• Korean Management Science Review
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• v.32 no.3
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• pp.91-103
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• 2015

This study recognizes that there is a correlation between the movement of the financial market and the sentimental changes of the public participating directly or indirectly in the market, and applies the relationship to investment strategies for stock market. The concerns that market participants have about the economy can be transformed to the search terms that internet users query on search engines, and search volume of a specific term over time can be understood as the economic trend of big data. Under the hypothesis that the time when the economic concerns start increasing precedes the decline in the stock market price and vice versa, this study proposes three investment strategies using casuality between price of domestic stock market and search volume from Naver trends, and verifies the hypothesis. The computational results illustrate the potential that combining extensive behavioral data sets offers for a better understanding of collective human behavior in domestic stock market.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.414-423
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• 2008

The purpose of this article is identify the difference of selection attributes on super-deluxe hotel and economy hotel, which business travellers consider important and understand satisfaction with the results of it so as to seek the way for economy hotel to take superior competition differentiated from the super-deluxe hotel and towards world wide competitive level. And also it is to offer necessary basic concept for new investors or experienced investors who construct economy hotel. The results indicated that this article has an implication to offer basic data for the understand of a model of economy hotel and market segmentation for business travellers who want to the service of super-deluxe hotel level but prefer economy hotel which costs relatively inexpensive.

• International Commerce and Information Review
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• v.11 no.3
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• pp.339-361
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• 2009

This paper attempts to provide a way to improvement in trade & commerce between Korea and Russia, analyzing the influence of the circumstances of the Russian economy on economic relations between the two countries. The study briefly reviews the current situation of the Russian economy, and tries to examine the strong points to be considered as leverage for cooperation and the weak points to be overcome. Previous studies have determined that the Russian economy has unlimited potential for growth, because it is endowed with abundant resources, and has a government willing to reform for the opening of the economy, as well as high-quality labor. However, the economic structure is vulnerable to impact of the worldwide financial crisis. It is not possible to overlook its institutional fragility and vulnerability such as a corrupt bureaucracy or a relatively large black market. These undesirable factors may not only undermine the basis of Russia economy but also a hindrance to economic cooperation by increasing economic uncertainty. This paper attempts to analyze comprehensively the socio-economic factors that influence the open-economy of Russia, and to illustrate strategies for improvement in trade and commerce through the viewpoint of Korean firms that are already in business or are trying to enter in the near future. Some measures to improve their economic cooperation are suggested at the end.

• International Commerce and Information Review
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• v.2 no.1
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• pp.83-103
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• 2009

This paper attempts to provide a way to improvement in trade & commerce between Korea and Russia, analyzing the influence of the circumstances of the Russian economy on economic relations between the two countries. The study briefly reviews the current situation of the Russian economy, and tries to examine the strong points to be considered as leverage for cooperation and the weak points to be overcome. Previous studies have determined that the Russian economy has unlimited potential for growth, because it is endowed with abundant resources, and has a government willing to reform for the opening of the economy, as well as high-quality labor. However, the economic structure is vulnerable to impact of the worldwide financial crisis. It is not possible to overlook its institutional fragility and vulnerability such as a corrupt bureaucracy or a relatively large black market. These undesirable factors may not only undermine the basis of Russia economy but also a hindrance to economic cooperation by increasing economic uncertainty. This paper attempts to analyze comprehensively the socio-economic factors that influence the open-economy of Russia, and to illustrate strategies for improvement in trade and commerce through the viewpoint of Korean firms that are already in business or are trying to enter in the near future. Some measures to improve their economic cooperation are suggested at the end.

• Journal of Auto-vehicle Safety Association
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• v.10 no.1
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• pp.45-51
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• 2018

There are some ambiguities of the information on the fuel economy provided to the consumers because the standard and the detailed regulations for the fuel economy of the two-wheeled vehicle have not been established in Korea. Since Korea has been a signatory of World Forum for Harmonization of Vehicle Regulations since 1998, it is possible to remove the ambiguities by adopting the WMTC (Worldwide-harmonized Motorcycle Test Cycle) measurement method for the fuel economy of the two-wheel vehicle. As a preliminary study on the WMTC mode fuel economy, road loads measured by coast down method and table method were compared for the two types of two-wheeled motorcycles on sales in domestic market. In the same model, it was confirmed that the deviation of WMTC mode fuel efficiency was below -5% between products. On the other hand, the difference of WMTC fuel economy exceeded 5% between the coast down method and table method.

• Journal of the Korean Applied Science and Technology
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• v.33 no.4
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• pp.824-835
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• 2016

Although the number of registered cars in South Korea is above 21million and one family has about 1.07 cars, there is no national standard for automobile reference fuel in South Korea. Reference fuel is the fuel used for certificating vehicle performance, emissions and fuel economy. Now, domestic market fuels are used as reference fuel. However, the quality of domestic market fuel is constantly changing by seasonal and fuel manufacturers. It may effect vehicle performance, emissions and fuel efficiency test result. On this study, market fuel quality was monitored and reference fuel standard(draft) was set by reflecting market fuel monitoring result. Reference fuel standard(draft) was applied to GDI and MPI engine. As a result, the difference of fuel economy between fuels meeting the reference fuel standards(draft) was reduced to 1.1% while the difference of fuel economy between market fuels was 3.8%.

• Journal of the Korea Furniture Society
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• v.29 no.1
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• pp.8-17
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• 2018

Economic crisis in 2008 has changed South Korean market including furniture related field. Owing to Subprime Mortgage Crisis, new economic order, in other words, New Normal was established. Low growth rate, low interest, high unemployment rate, high risks, regulation strengthening, and all that sort of negative things have became generalized. South Korean economy has developed drastically since the Korean War, however recent economic crisis and Internet and smart phone have leading roles in shaping new consumption market. In a way, furniture market has expanded despite economic recession. Total service for housing is suited to South Korean consumers and shortened Product Life Cycle induces consumers to buy more furniture. In addition, Internet and smart phone allow people to show off their private spaces to unspecified masses. As a result, consumer prefers inexpensive and expendable furniture. It is certain that furniture market makes quantitative growth, but qualitative sides are questionable. Even though the study is focused on the existent circumstances, It will help to find out the proper ways of future furniture market in South Korea.

• International Commerce and Information Review
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• v.10 no.4
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• pp.321-350
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• 2008

The China has opened the distribution market completely since it joined the World Trade Organization on Dec 11 2001. The notable features of Chinese distribution market are the transition from the consumers' monolithic demand to diversification for the luxury goods, well-being products. The regional characteristics of consumers are smart, conservative, optimistic and advanced. and the open door policy has prompted the capitalistic economy gradually. We analyzed the Chinese distribution markets and came up with the following strategies. First, we recommend the setting of the key regional market not covering the whole chinese markets. then we can extend the main market step by step. Second, we need to cooperate and advance with the Korean distribution companies which entered into markets already. Third, we need to acquire the competitive and stable distribution channel in China. Fourth, we need to implement the localization strategy in terms of human resources and procurement. Fifth, the consignment management can be another strategy. I hope this research can be a little help to those who wish to expand to the Chinese markets.

• Asia Marketing Journal
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• v.11 no.2
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• pp.21-35
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• 2009

In December 5, 2006, "The Economic Times", India's the most famous economy daily newspaper, reported Korea Lotte Mart is planning to enter into India's market. Lotte group, marking number 7^th in Korea's list of conglomerates, established VRIC(Vietnam, Russia, India, China)'s strategy. This strategy is targeted to enter into emerging markets such as Vietnam, Russia, India, China and etc. As of 2007, Lotte Group aggressively is placing its subsidiaries such as Lotte Department Store in Russia and China, Lotte Mart in Vietnam and China and Lotte Confectionery in China and India, into emerging markets. From this case, Based on the assumption of Lotte Mart's India market entry scenario, this study considers various decision-making factors such as market attractiveness evaluation, timing of entry, entry mode, location, scale, positioning, operation strategy, and others, while developing an overseas market entry strategy. This case study also provides India's distribution market environment that Korean companies can utilize when entering into the Indian market in the near future.

• 한국신재생에너지학회:학술대회논문집
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• 2010.11a
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• pp.165.1-165.1
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• 2010

In the past, drivers bought a fuel additives to treat a combustion chambers or injector nozzles for carbon or gum deposit at market. But, nowadays, as raised cost of fuel for a vehicle the consumers also start focusing on a function of fuel additives that increases fuel economy of one. Some fuel additive manufacturers and agents advertise that their goods make a car it's initial state. This paper shows data for 3 years that were acquired during test for registration of an additive in domestic. The data were sorted according to kind of vehicle, kind of fuel, test mode, CO, HC, NOx, PM, total emission, fuel economy and accumulated mileage. And than by using simple linear regression analysis changes according to accumulated mileage was displayed. Normal distribution and histogram of rate of increase and decrease were displayed. the analyzed data indicated that a fuel additive maintain and make a car the first state of one but can't make a car be batter than initial the one.