• Title/Summary/Keyword: Market Verification

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A Study on the Recognition of Swimsuit Brand Image Using IPA Technique (IPA기법을 활용한 수영복 브랜드이미지에 대한 인식연구)

  • Kim, Jae-Hwan;Lee, Jae-Moon
    • Journal of Digital Convergence
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    • v.15 no.7
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    • pp.467-477
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    • 2017
  • The purpose of this study is to present the ranking and difference of the importance and satisfaction of the swimsuit brand image that the swimsuit consumers perceive through the IPA and to provide the implications for the activation of the swimsuit industry market by diagramming it with the IPA matrix. To do this, we analyzed 298 questionnaire data for university students and graduate students and the following conclusions were drawn through the ranking of importance, satisfaction, and the corresponding sample t-test and IPA matrix. First, as a result of examining the ranking through the average of the importance and satisfaction of the swimsuit brand image, the importance showed average 4.0 or more in order of 'quality', 'functionality', 'price', 'design', 'trust', 'color', and the satisfaction showed average 3.5 or more in order of 'trust', 'quality', 'functionality' and 'awareness'. Second, as a result of difference verification in swimsuit brand image, it showed a significant difference in order of 'quality', 'price', 'functionality', 'design', 'color', 'trust', 'sophistication'. On the other hand, it showed no significant difference of cognitive images. Third, as a result of IPA of swimsuit brand image, the factors of 'design', 'functional', 'quality' and 'trust' were included in I quadrant, 'price' 'color' in II quadrant, 'advertising image', 'event', 'popularity', 'originality' in III quadrant, and 'awareness', 'sophistication' in IV quadrant.

A Study on the Smart Home Safety Management System Based on NIALM (NIALM 기반의 스마트 홈 안전관리시스템에 관한 연구)

  • Jeong, Han-Sang;Sung, Kyung-Sang;Oh, Hae-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.8
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    • pp.55-63
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    • 2017
  • Due to spatial problems and system size,conventional measurement methods used to acquire the information needed for existing electrical energy and management have been limited to new buildings or areas where replacement is possible. This electric load management method is problematic when applying it to energy and safety management of vulnerable areas or existing homes or offices. The problem with installing a measurement module in every branch is that the system is too large. Even if the measurement module is installed, the type of load is not recognized, and efficient management is not performed. In particular, it is very difficult to apply it to traditional markets and backward facilities in Korea. In this paper, we apply NIALM technology and arc detection technology to solve these problems and verify the feasibility of NIALM for normal arc generation. Also, based on the verification results, we propose a new smart home safety management system that can effectively manage electrical safety and that can be applied to conventional market and existing home safety management systems. The proposed system conducts a comparative performance test with an existing safety management system. In addition, it achieves 95% or more load recognition for four loads, which is impossible in 40% of the existing systems, and the arc detection function was confirmed.

A Study on the User Acceptance Model of Artificial Intelligence Music Based on UTAUT

  • Zhang, Weiwei
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.6
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    • pp.25-33
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    • 2020
  • In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

A Study on Strategic Management of Native Advertisement (네이티브 광고의 전략적 관리방안에 관한 연구)

  • Son, Jeyoung;Kang, Inwon
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.63-81
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    • 2019
  • In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

Study on the Open-type Wearable Air Cleaner Design (개방형 웨어러블 공기청정기 디자인 연구)

  • Choi, Kyu-Han;Baek, Joon-Sang
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.74-81
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    • 2020
  • As of 2020, due to the influence of fine dust from China and domestic dust, the cloudy sky of Korea has become a daily routine not only in spring but also in autumn/winter. In 2013, the International Cancer Institute under the World Health Organization designated fine dust as a group 1 carcinogen that has been confirmed to be carcinogenic to humans. The purpose of this study is to theoretically review 5 fine dust-related design studies, by analyzing the case of three types of wearable air purifiers on the market, it is to propose an improved open wearable air purifier. As a verification method, a working prototype was produced to measure the amount of fine dust reduction. Therefore, this study derived three design insights of wearable air cleaner through case analysis. First, it maximizes openness by minimizing the area touching the face. Second, the nozzle where the air comes out should be close to the respiratory organ. Third, position of the motor is to be as far away as possible from the ear considering the noise. Based on this, I suggested an open-type wearable air purifier design that maximizes the user openness and improves the wearing comfort. I hope that it will be an opportunity to increase the coverage of wearable air cleaner and protect the respiratory health of users.

Development of Ship Valuation Model by Neural Network (신경망기법을 활용한 선박 가치평가 모델 개발)

  • Kim, Donggyun;Choi, Jung-Suk
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.27 no.1
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    • pp.13-21
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    • 2021
  • The purpose of this study is to develop the ship valuation model by utilizing the neural network model. The target of the valuation was secondhand VLCC. The variables were set as major factors inducing changes in the value of ship through prior research, and the corresponding data were collected on a monthly basis from January 2000 to August 2020. To determine the stability of subsequent variables, a multi-collinearity test was carried out and finally the research structure was designed by selecting six independent variables and one dependent variable. Based on this structure, a total of nine simulation models were designed using linear regression, neural network regression, and random forest algorithm. In addition, the accuracy of the evaluation results are improved through comparative verification between each model. As a result of the evaluation, it was found that the most accurate when the neural network regression model, which consist of a hidden layer composed of two layers, was simulated through comparison with actual VLCC values. The possible implications of this study first, creative research in terms of applying neural network model to ship valuation; this deviates from the existing formalized evaluation techniques. Second, the objectivity of research results was enhanced from a dynamic perspective by analyzing and predicting the factors of changes in the shipping. market.

A Study on Methods for Korean Colleges to Participate in Higher Vocational Education Area of Official Development Assistance (국내 전문대학의 고등직업교육 분야 공적개발원조(Official Development Assistance) 참여방안에 관한 연구)

  • Lee, Tae-Jung;Yun, Woo-Young
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.47-55
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    • 2021
  • Firstly, our Technical and Vocational Education and Training(TVET) ODA currently uses 70% of its budget on short-term assistance project works without much consideration for continuity from one project to another. Secondly, TVET ODA budget is much too concentrated on hardware support, lowering impact compared to the amount invested. Lastly, there is a lack of research on the needs of recipient nation which leads to lowering effectiveness of TVET ODA. This Study analyzed the characteristics of Korea's TVET ODA through the statistical data analysis of ODA. This study's main focus is to recommend methods for Korean colleges to overcome tendencies and limitations of TVET within Korea's ODA. Colleges have advantages in training students to fit needs of the market and companies based on decades of experience colleges have on academic-industrial collaboration. Colleges can also transfer qualification verification systems to fit the recipient country and dispatch TVET related personnel to strengthen software support. Additionally, the post project evaluation and post job placement management capabilities of colleges can be actively used for post management of TVET projects. I hope that through this study, ways to increase participation of colleges in TVET ODA can be discussed in more variety.

Effect of Eco-Friendly Food Store Attributes on Perceived Value and Loyalty: Moderating Effect of Delivery Service (친환경 식품 전문점의 점포속성이 지각된 가치와 충성도에 미치는 영향: 배송 서비스의 조절효과)

  • KIM, Jin-Kyu;PARK, Jong-Hyun;YANG, Jae-Jang
    • The Korean Journal of Franchise Management
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    • v.13 no.2
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    • pp.33-51
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    • 2022
  • Purpose: The online market is growing the most in history due to the expansion of non-face-to-face commerce. In addition, as consumers' interest in health, food safety, and environment increases, interest in and consumption of eco-friendly agricultural products is also increasing. Therefore, in the case of a specialty store that sells eco-friendly organic agricultural products, a marketing strategy that can increase customer loyalty by reflecting these consumer needs is necessary. In this study, the store attributes of eco-friendly food stores are classified into location, assortment, price, quality, and employee service, and the effect of each store attribute on utilitarian and hedonic value is investigated. Research design, data, and methodology: The subjects of this study were customers who visited an eco-friendly food store. Of the 511 survey responses, 311 were used for statistical verification, excluding 200 who had not visited within the last 3 months. For statistical analysis, Smart PLS 3.0 was used, and after checking the validity and reliability of the items, hypothesis testing was performed. Result: As a result of the study, it was found that assortment, quality, and employee service among store attributes had a positive (+) effect on utilitarian and hedonic value. Second, location had no significant effect on utilitarian and hedonic value. Third, price did not appear to have a positive (+) effect on the utilitarian value, and it was found to have a positive (+) effect on the hedonic value. Fourth, It was investigated whether the presence or absence of delivery service had an effect on store attributes between utilitarian and hedonic value, and it was found that there was a significant effect between employee service and hedonic value. Conclusions: Among eco-friendly food store environment management will be required in order to provide food that meets the tastes and needs of consumers by diversifying the taste, standard, and quality grade of food, and to maintain or improve the quality. In order to unlike other stores, eco-friendly food stores have high price resistance from the point of view of consumers, so it is necessary to diversify promotional media such as YouTube and SNS to raise awareness of eco-friendly organic food.

Efficacy Verification of Four Hangover Cure Products for Reducing Blood Alcohol and Acetaldehyde Concentrations in Sprague - Dawley Rats (국내 시판 숙취해소제 4종의 혈중 알코올 및 아세탈데히드 농도 감소 효능 비교)

  • Han, Min Ji;Jin, Yu Jung;Choung, Se-Young
    • Journal of Life Science
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    • v.32 no.2
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    • pp.79-85
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    • 2022
  • Recently, many hangover cure products containing natural ingredients have been made available in the market that are effective for alcohol-related liver damage or for improved liver function. However, the cure for of liver damage or medication for improved liver function are different from hangover cure. Therefore, the efficacy hangover cure products needs to be verified. In this study, we investigated and compared the ameliorating effect of four commercially available hangover cure products on acute ethanol-induced hangover in Sprague - Dawley rats. The four samples were labeled as C, M, R, and S. The efficacy of the samples was evaluated based on the serum concentration and area under the curve (AUC) of blood ethanol and acetaldehyde concentrations to quantitatively assess the hangover cure effect. Ethanol administration to the rats significantly raised the serum alcohol and acetaldehyde levels. The Cmax reduction rates of ethanol for the samples C, M, R, and S were 5.9%, 3.1%, 8.4%, and 11.7%, and the AUC were 8.9%, 2.2%, 12.1%, and 19.6%, respectively, whereas the Cmax reduction rates of acetaldehyde were 14.2%, 15.2%, 28.2%, and 35.0%, and the AUC were 21.6%, 7.5%, 22.4%, and 29.9%, respectively. In conclusion, all samples showed a tendency to relieve hangover in the order of S, R, C, and M in terms of the ethanol concentration, but only sample S showed a statistically significant decrease in both Cmax and AUC for ethanol and acetaldehyde. These results suggest that an objective method for verifying the efficacy of hangover cure products is lacking.

Simulation-based Design Validation and Alternatives Analysis of Release Process of Logistics Automation Warehouse (시뮬레이션을 활용한 물류 자동화 창고의 출고 프로세스 설계 검증 및 대안 분석)

  • Moon-Gi Jeong;JongPil Kim;JinSung Park;Kyung-Min Seo
    • Journal of the Korea Society for Simulation
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    • v.32 no.3
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    • pp.75-91
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    • 2023
  • As the business-to-customer (B2C) online market expands after the COVID-19 pandemic, the logistics industry has been constructing automated warehouses to handle multi-product, low-volume logistics. When constructing a logistics automation warehouse, it is crucial to validate that the facility's performance and operational logic are designed to meet the required throughput of the automated warehouse from the system design phase. This study proposes simulation-based validation and optimal alternatives for an H logistics automation warehouse in Iksan, Jeollabuk-do. Firstly, we focused on the box supply and packing processes, which are related to the release process, among the entire logistic processes. Then, we analyzed the potential bottlenecks in the target process and designed and implemented a discrete-event simulation model based on the analysis results. The simulation experiments showed that the facility parameters and operational logic identified in the system design phase did not satisfy the performance requirements of the entire automated warehouse. Additional experiments were conducted to suggest alternatives to meet the system performance requirements by changing the facility parameters and operational logic. We expect that the proposed study will be utilized in the future, not only in the system design phase but also in the system construction phase, for verification purposes to ensure that the construction proceeds according to the design.