• Title/Summary/Keyword: Market Opening

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A Study of Strategy plan for the Improvement on menu marketing Commoditization. (메뉴 상품 마케팅 전략방안에 관한 연구)

  • 김장익;홍철희
    • Culinary science and hospitality research
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    • v.4
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    • pp.347-367
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    • 1998
  • It is difficult to make which customers want in restaurant industry because of IMF situation. Therefore, utilization of service marketing is needed by best effect through least investment in restaurant industry. The background of restaurant industry is not directly related to the improvement of tourism industry. We should give a hand to tourism and restaurant industry by holding international events. so the way of thinking among people is changing. And importing of famous foreign brand and opening shops are accellerating the improvement of tourism and restaurant industry. In this perspective, improvement factors of restaurant industry are as follows : the increase of pst time, the increase of disposable income, the increase of woman's having jobs and double income, requirement of people about health food, the increase of nuclear family, and the change of viewpoint among people. This restaurant industry is service industry, and it sells invisible service except the aspect of selling menu. In addition, in terms of menu, price reduction strategy should be done by cost reduction and restructuring. The ultimate purpose of marketing is to increase sales and to do this we should increase the number of customers in shops. That means we should create new customers and try to attract customers who used to be regular in the shops. Therefore, the demonstration of management ability and positive reaction is really needed. So the most important things in marketing are as follows: proper strategy for double consumption, increasing the number of customers through new specific menu, menu life cycle according to menu item, menu development by considering customer, making recipe, enhancement of product quality and cost reduction by customer's opinion. We should concentrate on national menu first, and try to develop menu for international market. It is absolutely needed that we set up the menu product strategy through menu marketing with various products and constant study related to menu marketing is to be done.

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A Study on the Development Strategies for China Lianyungang Port under One Belt One Road Policy (중국 일대일로(一帶一路)정책에 따른 연운항항(連雲港港)의 발전 전략에 관한 연구)

  • Zhang, Le;SHIN, Han-Won;SONG, Xiao-Ming
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.6
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    • pp.1695-1705
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    • 2016
  • With the rapid development of global economic and trade, the ports in the North-east Asia region have developed greatly. In such a fierce competition, how to ascertain right evaluation methods to assess the competitiveness of the ports, and make scientific and rational development strategy for upgrading the overall level of competitiveness of ports in North-east Asia, has become the first task for all the ports for coping with the challenges. As China's sustained economic growth of more than 30 years, the economic power and comprehensive national strength has been changed, China's international status has been greatly improved. Also China has achieved remarkable new results in the construction of peripheral diplomacy, and further has consolidated the relationship of countries along the Silk Road Economic Belt. The strong position of RMB in foreign exchange market and the implementation of the strategy of "area" opening to the outside world accelerated economic belt along the silk road in China to the west open pace. On the basis of the SWOT analysis of the Lianyungang Port, combined with the comprehensive and practical port competitiveness evaluation indicators system and competitiveness evaluation method, calculate the competitiveness level of Lianyungang port in East China, and find out the problems must be solved. The development strategies for Lianyungang port under One Belt One Road were suggested.

An Study on the Environment Analysis and the Correspondence Strategy of Electronic Commerce (전자상거래의 환경분석과 대응전략에 관한 연구 -전라북도 기업을 중심으로-)

  • Kim Dong-Gyoon;Cha Soon-Kwean
    • Management & Information Systems Review
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    • v.4
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    • pp.29-66
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    • 2000
  • The current economic environmental changes such as globalization, information and opening of the market is calling for or needing the more rapid change of management and/or marketing strategies of the company than they did before to survive in tile borderless international competition. Under this situation, this study focuses on the correspondence strategies of Electronic Commerce which is one of the key elements to overcome or lead the above demands through seeking the problems of the current EC acception and application specially in Chollabuk Do province. For the above purpose, this study surveys the questionary with business firms of above area and figures out what is the correlation between business form and size and EC acception and application and what is the problems on it. And than provides several counter strategies which are following based on the survey to keep this area companies from out of business and lead the above economic environmental changes. To expand the adoption and application of EC to this area, firstly, top managers of the company must recognize the necessity and importance of EC compared with traditional commerce and change their perception and attitude concerning EC positively, and than try to accept it as soon as possible. Secondly, the company need the retained earning to invest to EC and educate their managers and employees with total participation. Thirdly, local government has to improve its attention to EC as a best way or opportunity to reduce and overcome the economical gap and development its economy because EC can remove the physical time or distance and space, scale and capital limitations. Finally, government has to expand and establish information infrastructure such as technical infrastructure(communication and security technology), Functional infrastructure like standard protocol, Organizational infrastructure(interchange agreement, relative law) and social infrastructure to improve efficient electronic transaction which can Increase the company' international compatitiveness under the current economy trend.

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The Improvement Plan of Quality and Organization Management through the Survey of Actual Condition in Construction Work (건설공사 실태분석을 통한 품질 및 조직관리 개선방안)

  • Choi, Byung-Ju;Choi, Seok-Woo;Kim, Ok-Kyue
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.213-218
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    • 2007
  • Domestic by opening of world construction market with recent FTA should be achieved systematic action that of exoteric surrounding construction environment to inculcate this because consciousness structure unpreparedness of legation fields about quality is expose for hindrance factor for QI in construction spot by quality and organization management official important thing for building company's QI because conquest is possible through QI of construction to possess government official and international competitiveness of customer satisfaction by offering consumer building of change and good quality rapidly, organization's CEO determination must become side improvement the formation government official enemy, and when inspect by each process, responsible persons participate cooperation enterprise space-time. To improve this because complete charge department for quality control appears that organization management need complete charge department being expose by greatly unprepared misgovernment in heavy hydrogen building company, expense that CEO under direct control histiocyte modeling air with AHP analysis is economical will be cost, but is construed can bring excellent effect in operation management side of quality and organization such as cost-cutting effect in maintenance side and I should do so that can occupy competitive power high position with tissue at active quality complete charge deputy.

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A Study of the Installation Process and Managing System of Economic Development District in China (중국 경제개발구의 설치와 운영시스템에 관한 연구)

  • 안재섭
    • Journal of the Economic Geographical Society of Korea
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    • v.5 no.1
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    • pp.89-104
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    • 2002
  • The purpose of this study is about the installation process and managing system of Economic Development District installed in order to make economic and local development by introducing foreign investment, technology and managing methods after the reformation of China. The Economic Development District of China is being continuously enlarged in its quantity and form as the local opening is being enlarged, and so that it is leading the systematic change of open district and is being developed as a core part of local economic growth. The central and local governments used to mediate and control the fostering of Economic Development Districts in their initial stage. However, the economic and business activities in Economic Development Districts are controlled by the capitalistic market forces now, and the control of central and local governments are being reduced to the minimum and the autonomy of the administrative commission is being reinforced for the efficiency of Economic Development District.

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Uruguay ? Brazil Inland Waterway Transportation System Defining the Right Vessel

  • Petrocelli, Gaston L.;Hayashi, Yuji;Murai, Koji;Kubo, Masayoshi
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.211-216
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    • 2006
  • Within the frame of the MERCOSUR (South Common Market), one of the most important goals to achieve by its member states is a better cost effective international cargo transportation system. For this purpose the project of developing a commercial waterway linking the east region of Uruguay with the south of Brazil has been under study for a number of years now. Because of the high costs involved on the development of such waterway, the project has been indefinitely delayed. It is our intention to show an alternative way to reduce the present obstacles by using a budget oriented approach in order to determine the vessel best suited to use on the proposed waterway. So far, every study related to the project has been focused on the amount of work needed to modify the environment in order to accommodate the hardware already available in the region. The conclusions show that the cost of opening and maintaining the required navigation channel is high enough to discourage investment; the added responsibility to take care of any environmental damage incurred during the building and/or operation of the waterway makes searching for a less costly and hazardous option an interesting challenge. The proposed terminal on the Cebollat? River would be located at the heart of the Uruguayan rice growing region. Uruguay exports 90% of its rice production, being Brazil its biggest buyer. Wood chips and clinker are the other types of cargo considered to use the proposed waterway in route to either Brazil or to overseas destinations through the deep water port of Rio Grande. Through the analysis of local data by a Geographical Information System, international regulations regarding inland waterways and shallow draught vessel characteristics, we seek to propose a cost efficient alternative to apply on this particular scenario.

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A Study on the Effect of Urban Housing Reform on Chinese Urban Housing Poverty (중국의 주택상품화 과정이 주거 빈곤에 미친 영향)

  • Ahn, Chang-Jin;Lee, Won-Ho
    • Journal of the Korean association of regional geographers
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    • v.15 no.6
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    • pp.736-751
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    • 2009
  • China is in the process of carrying out socialist planned economic system and capitalist market economic system along with its reforms and opening. In the process, the problem of poverty is surfacing along with the commercialization of housing. In this study, we've analyzed China's social security system through literature at home and abroad based on the concept of place poverty, and have pointed out the characteristics and problems of Chinese urban housing reform centered around what we've identified. Furthermore, we've divided up China into 8 zones, and have examine the characteristic of each area by population & social index, economic index, and housing index. As a result of analysis, the process of urban housing reform had an effect on housing poverty, and appeared to have different characteristics by zone. In this study, since China's situation by area is very diverse, it presents a point that we must approach with not a monistic method but a pluralistic method regarding housing policy.

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A Study on the Analysis of Container Distribution channel between Korean Western Ports & Chinese North Ports (북중국 주요항만과 서해안 항만간의 교역 컨테이너 유통경로 분석에 관한 연구)

  • Cho, Sam-Hyun
    • Journal of Korea Port Economic Association
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    • v.22 no.3
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    • pp.161-188
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    • 2006
  • The purpose of this study is to analyze traffic volume between the Korean container ports located at the west coast and northern Chinese ports and then the distribution trend of container between Korea and China. The findings of the study are as follows. First, Container traffic between western Korean ports and northern Chinese ports has been increasing due to an increasing trade volume between both countries and geographical accessibility. Second, Seoul and neighboring area tend to use the trade route between the western ports and northern Chinese because of lower logistics costs and time-saved advantage compared to another ports. Third, the growth of the western ports did depend mainly on the northern China oriented growth. Such a fact could leads to the overlapping investment in port development in Korea and another intense competition among national ports to attract cargoes and liners. Therefore, port development policy considering the characteristics and function of national ports have to be established. and also alternatives and strategies for improving the competitive edge of small and medium sized shipping lines against the opening of shipping market have to be worked out.

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Conflicts between Protected Franchise Territory and Unrestricted Delivery Trading Area

  • LEE, Soo-Duck
    • The Korean Journal of Franchise Management
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    • v.11 no.1
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    • pp.45-60
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    • 2020
  • Propose: The expansion of the delivery market in franchise business is a positive means of advertising and promotion for franchisees and contributes to substantial sales growth for stores. However, unrestricted and uncontrolled delivery sales and business activity of franchisee directly lead to encroachment of business territory between franchisees, resulting in increased operating costs of franchisees and conflicts between franchisees over rights and interests on franchise business. Moreover, in relation to the restrictions on the opening of competitors, it is incapacitating the law intent of prohibiting unfair encroachment of business territory, in the issue of the Fair Franchise Act in regard to guarantee of exclusive sales and business activity rights of franchisee. This study aims to point out major problems arising out of franchisee's infinite competition on delivery sales and business activity that are not restricted or controlled and then suggest legal supplements, policy tasks, and practical implications for improvement on the issues. Literature Review: In franchising business transactions, vertical restraints are associated with the exclusive territory establishment, control of transaction area, restriction of intangible sales and business activity of franchisee. Therefore, in the franchise business, it is necessary to take positive interpretation and application on e-commerce, the area of e-commerce, and delivery trading area and find proper and practical ways, by virtue of constructive attitude of each actor, to reduce the encroachment of business territory and various conflicts caused by unrestricted delivery trading area. Conclusion and suggestion: The finding shows that unrestricted or uncontrolled delivery sales and business activity of franchisees cause encroachment of business territory and many conflicts among franchisees. And this matters also weaken the legislation of the law on the protection of the business territory and can be negative factors that disrupt the protection of identity and sound development of the franchise industry in the long run. Therefore, in the franchise business, it is necessary to take positive interpretation and application on e-commerce, the area of e-commerce, and delivery trading area and find proper and practical ways, by virtue of constructive attitude of each actor, to reduce the encroachment of business territory and various conflicts caused by unrestricted delivery trading area.

China's Hegemony (중국의 패권주의)

  • Lee, Dae Sung
    • Convergence Security Journal
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    • v.20 no.5
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    • pp.81-88
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    • 2020
  • China, since the early days, according to their ideology, neighboring countries and their citizens were under their sphere of power. This means that only the Hanzu are real native Chinese and the other minor ethics groups are technically immigrants. The People's republic of china, part of the chinese communist party, has had rapid economic growth after Deng Xioping took over and implemented various expansionist policies and reforms, opening china to the world. Internally, the minority ethnic groups were forcibly relocated to specific regions, prohibited from using their native languages, and their culture was absorbed or incorporated into the Hanzu culture in an attempt to internally suppress or erase them. Externally, various projects such as the 'Xia-Shang-Zhou Chronology Project', 'Origins of Chinese Civilization Project', 'Northeast Project', 'Northwest Project', and the 'Southwest Project' were implemented to spread their culture and history to neighboring countries in an attempt to expand their territory. In addition, as capitalism spreads throughout china through reforms and its expansion, it has pioneered the one belt one road aiming to secure as safe transit and raw materials, expand their military facilities, and expand their export market. By doing so, China is infringing on other countries' politics, economy, and borders, and as a result there is a need for Korea to also reexamine its policies in all fields related to china such as politics, economy, history, and culture.