SMEs). The export activities of SMEs are particularly important in the context of export-oriented economies such as Korea. Although many studies have examined the determinants of exports, it is difficult to find empirical studies about the determinants of the export performance of regional SMEs. This study investigates the determinants of export performance in the regional SME context based on an integrated approach that combines the environment factor of industrial organization theory, competitive strategy theory, and the competences of the resource-based view. Research design, data, and methodology - To empirically analyze the determinants of export performance in the regional SMEs, data were collected from firms in the Daegu metropolitan area. Data were collected directly through questionnaire surveys; in addition, secondary financial data were also taken from the KIS-VALUE database. Out of the 175 responses that were received, 143 were considered to be worth examining. After testing the reliability and validity of the variables through multiple items such as environmental turbulence and competitive strategy, hypotheses were verified by using five multi-regression models. These models were: a control model with organizational size and age, an environmental model with technology and market turbulence, a competency model with R&D and foreign distribution channels, a strategy model with product and market differentiation, and an integrated model including all of these variables. Results - First, as a control variable, the organization size has significant positive effects on export performance. Second, technology turbulence based on industrial organization theory has significant positive effects on export performance, but market turbulence does not affect export performance. Third, the foreign market distribution competency of the resource-based view has strong positive effects on export performance, but the R&D competency does not affect export performance. Fourth, the product differentiation strategy from competitive strategy theory positively impacts export performance, but market differentiation does not affect export performance. Finally, in the integrated model, only the foreign distribution competency of the resource-based view has a significant effect on export performance. Conclusions - The empirical results of this study verified the usefulness of the rationales behind the three theories to explain the export performance of the regional SMEs, especially the importance of the foreign market distribution competency from the resource-based view. With regard to practical considerations, this study's implications suggest that the use of technological environmental changes by industries is better than the use of market changes. Further, the use of the product differentiation strategy is more effective than the use of the market-driving strategy, and the distribution channel competency plays a stronger role than the technology-oriented competency with regard to the export performance position of regional SMEs. Future studies should examine relational perspectives, such as trust among channel partners. Therefore, the configuration approach is more useful in enhancing pragmatism by comparing high- and low-export companies.

• 산경연구논집
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• 제8권1호
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• pp.23-31
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• 2017

Purpose - Market orientation is a key factor for business performance in today's fluctuating conditions. This study investigates whether the employment of innovation can improve the innovative capability and increase the performance by gaining competitive advantages or not. Therefore, this study aims to investigate the effects of market orientation on the performance of small and medium size distributer enterprises (SMDEs) in Iran. Research design, data, and methodology - Customer orientation, Competitor orientation, and Inter-functional coordination have been regarded as market orientation indices to determine the effects of these indices on marketing innovation, gaining competitive advantages, and companies' performance as well. Data were collected from managers and experts in SMDEs in Iran. The structural equations modeling are used for analysis. Results - The results indicated that marketing innovation has been improved in competitive companies that enjoyed a high level of Inter-functional coordination among the various units. Besides, marketing innovation resulted in gaining competitive advantages regarding cost management, concentration, and differentiation in these companies. In addition, it was observed that SMDEs that obtain competitive advantages are equipped to reap superior performance. Conclusions - With cost management, differentiation and concentration are more likely to enhance the enterprise efficiency and effectiveness than other companies. Additionally, competitiveness, inter-functional coordination, and marketing innovation in SMDEs have a positive impact on marketing innovation.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.341-352
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• 2021

Research on SMEs highlights their limited resources and the influential role of SMEs' owners/managers. In this respect, scholars stressed the importance of different capabilities possessed by owners/managers of SMEs in developing a competitive position and enhancing firm performance. This study intended to examine the direct influence of two fundamental capabilities: financial literacy and networking competency possessed by owners/managers of SMEs in China and the United Arab Emirate (UAE) on SMEs' financial performance. In addition, this research tested the moderating impact of market orientation. The quantitative research method was employed by administering structured questionnaires. A total of 150 and 120 questionnaires were collected from owners/managers of SMEs in China and UAE. Structural equation modeling was used for data analysis using Smart-Pls. Findings revealed that SMEs' financial performance was positively related to maintaining financial literacy and networking competency in both samples. Further, market orientation was found to strengthen the positive impact of financial literacy and networking competency on SMEs' financial performance in China. However, market orientation had a significant moderating impact only on the relationship between networking and the financial performance of SMEs in the UAE. This paper ends with providing a set of concluding remarks, recommendations, and potential areas of further research.

• 산업경영시스템학회지
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• 제45권3호
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• pp.150-162
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• 2022

This study investigated the impact of the latest developments in big data analytics capabilities (BDAC) on firm performance. The BDAC have the power to innovate existing management practices. Nevertheless, their impact on firm performance has not been fully is not yet fully elucidated. The BDAC relates to the flexibility of infrastructure as well as the skills of management and firm's personnel. Most studies have explored the phenomena from a theoretical perspective or based on factors such as organizational characteristics. However, this study extends the flow of previous research by proposing and testing a model which examines whether organizational exploration, exploitation and market agility mediate the relationship between the BDAC and firm performance. The proposed model was tested using survey data collected from the long-term employees over 10 years in 250 companies. The results analyzed through structural equation modeling show that a strong BDAC can help improve firm performance. An organization's ability to analyze big data affects its exploration and exploitation thereby affecting market agility, and, consequently, firm performance. These results also confirm the powerful mediating role of exploration, exploitation, and market agility in improving insights into big data utilization and improving firm performance.

• 기술혁신학회지
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• 제1권2호
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• pp.192-207
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• 1998

This paper focuses on the relationship between innovation and export performance of technology-based firms in Korea. This study analyses the relationship between innovative activity and firm's performances using a sample of 760 technology-based firms in Korea. As for the firm's performance indicators, export is employed. The empirical results support that innovation has a positive effect on firm's export performance. However, for small and medium firms, the relationship between innovative activity and export performance is an U-shape quadratic form, which shows that small firms takes a minimum innovative expenditure in order to access the abroad market. Also, with product differentiation, innovative firms tends to devot more to domestic market than to abroad market. Therefore, it can be concluded that innovative activity builds market power and accelerates export performance. And product differentiation through advertising expenditure make innovative firms less exporting.

• 한국의류산업학회지
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• 제10권1호
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• pp.40-49
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• 2008

The purposes of this study were to investigate the effects of market orientation and learning orientation of textile firms on business performance and to confirm the moderating effect of company innovativeness on these relationships. Data collected from 167 textile firms through survey were analyzed by descriptive statistics, t-tests, and multiple causal modeling using AMOS 6.0. In results, the higher innovativeness, the stronger effect of market orientation on business performance. Also, the lower innovativeness, the stronger effect of learning orientation on business performance. Study results may suggest the needs of different focus of organization culture according to company characteristics in order to improve business performance.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.367-370
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• 2015

Building deterioration reflects the degradation of basic building performance including structural performance, energy performance, durability, and safety, and it also includes perceived deterioration, which considers a user-based perspective. More than 50% of the existing buildings in Korea are over 15 years old and public buildings compose 2.5% of all buildings domestically. Therefore, there are several different problems, such as poor energy efficiency, structural performance, and safety. To address the challenges of increasing stock in deteriorated buildings, it is necessary to make decisions about reconstruction or renovation. In this study, we propose a new method to evaluate public building value with a contingent valuation method (CVM). By estimating willing-to-pay (WTP) from users of private buildings in similar situation with the public building, it is possible to compare market prices and calculate a correction factor to adjust the WTP data. Finally, we apply the correction factor to the WTP of a public building and estimate market price, willingness to pay (WTP). Finally, we apply the correction factor to willing to pay (WTP) of public building and estimate market price.