• Title/Summary/Keyword: Market entry

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Are Business Cycles in the Fashion Industry Affected by the News? -An ARIMAX Time Series Correlation Analysis between the KOSPI Index for Textile & Wearing Apparel and Media Agendas- (패션산업의 경기변동은 뉴스의 영향을 받는가? -섬유의복 KOSPI와 미디어 의제의 ARIMAX 시계열 상관관계 분석-)

  • Hyojung Kim;Minjung Park
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.5
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    • pp.779-803
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    • 2023
  • The growth of digital news media and the stock price index has resulted in economic fluctuations in the fashion industry. This study examines the impact of fashion industry news and macroeconomic changes on the Textile & Wearing Apparel KOSPI over the past five years. An auto-regressive integrated moving average exogenous time series model was conducted using the fashion industry stock market index, the news topic index, and macro-economic indicators. The results indicated the topics of "Cosmetic business expansion" and "Digital innovation" impacted the Textile & Wearing Apparel KOSPI after one week, and the topics of "Pop-up store," "Entry into the Chinese fashion market," and "Fashion week and trade show" affected it after two weeks. Moreover, the topics of "Cosmetic business expansion" and "Entry into the Chinese fashion market" were statistically significant in the macroeconomic environment. Regarding the effect relation of Textile & Wearing Apparel KOSPI, "Cosmetic business expansion," "Entry into the Chinese fashion market," and consumer price fluctuation showed negative effects, while the private consumption change rate, producer price fluctuation, and unemployment change rate had positive effects. This study analyzes the impact of media framing on fashion industry business cycles and provides practical insights into managing stock market risk for fashion companies.

The Influences of Venture Firms' Motives of Foreign Market Entry on International Preparing Activities and Business Performances - Comparison of Taiwanese and Korean Firms - (벤처기업의 해외진출동기가 국제화준비활동과 경영성과에 미치는 영향 - 대만과 한국기업의 비교 -)

  • Cho, Dae-Woo
    • International Area Studies Review
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    • v.13 no.2
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    • pp.418-445
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    • 2009
  • This paper shows that the motives of foreign market entry is classified into the motive of overseas propensity(Motive(M) 1) and of the limited competition of domestic market(Motive(M) 2). International preparing activities are also divided into the activity of ex-ante forecasting and market research(Activity(A) 1), and of ex-ante cooperation and business experience with local firms(Activity(A) 2). M 1 and M2 of Taiwanese ventures can not explain the local performance, but both the influence of M 1 on international preparing activity and business performance, and inter-relationship between Performance(P) 1 and 2 are statistically significant at the 5 % level of significance. On the other hand, Korean ventures in Deadeok Innopolis show that the influence of Activity 1 such as ex-ante forecasting and market research on business performance(P 1) is statistically significant at the 5 % level of significance, but both the relationship between the motive of foreign market entry and P 1 or P 2, and inter-relationship between P 1 and P 2 are not statistically significant. This study finds out there exists the distinct difference owing to their own nationality between Taiwanese and Korean ventures.

A Study on Korea's Trade Performance in Spain and its Strategies for Entry into Spanish Market (한국의 대(對)스페인 교역성과와 시장진출 전략에 관한 연구)

  • Soo-Suk Sohn
    • Korea Trade Review
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    • v.46 no.1
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    • pp.59-81
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    • 2021
  • This paper aims to analyze Korea's trade and investment performance in Spain and the business environment of Spain, and to find efficient strategies for entering into the Spanish market. This study is organized into five chapters. To begin with, it explains an overview of the Spanish economy and the current status of its major industries. Then, it analyzes Korea's trade and investment performance in Spain, the structure of comparative advantage and the trade trends of major import and export items, since 2011 when the Korea-EU FTA went into effect. Lastly, based on the results of this analysis, Korea's strategies for entering into the Spanish market are derived. The strategies derived from the analysis are as follows: (1) entering startups in the Spanish market through CVC cooperation and participation in large tech forums, (2) linking the Spanish interest in K-Culture to consumer goods exports, (3) promoting cooperation in the IT industry in response to the Spanish government's 'Connected Industry 4.0', (4) building a new Korean-Spanish value chain in response to the mobility revolution, (5) advancing jointly into a third country by combining the strengths of both Korea and Spain, (6) cooperating with the Spanish government to establish a sustainable energy policy, (7) promoting jointly with the Spanish government through smart city strategies and project exchanges, and (8) building a European logistics hub in Spain in preparation for post-Brexit.

The Influence of SMEs' Innovation Activitiesaccording to Types of Strategy ontheir Perception to the Opening of Economies: The Moderating Effects of External Search and Market Entry Strategy (중소기업의 전략 유형에 따른 혁신활동이 대외개방 인식에 미치는 영향: 외부 지식 탐색 및 시장진입전략의 조절 효과를 중심으로)

  • Lee, Jong-Seon;Park, Ji-Hoon
    • Journal of Technology Innovation
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    • v.21 no.1
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    • pp.199-228
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    • 2013
  • Globalization has been accelerated in today's business environment. In this situation, the opening of economies can be either an opportunity or a treat for small and medium sized enterprises (SMEs) who have limited resources. Especially, managerial perception to the opening of economies carries on significant meaning because managerial perception determines future responses and strategies. Therefore, this study examined which innovation activities are related with SMEs' positive perception to the opening of economies. The activities of innovation are classified by types of generic strategy. Also, this study scrutinized the moderating effects of external search strategy and market entry strategy. In order to test hypotheses, this study analyzed data on Korean manufacturing firms collected in the Korean Innovation Survey (KIS). As a result, SMEs conducting innovation for differentiation strategy perceived the opening of economies positively. Search breadth and search depth moderated this relationship negatively and the first entry strategy moderated this relationship positively.

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The Study on the Impact of the Large Discount Store Entry on Conventional Market and on the Methods of Revitalization of Conventional Market (대형할인점 진입에 따른 재래시장에의 영향 및 재래시장 활성화 방안에 관한 연구)

  • Park, Seong-Yong;Lee, Sang-Ho;Oh, Tae-Hyun
    • Korean Business Review
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    • v.14
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    • pp.95-128
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    • 2001
  • The entry of large discount stores such as LG-mart, E-mart into small cities such as Choonchun or Wonju have had a profound impact on the business of small-sized retailers. The impact of the entry by large discount store is too big compared to that of the entry by department store. Now, it becomes the matter of survival for small-sized retailers. Regulation and protection are not the best solutions to solve these problems. It cannot solve the fundamental problems. Consumer buy products based on their needs not retailers' problems. Without satisfying consumers' various needs and wants, retailers can not survive. Therefore, it is extremely important to understand retail competition from the perspective of consumers and investigate overall retail competition not competition between two different types of retailers. In this study, we analyze the relationship between products and purchasing places, the competitive relationship among retailers. As a result, we get big picture of retail market and discuss the revitalization of conventional retailers. In addition, we propose new solutions to conventional retailers' problems from the perspective of consumers.

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Universal Design of Hangul Input Method for Mobile Phones (모바일 폰 한글입력방식의 유니버셜 디자인에 관한 연구)

  • Hong, Seung-Kweon
    • Journal of the Ergonomics Society of Korea
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    • v.26 no.3
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    • pp.117-124
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    • 2007
  • A few people are frequently using Korean text entry function in the mobile phone. To make matters worse, too many kinds of Korean text entry methods exist in the market, compelling mobile phone users to learn how to input texts all over again, whenever they purchase a new mobile phone. The purpose of this study is to propose a universal design of Korean text entry method for mobile phones. Several experiments and several questionnaire surveys were conducted in order to induce design factors for the universal design. Participants were mobile phone users with the diverse levels of text entry expertise and with the diverse ages. The results of this investigation were identical, irrespective of participants' age and expertise. The efficiency of the text entry method was not more important factor than memorability. The layout of vowels to keypad was preferred to map just 3 strokes to the 3 buttons so that users can make for themselves vowels that they want to input. The preference on the consonants layout was different according to investigation methods. According to the survey, it was preferred that consonants were arranged by alphabet order. However, the result of text entry speed measurement was that the arrangement by alphabet order was not superior to the typical arrangement. Such results may be used to design mobile phones for diverse users.

A Study on Resolving Barriers to Entry into the Resell Market by Exploring and Predicting Price Increases Using the XGBoost Model (XGBoost 모형을 활용한 가격 상승 요인 탐색 및 예측을 통한 리셀 시장 진입 장벽 해소에 관한 연구)

  • Yoon, HyunSeop;Kang, Juyoung
    • The Journal of Society for e-Business Studies
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    • v.26 no.3
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    • pp.155-174
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    • 2021
  • This study noted the emergence of the Resell investment within the fashion market, among emerging investment techniques. Worldwide, the market size is growing rapidly, and currently, there is a craze taking place throughout Korea. Therefore, we would like to use shoe data from StockX, the representative site of Resell, to present basic guidelines to consumers and to break down barriers to entry into the Resell market. Moreover, it showed the current status of the Resell craze, which was based on information from various media outlets, and then presented the current status and research model of the Resell market through prior research. Raw data was collected and analyzed using the XGBoost algorithm and the Prophet model. Analysis showed that the factors that affect the Resell market were identified, and the shoes suitable for the Resell market were also identified. Furthermore, historical data on shoes allowed us to predict future prices, thereby predicting future profitability. Through this study, the market will allow unfamiliar consumers to actively participate in the market with the given information. It also provides a variety of vital information regarding Resell investments, thus. forming a fundamental guideline for the market and further contributing to addressing entry barriers.

Market Entry Decision Model in Global Construction Market Using Real Options Game (실물옵션 게임을 활용한 해외건설시장 진출모형에 관한 기초연구)

  • Kim, Du-Yon;Kim, Byoung-Il;Han, Seung-Heon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.652-655
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    • 2007
  • Due to stagnation of domestic market, increasing number of domestic construction companies started to make inroads into foreign market recently. Yet compared to domestic market, there are much more risks in the foreign market which companies may confront. So deliberate and rational decision making skills are required. Accordingly, there has been many researches which analyzed the risk of individual markets and also studies covering decision support models. In this study, we suggest a model concerning financial issues when branching out into a new market, specially in the construction companies' point of view. For this we used a real options game which shows real competition status of a new market and deduced a feature of that market, Upon these results, we also suggest a model which helps firms to decide whether investing in the expansion is smart action or not. The model developed in this study is made in specific circumstances of limited conditions. The future study makes more realistic models considering subjects like disproportion in information and generalization of competing companies.

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