• Title/Summary/Keyword: Market Entry Strategy

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A Study on the Industrial Organization Policy for the Market-oriented Fisheries Management (시장유인적 어업관리를 위한 산업조직정책에 관한 연구)

  • 신용민
    • The Journal of Fisheries Business Administration
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    • v.34 no.2
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    • pp.1-25
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    • 2003
  • During the past 100 years, Korean fisheries management policies have enforced the license system, it is the most typical regulation system in Korean fisheries. Even now, it has caused resource management failure, it has also invited economic inefficiency and inequity. Accordingly, the Korean government has recently introduced the self-regulatory management system for fishermen with the TAC system. These systems are one of the most market-oriented regulation systems in fisheries management systems. It is defined as regulatory policy tools other than regulations with command and control approach. It is also called “alternatives” which is composed of regulatory alternatives and non-regulatory alternatives. The self-regulatory management system and the ITQ system are cooperative-based co-management between government and fishermen as an alternative management strategy ; it is gaining the increasing attention to improve the effectiveness of fisheries management in Korea. It is expected not only to positively improve function in fisheries regulation, but also to decrease inefficiency in fisheries policies. However, these systems have many problems. The monopolization of rent is one of the typical examples. As solutions for the problem in the aspect of fishery management, fisheries policy is need of approach to industrial organization. For instance, Contestable market theory is one of the good theoretical background, it mean that market is able to free entry and free exit. Thus, fisheries management carry out policies such as revitalization of the used market of capital goods in fisheries, organize of the self-regulatory management group. Conclusively, as the exploiters and managers, fishers and the government should put emphasis on improving economic efficiency so that fishery would grow as an industry that contributes to the increase of social welfare, and the change to that direction will be the only way for our fisheries to preserve its importance.

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The Effects of Consumer Characteristics, Awareness of Korean Fashion Brands, and Satisfaction with Korean Fashion Products on Word of Mouth (WOM) Experiences and Behavior -Focusing on Chinese Students in Korea- (소비자 특성, 한국브랜드에 대한 인지도, 패션제품 만족도가 구전경험과 구전행동에 미치는 영향 -재한 중국유학생들을 중심으로-)

  • Kim, Soram;Jo, Soo Kyoung;Gao, Yan;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.2
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    • pp.216-230
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    • 2014
  • The importance of the Chinese fashion market is increasing; therefore, this study investigates the possibility of implementing a Word-of-Mouth (WOM) marketing strategy among Chinese students in Korea. This study examines the effects of consumer characteristics (similarity, opinion leadership, and fashion innovativeness), awareness of Korean fashion brands, satisfaction with Korean fashion products on WOM experiences and WOM behavior (off-line as well as on-line). A total of 161 responses from Chinese students in Korea were gathered and analyzed using SPSS 20.0 for descriptive statistics, factor analysis, and regression analysis. The results show that consumer characteristics (except similarity) significantly influence WOM experiences, opinion leadership influence off-line WOM behavior, and fashion innovativeness influence online WOM behavior. However, similarity has no influence on WOM experiences and WOM behavior. Second, Korean brand awareness affect both WOM experiences and behavior; however, satisfaction with Korean fashion products only affected WOM experiences. This study showed the feasibility of conducting a WOM marketing strategy using the WOM effects of Chinese students in Korea. The study may help the Korean apparel industries establish an entry strategy for the Chinese market.

Analysis for Factors of Firms' Exporting in Industrial Organization Theory and Strategic Perspective (산업조직론과 전략관점에서 기업의 수출 영향요인 분석)

  • Park, Sung-Gon;Kang, Seok-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.406-414
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    • 2020
  • Exporting plays the important role in reducing dependence on the domestic market by creating the new foreign markets. As a business strategy, exporting contributes to the national growth and provides firms with opportunities which enable economies of scale, economies of scope, and experience curve effects. Because of both the growth limitation of the domestic market and development of information technology, many firms enter in foreign markets by increasing exporting. Using firms located in Taegu, this study examined the factors of firms' exporting with industrial organization theory and strategic perspective. In the empirical results on industrial organization theory, systematic cooperation and governmental supporting positively affect firms' exporting and only systematic cooperation positively affects exporting performance. In the empirical results on strategic perspective, product differentiation foreign exporting network, and foreign entry nation positively affect firms' exporting, and foreign exporting network, and foreign entry nation positively affect exporting performance.

The Emergence of the Sharing Economy: The Response Strategies of Pre-existing Taxi Industry Affected by Uber's Disruption

  • Kim, Kibum;Lee, Jeong-Dong
    • STI Policy Review
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    • v.7 no.2
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    • pp.60-84
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    • 2016
  • What impact does the sharing economy have on existing businesses? This paper empirically examines how Uber transformed the taxi industry in New York City. Using a regression model controlling various potential influencing factors, we find no direct evidence that daily trips or revenue per taxi driver decreased since Uber entered the taxi industry. However, a closer investigation into other dimensions of taxi trips reveals that taxi drivers were forced to change their way of doing businesses to retain existing daily trips and revenue. Since Uber crowded out yellow taxis from the central area of Manhattan, yellow taxis responded by serving customers outside of the Manhattan borough. From enlarging their geographical coverage and serving customers that were previously ignored, yellow taxis were able to retain their previous level of taxi trips and market share. We also find that yellow taxis responded by improving their service quality to better serve customers' needs. Our result suggests that incumbents actively responded to Uber's entry and provided substantial benefit to consumers. Combined with the incumbent's response, the sharing economy transformed the existing market in a welfare-enhancing way. This paper provides managerial and policy implication on how incumbents affected by the disruptions of the sharing economy should respond. Even though it might be yet premature to examine the impact of Uber, results suggest that incumbents have effectively defended against Uber's entry so far. We conclude that the sharing economy and the existing economy can create positive value in our society through well-intentioned competition, complementing each other's weaknesses and strengths.

A Study on the Establishment of Long-Distance Route Network of Full Service Carrier and Long-Distance LCC - Focused on Malaysia Airlines and AirAsia X (대형항공사와 장거리 LCC의 장거리 노선 네트워크 구축에 관한 연구 - 말레이시아 항공과 AirAsia X를 중심으로)

  • Choi, Doo-Won
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.165-173
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    • 2021
  • The purpose of this study was to provide directions to help enter and expand long-distance routes by analyzing the characteristics of AirAsia X's network construction with Malaysia Airlines. To this end, long-distance route data was extracted from the OAG Schedule Analyzer and the network was analyzed on a two-period basis using SNA. Since AirAsia X's entry into long-range routes, Malaysia Airlines has steadily reduced its routes across the entire region. On the other hand, it is analyzed that AirAsia X is building an expanded network by increasing its network in Northeast Asia instead of ultra-long range routes. Studies have shown that LCCs also have potential growth in the long-distance route market of less than 7,000 km. The results of this study may help LCC establish a long-distance market entry and network deployment strategy.

The Restructuring of the Chemical Industry in Jilin City, China (중국 지린(吉林)시 화학공업의 재구조화)

  • Lu, Bi-Shun;Zhan, Jun
    • Journal of the Korean association of regional geographers
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    • v.15 no.6
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    • pp.720-735
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    • 2009
  • This paper studies the characteristics of the restructuring of chemical industrial complex in JiLin city since 1978 focusing on enterprise organization, the process of production, labor, and consumer market. The number of chemical industrial enterprises and their partnership with subcontractors have increased since 2001. As for the type of cooperation group, research institutes and local government are accounted for the greatest portion. The chemical industrial enterprise in JiLin which has adopted Fordism production method still has the highest percentage in 2007. And in the shift process of production system after China's entry into WTO(in 2001), chemical industrial enterprise in JiLin city takes allowing more investment in production technologies as core strategy, while taking improvement in equipment and development of new products as core strategy in the shift process of production technology. The degree of labor re-education was highest in 2007, and as for the relationship between labor and management, enterprises which evaluate the ability of performance of duty are increasing. The characteristics of restructuring of chemical industrial complex on consumer market, domestic market accounted for the greatest portion, on the other side the export is feeble. As for strategy of market restructuring, industrial enterprise in JiLin city should use Quality improvement and high-value added as core strategies to cope with alteration of market.

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Knowledge-based company's technology innovation strategy and case analysis in semiconductor IP industry (반도체 IP 산업에서 지식기반 기업의 기술혁신 전략에 대한 사례연구)

  • Kim, Min-Sik
    • Journal of Korea Technology Innovation Society
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    • v.15 no.3
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    • pp.500-532
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    • 2012
  • This study analyzed the technology innovation strategies of knowledge-based companies in the semiconductor IP industry. The theoretical approaches of this study are to i) the creation, protection and utilization of knowledge and innovation, ii) value creation from innovation, iii) modularity, timing of market entry, and the emergence and competition of standard (dominant design). Based on the theoretical analysis, I presented exploratory research hypotheses. Ultimately, this study examined the proposed hypotheses by conducting case studies on the technology innovation strategy of two leading knowledge-based companies in the semiconductor IP industry: ARM and INTEL. First, knowledge-based companies entering in the early stage of the technology cycle select the vertically-integrated technology strategy because of lower access to complementary knowledge assets, and maintain the vertically-integrated technology strategy despite the environmental change-driven differentiation of industry's value chain. Second, knowledge-based companies entering in the later stage of the technology cycle prefer the contract-based technology strategy because of its increased accessibility to complementary knowledge assets, and choose a different path of innovation strategies depending on whether their asset has the feature of discontinuity or not.

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China Film Market Entry Strategy for Success of Movies: A-Hong Kong Co-production, Focusing on the Experiences and Lessons Learned(1956-1982) (중국 영화시장 진출 성공을 위한 연구: 한-홍 공동제작의 경험과 교훈을 중심으로(1956~1982))

  • Kim, Jin-Young;Kim, Jae-Woong
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.136-145
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    • 2010
  • China shows an evident growth in its visual culture in recent years, fueled by its accumulated wealth and the influx of relatively advanced visual culture from Hong Kong. There have been recent attempts to further the economic ties with Taiwan to form a pan-Chinese film market. Considering most Chinese blockbusters are produced by film makers in Hong Kong, it is safe to claim that Chinese films are the extension of Cantonese films. This text examines the past makings of Korean-Cantonese films and their influence. Based on the findings, it explores the necessary efforts on a civil level and the governmental support, required for Korea to make its way into the pan-Chinese film market as an equal participant. Such foundation would protect Korean film market in the midst of fast-changing media scape and serve as a stepping stone for Korea's advance into the pan-Chinese visual market.

Strategy for Strengthening Late Mover's Competitiveness in the IT Equipment Market (정보기술기기 후발사업자의 경쟁력 강화전략;기술제휴 사례를 중심으로)

  • Yang, Je-Min;Kim, Jung-Eun;Lee, Seok-Joong;Park, Jae-Chon
    • The Journal of the Korea Contents Association
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    • v.8 no.8
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    • pp.19-27
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    • 2008
  • The advance of IT brings various IT equipment which functions as creation, application, and distribution of digital contents, and its demand is increased in the market. As the world IT equipment market has grew steadily, some companies think of it as a good opportunity. But there is a entry barrier like IT Capabilities to the late movers. So some participate in the market, forming the technology alliance with a advanced company. Ironically, the market system set companies' partnership into rivalry. In this context, our study focused on strengthening late mover's competitiveness under the technology alliance. And we conducted the case study concerning the technology alliance, and showed a strategical implications. As a result, we found some challenges for late mover; price policy making by scientific demanding forecasting, preparatory research and management for brand identity and efficient contact points for customer management. We hope that results of the study will influence the development of digital contents industry.

Improvement strategy of market entry for construction engineer of young people (청년 건설기술인력의 일자리 창출방안에 관한 연구)

  • Park, Hwan-Pyo;Han, Jae-Goo;Kim, Young-Hyun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2015.11a
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    • pp.74-75
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    • 2015
  • Recently domestic youth unemployment rate has increased continuously. The cause is due to construction recession. As a result, the youth unemployment rate was approximately 8.0% in 2013. In particular, graduates of civil engineers and architecture engineers are difficult to find a new job. Major construction companies also prefer new employees rather than career employees. Therefore, the employment rate of construction-related university graduates is continuing decline. Accordingly, construction and technical engineers will be aging. Therefore, this study was looking for ways to promote the overseas expansion of young construction engineers. And this research has suggested the ways which young engineers can find a new job through improving the system.

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